Multichannel Order Management Market Size and Share
Multichannel Order Management Market Analysis by Mordor Intelligence
The Multichannel Order Management Market size is estimated at USD 4.26 billion in 2025, and is expected to reach USD 6.82 billion by 2030, at a CAGR of 9.87% during the forecast period (2025-2030). Rising e-commerce penetration, the spread of omnichannel retail strategies, and mounting pressure for real-time inventory visibility are the principal growth catalysts. Large retailers are orchestrating orders across web stores, physical outlets, and social-commerce feeds, while manufacturers and wholesalers now demand the same cross-channel agility. Momentum also reflects the expanding ecosystem of cloud-native applications that integrate order management with payments, warehouse automation, carrier networks, and tax engines. Competitive intensity is increasing as established enterprise-software vendors add advanced orchestration, and niche players leverage AI to improve allocation decisions and cycle-time metrics.
Key Report Takeaways
- By offerings, the software segment led with 71.6% revenue share in 2024, while services are projected to expand at a 13.3% CAGR through 2030.
- By deployment mode, cloud deployments captured a 68.2% share in 2024 and are growing fastest at 13.1% to 2030.
- By end-user vertical, retail and e-commerce held 41.2% of the multichannel order management market share in 2024, whereas 3PL and logistics are advancing at a 12.8% CAGR.
- By organisation size, large enterprises accounted for a 59.6% share in 2024, yet SMEs are set to grow fastest at 13.5% through 2030.
- By sales-channel complexity, click-and-mortar retailers led with 44.8% share in 2024, while marketplace sellers are projected to climb at 12.5% CAGR.
- By geography, North America dominated with 36.2% revenue share in 2024, while Asia-Pacific is forecast to log a 12.6% CAGR to 2030.
Global Multichannel Order Management Market Trends and Insights
Drivers Impact Analysis
Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Boom in global e-commerce transactions | +2.1% | Global with APAC leading growth | Medium term (2-4 years) |
Proliferation of omnichannel retail strategies | +1.8% | North America and Europe core expanding to APAC | Long term (≥ 4 years) |
Shift to cloud-based SaaS OMS platforms | +1.5% | Global, accelerated in developed markets | Short term (≤ 2 years) |
Hyperscaler marketplace private-offer adoption | +1.2% | North America and Europe primarily | Medium term (2-4 years) |
AI-driven inventory-optimisation ROI | +1.4% | Global with early adoption in retail-heavy regions | Long term (≥ 4 years) |
Real-time tax-compliance mandates | +0.8% | Europe and Latin America leading, expanding globally | Short term (≤ 2 years) |
Source: Mordor Intelligence
Boom in Global E-commerce Transactions
E-commerce is expected to account for 21.2% of global retail sales and generate USD 6.5 trillion in turnover, multiplying the order volume that enterprises must manage across direct-to-consumer sites, marketplaces, and wholesale portals. [2]Fujilogi, “E-commerce Trend Marketing 2024,” fujilogi.net Retailers such as Barbeques Galore cut order-processing time by 49% after deploying a real-time orchestration platform, proving the operational upside of purpose-built systems. Mobile commerce, forecast to represent 42.9% of online sales, adds another layer of high-frequency orders that demand split-second inventory checks and payment authentication. Rapid digital-payment uptake, exceeding 50% of transaction value in Southeast Asia, reinforces the need for integrated gateways within the order-capture workflow. Social-commerce and live-shopping innovations extend order sources to video streams and influencer feeds, forcing businesses to tackle near-continuous inventory allocation challenges.
Proliferation of Omnichannel Retail Strategies
Companies with mature omnichannel programs record 9.5% higher revenue than single-channel peers, driving investment in orchestration that unifies store, warehouse, and drop-ship capacity. Unified inventory pools lower shipping costs by shipping from the closest node, while buy-online-pick-up-in-store and endless-aisle scenarios require dynamic reservation logic. OneStock clients report a 32% lift in overall sales once ship-from-store is enabled. Inditex’s RFID program shows that granular stock visibility supports seamless cross-channel fulfillment. Composable commerce architectures let retailers integrate best-of-breed order components without vendor lock-in and adapt to shifting preferences.
Shift to Cloud-based SaaS OMS Platforms
Seventy-one percent of supply-chain leaders increased cloud ERP spending in 2024 to gain real-time scalability and integration headroom. [1]Food Logistics, “Supply Chain Leaders Plan to Embrace New Technology,” foodlogistics.com Retail247’s cloud-native engine demonstrates how elastic capacity prevents bottlenecks during promotion spikes. Blue Yonder’s migration suite shortens deployment timelines and injects AI-enabled allocation logic. SaaS delivery offloads maintenance overhead and pushes security patches automatically, satisfying compliance audits. Multi-tenant architecture also brings enterprise-grade orchestration to SMEs through subscription pricing, expanding the multichannel order management market addressable base.
AI-driven Inventory-optimisation ROI
AI-powered replenishment lifted sales by 5% at Gratis and shrank stockouts materially. Migros now executes 20 million daily inventory decisions, reducing days-on-hand by 11% while boosting availability by 1.7%. Predictive models scrutinise seasonality, promotions, and local demand to fine-tune safety stocks at each node. DK Company realised a 46% sales uptick and a 15% inventory reduction in five weeks using data-led allocation. The fusion of AI with IoT sensors and RFID establishes real-time supply-chain visibility and paves the way for autonomous replenishment.
Restraints Impact Analysis
Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
---|---|---|---|
Data-security and privacy risks in cloud OMS | -1.3% | Global, heightened in Europe due to GDPR | Short term (≤ 2 years) |
Legacy ERP/WMS integration complexity | -1.8% | North America and Europe primarily | Medium term (2-4 years) |
Rising carrier surcharges eroding savings | -0.9% | Global, acute in North America | Short term (≤ 2 years) |
Shortage of OMS-skilled developers | -1.1% | Global, severe in developed markets | Long term (≥ 4 years) |
Source: Mordor Intelligence
Data-security and Privacy Risks in Cloud OMS
A misconfigured Oracle NetSuite instance exposed thousands of customer records, underscoring that shared-responsibility models amplify configuration risk. [3]Dark Reading, “Oracle NetSuite E-Commerce Sites Expose Customer Data,” darkreading.com Enterprises now require deeper penetration tests and ISO attestations before onboarding sensitive order flows, elongating sales cycles. Emerging privacy statutes add encryption, localization, and audit-trail demands that further raise compliance costs. Multi-tenant footprints can heighten perceived exposure, prompting some firms to request single-tenant or hybrid deployments despite higher total cost of ownership.
Legacy ERP/WMS Integration Complexity
Ninety-five percent of firms cite ERP compatibility as the top order-management hurdle, reflecting rigid data schemas and batch-processing logic in legacy estates. [4]TrueCommerce, “Order Management Challenges—ERP Integration,” truecommerce.com Peace Coffee overcame inventory precision gaps only after switching to a real-time WMS connector. Custom middleware, data-mapping, and exception handling extend timelines and inflate budgets. Fragmented landscapes created by mergers complicate orchestration because each subsidiary often runs its own versions of ERP and warehouse applications.
Segment Analysis
By Offerings: Services Surge Despite Software Dominance
The software category generated 71.6% of multichannel order management market revenue in 2024, anchoring enterprise investments in scalable orchestration engines. Services, however, are expanding at a 13.3% CAGR as organisations seek integration, customisation, and managed support to accelerate time-to-value. Custom builds often cost USD 200,000–400,000 and require up to 12 months, so firms increasingly favour expert partners to shorten roadmaps. Service consultancies also deliver training that lifts user adoption and mitigates post-go-live disruption.
Demand for composable architectures pushes up integration work, sustaining services momentum through 2030. Rapid 55-day rollouts, such as Deposco’s 3PL implementation, exhibit how specialist teams compress schedules while meeting complex logistics requirements. Managed services now encompass continuous optimisation, upgrades, and AI-model tuning, turning vendors into long-term operational partners.
By Deployment Mode: Cloud Acceleration Continues
Cloud deployments held 68.2% revenue share in 2024 and are projected to grow at 13.1% CAGR, reflecting enterprises shifting workloads off legacy hardware. Auto-scaling capacity prevents holiday slowdowns, while operating-expense pricing appeals to finance teams. Multicloud agreements, such as Oracle’s pact with AWS, let customers mix best-of-breed analytics with core order management layers.
On-premise remains in regulated industries that require sovereign hosting. Hybrid patterns bridge ERP dependencies by syncing critical data to the cloud while preserving local processing. API-first design eases connectivity with payment gateways and 3PL providers, reinforcing the predominance of cloud in the multichannel order management market.
By End-user Vertical: 3PL Growth Outpaces Retail Leadership
Retail and e-commerce accounted for 41.2% of the multichannel order management market in 2024, leveraging orchestration to balance store and warehouse stock while meeting next-day delivery promises. Yet the 3PL sector is expanding at 12.8% CAGR as outsourcing gains popularity among brands seeking variable cost structures. Third-party providers need flexible rule sets to service multiple clients with distinct SLAs and label formats.
The 3PL boom underlines technology priorities such as multi-tenant inventory views, automated billing, and data-sharing portals. Digital transformation is advancing through warehouse robotics, IoT tags, and predictive slotting, all of which rely on central order-execution data. Healthcare and food sectors also increase adoption, driven by compliance documentation for lot traceability.
By Organisation Size: SME Adoption Accelerates
Large enterprises retained 59.6% market share in 2024 thanks to global rollouts integrated with complex ERP landscapes. Nevertheless, SMEs are projected to log 13.5% CAGR to 2030, fuelled by subscription pricing and template-based setups that minimise IT overhead.
The rise of marketplace-first merchants in Asia-Pacific underscores how low entry costs widen the multichannel order management market addressable segment. SMEs value connectors for Shopify, WooCommerce, and local marketplaces that enable end-to-end automation without custom code. Vendor roadmaps now prioritise self-service dashboards and embedded analytics suitable for resource-constrained teams.

By Sales-Channel Complexity: Marketplace Sellers Drive Growth
Click-and-mortar retailers commanded 44.8% revenue in 2024, reflecting the inventory-sync challenge across stores and digital outlets. Marketplace sellers, however, are growing at 12.5% CAGR as hyperscaler portals expand private-offer ecosystems from USD 16 billion in 2023 to USD 85 billion by 2028.
Advanced orchestration prevents stockouts and overselling by refreshing listings every few seconds across Amazon, eBay, and regional platforms. Social-commerce integrations capture checkout events from live streams, while cross-border expansion requires dynamic tax and duty calculation. Intelligent allocation routes high-margin orders to same-day hubs, improving profitability as competitors chase free-shipping benchmarks.
Geography Analysis
North America generated 36.2% of 2024 revenue and remains the hub for early cloud adoption, AI proofs of concept, and marketplace partnerships. Retailers face escalating surcharges, with 2025 general rate hikes of 5.9% plus add-on fees, motivating sophisticated carrier-selection algorithms. Investment activity continues, evident in Clearwater’s USD 1.5 billion acquisition of Enfusion to unify front-to-back workflows. Government support for digital sales-tax collection accelerates demand for automated compliance modules.
Asia-Pacific is the fastest-growing territory at 12.6% CAGR thanks to mobile-first consumer behaviour, live-commerce popularity, and a projected USD 230 billion Southeast-Asian e-commerce market by 2026. Shoppers often browse in-store and order online, forcing retailers to merge real-time store inventory with digital carts. Local payment methods such as e-wallets demand embedded gateways and instant reconciliation. Japanese restaurants now integrate mobile order apps with NEC point-of-sale to offset labour shortages, illustrating cross-industry adoption. Diverse tax regimes and data-localisation rules compel vendors to offer region-specific hosting and compliance layers.
Europe records steady growth supported by strict privacy regulation that mandates granular audit trails. Continuous transaction controls require real-time tax validation, leading SAP users to upgrade order flows for compliance. Consumer expectations for sustainable delivery spur features like location-based packaging suggestions and eco-route selection. Retailers prefer hybrid deployments hosted in regional data centres to satisfy GDPR and sovereignty criteria. National variations in omnichannel maturity—from click-and-collect ubiquity in the United Kingdom to store-centred fulfilment in Germany—increase demand for configurable rule engines that support country-level process nuances.

Competitive Landscape
The multichannel order management market remains moderately fragmented despite accelerated consolidation. Oracle and SAP bundle OMS within wider application suites and leverage large installed bases to cross-sell orchestration upgrades. Manhattan Associates and Blue Yonder differentiate through deep supply-chain optimisation and industry-specific workflows. Cloud-native challengers such as Shopify and VTEX target mid-market merchants with pre-integrated commerce stacks, while Sellercloud’s acquisition by Descartes extends visibility into last-mile carrier networks.
Technology competition centres on AI-driven promise dates, predictive allocation, and real-time exception handling. Patent filings cover predictive ordering and blockchain task management, signalling sustained R&D commitments. Ecosystem partnerships amplify reach; ketteQ’s integration with Salesforce Manufacturing Cloud illustrates vendor alignment with dominant CRM and planning platforms.
White-space opportunities persist in verticalised solutions for healthcare, aerospace, and industrial machinery, where serialisation and complex configurator needs demand specialised rule sets. Vendors are also experimenting with usage-based pricing tied to order volumes, appealing to seasonal merchants. Competitive pressure is expected to intensify as hyperscalers embed native OMS capabilities within marketplace seller portals, compressing differentiation around basic order capture and forcing vendors to innovate in predictive fulfilment and sustainability modules.
Multichannel Order Management Industry Leaders
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IBM Corporation
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Oracle Corporation
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Salesforce, Inc.
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SAP SE
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Manhattan Associates, Inc.
- *Disclaimer: Major Players sorted in no particular order

Recent Industry Developments
- June 2025: Vertex earned elite Oracle partner status, adding global tax automation to Oracle Fusion applications.
- June 2025: Retail247 introduced Archean.OMS, a cloud-native orchestration engine with intelligent routing.
- April 2025: OpenLogi launched a multichannel Order Management System with a six-month free adoption campaign.
- April 2025: Clearwater Analytics finalised its USD 1.5 billion acquisition of Enfusion to form a unified cloud-native investment platform.
- February 2025: FactSet acquired LiquidityBook for USD 246.5 million, extending integrated order management into hedge-fund front offices.
- January 2025: Descartes Systems Group completed the acquisition of Sellercloud for USD 110 million.
Global Multichannel Order Management Market Report Scope
A multichannel order management software centralizes the company's different sales channels to sell its products, such as online and offline. The software provides a unified view of all the orders, despite their origin or order type. The software empowers the sales team to provide better customer service by ensuring all order statuses are accessible and accurate.
The Multichannel Order Management Market is segmented by Offerings (Software, Services), Deployment (Cloud, On-premise), End-user Vertical (Retail & E-commerce, Food & Beverage, Healthcare), and Geography (North America (United States, Canada), Europe (United Kingdom, Germany, Rest of Europe), Asia-Pacific (China, Japan, Rest of Asia Pacific), Latin America and the Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
By Offerings | Software | |||
Services | ||||
By Deployment Mode | Cloud | |||
On-premise | ||||
By End-user Vertical | Retail and E-commerce | |||
Food and Beverage | ||||
Healthcare | ||||
3PL and Logistics | ||||
Other End-user Verticals | ||||
By Organisation Size | Large Enterprises | |||
Small and Medium Enterprises (SMEs) | ||||
By Sales-Channel Complexity | Pure-play Digital | |||
Click-and-Mortar | ||||
Marketplace Sellers | ||||
By Geography | North America | United States | ||
Canada | ||||
Mexico | ||||
South America | Brazil | |||
Argentina | ||||
Chile | ||||
Rest of South America | ||||
Europe | Germany | |||
United Kingdom | ||||
France | ||||
Italy | ||||
Spain | ||||
Russia | ||||
Rest of Europe | ||||
Asia-Pacific | China | |||
India | ||||
Japan | ||||
South Korea | ||||
Singapore | ||||
Malaysia | ||||
Australia | ||||
Rest of Asia-Pacific | ||||
Middle East and Africa | Middle East | United Arab Emirates | ||
Saudi Arabia | ||||
Turkey | ||||
Rest of Middle East | ||||
Africa | South Africa | |||
Nigeria | ||||
Rest of Africa |
Software |
Services |
Cloud |
On-premise |
Retail and E-commerce |
Food and Beverage |
Healthcare |
3PL and Logistics |
Other End-user Verticals |
Large Enterprises |
Small and Medium Enterprises (SMEs) |
Pure-play Digital |
Click-and-Mortar |
Marketplace Sellers |
North America | United States | ||
Canada | |||
Mexico | |||
South America | Brazil | ||
Argentina | |||
Chile | |||
Rest of South America | |||
Europe | Germany | ||
United Kingdom | |||
France | |||
Italy | |||
Spain | |||
Russia | |||
Rest of Europe | |||
Asia-Pacific | China | ||
India | |||
Japan | |||
South Korea | |||
Singapore | |||
Malaysia | |||
Australia | |||
Rest of Asia-Pacific | |||
Middle East and Africa | Middle East | United Arab Emirates | |
Saudi Arabia | |||
Turkey | |||
Rest of Middle East | |||
Africa | South Africa | ||
Nigeria | |||
Rest of Africa |
Key Questions Answered in the Report
What is the current multichannel order management market size?
The multichannel order management market size is USD 4.26 billion in 2025 and is forecast to reach USD 6.82 billion by 2030.
Which region leads the multichannel order management market?
North America leads with 36.2% revenue share in 2024 thanks to mature e-commerce infrastructure and early cloud adoption.
Which deployment mode is growing fastest?
Cloud deployments hold 68.2% share and are growing fastest at 13.1% CAGR as enterprises migrate from legacy on-premise systems.
Why are services expanding faster than software?
Enterprises need consulting, integration, and managed-service expertise to accelerate complex omnichannel implementations, resulting in a 13.3% CAGR for services.
What vertical segment is most attractive for future growth?
Third-party logistics providers represent the fastest-growing end-user vertical at 12.8% CAGR, driven by multi-client order complexity and rising delivery expectations.
How does AI influence order management?
AI boosts allocation accuracy, reduces stockouts, and automates replenishment, delivering sales uplifts of 5-46% in documented retail use cases.
Page last updated on: June 22, 2025