Moldova E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The E-Commerce Market in Moldova is Segmented Into B2C E-Commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-Commerce.

Moldova E-commerce Market Size

Moldova E-commerce Market (2024 - 2029)
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Moldova E-commerce Market Analysis

The Moldova E-commerce Market size in terms of gross merchandise value is expected to grow from USD 1.06 billion in 2025 to USD 1.67 billion by 2030, at a CAGR of 9.44% during the forecast period (2025-2030).

In 2004, Moldova established an e-commerce law that regulated the critical components of online transactions and introduced phrases like an electronic contract. New legislation was recently passed in accordance with Moldova's EU Association Agreement/Deep and Comprehensive Free Trade Area (AA/DCFTA), with a focus on personal data protection. Moldovans mainly purchase online clothing, shoes, electronics, and travel.

  • E-commerce is still in its infancy in Moldova, with only a few retailers offering it and only a few Moldovans accustomed to ordering online. In Moldova, however, the increased usage of the internet, credit cards, PayPal, and online banking is promoting e-commerce development. E-mail is becoming more widely used for corporate communication. The majority of businesses have their own websites.
  • Several domestic enterprises have recently implemented online ordering and other e-commerce strategies. The popularity of online banking is growing. As the usage of smartphones increases, so does access to the internet and mobile internet, and local operators are updating their infrastructure to 4G and developing optical fiber networks.
  • As internet connectivity becomes more generally available, the Moldovan e-commerce sector has grown. The COVID-19 pandemic has highlighted the importance of developing online payment and banking systems. E-mail is becoming ever more frequently used for corporate communication. The majority of businesses have their own websites. Local organizations are increasingly turning to social media for marketing objectives.
  • Moreover, the Government of Moldova has developed a national digitization roadmap, which focuses on developing e-commerce, promoting online stores, attracting international e-commerce actors, and facilitating cashless payments.

Moldova E-commerce Industry Overview

999.md, aliexpress.com, and makler.md are the top three e-commerce sites in Moldova. eBay.com and Amazon.com are two other popular shopping sites. These are popular sites to determine which ones, in terms of traffic volume, competitiveness, and the types of e-commerce shoppers they attract, would be the greatest fit for users' goods.

  • April 2022 - Apple Pay has rolled out to three banks in Moldova, the first outlets in the country to support the technology. Apple Pay will work online so customers can pay for goods on e-commerce sites such as 999.md, makler.md, and many others across the internet in the same way.

Moldova E-commerce Market Leaders

  1. Makler Ltd.

  2. 999.md

  3. Ali Express

  4. Ebay

  5. Amazon

  6. *Disclaimer: Major Players sorted in no particular order
Moldova E-commerce Market Concentration
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Moldova E-commerce Market News

  • November 2021: North Macedonia's e-commerce association announced that it would launch a regional platform for e-commerce information in the Central European Free Trade Agreement (CEFTA) countries with the support of the German development agency Deutsche Gesellschaft fur Internationale Zusammenarbeit GmbH (GIZ). The regional platform will represent an expansion of an e-commerce platform launched for the North Macedonian market in 2020 to the other CEFTA countries such as Moldova.
  • April 2020: According to Google Analytics, as of April 2020, the number of unique visitors was 2,800,000 people, 310,000,000 page views, and more than 500,000 ads per month. Also, 999.md is one of the five most visited sites among Internet users in the Republic of Moldova, according to Gemius.

Moldova E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness-Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key market trends and share of E-Commerce of Total Retail sector
  • 4.4 Impact of COVID-19 on the E-Commerce sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Several 'E-commerce only' SME's are emerging, and many brick and mortar stores are also looking to expand online.
    • 5.1.2 Digital innovation and Moldovan Government support for the IT sector contributes to the emergence and growth of e-commerce.
  • 5.2 Market Challenges
    • 5.2.1 Poor & Expensive Integration of Payment Software
  • 5.3 Analysis of key demographic trends and patterns related to the E-Commerce industry in Moldova (Coverage to include Population, Internet Penetration, E-CommercePenetration, Age & Income etc.)
  • 5.4 Analysis of the key modes of transaction in the E-Commerceindustry in Moldova (coverage to include prevalent modes of payment such as cash, card, bank transfer, wallets, etc.)
  • 5.5 Analysis of cross-border E-Commerceindustry in Moldova (Current market value of cross-border & key trends)
  • 5.6 Current positioning of Moldova in the E-Commerce Industry in Europe

6. MARKET SEGMENTATION

  • 6.1 By B2C E-Commerce
    • 6.1.1 Market Size for the Forecast Period
    • 6.1.2 Market Segmentation - By Application
    • 6.1.2.1 Beauty & Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion & Apparel
    • 6.1.2.4 Food & Beverage
    • 6.1.2.5 Furniture & Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B E-Commerce
    • 6.2.1 Market Size for the Forecast Period

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 999.md
    • 7.1.2 Aliexpress.com
    • 7.1.3 Makler.md
    • 7.1.4 Ebay.com
    • 7.1.5 Amazon.com
    • 7.1.6 iHerb
    • 7.1.7 La Redoute
    • 7.1.8 Net Market
    • 7.1.9 Panda Shop
    • 7.1.10 Rozetka
    • 7.1.11 Smad Shop
    • 7.1.12 Smart
    • 7.1.13 Sports Direct
    • 7.1.14 Zap
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OUTLOOK OF THE MARKET

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Moldova E-commerce Industry Segmentation

The Moldova E-commerce market is segmented into B2C and B2B E-Commerce segments. In B2C Commerce, it is segmented By Application (Beauty & Personal Care, Consumer Electronics, Fashion & Apparel, Food & Beverage, Furniture & Home, Others (Toys, DIY, Media, etc.). Additionally, the different product types segment includes travel and tourism and sport accessories/equipment.

By B2C E-Commerce Market Size for the Forecast Period
Market Segmentation - By Application Beauty & Personal Care
Consumer Electronics
Fashion & Apparel
Food & Beverage
Furniture & Home
Others (Toys, DIY, Media, etc.)
By B2B E-Commerce Market Size for the Forecast Period
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Moldova E-commerce Market Research Faqs

How big is the Moldova E-commerce Market?

The Moldova E-commerce Market size is expected to reach USD 1.06 billion in 2025 and grow at a CAGR of 9.44% to reach USD 1.67 billion by 2030.

What is the current Moldova E-commerce Market size?

In 2025, the Moldova E-commerce Market size is expected to reach USD 1.06 billion.

Who are the key players in Moldova E-commerce Market?

Makler Ltd., 999.md, Ali Express, Ebay and Amazon are the major companies operating in the Moldova E-commerce Market.

What years does this Moldova E-commerce Market cover, and what was the market size in 2024?

In 2024, the Moldova E-commerce Market size was estimated at USD 0.96 billion. The report covers the Moldova E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Moldova E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Moldova E-commerce Industry Report

Statistics for the 2025 Moldova E-commerce market share, size and revenue growth rate, created by Mordor Intelligenceā„¢ Industry Reports. Moldova E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Moldova E-commerce Market Report Snapshots

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Moldova E-Commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)