Mobile App Testing Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Global Mobile Application Testing Services Market is Segmented by Application Type (Native, Web, Hybrid), End-user Industry (Gaming, Travel & Tourism, BFSI, Retail, Healthcare), and Geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Mobile Application Testing Services (MATS) Market Size

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Mobile Application Testing Services (MATS) Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 6.56 Billion
Market Size (2029) USD 16.71 Billion
CAGR (2024 - 2029) 17.38 %
Fastest Growing Market Asia Pacific
Largest Market North America

Major Players

Mobile Application Testing Services (MATS) Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Mobile Application Testing Services (MATS) Market Analysis

The Mobile Application Testing Services Market size is estimated at USD 6.56 billion in 2024, and is expected to reach USD 16.71 billion by 2029, growing at a CAGR of 17.38% during the forecast period (2024-2029).

There are a variety of hardware, software, and network configurations within the mobile device ecosystem. Furthermore, the task itself is tiring and presents exceptional challenges regarding quality assurance strategy and testing due to the continuous availability of new technologies and browsers and the release of operating system versions. Demand has been significantly influenced by the availability of various types and generations of cell phones on the market. The applications should work and run at the optimal level.

  • The competition between application developers across relevant app stores is influencing the market. Direct and transparent feedback on reviews in the App Store has generated increased demand for high-quality mobile applications and an enhanced user experience.
  • In strategic collaboration, few players focus their attention on becoming visible and expanding into new markets. For example, Applitools, a leading developer of following-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, on the state of artificial intelligence in the quality engineering report last year. Applitools uses VisualAI and Ultrafast Test Cloud to provide a next-generation test automation platform.
  • The major factors considered for using MAT services are reduced time to market, lower budget and availability of quality assurance materials, and an emphasis on user experience design. Over the last ten years, there has been a marked rise in the market for measurement tools related to application quality and user experience on Mobile App Store ecosystems.
  • Developers constantly develop new features and increments of ready-to-use software under a lean and agile development approach. Small businesses were trying to take advantage of the huge business opportunities associated with cellular devices.
  • The user problems and challenges associated with the Internet of Things apps require testing. For instance, an Internet of Things device cannot be connected to a mobile application. The sensor doesn't send data, the application isn't installed on your device, and you always get an app crash.
  • With the COVID-19 pandemic, mobile application testing teams have become more distributed, leaving enterprises with a new and growing remote working standard. It is for enterprises to continuously evaluate and publish high-quality digital experiences while simultaneously managing teams that are separate from one another by time and space.

Mobile Application Testing Services (MATS) Market Trends

Growing Demand of Hybrid Mobile Application Testing Services

  • The rising demand for hybrid application testing services reflects the growing prevalence of hybrid mobile applications in the ever-expanding mobile landscape. Hybrid applications, which combine elements of both native and web applications, have gained popularity due to their versatility and ability to address diverse business requirements. 
  • Hybrid applications are designed to run on multiple platforms, such as iOS, Android, and web browsers. The demand for testing services arises from ensuring consistent functionality and performance across various operating systems and devices.
  • In addition to this, there has been an increasing demand of hybrid apps as it provides substantial cost savings and faster development times. In contrast to native apps, which require separate codebases for iOS and Android, hybrid apps use a single codebase that can run on multiple platforms. This means that developers only need to write code once for a hybrid app, making development more efficient and cost-effective. Because many developers charge by the hour, the shorter development time for hybrid apps means lower costs.
  • Scaling a hybrid app is more straightforward than scaling native apps. Updates and improvements can be made to the common codebase, ensuring consistency across all platforms. This simplifies maintenance and provides a smoother user experience. hence, testing services focus on UX testing to ensure that hybrid applications deliver a seamless and user-friendly experience, regardless of the platform or device used.
Mobile Application Testing Services (MATS) Market: Number of iOS and Google Play App Downloads, 2021 - 2022, in Billion Downloads

Asia Pacific Expected to be Fastest Growing Market

  • The adoption of mobile application testing solutions is increasing in IT markets in the region. Furthermore, mobile application testing facilitates building applications that are accessible and scalable across various platforms. It is a process to build application software by testing its functionality, consistency, and usability. This can be done by automation and manual testing.
  • Mobile phone usage across the Asia Pacific is booming. Consumers in the region increasingly use their phones as an immediate method to shop with their favorite brands. Key tendencies shaping the mobile ecosystem include 5G monetization, the rise of generative AI, the shift to circularity, consolidation to drive scale and efficiency, and fintech. 
  • The market is expected to grow in the future owing to factors such as, in mature mobile markets in the region, there is strong interest in online gaming, cloud, and 5G-enabled immersive applications. Elsewhere, growing demand for mobile data and financial application services has emerged as crucial revenue growth drivers for the market in the region.
  • A rising number of users are adopting online wallet features, which, in turn, is expected to boost the utilization of e-commerce channels. Many enterprises are adopting advanced testing processes to deliver apps with a low possibility of security breaches. These are some of the key driving factors of growth for the market.
Mobile Application Testing Services (MATS) Market - Growth Rate by Region

Mobile Application Testing Services (MATS) Industry Overview

The mobile application testing services market is highly fragmented and comprises multiple players vying for market share. About market shares, as various choices are available for the end user industry, no market player can have a dominant position. Nevertheless, market players prefer to distinguish themselves from innovation and rapid technological developments by differentiating their services.

  • June 2023: SmartBear released Swagger open-source tooling support for the latest version of the Open API Specification, OAS 3.1. A vendor-neutral, open description format for HTTP APIs, the OAS is widely used by development teams at organizations worldwide. Millions of developers use Swagger, which has evolved into one of the most popular open-source tools for API development, with rich support for the OAS, AsyncAPI, JSON Schema, and more.
  • January 2023: Cigniti Technologies Partners with LambdaTest to accelerate the digital assurance and digital transformation Journeys of global Companies; the partnership allows Cigniti to tap into LambdaTest's innovative HyperExecute platform that provides secure, scalable, and insightful test orchestration for customers at different points in their DevOps (CI/CD) lifecycle. Through this collaboration, Cigniti and LambdaTest provide their customers with a smart test orchestration platform that helps clients run end-to-end automation tests at blazing-fast speeds, enabling faster time-to-market across industries and geographies.

Mobile Application Testing Services (MATS) Market Leaders

  1. Accenture PLC

  2. Capgemini SE

  3. Cognizant Technology Solutions

  4. EPAM Systems Inc.

  5. IBM Corporation

*Disclaimer: Major Players sorted in no particular order

Mobile Application Testing Services (MATS) Market Concentration
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Mobile Application Testing Services (MATS) Market News

  • June 2023: Cigniti Technologies and Ltd Broadcom to Host 'DevOps and Continuous Delivery; by leveraging Cigniti's extensive experience in quality engineering and Broadcom's robust DevOps solutions, this partnership empowers businesses to achieve seamless integration, continuous testing, and streamlined delivery pipelines, enabling them to deliver high-quality software at an accelerated pace while maintaining reliability and customer satisfaction.
  • April 2023: Smartbear, one of the leading providers of software development and visibility tools, is expanding its cloud marketplace strategy with the launch of SwaggerHub, one of the industry's leading API design and documentation tools, in AWS Marketplace, a digital catalog of thousands of software listings from independent software vendors that makes finding, testing, buying and deploying programs running on Amazon Web Services as simple as possible. Customers can buy SwaggerHub directly in AWS Marketplace or via AWS private offers, a purchasing program that allows sellers and buyers to negotiate custom prices and end-user licensing agreement (EULA) terms for software purchases in AWS Marketplace.

Mobile Application Testing Services (MATS) Market Report - Table of Contents


    1. 1.1 Study Assumption and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers/Consumers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Threat of Substitute Products

      5. 4.2.5 Intensity of Competitive Rivalry

    3. 4.3 Technology Snapshot


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Adoption of Smartphones Drives the Market Growth

      2. 5.1.2 Presence of Augmenting Technology, such as AI, ANN, and Others

    2. 5.2 Market Restraints

      1. 5.2.1 Significant Infrastructure Requires Huge Capital Investment


    1. 6.1 Application Type

      1. 6.1.1 Native

      2. 6.1.2 Web

      3. 6.1.3 Hybrid

    2. 6.2 End-User Industry

      1. 6.2.1 Gaming

      2. 6.2.2 BFSI

      3. 6.2.3 Healthcare

      4. 6.2.4 Retail

      5. 6.2.5 Travel and Tourism

      6. 6.2.6 Other End-User Industries

    3. 6.3 Geography

      1. 6.3.1 North America

      2. 6.3.2 Europe

      3. 6.3.3 Asia Pacific

      4. 6.3.4 Rest of the World


    1. 7.1 Company Profiles

      1. 7.1.1 Accenture PLC

      2. 7.1.2 Capgemini SE

      3. 7.1.3 Cognizant Technology Solutions

      4. 7.1.4 EPAM Systems Inc.

      5. 7.1.5 IBM Corporation

      6. 7.1.6 Wipro Ltd

      7. 7.1.7 Tata Consultancy Services Limited

      8. 7.1.8 AQM Software Testing Lab

      9. 7.1.9 Cigniti Technologies Ltd

      10. 7.1.10 Amazon Web Services Inc.

      11. 7.1.11 Sauce Labs Inc.

    2. *List Not Exhaustive


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Mobile Application Testing Services (MATS) Industry Segmentation

Mobile application testing service allows the application developer to test and interact with the Android and iOS simultaneously or other platform apps, along with web and hybrid apps, on many devices. It also allows the developers to reproduce issues on a device in real time. The application developer can view logs, videos, screenshots, and performance data to pinpoint and fix problems and improve the quality before releasing the app. It enables fast development-to-market time and addresses issues impacting end-user adoption.

The mobile application testing services (MATS) Market is segmented by application type (native, web, hybrid), end-user industry (gaming, travel and tourism, BFSI, retail, healthcare), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

Application Type
End-User Industry
Travel and Tourism
Other End-User Industries
North America
Asia Pacific
Rest of the World
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Mobile Application Testing Services (MATS) Market Research FAQs

The Mobile Application Testing Services Market size is expected to reach USD 6.56 billion in 2024 and grow at a CAGR of 17.38% to reach USD 16.71 billion by 2029.

In 2024, the Mobile Application Testing Services Market size is expected to reach USD 6.56 billion.

Accenture PLC, Capgemini SE, Cognizant Technology Solutions, EPAM Systems Inc. and IBM Corporation are the major companies operating in the Mobile Application Testing Services Market.

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

In 2024, the North America accounts for the largest market share in Mobile Application Testing Services Market.

In 2023, the Mobile Application Testing Services Market size was estimated at USD 5.59 billion. The report covers the Mobile Application Testing Services Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Mobile Application Testing Services Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Mobile Application Testing Services (MATS) Industry Report

Statistics for the 2024 Mobile Application Testing Services (MATS) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Mobile Application Testing Services (MATS) analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Mobile App Testing Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)