Middle-East Herbal Shampoo Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 4.57 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Middle-East Herbal Shampoo Market Analysis
The Middle East herbal shampoo market is projected to witness a CAGR of 4.57% during the forecast period (2020 - 2025).
- The demand for herbal shampoo in the region is majorly boosted by increased consumer demand for sustainable, chemical-free, and eco-friendly products, along with a surge in product developments cued from contemporary market potentials. This drives manufacturers to the emerging category of Ayurveda and botanical extracts, gaining traction for its functional and earthy subtlety among consumers. Companies are even bringing premiumization in the herbal shampoo category to appeal to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity.
- Additionally, consumer demand for zero-waste products is growing with the increased awareness regarding climate change and the contribution of meager waste management to this devastation.
Middle-East Herbal Shampoo Market Trends
This section covers the major market trends shaping the Middle-East Herbal Shampoo Market according to our research experts:
Increased Preference For Herbal Products Owing to Functional Benefits
The growing preference for chemical-free products and the rising popularity of environmentally-sustainable products drive the demand for herbal shampoo in the region. The natural ingredients used in hair segments are amla, bhringaraj, reetha, hibiscus, neem, tulsi, shikakai, etc. When used as herbs, these ingredients give essential nutrition required by the hair for their healthier and stronger growth.
Furthermore, modern shampoos use silicone to compensate silky rich feel of the hair, but these are reported as hazardous to the environment, as they are not easily decomposed. However, the same silky texture is given by certain herbs, like hibiscus, that is nature friendly.
Premium Shampoos Emerging as New Splurge Worthy Segment
Backed by splendid economic state and high purchasing power of Middle Eastern consumers, the premiumization bandwagon has become more like a market driver than a trend in the region. The fad, which was initially pervasive in fashion products, has taken over the personal care industry, making herbal and botanical-based products its primary carrier.
Manufacturers are using this as a strategy to make their brand more appealing to consumers by personalizing it to meet their needs and emphasizing its superior quality or exclusivity. Moreover, it is distinctly feasible for manufacturers to turn an Ayurvedic- or herbs-derived shampoo into a highly luxurious and better product, making consumers believe that it can enhance their hair health.
Middle-East Herbal Shampoo Industry Overview
The market studied is consolidated, with major market share held by the leading players, including Dabur India Ltd, Procter & Gamble, the Himalaya Drug Company, and Unilever PLC.
The market studied has a wide scope of expansion and product innovation, considering the existing companies and the new global companies entering into the new market. The key factors determining the market players and their positions are product offerings, ingredients used, brand image, target consumer, and marketing initiatives. Thus, the key players are embarking on new launches as their key strategies to achieve consolidation and optimize their offerings.
Middle-East Herbal Shampoo Market Leaders
Dabur India Ltd.
The Procter & Gamble
The Himalaya Drug Company
Unilever
Bio Veda Action Research Co.
*Disclaimer: Major Players sorted in no particular order
Middle-East Herbal Shampoo Market Report - Table of Contents
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1. INTRODUCTION
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1.1 Study Assumptions and Market Definition
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1.2 Scope of the Study
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2. RESEARCH METHODOLOGY
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3. EXECUTIVE SUMMARY
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4. MARKET DYNAMICS
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4.1 Market Drivers
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4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
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4.3.1 Threat of New Entrants
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4.3.2 Bargaining Power of Buyers/Consumers
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4.3.3 Bargaining Power of Suppliers
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4.3.4 Threat of Substitute Products
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4.3.5 Intensity of Competitive Rivalry
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5. MARKET SEGMENTATION
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5.1 By Distribution Channel
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5.1.1 Supermarkets/Hypermarkets
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5.1.2 Convenience Stores
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5.1.3 Specialist Retailers
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5.1.4 Online Retailers
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5.1.5 Other Distribution Channels
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5.2 By Country
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5.2.1 Saudi Arabia
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5.2.2 United Arab Emirates
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5.2.3 Egypt
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5.2.4 Rest of Middle East
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6. COMPETITIVE LANDSCAPE
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6.1 Most Adopted Strategies
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6.2 Market Share Analysis
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6.3 Company Profiles
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6.3.1 Dabur India Ltd
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6.3.2 Procter & Gamble
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6.3.3 The Himalaya Drug Company
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6.3.4 Unilever
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6.3.5 Khadi Global
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6.3.6 Bioveda Action Research Company
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6.3.7 Just Herbs
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- *List Not Exhaustive
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7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Middle-East Herbal Shampoo Industry Segmentation
The Middle East herbal shampoo market is segmented by distribution channel into supermarkets/hypermarkets, convenience stores, specialist retailers, online retailers, and other distribution channels. Based on the country, the market studied is segmented Saudi Arabia, the United Arab Emirates, Egypt, and Rest of Middle East.
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialist Retailers | |
| Online Retailers | |
| Other Distribution Channels |
| By Country | |
| Saudi Arabia | |
| United Arab Emirates | |
| Egypt | |
| Rest of Middle East |
Middle-East Herbal Shampoo Market Research FAQs
What is the current Middle East Herbal Shampoo Market size?
The Middle East Herbal Shampoo Market is projected to register a CAGR of 4.57% during the forecast period (2024-2029)
Who are the key players in Middle East Herbal Shampoo Market?
Dabur India Ltd., The Procter & Gamble , The Himalaya Drug Company , Unilever and Bio Veda Action Research Co. are the major companies operating in the Middle East Herbal Shampoo Market.
What years does this Middle East Herbal Shampoo Market cover?
The report covers the Middle East Herbal Shampoo Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Middle East Herbal Shampoo Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Middle East Herbal Shampoo Industry Report
Statistics for the 2024 Middle East Herbal Shampoo market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East Herbal Shampoo analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
