| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 7.93% |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Middle East & Africa Nutricosmetics Market Analysis by Mordor Intelligence
The Middle East & Africa Nutricosmetics Market is expected to register a CAGR of 7.93% during the forecast period.
Beauty supplements look promising to treat nutritional deficiencies and support brighter and younger skin, stronger nails, and longer hair with an overall younger appearance. These supplements are offered in different formats such as capsules, powder, liquids, etc. to fulfill individual needs. Middle East and African population are concerned with flawless skin and preventing aging skin. To maintain bright and radiant skin as a symbol of natural beauty, the trend to consume beauty supplements is rising in the region. The demand for beauty supplements is being driven by the rising awareness among consumers that beauty supplements are a convenient way to promote healthy skin without a tedious nightly routine. Skin health supplements are reaching a wider audience with a multitude of benefits with terms like organic, natural, plant-derived, and non-GMO becoming greatly visible in the market. Beauty supplements are a recent trend in the market backed by scientific claims of improving skin elasticity, hydration, and other beauty benefits, further supporting market demand.
Obesity rates have risen rapidly over the past decade in the Middle East and African countries. According to the World Obesity Atlas 2022, 50% of South African women will be obese by 2030. Thus, the rising overweight and obesity instances among the population are to support the consumption of weight management supplements.
Middle East & Africa Nutricosmetics Market Trends and Insights
Increasing Application of Nutrient Enriched Cosmetic Products
Ingestible beauty and skincare are referred to as products that are specifically formulated to have a positive and direct effect on hair, skin, nails, and weight management. Consumers are preferring ingestible beauty products over topical beauty products like serums, moisturizers, body lotions, exfoliators, and others as consumers find the daily skincare routine tedious and overwhelming. In addition, consumers find edible beauty products an easy and convenient option.
The growing geriatric women population in the region along with the rising interest of women in anti-aging supplements to maintain their youth and delay aging, is anticipated to augment the growth of the market. Consumers are becoming more and more informed regarding the availability and benefits of ingestible beauty products and thus, getting selective and stricter in their choices. Additionally, consumers are taking a keen interest in ingestible beauty products to maintain their long-term youth and good health. The significant change in the lifestyle of people and changing approach towards beauty is boosting the sales of beauty supplements. Ingestible beauty or skincare supplements help in treating skin from within as they contain active ingredients. Furthermore, ingestible beauty solutions are gaining popularity as they address the specific concerns of consumers such as pigmentation, dryness, hair loss, wrinkles, and others.
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South Africa - An Emerging Country in the Nutricosmetics Market
Beauty-oriented supplements are experiencing strong demand owing to the growing interest of South African consumers, especially Millennials and Gen Z. The going population is approaching beauty supplements as a part of the holistic approach towards beauty and health and as an extension of their beauty routines. The growing desire of consumers to prevent premature aging or delay aging is boosting the demand for collagen-infused supplements, as it stimulates the production of fresh collagen and helps deliver firmer and plump skin. Furthermore, the demand for organic, clean-label, and natural ingredient edible beauty products among consumers is growing as they are perceived to have less or no side effects, creating potential growth opportunities for nutricosmetic manufacturers.
South African consumers are becoming more receptive to online purchases and e-commerce platforms. The availability of a wide range of nutricosmetics along with the increasing number of online purchases of beauty supplements owing to the convenience is creating immense opportunities for the manufacturers to expand into online retail channels.
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Competitive Landscape
The Middle East and Africa Nutricosmetics market is highly fragmented owing to the presence of various international, regional, and local players. The key players in the market are Herbalife International of America, Inc., Beiersdorf AG, and Amway Corp. among others. The market players are increasing their investments in R&D and marketing and expanding their presence, to maintain their position in the market and offer innovative nutricosmetics products. The market giants have been expanding their geographical presence by strengthening their distribution channels in the potential countries of the region. Global brands are introducing their products in the Middle East and African countries to enhance their geographic presence.
Middle East & Africa Nutricosmetics Industry Leaders
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Herbalife International of America, Inc.
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Beiersdorf AG
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Amway Corp.
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NATURA &CO
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Wipro Limited (Canway)
- *Disclaimer: Major Players sorted in no particular order
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Recent Industry Developments
In September 2022, H&H Group, a global health and nutrition company, launched its brand called Swisse in the United Arab Emirates. The brand offers a range of wellness and beauty supplements including multivitamins, Collagen+, Collagen Glow Powder, and others. The company aimed to expand its presence in the Middle East countries.
In August 2022, Dose & Co launched its new Beauty Collagen Unflavored in South Africa Market. The company claimed that the supplement is a blend of efficacious and skin-loving ingredients and scientifically proven to improve hydration levels and skin elasticity, as well as reduce the appearance of fine lines in 12 weeks.
In October 2021, HRC, a Japan-based women's beauty and well-being product, launched its brand PWB in the United Arab Emirates. The brand claims to offer authentic beauty supplements made from lab-tested and fine-quality ingredients. The brand offers a variety of supplement products including Rose Hip, Royal Jelly, B6, and others.
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Middle East & Africa Nutricosmetics Market Report Scope
Nutricosmetics are ingredients or products that act as nutritional supplements that support the structure and function of nails, skin, and hair. Such supplements are taken orally to provide beauty benefits. The scope of the Middle East and African Nutricosmetics market includes segmentation of the market based on product type, distribution channel, and geography. Based on product type, the market is segmented into skincare, hair care, and nail care. Based on the form, the market is segmented into tablets and capsules, powder and liquid, and gummies and soft chews. on the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, drug stores/pharmacies, specialist stores, online retailers, and other distribution channels. By geography, the market is segmented into South Africa, Saudi Arabia, the United Arab Emirates, Nigeria, and the Rest of the Middle East and Africa. The report offers market size and forecast in terms of value in USD million for all the above segments.
Product Type
| Skin Care |
| Hair Care |
| Nail Care |
Form
| Tablets and Capsules |
| Powder and Liquid |
| Gummies and Soft Chews |
Distribution Channel
| Supermarkets/Hypermarkets |
| Drug Stores/Pharmacies |
| Specalist Stores |
| Online Retail Stores |
| Other Distribution Channel |
Geography
| South Africa |
| Saudi Arabia |
| United Arab Emirates |
| Nigeria |
| Rest of Middle East and Africa |
| Product Type | Skin Care |
| Hair Care | |
| Nail Care | |
| Form | Tablets and Capsules |
| Powder and Liquid | |
| Gummies and Soft Chews | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Drug Stores/Pharmacies | |
| Specalist Stores | |
| Online Retail Stores | |
| Other Distribution Channel | |
| Geography | South Africa |
| Saudi Arabia | |
| United Arab Emirates | |
| Nigeria | |
| Rest of Middle East and Africa |
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Key Questions Answered in the Report
What is the current Middle East & Africa Nutricosmetics Market size?
The Middle East & Africa Nutricosmetics Market is projected to register a CAGR of 7.93% during the forecast period (2025-2030)
Who are the key players in Middle East & Africa Nutricosmetics Market?
Herbalife International of America, Inc., Beiersdorf AG, Amway Corp., NATURA &CO and Wipro Limited (Canway) are the major companies operating in the Middle East & Africa Nutricosmetics Market.
What years does this Middle East & Africa Nutricosmetics Market cover?
The report covers the Middle East & Africa Nutricosmetics Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Middle East & Africa Nutricosmetics Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Middle East & Africa Nutricosmetics Market Report
Statistics for the 2025 Middle East & Africa Nutricosmetics market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Middle East & Africa Nutricosmetics analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
