Middle East & Africa Frozen Bread Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Middle East & Africa Frozen Bread Market is segmented by Distribution Channel (Supermarkets/Hypermarkets, Specialist Stores, Convenience Stores, Online Retail, and Other Distribution Channels), and by Geography.

MEA Frozen Bread Industry Overview

Middle East & Africa Frozen Bread Market Summary
Study Period: 2018 - 2028
CAGR: 6.9 %

Major Players


*Disclaimer: Major Players sorted in no particular order


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MEA Frozen Bread Market Analysis

The Middle East & African frozen bread market is projected to register a CAGR of 6.9% during the forecast period 2020-2025.

  • High demand for imported processed baked products, increased shelf life, international flux, and convenience are various factors driving the frozen bread sale. Consumers demand new varieties of frozen bread from different regions, and culture is accelerating the frozen bread market growth.
  • Moreover, frozen bread is free from artificial preservatives, which makes it healthier compared to conventional bread available in the market. Rising consumer awareness about the long-term adverse health effects of artificial additives has fueled the frozen bread demand.

MEA Frozen Bread Industry Segments

The scope of the frozen bread market includes a distribution channel, which includes supermarket/hypermarket, specialist stores, convenience stores, online retail, and others. The study also involves the regional level analysis of the main countries, such as Saudi Arabia, South Africa, and rest of Middle East & Africa.

By Distribution Channel
Specialist Stores
Convenience Stores
Online Retail
Other Distribution Channels
By Country
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East & Africa

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MEA Frozen Bread Market Trends

This section covers the major market trends shaping the MEA Frozen Bread Market according to our research experts:

Expanding Distribution Channels Offer Potential Opportunities

Specialist retailers for frozen bread hold the dominant position in the market. Supermarkets/hypermarkets remain the second-largest retail distribution channels, accounting for more than 20% of the sale. Specialist retailers and convenience stores have maintained a stable growth rate over the past five years. Supermarkets are expected to register the fastest growth rate, owing to increased expansion.


Saudi Arabia holds a Prominent Share in the market studied

The increase of the global working population in Saudi Arabia is increasing the demand for these ready to eat and convenience food among professionals, as a breakfast and snack meal. South African and rest of Middle East & African markets are expected to record a significant CAGR, during the forecasted period. Given the rapid growth of African city populations, bread and other convenient baked goods are expected to remain a highly sought-after food item by African households. Bakery products appeal to the convenience and lifestyles of most people.


MEA Frozen Bread Market Competitor Analysis

The Middle East & Africa Frozen Bread market is highly fragmented, with a large number of domestic and multinational players competing for market share. Companies are focusing on new product launches, with healthier ingredients/organic claims, as their key marketing strategies. Increased private label brands are possessing tough competition to the existing players. Some of the major players are Sunbulah Group, Goosebumps, Wonder bakery LLC, Agthia Group, and Rich Products Corporation, among others.

MEA Frozen Bread Market Top Players

  1. Aryzta AG

  2. Sunbulah Group

  3. Goosebumps

  4. Wonder bakery LLC

  5. Agthia Group

*Disclaimer: Major Players sorted in no particular order

Middle East & Africa Frozen Bread Market.png

MEA Frozen Bread Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Distribution Channel

      1. 5.1.1 Supermarket/Hypermarket

      2. 5.1.2 Specialist Stores

      3. 5.1.3 Convenience Stores

      4. 5.1.4 Online Retail

      5. 5.1.5 Other Distribution Channels

    2. 5.2 By Country

      1. 5.2.1 South Africa

      2. 5.2.2 Saudi Arabia

      3. 5.2.3 United Arab Emirates

      4. 5.2.4 Qatar

      5. 5.2.5 Rest of Middle East & Africa


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Aryzta AG

      2. 6.4.2 Rich Products Corporation

      3. 6.4.3 Sunbulah Group

      4. 6.4.4 Goosebumps

      5. 6.4.5 Lantmannen Unibake

      6. 6.4.6 Wonder bakery LLC

      7. 6.4.7 Grupo Bimbo

      8. 6.4.8 Agthia Group

    5. *List Not Exhaustive

**Subject to Availability
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MEA Frozen Bread Market Research FAQs

The Middle East & Africa Frozen Bread Market is studied from 2018 - 2028.

The Middle East & Africa Frozen Bread Market is growing at a CAGR of 6.9% over the next 5 years.

Aryzta AG, Sunbulah Group, Goosebumps, Wonder bakery LLC, Agthia Group are the major companies operating in Middle East & Africa Frozen Bread Market.

Middle East & Africa Frozen Bread Industry Reports

In-depth industry statistics and market share insights of the Middle East & Africa Frozen Bread sector for 2020, 2021, and 2022. The Middle East & Africa Frozen Bread research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Middle East & Africa Frozen Bread report PDF.

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