Market Size of Middle East and Africa E-commerce Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 11.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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MEA E-Commerce Market Analysis
The Middle-East and Africa E-commerce markets are expected to grow at a CAGR of above 11.5% in 2022-2027. The market in this region is primarily driven by high internet penetration, rising urbanization, and an increase in mobile shopping, among others. Furthermore, e-commerce automation provides enormous growth prospects for participants in the e-commerce industry.
The Middle East has one of the world's youngest populations. As the area's smartphone prevalence grows, several e-commerce sites have switched to mobile applications to retain interest.
Furthermore, the growing integration of e-commerce platforms with AI, predictive analytics, and cloud computing boosts industry growth. In addition, an increasing number of foreign enterprises are expanding in the region, giving the industry a good outlook.
The market is expected to maintain its strong growth over the forecast period. However, consumers in the Middle East and Africa have not fully integrated online buying into their shopping habits. They are less likely to shop online than they are in stores.
With the spread of the coronavirus disease (COVID-19) and the increased use of social distancing measures, a large portion of the population in the region is moving away from brick-and-mortar establishments and toward internet stores. The total market is driven by these retailers, providing a hassle-free shopping experience.
