Middle East & Africa Chocolate Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Middle East & Africa Chocolate Market is segmented by Type (Milk/White Chocolate, Dark Chocolate); by Product (Softlines/ Selflines, Boxed Assortments, Countlines, Seasonal Chocolates, Molded Chocolates, Others); by Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online Channels, Other Distribution Channels) and Geography

Market Snapshot

MEA Chocolate 1
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.72 %
Fastest Growing Country: South Africa

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Market Overview

Middle East & Africa Chocolate Market is forecasted to reach USD 6.5 billion by 2025 growing at a CAGR of 6.72%  during the forecast period.

Development in modern retailing also boosted the demand for chocolate in the Middle East. Furthermore, the large expatriate population in the Middle East & African countries, such as UAE, Saudi Arabia, and Nigeria contributed to the increasing demand for chocolates in the region.

With a recovery in economic growth and appreciation of the local currency, following the recession and severe depreciation in 2016, the chocolate market witnessed significant value growth in 2017 in major African countries, such as Nigeria and South Africa. 

Scope of the Report

Middle East & Africa  Chocolate Market is segmented by Type (Milk/ White Chocolate and Dark Chocolate); by Product (Softlines/ Selflines, Boxed Assortments, Countlines, Seasonal Chocolates, Molded Chocolates, Others); by Distribution Channel (Supermarkets/ Hypermarkets, Specialist Retailers, Convenience Stores, Online Channels, Other Distribution Channels) and Geography

By Product
Dark Chocolate
Milk/ White Chocolate
By Type
Softlines/Selflines
Boxed Assortments
Countlines
Seasonal Chocolates
Molded Chocolates
Other Product Types
By Distribution Channel
Supermarkets/ Hypermarkets
Specialty Stores
Convenience Stores
Online Retail Stores
Other Distribution Channels
Geography
Middle East and Africa
South Africa
Saudi Arabia
United Arab Emirates
Rest of Middle East and Africa

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Key Market Trends

Countlines Holds a Major Market Share

Countline chocolates are most popular among teenagers and consumers under 25 years of age, owing to their convenience factors as they are designed to be eaten as a snack and on the go. The rise in consumption for countline chocolates in the UAE region has stimulated the market growth, as the United Arab Emirates is emerging as one of the most potential markets for chocolates, due to the increase in a number of international chocolate companies, along with the domestic players coupled with changing snacking preferences of customers. This segment includes chocolate bars, generally consumed at once as snacks. It also includes products sold in diverse formats, such as multipacks or mini-fun sizes. 

MEA chocolate 4

South Africa is the Fastest Growing Country

South Africa is a dominant market contributing to the overall growth of the chocolate market in Middle East & Africa. Majority of the sales growth in the chocolate market in South Africa is attributed to the mass merchandisers, such as hypermarkets and supermarkets. The rising consumer awareness and increasing disposable incomes among the middle-income consumers, product innovation, as well as channel development by manufacturers, in order to reach a wider consumer base are some of the major factors that are expected to boost the sales of the chocolate market in South Africa, during the forecast period.

MEA chocolate 3

Competitive Landscape

New product innovations, partnerships, mergers and acquisitions, and expansions are the major strategic approaches preferred by the companies in the market studied. Owing to the rapidly developing nature of the market in the Middle East & Africa region, new product innovations have become the most important strategy, among all. Mars Incorporated, Lindt & Sprungli AG,  Nestle, Beyers, and Afrikoa, are the most active companies in the Middle East & Africa chocolate market. Over the last few years, expanding market presence in the emerging economies and product innovations have been a key growth strategy for the major companies.

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product

      1. 5.1.1 Dark Chocolate

      2. 5.1.2 Milk/ White Chocolate

    2. 5.2 By Type

      1. 5.2.1 Softlines/Selflines

      2. 5.2.2 Boxed Assortments

      3. 5.2.3 Countlines

      4. 5.2.4 Seasonal Chocolates

      5. 5.2.5 Molded Chocolates

      6. 5.2.6 Other Product Types

    3. 5.3 By Distribution Channel

      1. 5.3.1 Supermarkets/ Hypermarkets

      2. 5.3.2 Specialty Stores

      3. 5.3.3 Convenience Stores

      4. 5.3.4 Online Retail Stores

      5. 5.3.5 Other Distribution Channels

    4. 5.4 Geography

      1. 5.4.1 Middle East and Africa

        1. 5.4.1.1 South Africa

        2. 5.4.1.2 Saudi Arabia

        3. 5.4.1.3 United Arab Emirates

        4. 5.4.1.4 Rest of Middle East and Africa

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 The Hershey Company

      2. 6.4.2 Ferrero Group

      3. 6.4.3 NESTLE

      4. 6.4.4 Mondelez International

      5. 6.4.5 Chocoladefabriken Lindt & Sprungli AG

      6. 6.4.6 Mars Incorporated

      7. 6.4.7 Tiger Brands Limited

      8. 6.4.8 Afrikoa

    5. *List Not Exhaustive
  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Middle East and Africa Chocolate Market market is studied from 2016 - 2026.

The Middle East and Africa Chocolate Market is growing at a CAGR of 6.72% over the next 5 years.

The Middle East and Africa Chocolate Market is valued at South Africa in 2026.

Nestle SA, Mondelez International Inc., Chocoladefabriken Lindt & Sprüngli AG, Tiger Brands Limited, The Hershey Company are the major companies operating in Middle East and Africa Chocolate Market.

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