
Study Period | 2019 - 2030 |
Base Year For Estimation | 2024 |
Forecast Data Period | 2025 - 2030 |
CAGR | 3.23 % |
Fastest Growing Market | Asia Pacific |
Largest Market | Asia Pacific |
Market Concentration | Medium |
Major Players![]() *Disclaimer: Major Players sorted in no particular order |
Matting Agents Market Analysis
The Matting Agents Market is expected to register a CAGR of 3.23% during the forecast period.
The matting agents industry is experiencing significant transformation driven by sustainable innovation and technological advancements. Major manufacturers like BYK, DOG Deutsche Oelfabrik, and Schilling Ltd have launched new bio-based matting agents derived from renewable sources such as cornstarch, rapeseed oil, and agricultural by-products. These innovations address growing environmental concerns and regulatory pressures, particularly in Europe and North America, where restrictions on microplastic usage are becoming more stringent. Companies like Covestro AG and Stahl Holdings BV have also introduced bio-based solutions for exterior coating and leather finishing applications, demonstrating the industry's commitment to sustainability.
The construction sector continues to be a major demand driver for matting agents, particularly in rapidly developing economies. In China, the construction industry demonstrated robust growth with output value reaching CNY 31.2 trillion in 2022, highlighting the significant market potential in the region. The increasing focus on sustainable building materials and architectural aesthetics has led to greater adoption of matting agents in architectural coating additives, particularly in commercial and residential construction projects.
The automotive industry's recovery and transformation are creating new opportunities for matting agents manufacturers. According to the International Organization of Motor Vehicle Manufacturers (OICA), global vehicle production reached approximately 85.01 million units in 2022, representing a 6% increase from the previous year. This growth has driven demand for automotive coatings incorporating matting agents, particularly in emerging markets where automotive production is expanding rapidly.
The furniture industry represents another significant market for matting agents, with the global furniture market valued at USD 694.32 billion in 2022, according to Statista. The trend toward matte finishes in furniture coatings has gained momentum, particularly in premium and luxury segments. This preference for matte aesthetics has led to increased adoption of matting agents in wood coatings and other furniture finishing applications. Manufacturers are responding by developing specialized matting agents that provide superior scratch resistance and durability while maintaining the desired matte appearance. Additionally, the integration of paint additives and polymer additives in furniture coatings is enhancing the performance and appeal of these products.
Matting Agents Market Trends
Increasing Demand for Matting Agents for Architectural Coatings
The architectural coatings sector is experiencing substantial growth driven by rapid urbanization and increasing construction activities across major economies. Matting agents are becoming increasingly crucial in architectural coatings as they modify the surface appearance and texture of coated substrates. They are primarily added to paint formulations to reduce gloss or sheen, creating matte or satin finishes that contribute to various architectural styles and design preferences. The construction industry's robust growth is evidenced by significant investments, such as the French government's allocation of approximately USD 3.3 billion for the Hermitage towers project due for completion by 2024, which includes the development of 4,500 new dwellings and 100,000 square meters for business activities.
The demand for architectural coatings with matte finishes is further strengthened by their functional benefits in commercial and residential spaces. Matting agents scatter and diffuse light that hits the coated surface, reducing glare and reflections, which is particularly valuable in areas with intense or directional lighting such as offices, hospitals, schools, and retail environments. This characteristic improves visual comfort and reduces eye strain, making it easier to view objects or displays. Additionally, decorative and functional elements of building interiors that are usually exposed to artificial light, such as ceiling panels or lamp holders, can be coated with matte or semi-matte powders to avoid excessive disturbing light reflections, making them increasingly popular in commercial architecture.
Superior Properties Compared to Gloss Finishes
Matting agents offer significant advantages over traditional gloss finishes, particularly in terms of aesthetic appeal and functional properties. Surfaces with a gloss finish have light reflectance in the 70% to 90% range, whereas a matte finish has light reflectance of less than 10%, providing superior color consistency with no brighter or darker areas on the surface, making the color appear smoother and more uniform. This characteristic is particularly valuable in architectural applications where a consistent appearance is crucial. Furthermore, matte finishes have the practical advantage of hiding dust and dirt more easily than gloss finishes, making them increasingly popular in both residential and commercial applications.
The superior properties of matte finishes extend beyond aesthetics to include enhanced durability and protection capabilities. Recent innovations in matte paints have resulted in polymer-based formulations with superior protection and less necessity for intensive care while maintaining the desired appearance. One of the major advantages of surfaces with a matte finish is their ability to conceal surface imperfections such as scratches, minor dents, or unevenness on walls, ceilings, or other architectural surfaces. By diffusing light reflections, coating additives minimize the visibility of flaws, resulting in a more visually pleasing and uniform appearance. Additionally, matte coatings are primarily used to impart a more natural look to wood, concrete, plastic, and metallic surfaces and are preferred for traditional, rustic, and contemporary aesthetics, making them versatile across different architectural styles.
Segment Analysis: By Material Type
Silica Segment in Matting Agents Market
The silica matting agents segment dominates the global matting agents market, holding approximately 51% market share in 2024. This significant market position is attributed to silica's superior properties as a matting agent, including chemical inertness, excellent acid resistance, and enhanced heat resistance capabilities. Silica-based matting agents are extensively utilized in the coatings industry due to their ability to improve crucial qualities in paints, such as brightness, reflectance, and color consistency for large-scale applications. The synthetic silica grades used in the coatings industry meet stringent quality control standards and provide excellent chemical resistance properties. Additionally, fumed silica helps retain the original transparency of lacquers by improving the thixotropic and rheological properties of coatings and paint systems. The segment also demonstrates strong growth potential, with a projected growth rate of around 3.5% during 2024-2029, driven by increasing demand from architectural coatings and automotive applications.

Remaining Segments in Material Type
The thermoplastic segment represents the second-largest share in the matting agents market, offering unique advantages such as thick, resilient coatings that provide excellent corrosion protection and weathering resistance. These materials can be applied in various colors, finishes, and textures that are not readily achievable through conventional liquid coating methods. The wax-based segment, comprising materials like polyethylene, polypropylene, carnauba, amide, and polytetrafluoroethylene (PTFE) waxes, serves specific applications where surface property modification is crucial. Other material types, including talc, calcium stearate, and aluminum stearate, play niche roles in the market, particularly in applications requiring specific performance characteristics such as thickening properties in gel formation and surface meticulous agents in paint applications. These segments also benefit from the use of polymer additives to enhance their performance characteristics.
Segment Analysis: By Application
Coatings Segment in Matting Agents Market
The coatings segment dominates the global matting agents market, commanding approximately 66% of the total market share in 2024. This segment's prominence is primarily driven by the extensive use of matting agents in various coating applications, including architectural, automotive, industrial, and wood coatings. The segment is also experiencing the fastest growth rate in the market, driven by increasing demand from the construction industry and a growing preference for matte finishes in architectural applications. The architectural coatings subsegment particularly benefits from the rising construction activities in emerging economies and renovation projects in developed regions. Additionally, the automotive sector's growing demand for low-gloss and matte finish vehicles has significantly contributed to the segment's dominance. The segment's growth is further supported by technological advancements in coating formulations and increasing adoption of environmentally friendly matting agents in various end-use industries, which often incorporate polymer additives to enhance performance.
Remaining Segments in Matting Agents Market
The printing inks and other applications segments collectively represent significant portions of the matting agents market, each serving distinct industrial needs. The printing inks segment plays a crucial role in the packaging and publishing industries, where matting agents are essential for achieving desired surface properties and print quality. The segment's growth is driven by increasing demand from the packaging industry and technological advancements in printing technologies, often utilizing ink additives to optimize performance. The other applications segment, which includes uses in cosmetics, plastics, and leather finishing, demonstrates steady growth potential due to expanding applications in various end-use industries. This segment benefits from the growing demand for premium products with specialized surface finishes and the increasing adoption of matting agents in new applications across different industrial sectors, including the use of plastic additives to improve product characteristics.
Matting Agents Market Geography Segment Analysis
Matting Agents Market in Asia-Pacific
The Asia-Pacific region represents the largest and most dynamic matting agents market globally, driven by rapid industrialization and expanding manufacturing capabilities across various end-use industries. The region's growth is supported by increasing construction activities, automotive production, and rising demand for architectural coatings. Countries like China, India, Japan, and South Korea are key contributors to the regional market, with each nation bringing unique strengths and opportunities. The presence of major manufacturing facilities, coupled with growing investments in research and development, has positioned Asia-Pacific as a hub for matting agent market production and consumption.

Matting Agents Market in China
China dominates the Asia-Pacific matting agents market, holding approximately 55% share of the regional market in 2024. The country's market leadership is attributed to its massive construction sector and robust automotive manufacturing industry. China's coatings industry alone commands a 78% market share in East Asia, with total sales surpassing USD 45 billion. The presence of more than 1,000 coating companies and investments from leading global coating manufacturers such as Nippon Paint, AkzoNobel, and PPG Industries has strengthened China's position. The country's commitment to infrastructure development and urbanization continues to drive demand for architectural coatings, thereby supporting the growth of the matting agents market.
Matting Agents Market in India
India emerges as the fastest-growing market in the Asia-Pacific region, with a projected growth rate of approximately 5% during 2024-2029. The country's growth trajectory is supported by rapid industrialization and increasing investments in the construction sector. The presence of over 3,000 paint manufacturers and ongoing capacity expansions by key players like Asian Paints, Berger Paints, and Kansai Nerolac demonstrates the market's potential. India's focus on infrastructure development, coupled with government initiatives like 'Make in India' and 'Aatma Nirbhar Bharat,' has created a favorable environment for the matting agents industry.
Matting Agents Market in North America
The North American matting agents market is characterized by its mature nature, with steady demand driven by the automotive and construction industries. The United States, holding the largest share, continues to lead the region due to its advanced manufacturing capabilities and significant investments in research and development. The presence of leading global manufacturers and a well-established supply chain further bolster the market. Canada and Mexico also contribute to the regional market, with growing construction activities and automotive production supporting the demand for matting agents.
Matting Agents Market in the United States
The United States remains a pivotal player in the North American matting agents market, driven by its robust industrial base and innovation in coating technologies. The country's focus on sustainable and eco-friendly products has led to increased adoption of advanced matting agents in various applications. The automotive sector, in particular, is a major consumer, with the demand for high-performance coatings driving market growth. Additionally, the construction sector's recovery post-pandemic has further fueled the demand for matting agents, reinforcing the United States' position as a market leader.
Matting Agents Market in Canada
In Canada, the matting agents market is experiencing moderate growth, supported by the construction and automotive industries. The country's emphasis on sustainable building practices and energy-efficient solutions has led to increased demand for innovative matting agents. The presence of key industry players and ongoing investments in research and development are expected to drive market expansion. Additionally, Canada's strategic focus on green technologies and sustainable development aligns with the global trend towards eco-friendly products, providing further impetus to the market.
Matting Agents Market in Europe
Europe's matting agents market is marked by its diverse applications across automotive, construction, and industrial sectors. Germany, the largest market in the region, benefits from its strong automotive industry and advanced manufacturing capabilities. The United Kingdom and France also contribute significantly, with a focus on sustainable and innovative coating solutions. The region's stringent environmental regulations and emphasis on sustainability have driven the adoption of advanced matting agents, supporting market growth.
Matting Agents Market in Germany
Germany leads the European matting agents market, supported by its world-renowned automotive industry and commitment to innovation. The country's focus on high-quality and sustainable coatings has driven the demand for advanced matting agents. Germany's strong research and development capabilities, coupled with the presence of leading manufacturers, have positioned it as a key player in the market. The automotive sector's emphasis on lightweight and energy-efficient vehicles further supports the growth of the matting agents market.
Matting Agents Market in the United Kingdom
The United Kingdom's matting agents market is characterized by its focus on innovation and sustainability. The country's construction and automotive industries are major consumers, with a growing demand for eco-friendly and high-performance coatings. The presence of leading global manufacturers and ongoing investments in research and development have strengthened the market. Additionally, the UK's commitment to reducing carbon emissions and promoting green technologies aligns with the global trend towards sustainable products, supporting market growth.
Matting Agents Market in South America
In South America, Brazil stands out as the largest market for matting agents, driven by its expanding construction and automotive sectors. The region's focus on infrastructure development and urbanization has led to increased demand for high-quality coatings. The presence of key industry players and ongoing investments in research and development are expected to drive market growth. Additionally, the region's emphasis on sustainable and eco-friendly products aligns with global trends, providing further impetus to the matting agents market.
Matting Agents Market in Middle East & Africa
The Middle East and Africa matting agents market is characterized by its growing construction and industrial sectors. Saudi Arabia, as the largest market in the region, benefits from its robust construction industry and focus on infrastructure development. The presence of key industry players and ongoing investments in research and development are expected to drive market growth. Additionally, the region's emphasis on sustainable and eco-friendly products aligns with global trends, providing further impetus to the market.
Matting Agents Industry Overview
Top Companies in Matting Agents Market
The global matting agents market is led by established players like Evonik Industries AG, PPG Industries Inc., Imerys, Huntsman International LLC, and W.R. Grace & Co.-Conn. These companies are heavily investing in research and development to expand their product portfolios and develop innovative solutions, particularly focusing on bio-based and environmentally friendly matting agents. The industry witnesses continuous capacity expansions and manufacturing facility upgrades to meet growing demand, especially in emerging markets. Strategic vertical integration has become a key trend, with major players controlling their supply chains from raw material procurement to end-product distribution. Companies are also strengthening their distribution networks and technical support services to enhance customer relationships and market presence across different geographical regions.
Consolidated Market with Strong Regional Players
The matting agents market exhibits a partially consolidated structure, characterized by the presence of both global chemical conglomerates and specialized coating additives manufacturers. Global players leverage their extensive research capabilities, established distribution networks, and economies of scale to maintain their market positions, while regional players compete through specialized product offerings and local market knowledge. The industry has witnessed strategic acquisitions and collaborations aimed at expanding geographical presence and technological capabilities, particularly in high-growth regions like Asia-Pacific.
Market dynamics are shaped by the strong presence of vertically integrated companies that maintain control over raw material sources, particularly for silica-based matting agents. These companies have established themselves as reliable suppliers with comprehensive product portfolios serving various end-use industries. The competitive landscape is further influenced by long-term relationships between manufacturers and end-users, creating high entry barriers for new market entrants while fostering innovation and product customization among established players.
Innovation and Sustainability Drive Future Growth
Success in the matting agents market increasingly depends on developing sustainable solutions and maintaining technological leadership. Companies must invest in eco-friendly alternatives, particularly bio-based matting agents, to address growing environmental concerns and stricter regulations regarding VOC emissions and microplastic content. Market leaders are focusing on developing specialized products for emerging applications while maintaining cost competitiveness through operational efficiency and strategic sourcing relationships.
For new entrants and smaller players, success lies in identifying and serving niche market segments with specialized products and applications. Companies must develop strong technical expertise and application knowledge to provide customized solutions for specific end-user requirements. The ability to navigate regulatory requirements, particularly in developed markets, while maintaining product performance and cost-effectiveness, will be crucial. Building strong relationships with distributors and end-users, coupled with investments in research and development capabilities, will be essential for long-term success in this evolving market, including the polymer additives industry and ink additives industry.
Matting Agents Market Leaders
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Imerys SA
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PPG Industries Inc.
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Evonik Industries AG
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Hunstman International LLC
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W. R. Grace & Co.-Conn.
- *Disclaimer: Major Players sorted in no particular order

Matting Agents Market News
Dec 2022: Evonik introduced the new matting agent products with proven Spherilextechnology. The product EXP 0002-1 Spherical Silica is characterized by its exceptionally small particle size and is suitable not only for architectural coatings but also for matt and satinwood coatings.
Oct 2022: Evonik's Coating Additives business segment line is increasing the manufacturing potential of its Acemattmatting agents at its production facility in Taiwan. The capacity expansion will be completed in the third half of 2023 and will help cope with growing demand in the Asian market.
Matting Agents Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Drivers
- 4.1.1 Increasing Demand for Matting Agents for Architectural Coatings
- 4.1.2 Superior Properties than Gloss Finishes
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4.2 Restraints
- 4.2.1 Regulation Related to Solvent-based Matting Agents
- 4.2.2 Other Restraints
- 4.3 Industry Value Chain Analysis
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4.4 Porter's Five Forces Analysis
- 4.4.1 Bargaining Power of Suppliers
- 4.4.2 Bargaining Power of Consumers
- 4.4.3 Threat of New Entrants
- 4.4.4 Threat of Substitute Products and Services
- 4.4.5 Degree of Competition
5. MARKET SEGMENTATION (Market Size in Value)
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5.1 Material Type
- 5.1.1 Silica
- 5.1.2 Thermoplastic
- 5.1.3 Wax-based
- 5.1.4 Other Material Types
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5.2 Application
- 5.2.1 Coatings
- 5.2.1.1 Architectural Coatings
- 5.2.1.2 Automotive Coatings
- 5.2.1.3 Industrial Coatings
- 5.2.1.4 Wood Coatings
- 5.2.1.5 Other Coatings
- 5.2.2 Printing Inks
- 5.2.3 Other Applications
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5.3 Geography
- 5.3.1 Asia-Pacific
- 5.3.1.1 China
- 5.3.1.2 India
- 5.3.1.3 Japan
- 5.3.1.4 South Korea
- 5.3.1.5 Rest of Asia-Pacific
- 5.3.2 North America
- 5.3.2.1 United States
- 5.3.2.2 Canada
- 5.3.2.3 Mexico
- 5.3.3 Europe
- 5.3.3.1 Germany
- 5.3.3.2 United Kingdom
- 5.3.3.3 Italy
- 5.3.3.4 France
- 5.3.3.5 Rest of Europe
- 5.3.4 South America
- 5.3.4.1 Brazil
- 5.3.4.2 Argentina
- 5.3.4.3 Rest of South America
- 5.3.5 Middle-East and Africa
- 5.3.5.1 Saudi Arabia
- 5.3.5.2 South Africa
- 5.3.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
- 6.2 Market Share(%)/ Ranking Analysis**
- 6.3 Strategies Adopted by Leading Players
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6.4 Company Profiles
- 6.4.1 Akzo Nobel NV
- 6.4.2 Arkema
- 6.4.3 Axalta Coating Systems LLC
- 6.4.4 BASF SE
- 6.4.5 BYK-Chemie GmbH
- 6.4.6 CHT Germany GmbH
- 6.4.7 Deuteron GmbH
- 6.4.8 Evonik Industries AG
- 6.4.9 Honeywell International Inc.
- 6.4.10 Huber Engineered Materials
- 6.4.11 Huntsman International LLC
- 6.4.12 Imerys SA
- 6.4.13 PPG Industries Inc.
- 6.4.14 PQ Corporation
- 6.4.15 The Lubrizol Corporation
- 6.4.16 W. R. Grace & Co.
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
- 7.1 Growing Demand for Bio-based Matting Agents
- 7.2 Other Opportunities
Matting Agents Industry Segmentation
Matting agents are used to modify the surface characteristics of paints, varnishes, and inks by floating them to the top of the surface. They may additionally provide further mechanical features, although their main purpose is to decrease the shine on the surface.
The Matting Agents Market is segmented by Material Type (Silica, Thermoplastic, Wax-based, and Other Material Types), Application (Coatings (Architectural Coatings, Automotive Coatings, Industrial Coatings, Wood Coatings, and Other Coatings), Printing Inks, and Other Applications), and Geography (Asia-Pacific, North America, Europe, South America, and Middle-East and Africa). The report offers market size and forecasts for the matting agents market in value (USD million) for all the above segments.
Material Type | Silica | ||
Thermoplastic | |||
Wax-based | |||
Other Material Types | |||
Application | Coatings | Architectural Coatings | |
Automotive Coatings | |||
Industrial Coatings | |||
Wood Coatings | |||
Other Coatings | |||
Printing Inks | |||
Other Applications | |||
Geography | Asia-Pacific | China | |
India | |||
Japan | |||
South Korea | |||
Rest of Asia-Pacific | |||
North America | United States | ||
Canada | |||
Mexico | |||
Europe | Germany | ||
United Kingdom | |||
Italy | |||
France | |||
Rest of Europe | |||
South America | Brazil | ||
Argentina | |||
Rest of South America | |||
Middle-East and Africa | Saudi Arabia | ||
South Africa | |||
Rest of Middle-East and Africa |
Matting Agents Market Research FAQs
What is the current Matting Agents Market size?
The Matting Agents Market is projected to register a CAGR of 3.23% during the forecast period (2025-2030)
Who are the key players in Matting Agents Market?
Imerys SA, PPG Industries Inc., Evonik Industries AG, Hunstman International LLC and W. R. Grace & Co.-Conn. are the major companies operating in the Matting Agents Market.
Which is the fastest growing region in Matting Agents Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Matting Agents Market?
In 2025, the Asia Pacific accounts for the largest market share in Matting Agents Market.
What years does this Matting Agents Market cover?
The report covers the Matting Agents Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Matting Agents Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Matting Agents Market Research
Mordor Intelligence delivers a comprehensive analysis of the matting agents market. We leverage our extensive experience in researching paint additives, polymer additives, and coating additives industries. Our expert analysts provide detailed insights into various segments, including silica matting agents, flatting agents, and deglossing agent applications. The report, available as an easy-to-read PDF download, covers crucial developments in synthetic silica technology. It also highlights emerging trends in powder coating additives and industrial coating additives.
The report offers stakeholders valuable insights into surface finishing agents and their applications across multiple industries. It includes detailed statistics for the matting agents market. Our analysis encompasses the entire value chain, from raw materials to end-use applications in ink additives, plastic additives, and specialized coating solutions. Stakeholders benefit from our thorough examination of market dynamics, competitive landscapes, and growth opportunities across the polymer additives industry, ink additives industry, and related sectors. This is supported by comprehensive data and actionable recommendations.