market-entry-ready-to-eat-food-industry-in-poland
Published

December 2016

Market Entry - Ready to eat food Industry in Poland: Analysis of Growth, Trends and Progress (2017 - 2022)

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About the Market

The growth in quick service restaurants, increasing population of working women, millennial population, busy work schedules, and retail chains are the key contributors in increasing the awareness about the ready-to-eat products among consumers. The global ready-to-eat food products market is segmented by product type, packaging and distribution channel. The meat/poultry segment is projected to account for the largest share by value. In developed countries, food consumption is expected to arise mainly from the slow rate of population growth rather than the excess in per capita consumption. Developing countries, on the other hand, are expected to account for an increased food demand, due to mounting population, as well as surplus per capita food consumption. India has a large base of young consumers, who form the majority of the country’s workforce and are the primary consumers. However, unhealthy substitutes, low quality, taste and shift towards a healthier lifestyle is likely to hinder market growth over the coming years. A large chunk of Indian consumers are still price conscious, which poses a challenge to the ready-to-eat food manufacturers and suppliers. Bird’s Eye Ltd., Bakkavor Foods Ltd., General Mills, McCain Foods, Findus Group Ltd., Premier Foods Group Ltd., and MTR Foods are few key players in the market.

About the Geography

Poland is an eastern European country bordered by Germany and is a part of the E.U. and NATO. It is a parliamentary republic, which gained independence from the Russian empire in 1918.The government of Poland is politically stable and a pro-business. Poland is the largest beneficiary of EU funds and was ranked as the 20th largest recipient of FDI internationally in the World Investment Report, 2015, by UNCTAD.

Poland has been aggressively working on its infrastructure and has the largest consumer market in the newly joined EU countries. It has had a stable economy with current GDP growth rate around 3.5%. The Polish parliament passed laws in 2002, which aided in investment in SEZs and access to the European Union structural funds. The government has taken several measures to ease the process of setting up a business and incentivized companies to invest in Poland. In July 2011, the Act Limiting Administrative Barriers for Citizens and Businesses went into effect, introducing a series of measures designed to diminish the burden of Poland's state bureaucracy. Since 2012, a company can be registered as a limited liability company within 24 hours. SEZs benefit from income tax and real estate tax exemption. In addition, in the case of hiring in regions with high levels of unemployment, companies can benefit from tax reductions. It also follows the EU laws related to copyright and intellectual property.

Corruption has significantly reduced in recent years through a combination of law enforcement action and political will. 

Poland follows EU’s trade regulations and with its huge workforce and its proximity to major economic powers like the UK, Germany, and France, it has the potential to be the ideal investment hub in Europe.

 

Component Name

Unit

GDP (USD billion)

475

GDP Annual Growth Rate

3.1

GDP Per Capita

14581

Employment Rate

63.7

Wages

1035.41

Inflation Rate

-0.5

Consumer Price Index (CPI)

168

Interest Rate

1.5

Balance of Trade (USD million)

-345.14

Business Confidence

3.3

Manufacturing PMI (Index Points)

52.2 Index Points

Ease of Doing Business

25

Competitiveness Rank

36

Corruption Rank

30

Consumer Confidence

-2.4

Consumer Spending (USD billion)

68.196

Corporate Tax Rate

19

Sales Tax Rate

23

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

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