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Market Entry - Ready to eat food Industry in Egypt: Analysis of Growth, Trends and Progress (2020 - 2025)

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About the Market

The growth in quick service restaurants, increasing population of working women, millennial population, busy work schedules, and retail chains are the key contributors in increasing the awareness about the ready-to-eat products among consumers. The global ready-to-eat food products market is segmented by product type, packaging and distribution channel. The meat/poultry segment is projected to account for the largest share by value. In developed countries, food consumption is expected to arise mainly from the slow rate of population growth rather than the excess in per capita consumption. Developing countries, on the other hand, are expected to account for an increased food demand, due to mounting population, as well as surplus per capita food consumption. India has a large base of young consumers, who form the majority of the country’s workforce and are the primary consumers. However, unhealthy substitutes, low quality, taste and shift towards a healthier lifestyle is likely to hinder market growth over the coming years. A large chunk of Indian consumers are still price conscious, which poses a challenge to the ready-to-eat food manufacturers and suppliers. Bird’s Eye Ltd., Bakkavor Foods Ltd., General Mills, McCain Foods, Findus Group Ltd., Premier Foods Group Ltd., and MTR Foods are few key players in the market.

About the Geography

Egypt is an African country, with large oil reserves, led by a semi-presidential government. It was an attractive destination for FDI before the Arab spring. It has a skilled workforce, low labor costs, strategic location, large domestic market, and substantial energy reserves. Egypt is among the top five recipients of foreign investment in Africa with most investments going to the oil & gas, construction, telecommunications, financial services and healthcare sectors.

Since September 2004, the General Authority for Investment and Free Zones (GAFI) has established an economic program to attract foreign investors, together with an average reduction of 35% customs duty and tariff simplification. Though all the economic sectors are open to domestic and foreign investors, those especially targeted by the law, providing the possibility to execute projects under the BOT (build, operate, transfer) form, are agriculture industry, mining, tourism and hospitality, air travel, off-shore shipping transport, goods transport services, oil prospection and drilling, infrastructures. Some strategic sectors like aerospace, defense, and print journalism are subject to specific legislations. Obstacles to investment include excessive bureaucracy, shortage of skilled labor, limited access to credit, slow and cumbersome customs procedures, and non-tariff trade barriers. In addition, rapid population growth continues to curtail the improvement of the standard of living in Egypt.

The condition in Egypt is rapidly improving and opportunities are already arising with growing stability in the country, with infrastructure, energy, and public sectors appealing to foreign investors and FDI pouring into the country.

 

Component Name

Unit

GDP (USD billion)

331

GDP Annual Growth Rate

3.8

GDP Per Capita

2707

Unemployment Rate

12.5

Inflation Rate

14.1

Consumer Price Index (CPI)

190

Interest Rate

11.75

Loans to Private Sector (USD billion)

57.223

Balance of Trade (USD billion)

-3.158

Manufacturing PMI (Index Points)

46.3 Index Point

Ease of Doing Business

131

Competitiveness Rank

115

Corruption Rank

88

Consumer Confidence

81

Consumer Spending (USD billion)

62.25

Bank Lending Rate (Consumers)

13.8

Corporate Tax Rate

25

Sales Tax Rate

10

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

 

 

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