Nigeria’s Prebiotics industry | Opportunities | Upcoming Projects|Investment opportunities |Forecast to 2022
Market Entry - Prebiotics Industry in Nigeria: Analysis of Growth, Trends and Progress (2017 - 2022)

PUBLISHED

DEC 2017

Market Entry - Prebiotics Industry in Nigeria: Analysis of Growth, Trends and Progress (2017 - 2022)

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About the Market

By application, the global prebiotics market is segmented into food and beverage, dietary supplements, and animal feed. Dairy, baked food, cereals, dry food, and fermented meat products come under the food and beverage segment. Prebiotic dairy products & infant formulations have witnessed maximum new products being launched over the past three years. Inulin promotes intestinal bacteria growth while enhancing mineral absorption. While it is suitable for diabetics, it also potentially helps in improving blood sugar-related illness effects. Chicory roots, acacia gums, lactose, and starch are key raw materials. Belgium, France, and the Netherlands are considered as the largest chicory root manufacturers, which would ensure easy raw material availability to manufacturing companies located in Europe; as it significantly impacts the global prebiotics market price trend. Increasing prevalence of CVD, diabetes as well as gut related diseases should drive awareness levels of the benefits provided by these ingredients, resulting in strong penetration of dietary supplements and functional foods. In addition, increasing consumer awareness regarding health benefits of prebiotics, coupled with rising instances of chronic diseases on account of sedentary lifestyle among young population in the region is expected to drive the market. Prebiotic food products and supplements manufacturers include Roquette America Inc., Abbott Nutrition, Friesland Campina, Cargill, Clasado Ltd., Beghin and Jarrow Formulas. Beneo-Orafti SA is involved in production and sales of inulin and oligofructose food ingredients derived from chicory. Beneo, Roquette, Coscura and Weetabix together accounted for close to 20% market share, in 2022.

About the Geography                  

Nigeria is a presidential republic located in West Africa. It is the second largest economy and the highest producer of oil & gas in Africa. Nigeria has the third largest FDI stock in Africa,since the country remains Africa's largest producer of oil.

Nigeria has a privatized economy, low cost of labor, and abundant natural resources. The government promotes public-private partnerships and has liberal economic policies, which help maintain good relations with foreign firms. Being the seventh largest population in the world it is also the largest market in Africa. Foreign companies can own 100% of the business in all sectors except for industries critical to the nation’s security. Widespread corruption, poor infrastructure, terrorism, inefficient judicial system, and political instability have reduced the influx of foreign investment.

Despite these challenges, Nigeria received USD 80 billion in FDI in 2015. Bilateral trade agreements and treaties with many countries and tax incentives in all major industries have motivated investors to invest here.

                               Component Name

                Unit

    GDP (USD billion)

481

GDP Annual Growth Rate

-2.06

GDP Per Capita

2548

Unemployment Rate

13.3

Inflation Rate

17.6

Consumer Price Index (CPI)

206

Interest Rate

14

Balance of Trade (USD billion)

0.0932

Business Confidence

-24.1

                   Ease of Doing Business         

169

Competitiveness Rank

127

Corruption Rank

136

          Consumer Confidence         

-28.2

Consumer Spending (USD billion)

38.502

Bank Lending Rate (Consumers)

17.18

Corporate Tax Rate

30

Sales Tax Rate

5

                                                                     

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Prebiotics Industry (USD millions)

                4.1 By Types

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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