Prebiotic Ingredients Market Trends

Rising consumer awareness regarding gut health is anticipated to propel the demand in the prebiotic ingredients market, and according to the International Food Information Council, over one-quarter (28%) of adults cited digestive health among the top benefits in food/beverage products, and two-thirds of the consumers aged 50 years and over said digestive health is extremely/very important in 2018, creating momentum for prebiotic ingredients. In 2018, the Dupont Microbiome Venture expanded its partnership with the Center of Food and Fermentation Technologies to complement DuPont's existing product portfolio in the areas of probiotics and prebiotics, including human milk oligosaccharides. Moreover, key players are also actively offering prebiotic supplements, as maintenance of a healthy gut is increasingly becoming important among consumers. According to an international study by Beneo Inc., 42% of consumers are very or extremely interested in the gut microbiome. Additionally, 52% of consumers perceived that prebiotic fibers aid in digestion, 50% considered they would improve gut health, 43% said they promote overall health, and 30% thought prebiotics help strengthen immunity. Such factors are escalating the application of prebiotic ingredients in various food and beverage applications.