Location Targeted Mobile Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Location Targeted Mobile Advertising Market is Segmented by Technology (Geo-fencing, Beacon, Geo-targeting, Hyper-contextual Targeting, and Geo-conquesting), End-user Industry (Retail, Healthcare, Travel, Tourism and Hospitality, and BFSI), and Geography

Location Targeted Mobile Advertising Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Location Targeted Mobile Advertising Market Size

location targeted mobile advertising market
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
CAGR 16.87 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration High

Major Players

mobile advertising market

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Location Targeted Mobile Advertising Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Location Targeted Mobile Advertising Market Analysis

The Location Targeted Mobile Advertising Market is expected to register a CAGR of greater than 16.87% during the forecast period.

  • Moreover, the advancement in mobile communication and geo-positioning technologies is expected to augment the steady momentum of the location-targeted mobile advertising market globally.
  • Location-based personalization of any advertisement is expected to create a positive experience for the customer and an increase in the effectiveness of the advertisement campaign.
  • The increase in the adoption of 5G technology in the coming years is also expected to drive the market further due to the faster and more accurate location tracking offered by 5G technology.

Location Targeted Mobile Advertising Industry Overview

The location targeted mobile advertising market concentration is moderately fragmented, with the companies offering various technologies to the marketers. However, the major players, like Google and Facebook, dominate other players in terms of market shares.

  • In 2019, InMarket announced its plans to acquire Thinknear to expand its market share in Location-Based Mobile Marketing. The combination of Thinknear and inMarket businesses will create a location-based marketing technology platform with clients across various industries.
  • Major players, such as Google and Facebook, contributed about 63% of the US digital ad revenues in 2017. However, various marketers are starting to recognize the need for other options in the market.

Location Targeted Mobile Advertising Market Leaders

  1. Google LLC

  2. Facebook Inc

  3. IBM Corporation

  4. Microsoft Corporation

  5. Gimbal Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Google LLC,  Facebook Inc.,  IBM Corporation,  Microsoft Corporation, Gimbal Inc., ThumbVista LLC,  Bluedot Innovation Pty Ltd, Apple Inc.
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Location Targeted Mobile Advertising Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
  • 4.3 Industry Value Chain Analysis

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Development of Technologies Related to Real-time Location Tracking
    • 5.1.2 Higher Adoption of Location-based Application among Consumers
  • 5.2 Market Restraint
    • 5.2.1 Rising Awareness Regarding Safety and Security among Consumers of Location Tracking

6. MARKET SEGMENTATION

  • 6.1 By Technology (Qualitative Trend Analysis)
    • 6.1.1 Geo-fencing
    • 6.1.2 Beacons
    • 6.1.3 Hyper-contextual Targeting
    • 6.1.4 Geo-targeting
    • 6.1.5 Geo-conquesting
  • 6.2 By End-user Industry
    • 6.2.1 Retail
    • 6.2.2 Banking, Financial Services, and Insurance
    • 6.2.3 Travel, Tourism, and Hospitality
    • 6.2.4 Helathcare
    • 6.2.5 Other End-user Industries
  • 6.3 By Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia-Pacific
    • 6.3.4 Rest of the World

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Google LLC
    • 7.1.2 Facebook Inc.
    • 7.1.3 IBM Corporation
    • 7.1.4 Microsoft Corporation
    • 7.1.5 Gimbal Inc.
    • 7.1.6 ThumbVista LLC
    • 7.1.7 Bluedot Innovation Pty Ltd
    • 7.1.8 Apple Inc.
    • 7.1.9 GroundTruth
    • 7.1.10 InMarket
    • 7.1.11 Verve Inc.
    • 7.1.12 Simpli.Fi
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Location Targeted Mobile Advertising Industry Segmentation

Location targeted mobile advertising helps the marketers grow their customer base, quicken their response time for a particular advertisement, and better engage with the customers through personalization. The location targeted mobile advertising market is segmented by technology (geo-fencing, beacon, geo-targeting, hyper-contextual targeting, geo-conquesting), by end-user industry (retail, healthcare, travel, tourism and hospitality, and BFSI), and geography. 

By Technology (Qualitative Trend Analysis) Geo-fencing
Beacons
Hyper-contextual Targeting
Geo-targeting
Geo-conquesting
By End-user Industry Retail
Banking, Financial Services, and Insurance
Travel, Tourism, and Hospitality
Helathcare
Other End-user Industries
By Geography North America
Europe
Asia-Pacific
Rest of the World
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Location Targeted Mobile Advertising Market Research FAQs

What is the current Location Targeted Mobile Advertising Market size?

The Location Targeted Mobile Advertising Market is projected to register a CAGR of greater than 16.87% during the forecast period (2025-2030)

Who are the key players in Location Targeted Mobile Advertising Market?

Google LLC, Facebook Inc, IBM Corporation, Microsoft Corporation and Gimbal Inc. are the major companies operating in the Location Targeted Mobile Advertising Market.

Which is the fastest growing region in Location Targeted Mobile Advertising Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Location Targeted Mobile Advertising Market?

In 2025, the North America accounts for the largest market share in Location Targeted Mobile Advertising Market.

What years does this Location Targeted Mobile Advertising Market cover?

The report covers the Location Targeted Mobile Advertising Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Location Targeted Mobile Advertising Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Location Targeted Mobile Advertising Industry Report

Statistics for the 2025 Location Targeted Mobile Advertising market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Location Targeted Mobile Advertising analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.