Market Entry - Luxury Hospitality Industry in Mexico: Analysis of Growth, Trends and Progress (2015-2020)

Market Entry - Luxury Hospitality Industry in Mexico: Analysis of Growth, Trends and Progress (2015-2020)

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About the Market

Luxury hospitality is a fast-growing market, especially with the growth of tourism and travel industry. The worldwide travel & tourism industry continued to see strong growth throughout 2015 and international tourist arrivals are predicted to grow by 3-4% per year, to reach 1.8 billion in 2030, according to the UNWTO report. Its long-term outlook ‘Tourism Towards 2030’ sees substantial potential for further growth coming from emerging economy destinations in Asia, Latin America, Central and Eastern Europe, the Middle East and Africa, growing at double the rate (+4.4% per annum), than the advanced economy destinations (+2.2% per year). In the past, raising a hotel company required enormous capital investment, but over the last two decades, many hotel groups have expanded by adopting an “asset light” model of management, rather than owning properties, by just franchising their brand to a third-party operator against a fee. Due to the continuous growth of the labor-intensive and productivity-reliant travel and tourism industry, the sector is expected to experience some difficulties in providing enough qualified talent for the forecasted 80 million new jobs created over the next ten years, according to the World Travel & Tourism Council (WTTC). Some of the major luxury hotels include Starwood Hotels & Resorts, Four Seasons Holdings Inc., InterContinental Hotels Group PLC, ITC Hotels Limited, The Indian Hotels Company Limited, Mandarin Oriental International Limited, Jumeirah International LLC, Shangri-La International Hotel Management Ltd., Kerzner International Resorts, Inc., and Marriott International Inc.

About the Geography                  

Mexico, a USD two trillion economy (15th largest in the world), is one of the emerging countries most open to FDI. Mexico’s current government, led by President Enrique Pena Nieto emphasized on financial reforms with a long-term aim to improve competitiveness and economic growth. However, mounting organized crime, corruption and administrative inefficiency are hampering development.

The Mexican government has taken on large-scale economic reforms that aim to help ensure the safety of investment operations. In 2000, Mexico signed a free trade agreement called the ‘Global Agreement’, which focuses on commercial liberalization, political dialogue, and cooperation with the EU. Since the NAFTA came into force 22 years ago, Mexico has served as a low manufacturing cost base with direct, duty-free access to the United States. In 2014, the government came up with a national infrastructure plan to improve infrastructure for future operations. SEZs were also created to provide various incentives, trade facilities, duty-free customs benefits and easier regulatory processes.

Despite liberal government policies, there are some unique challenges like comparatively high-interest-rate for a country with a growing banking sector. Mexico’s economic stability is directly tied to the well-being of the US economy. Some sectors are reserved exclusively for Mexican nationals or State and the large size of the country presents supply chain challenges. However, Mexico offers many advantages such as labor costs comparable to Asia-based manufacturing and a strategic location between North and South America, making it attractive to firms who want to break into any of these markets. A young and skilled labor workforce coupled with government support to FDIs makes Mexico a top choice for investors.

Component Name

                   Unit                  

From Site

GDP

USD billion

1144

GDP Annual Growth Rate

%

2.5

                               GDP Per Capita                              

USD

9517

                            Employment Rate           

%

96

Wages

USD/Day

16.8742

Inflation Rate

%

2.97

Consumer Price Index (CPI)

Index Points

120

Interest Rate

%

4.75

Loans to Private Sector

USD million/billion

97,209 million

Balance of Trade

USD million/billion

-1913

Business Confidence

(No Units)

53.44

                          Manufacturing PMI                         

Index Points

51.9

Ease of Doing Business

(No Units)

38

Competitiveness Rank

(No Units)

51

Corruption Rank

(No Units)

95

Consumer Confidence

(No Units)

84.1

Consumer Spending

USD million/billion

504,395.50 million

Corporate Tax Rate

%

30

Sales Tax Rate

%

16

 

The Market Entry Series

Exploring global markets is now recognized as the shortest way to ensure high time to efficiency conversion, when trying to expand revenues past domestic markets, for firms both large and small. Our market entry series, priced suitably low contains the essentials of all the parameters (Refer: Table of Contents) you must be apprised of before you can have a well informed contemplation of a business opportunity in your choice of industry, in your choice of geography.

 

1. Introduction

                1.1 Scope of the Report

                1.2 Regional Analysis

                                1.2.1 PESTLE Analysis

                                1.2.2 Analysis of Ease of Doing Business

2. Market Dynamics

                2.1 Drivers

                2.2 Restraints

                2.3 Opportunities

3. Market Demand Analysis

                3.1 Socio-Economic Segmentation

                3.2 Demographic Strengths & Weaknesses

                3.3 Spending Patterns

                3.4 Target Market Identification

4. Market Size of Luxury hospitality industry by Type (USD millions)

                4.1 Business Hotels

                4.2 Suite Hotels

                4.3 Airport Hotels

                4.4 Resorts

                4.5 Others

5. Market Entry

                5.1 Market Entry: The Strategy

                                5.1.1 Types of Entry Modes, by Market Entry Objectives

                                5.1.2 Competition Analysis

                                                5.1.2.1 Market Share

                                                5.1.2.2 Strategies Adopted, Recent Events 

                                5.1.3 Pricing Strategy

                                5.1.4 Supply Chain Analysis

                                                5.1.4.1 Trade (Import-Export Analysis)

                                                5.1.4.2 Distribution Network & Retail Analysis

                5.2 Market Entry: The Administration

                                5.2.1 How to Register a Company (Flowchart)

                                5.2.2 Registration Processes 

                                                5.2.2.1 Ministries Involved

                                                5.2.2.2 Criteria and Conditions

                                5.2.3 List of Forms & Documents

                                5.2.4 Product Control Guidelines specified by the Government

6. Sources

7. Disclaimer

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