Nutraceuticals Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Nutraceuticals Market is Segmented by Product Type (Functional Food, Functional Beverage, and Dietary Supplements), by Function (General Health, Weight Management, Sports Nutrition and More), by End User (Adults and Children), by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, and More), and by Geography (North America, Europe and More). The Market Forecasts are Provided in Terms of Value (USD).

Nutraceuticals Market Size and Share

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Compare market size and growth of Nutraceuticals Market with other markets in Food & Beverage Industry

Nutraceuticals Market Analysis by Mordor Intelligence

The global nutraceuticals market, valued at USD 513.20 billion in 2025, is expected to reach USD 657.84 billion by 2030, growing at a CAGR of 5.09%. The market's expansion is driven by increasing consumer preference for preventive healthcare approaches and functional nutrition. Demographic factors, particularly the aging population in developed economies and health-conscious younger consumers, contribute significantly to market growth. The demand is further strengthened by the rising prevalence of health conditions such as cardiovascular disease, diabetes, and obesity, which nutraceuticals help manage through their antioxidants, probiotics, and polyunsaturated fatty acids content. The market is also shaped by growing consumer education and the trend toward personalized nutrition solutions, especially for individuals with specific medical conditions where conventional treatments may be less effective. Multivitamins and single vitamins constitute a substantial portion of consumer demand across regions. As consumers continue to prioritize preventive healthcare and wellness, the nutraceuticals market is positioned for sustained growth and innovation in the coming years.

Key Report Takeaways

  • By product type, functional foods led with 42.13% revenue share of the nutraceuticals market in 2024, while functional beverages are projected to expand at a 7.73% CAGR through 2030.
  • By function, weight management applications accounted for 18.98% of the nutraceuticals market share in 2024, whereas sports nutrition and performance are set to grow at a 9.81% CAGR over 2025-2030.
  • By end-user, adults captured 82.25% share of the nutraceuticals market size in 2024, the children’s segment is expected to grow at an 8.22% CAGR in the same forecast period.
  • By distribution channel, drug stores and pharmacies held 31.17% of the nutraceuticals market share in 2024, while online retail is advancing at a 9.84% CAGR to 2030.
  • By geography, North America remained the largest regional contributor with a 38.73% share in 2024, and Asia-Pacific is the fastest-growing region at a 7.90% CAGR through 2030.

Segment Analysis

By Product Type: Functional Foods Lead Market Evolution

The functional foods segment commands a dominant 42.13% market share in 2024, as consumers increasingly favor health-enhancing products integrated into their daily dietary routines over standalone supplements. This leadership position reflects the segment's success in delivering targeted health benefits through familiar formats, from fortified cereals and bakery products to probiotic-enriched dairy items and nutrient-enhanced snacks. The category's strength lies in its ability to combine nutritional functionality with convenience, particularly evident in the development of portable snack formats incorporating bioactive compounds for on-the-go consumption.

Functional beverages are experiencing the most rapid expansion with a projected 7.73% CAGR from 2025-2030, while dietary supplements maintain steady growth through format innovation. The beverage segment's growth is primarily driven by energy drinks and sports beverages, which have expanded beyond athletic populations to mainstream consumers, alongside fortified juices and dairy alternatives that address specific nutritional needs. Meanwhile, the supplement category is evolving through non-traditional delivery formats such as gummies and liquids, reflecting industry-wide shifts toward personalization and multi-functional products that address multiple health concerns simultaneously.

Nutraceuticals Market: Market Share by Product Type
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Note: Segment shares of all individual segments available upon report purchase

By Function: Weight Management Dominance Meets Performance Nutrition Growth

Weight management applications hold a dominant 18.98% market share in 2024, driven by increasing consumer focus on obesity prevention and metabolic health optimization. This segment's strong performance is supported by clinical evidence validating nutritional interventions for weight control and growing consumer awareness of diet-related health risks. The category features products with advanced formulations targeting multiple aspects of weight management, including appetite regulation, metabolic enhancement, and fat oxidation support, while benefiting from healthcare provider endorsements and integration into comprehensive wellness programs.

Sports nutrition and performance applications are projected to achieve the highest growth rate at 9.81% CAGR from 2025-2030, expanding beyond traditional athletic markets into mainstream wellness. This growth is particularly strong among millennials and Generation Z, who view sports nutrition as an integral part of their lifestyle. The market demonstrates diversification across multiple segments, with general health applications maintaining broad appeal through preventive positioning, while immunity and digestive health categories benefit from increased awareness of gut-health connections. Women's health emerges as a growth segment with gender-specific formulations for hormonal, bone density, and reproductive wellness, while healthy aging applications targeting bone, joint, and cognitive health respond to demographic shifts and increased focus on longevity.

By End-User: Adult Market Leadership Faces Youth Segment Acceleration

Adults account for 82.25% of the market share in 2024, driven by their purchasing power and increased health awareness. This segment's leadership is attributed to their established health consciousness, increasing spending power, and focus on preventive healthcare through nutraceuticals. Adult consumers show advanced understanding in product selection, prioritizing scientifically-backed formulations for specific health needs, from heart health to brain function. The segment's growth is reinforced by medical professional recommendations and the integration of nutraceuticals into broader wellness programs focused on long-term health maintenance.

The children's segment is projected to grow at 8.22% CAGR from 2025-2030, as parents increasingly recognize nutritional deficiencies in contemporary diets. This expansion reflects growing understanding of how early nutrition affects long-term health, with parents investing in products supporting brain development, immunity, and growth. Product development focuses on child-friendly formats such as gummies, chewables, and flavored liquids to improve consumption rates. Manufacturers are creating formulations tailored to different age groups, ensuring both nutritional adequacy and safety for young consumers.

Nutraceuticals Market: Market Share by End User
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By Distribution Channel: Traditional Retail Meets Digital Transformation

Drug stores and pharmacies maintain distribution leadership with 31.17% market share in 2024, leveraging their established reputation as trusted healthcare providers. Their dominance stems from the ability to offer professional consultation, product education, and integration with healthcare systems and insurance coverage programs. This positions nutraceuticals as legitimate health interventions rather than lifestyle products. The channel's evolution includes enhanced wellness consultation services and personalized recommendations that strengthen customer relationships and drive informed purchasing decisions.

The retail landscape is diversifying across multiple channels to meet varied consumer preferences. Online retail demonstrates the strongest growth at 9.84% CAGR (2025-2030), driven by convenience, product variety, and competitive pricing. Digital platforms benefit from direct-to-consumer strategies, subscription services, and personalized recommendations. Traditional retail formats maintain their relevance through different value propositions - supermarkets and hypermarkets offer competitive pricing and convenience, specialty stores provide curated selections and expert consultation, while convenience stores capture impulse purchases through expanded health and wellness offerings.

Geography Analysis

North America holds the largest market share at 38.73% in 2024, driven by well-established regulatory frameworks, robust healthcare infrastructure, and high consumer spending on wellness products. The region's market maturity is characterized by comprehensive consumer education and effective healthcare provider integration, creating an environment conducive to product innovation and market expansion.

Steady growth characterizes the European nutraceutical market. The region's stringent regulatory standards prioritize product safety and efficacy. Meanwhile, consumers show a pronounced preference for natural and organic formulations. Aging populations and a heightened emphasis on preventive healthcare bolster this growth. Furthermore, as consumers become more aware of lifestyle-related health issues, there's a surging demand for innovative, science-backed nutraceuticals tailored to specific health needs.

The Asia-Pacific region is projected to achieve a 7.90% CAGR from 2025-2030, making it the fastest-growing market globally. This growth is fueled by heightened health awareness and supportive government healthcare initiatives. The region's unique advantage lies in its successful integration of traditional medicine practices with modern nutraceutical approaches, as exemplified by Vietnam's expanding health supplement market. Furthermore, heightened investments in research and development are fueling innovation, leading to the launch of new products that culturally resonate with local consumers.

Nutraceuticals Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The nutraceuticals market is fragmented, creating opportunities for both established multinational corporations and emerging specialized brands. This fragmentation stems from diverse product categories, distribution channels, and consumer segments, preventing any single player from achieving dominant market control. While large pharmaceutical and food companies leverage their established distribution networks, regulatory expertise, and research capabilities, smaller specialized firms compete through innovation, niche positioning, and direct-to-consumer strategies.

Companies increasingly form strategic partnerships and joint ventures to combine complementary capabilities across the value chain. The April 2024 joint venture between Nestlé and Dr. Reddy's Laboratories in India demonstrates this trend, merging Nestlé's nutritional health solutions with Dr. Reddy's commercial strengths to address metabolic health, hospital nutrition, and women's health categories.

Technology adoption has emerged as a key differentiator, with companies investing in AI-driven formulation development, personalized nutrition platforms, and advanced delivery systems to enhance product efficacy and consumer engagement. The competitive landscape is further defined by regulatory compliance requirements, which favor companies with established quality assurance capabilities. These requirements create entry barriers for smaller players while benefiting organizations that invest in comprehensive compliance infrastructure.

Nutraceuticals Industry Leaders

  1. General Mills, Inc.

  2. Nestlé S.A.

  3. Herbalife International of America, Inc.

  4. PepsiCo, Inc.

  5. Kellanova

  6. *Disclaimer: Major Players sorted in no particular order
Nutraceuticals Market Concentration
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Recent Industry Developments

  • February 2025: iPRO partnered with Al Rabie to introduce functional hydration drinks to Saudi Arabia, addressing rising consumer demand for healthier beverage choices.
  • November 2024: Bliss Body launched a functional drink range in three flavors, combining natural ingredients with essential nutrients for wellness and energy.
  • October 2024: The Turmeric Co introduced a portfolio of turmeric-based functional beverages targeting immunity and recovery.
  • March 2024: Abbott extends its partnership with Real Madrid and the Real Madrid Foundation until the 2026-27 season, continuing as Global Health Sciences and Nutrition Partner.

Table of Contents for Nutraceuticals Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Increasing Prevalence of Chronic Diseases Drives Demand
    • 4.2.2 Growth In Geriatric Population Requiring Preventive Healthcare
    • 4.2.3 Expansion of Functional Food And Beverage Offerings Boosts Demand
    • 4.2.4 Increasing Fitness And Wellness Trends Among Millennials
    • 4.2.5 Technological Advancements In Nutraceutical Formulations
    • 4.2.6 Growing Adoption of Natural And Organic Ingredients
  • 4.3 Market Restraints
    • 4.3.1 Presence of Counterfeit Products
    • 4.3.2 High Research and Development And Production Costs of Nutraceutical Products
    • 4.3.3 Lack of Standardized Regulations Across Countries
    • 4.3.4 Risk of Mislabeling And False Health Claims
  • 4.4 Regulatory Outlook
  • 4.5 Technology Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE)

  • 5.1 By Product Type
    • 5.1.1 Functional Food
    • 5.1.1.1 Cereal
    • 5.1.1.2 Bakery and Confectionery
    • 5.1.1.3 Dairy
    • 5.1.1.4 Snack
    • 5.1.1.5 Other Functional Foods
    • 5.1.2 Functional Beverage
    • 5.1.2.1 Energy Drink
    • 5.1.2.2 Sports Drink
    • 5.1.2.3 Fortified Juice
    • 5.1.2.4 Dairy and Dairy-alternative Beverage
    • 5.1.2.5 Other Functional Beverages
    • 5.1.3 Dietary Supplements
    • 5.1.3.1 Vitamins
    • 5.1.3.2 Minerals
    • 5.1.3.3 Botanicals
    • 5.1.3.4 Enzymes
    • 5.1.3.5 Fatty Acids
    • 5.1.3.6 Proteins
    • 5.1.3.7 Other Dietary Supplements
  • 5.2 By Function
    • 5.2.1 General Health
    • 5.2.2 Weight Management
    • 5.2.3 Sports Nutrition and Performance
    • 5.2.4 Immunity and Digestive Health
    • 5.2.5 Healthy Aging (Bone, Joint, Cognitive)
    • 5.2.6 Women's Health
    • 5.2.7 Other Applications
  • 5.3 By End-User
    • 5.3.1 Adults
    • 5.3.2 Children
  • 5.4 By Distribution Channel
    • 5.4.1 Supermarkets/Hypermarkets
    • 5.4.2 Convenience Stores
    • 5.4.3 Specialty Stores
    • 5.4.4 Drug Stores and Pharmacies
    • 5.4.5 Online Retail Stores
    • 5.4.6 Other Distribution Channels
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Nestle S.A.
    • 6.4.2 PepsiCo, Inc.
    • 6.4.3 Herbalife International of America, Inc.
    • 6.4.4 WK Kellogg Co
    • 6.4.5 General Mills, Inc.
    • 6.4.6 Alticor Inc.
    • 6.4.7 Danone S.A.
    • 6.4.8 Abbott Laboratories
    • 6.4.9 Red Bull GmbH
    • 6.4.10 Now Health Group, Inc.
    • 6.4.11 Glanbia plc
    • 6.4.12 Archer-Daniels-Midland Company
    • 6.4.13 BASF SE
    • 6.4.14 Pfizer Inc.
    • 6.4.15 Koninklijke DSM N.V.
    • 6.4.16 Bayer AG
    • 6.4.17 GNC Holdings LLC
    • 6.4.18 Suntory Holdings Ltd.
    • 6.4.19 Yakult Honsha Co., Ltd.
    • 6.4.20 Clif Bar & Company

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Nutraceuticals Market Report Scope

Nutraceutical products have physiological benefits, protect against chronic diseases, improve health, delay aging, and increase life expectancy. The global nutraceutical market is segmented into product type, distribution channel, and geography. Based on product type, the market is segmented into functional food, functional beverage, and dietary supplement. The functional food segment is further categorized as cereal, bakery and confectionery, dairy, snacks, and other functional foods. Functional beverages are sub-segmented as energy drinks, sports drinks, fortified juice, dairy and dairy alternative beverages, and other functional beverages. Dietary supplements are categorized as vitamins, minerals, botanicals, enzymes, fatty acids, proteins, and other dietary supplements. By distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, drug stores/pharmacies, online retail stores, and other distribution channels. The market is segmented based on geography: North America, Europe, Asia Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).

By Product Type Functional Food Cereal
Bakery and Confectionery
Dairy
Snack
Other Functional Foods
Functional Beverage Energy Drink
Sports Drink
Fortified Juice
Dairy and Dairy-alternative Beverage
Other Functional Beverages
Dietary Supplements Vitamins
Minerals
Botanicals
Enzymes
Fatty Acids
Proteins
Other Dietary Supplements
By Function General Health
Weight Management
Sports Nutrition and Performance
Immunity and Digestive Health
Healthy Aging (Bone, Joint, Cognitive)
Women's Health
Other Applications
By End-User Adults
Children
By Distribution Channel Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Drug Stores and Pharmacies
Online Retail Stores
Other Distribution Channels
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Product Type
Functional Food Cereal
Bakery and Confectionery
Dairy
Snack
Other Functional Foods
Functional Beverage Energy Drink
Sports Drink
Fortified Juice
Dairy and Dairy-alternative Beverage
Other Functional Beverages
Dietary Supplements Vitamins
Minerals
Botanicals
Enzymes
Fatty Acids
Proteins
Other Dietary Supplements
By Function
General Health
Weight Management
Sports Nutrition and Performance
Immunity and Digestive Health
Healthy Aging (Bone, Joint, Cognitive)
Women's Health
Other Applications
By End-User
Adults
Children
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Drug Stores and Pharmacies
Online Retail Stores
Other Distribution Channels
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Key Questions Answered in the Report

What is the current size of the nutraceuticals market?

It is valued at USD 513.20 billion in 2025, with a forecast to reach USD 657.84 billion by 2030 at a 5.09% CAGR.

Which product segment leads the nutraceuticals market?

Functional foods dominate with 42.13% revenue share in 2024, reflecting strong consumer interest in convenient, health-enhancing foods.

Which region is growing the fastest in the nutraceuticals market?

Asia-Pacific is projected to grow at a 7.90% CAGR from 2025-2030 due to rising incomes, health awareness, and supportive government initiatives.

How does online retail influence nutraceutical sales?

Online channels are expanding at a 9.84% CAGR to 2030, driven by subscription services, personalized recommendations, and wider product assortments.

Page last updated on: July 7, 2025

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