Marekt Entry - Pet Nutraceuticals Market in Peru: Analysis of Growth, Trends and Progress (2016 - 2021)

About the Market

The fastest growing segment in the food sector is the pet food industry, driven by increasing number of people adopting pets and consumer attitudinal change towards pets, with a focus on their nutrition and health. In the US, 52% of the baby boomer generation own small pets. Companies adopting channel specific product development, demand for veterinary use as dietary supplements and for their therapeutic applications including pain relief, weight management, digestive health, immune system, eye care, food allergies etc. are driving the pet food nutraceuticals industry. The developing countries are posting rapid growth as customers from especially, China, Taiwan, and Thailand, with their increasing levels of pet humanization, perceive pet food as a quick and easy solution to provide nutrition to their pets. In the developed countries the pet nutraceuticals market is matured. The leading players in this market are Diana group, DSM, BASF, Merial, Nutraceutical International LLC and Kemin.

About the Geography

Peru is located on the west coast of South America and has a republican presidential government. It has a young population with median age 25.9 years and has a workforce of 16.8 million. Peru has been voted the second safest country to do business with in Latin America by Bloomberg, due to low risk and a consistently improving credit score.

Peru is committed to free trade and is strategically positioned as a regional transport hub and Brazil’s gateway to Asia. Peru's FDI comes primarily from Spain, the United States, and Great Britain. The most appealing points in terms of FDI are the low cost of wages and the non-restrictive policy concerning dividends. Foreign investment in Peru is governed by the 1991 Promotion of Foreign Investment Law and the Framework Law on the Growth of Private Investment, 1991, which establishes equal treatment of national and foreign capital. PRO inversion was established by the government in 2002 and is the sole representative of current and future investors, which took part in the privatization of public companies and industries based on natural resources. Peru has also signed the constituent agreement of the International Center for Settlement of Investment Disputes (ICSID). Foreign capital can be invested in all sectors of economic activity without prior authorization, except for a few sectors, such as the press, or implantations in border zones.

There are several challenges like corruption, bureaucracy, dispute with the native population over natural resources, language barrier, and technology. Peru’s policies allow foreign-owned companies to setup corporation, closed corporation, limited liability company, branch office, joint venture, distributor, or public corporation type company.

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