Asia-Pacific Cosmeceutical Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023 - 2028)

The Asia-Pacific Cosmeceuticals Market has been segmented based on product type into Skin Care, Haircare, Lip Care, Oral Hygiene; Distribution Channel as Hypermarkets and Supermarkets, Convenience Stores, Online Stores, Specialty Stores; Geography.

APAC Cosmeceutical Industry Overview

asia pacific cosmeceuticals market
Study Period: 2018 - 2028
CAGR: 0 %
CAGR% (2019 - 2024): 7.34%

Major Players


*Disclaimer: Major Players sorted in no particular order


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APAC Cosmeceutical Market Analysis

Asia-Pacific Cosmeceutical products Market is forecasted to reach USD 27 billion by 2025 growing at a CAGR of 7.34% during the forecast period (2020 - 2025).

  • In the region, countries- like China, India, and Vietnam present considerable growth opportunities for the market players, primarily due to the growing millennial population.
  • Furthermore, high awareness regarding cosmeceutical and cosmetics products, such as anti-aging, sun care, and hair care products, is expected to drive the market’s growth in the near future. The demand for multifunctional products is driving innovation, as price-conscious consumers are opting for products that provide both hydration and skin protection.
  • Companies are constantly advertising about cosmetics that provide medicinal benefits, especially on social networking sites, such as Facebook, Twitter, YouTube, and Instagram, where beauty bloggers are very popular.

APAC Cosmeceutical Industry Segments

Cosmeceuticals are cosmetic products with bioactive ingredients purported to have medical benefits. By type, the market is segmented into skincare, hair care, lip care, and oral hygiene segments and by distribution channels, the market is segmented into Hypermarkets and Supermarkets, Convenience stores, online and Speciality Stores. The skincare segment holds a leading share and is trailed by hair care segment. In the skincare segment, anti-ageing products are most popular and hence gross maximum revenue. Currently, specialty stores account for maximum sales. Going forward, aggressive marketing policies of manufacturers and distributers will lead to more uptake of the products worldwide.    

By Product Type
Skin Care
Sun Protection
Hair Care
Shampoos and Conditioners
Hair Colorants and Dyes
Lip Care
Oral Care
By Distribution Channels
Hypermarkets and Supermarkets
Convenience Stores
Speciality Stores
South Korea
Rest of Asia-Pacific

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APAC Cosmeceutical Market Trends

This section covers the major market trends shaping the APAC Cosmeceutical Market according to our research experts:

Skin Care Segment Holds a Leading Share

Skincare is expected to be the dominating segment, followed by hair care in the forecasted period. Among skin care, anti-aging sub-segment is expected to contribute maximum revenue over the forecasted period. Anti-aging cosmeceuticals are formulated to counter the effect of aging among users, and to slow down the aging process, and to cover the damages from climatic conditions (sun, cold, and wind), smoking, stress, and environmental irritants, etc. Increase in problems like wrinkles, fine lines, sagging, pores and dryness, etc., is making people spend more on these products. Quickly aging Asia’s population has made aging one of the primary beauty concerns faced by the people, resulting in an increase in usage of products with anti-aging properties. Sun protection is becoming one of the important aspects of beauty in the Asia-pacific region, due to its beauty conscious population.

 cosmeceuticals market size

China Dominates the Cosmeceuticals Market

The Chinese cosmeceuticals market is projected to register an estimated CAGR of 6.9%, over the forecast period. Though the term ‘cosmeceuticals’ started gaining momentum in China recently, it has now become one of the most preferred product categories in the country. Busier and stressful lifestyles of consumers in the country, as well as worsening environmental conditions, created more concern around skin conditions, amid consumers who seek products for skin rejuvenation. This has led to an increase in sales of cosmeceuticals. Consumption of cosmeceutical products in China is most prevalent in tier 1 megacities of the country, with increasing penetration in tier 2 and tier 3 cities, which are experiencing an increase in China’s growing middle class and the consumption of cosmeceuticals in the country. Although a portion of consumers in China are willing to pay for branded or premium products, consumers tend to be less loyal to brands and more price-sensitive, when compared to the consumers in the United States or European counterparts.

cosmeceutical market

APAC Cosmeceutical Market Competitor Analysis

The Asia - Pacific cosmeceutical products market enjoys the presence of various global and regional players, including private labels. The market studied was led by L'Oréal SA, followed by Procter & Gamble Co, Estee Lauder, Shiseido Group, Unilever PLC, Avon Products Inc., and Johnson & Johnson. The other prominent players in the market include Beiersdorf AG, Clarins Group, Royal DSM, Croda International PLC, and Revlon Inc. among others. The prominent players have been observed to incorporate a few major strategies to target the consumers in the region, such as branding of the internet through strong digital marketing operations, social media campaigns to gain consumer’s attention, and the establishment of regional hubs in the most developed economies of the region, such as Southeast Asian countries, like Singapore.

APAC Cosmeceutical Market Top Players

  1. Procter & Gamble Co.

  2. Johnson & Johnson

  3. L'Oreal SA

  4. Unilever Plc

  5. Shiseido Group

*Disclaimer: Major Players sorted in no particular order

Procter and Gamble, Jhonson & Jhonson,  L'Oreal, Bayer AG, Revlon Inc., Croda International PLC, Henkel AG & Company KGaA

APAC Cosmeceutical Market Report - Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porters Five Force Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Skin Care

        1. Anti-Aging

        2. Anti-Acne

        3. Sun Protection

        4. Moisturizers

        5. Others

      2. 5.1.2 Hair Care

        1. Shampoos and Conditioners

        2. Hair Colorants and Dyes

        3. Others

      3. 5.1.3 Lip Care

      4. 5.1.4 Oral Care

      5. 5.1.5 Others

    2. 5.2 By Distribution Channels

      1. 5.2.1 Hypermarkets and Supermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online

      4. 5.2.4 Speciality Stores

      5. 5.2.5 Others

    3. 5.3 Geography

      1. 5.3.1 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Vietnam

        7. Rest of Asia-Pacific


    1. 6.1 Most Active Companies

    2. 6.2 Key Staretegies Adopted

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Procter and Gamble

      2. 6.4.2 Jhonson & Jhonson

      3. 6.4.3 L'Oreal

      4. 6.4.4 Bayer AG

      5. 6.4.5 Revlon Inc.

      6. 6.4.6 Croda International PLC

      7. 6.4.7 Henkel AG & Company KGaA

      8. 6.4.8 Unilever

      9. 6.4.9 Clarins Group

    5. *List Not Exhaustive

**Subject to Availability
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APAC Cosmeceutical Market Research FAQs

The Asia-Pacific Cosmeceutical Market is studied from 2018 - 2028.

The Asia-Pacific Cosmeceutical Market is growing at a CAGR of 0% over the next 5 years.

The Asia-Pacific Cosmeceutical Market is valued at 7.34% in 2028.

Procter & Gamble Co., Johnson & Johnson, L'Oreal SA, Unilever Plc, Shiseido Group are the major companies operating in Asia-Pacific Cosmeceutical Market.

Asia-Pacific Cosmeceutical Industry Reports

In-depth industry statistics and market share insights of the Asia-Pacific Cosmeceutical sector for 2020, 2021, and 2022. The Asia-Pacific Cosmeceutical research report provides a comprehensive outlook of the market size and an industry growth forecast for 2023 to 2028. Available to download is a free sample file of the Asia-Pacific Cosmeceutical report PDF.

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