| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Historical Data Period | 2019 - 2023 |
| CAGR | 7.70% |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Europe Botanical Supplements market Analysis
The Europe Botanical Supplements Market is expected to register a CAGR of 7.7% during the forecast period.
Evolving health and wellness trends have promoted the consumer shift toward natural products and flavors which has significantly impacted the market's growth in the region. Consumers are willing to limit their exposure to the harmful chemicals used in conventional products owing to the growing awareness about the health and benefits of botanical products. For instance, According to FIBL(Research Institute of Organic Agriculture), European consumers spent EUR 63.3 on organic food per person in 2020, stating that consumer spending on organic food has doubled in the last decade. In 2020, Switzerland and Danish consumers spent the most on organic food (EUR 418 and EUR 384 per capita, respectively). Additionally, players operating in the market are taking action to make the products readily available to all consumers through different distribution channels. They can be bought over the counter in pharmacies, supermarkets, specialist shops, and via the internet. The presence of branded products and privately labeled products coupled with the growth in retail channels is expected to fuel the growth of botanical supplements in the country.
Moreover, with innovations in health supplements, players are introducing new flavors, and of which the number of consumers is expected to increase during the forecast period. The major players in the market are also successful in promoting the benefits of organic products. However, the availability of substitute products like conventional products which are also pocket friendly has the potential to hinder the growth of the market.
Europe Botanical Supplements market Trends
Escalating Consumer Investment In Preventive Healthcare Products
Due to tight work schedules and changing lifestyles, the working population in the region is challenged to meet their daily nutrient requirements. While the supplements provide instant nutritional requirements to the body and are hassle-free which is addressing raising health consciousness and concerns over diet among the consumers in the region. Additionally, increased awareness about preventive healthcare has made consumers turn towards health-imparting botanical supplements. This led consumers in the region to adopt a personalized approach to healthcare by investing in preventive products and services to deal with simpler metabolic disorders. According to Europa, European states spent EUR 39.6 billion on preventive health care which accounted for around 0.3 % of GDP in 2019. Italy topped with the expenditure of 0.41% of GDP on preventive healthcare in 2019. Therefore, the producers of botanical supplements are capitalizing on the application, formulation, and therapeutic expansion to other health benefits, apart from the mainstream, to regulate sales in the region.
Understand The Key Trends Shaping This Market
Download PDF
Tablet Form Botanical Supplements Hold the Largest Market Share
The increased convenience offered by tablets rather than mixing powdered supplements in beverages has led to the high adoption of tablet form botanical supplements. Also, these products feature targeted-release technology and portable packaging formats that may be kept at room temperature for short periods and are ideal for traveling. Additionally, they have a significant demand due to the availability of different dose sizes. Protein pills are considered a better alternative among consumers who are looking for weight reduction as protein tablets offer all nutritional benefits with zero calories compared to protein bars, drinks, and powder (a scoop of whey protein powder has approximately 113 calories). Further, the tablet dissolves quickly in water, infuses active ingredients with delicious flavors, and aims to deliver desirable results with fuzzy taste along with robust convenience. For instance, Bioglan is offering Collagen Effervescent tablets containing 1000mg Hydrolysed Marine Collagen, Biotin, Selenium & Vitamin C. These come in a compact plastic tube with 20 Effervescent tablets available in various flavors
Get Analysis on Important Geographic Markets
Download PDF
Europe Botanical Supplements market Industry Overview
The Europe botanical supplements market is competitive with the presence of both global and regional players trying to establish their footprint in the region. The companies have adopted product innovation, strategic acquisitions, and expansions as their key strategies in order to expand their presence and customer base in the region. For instance, in December 2021, Stada's Nature's Aid launched sustainable botanical supplements range in the United Kingdom. Some of the major companies offering botanical supplements include Himalaya Wellness Latvia SIA., Gaia Herbs Farm, GNC Holdings, LLC, NOW Foods, Zein Pharma, and others.
Europe Botanical Supplements market Leaders
-
Himalaya Wellness Latvia SIA.
-
Gaia Herbs Farm
-
GNC Holdings, LLC
-
NOW Foods
-
Zein Pharma
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competitors?
Download PDF
Europe Botanical Supplements market News
- In August 2022, Stada's Natures Aid subsidiary launched the children's supplement range in the United Kingdom. It adds a new, fun line of children's vitamin/mineral supplement (VMS) products to its portfolio.
- In May 2022, FutureCeuticals launched a mineral complex for joint health, FruiteX-B that is now available for commercial use in Europe through the distributor Vaneeghen. It uses the ingredient known as calcium fructoborate which is identical to the same compound naturally found in certain fruits, vegetables, nuts, and legumes.
- In March 2022, United States nutritional supplement brand Cymbiotika launched an e-commerce store in the UK for its range of natural supplements which aim to boost consumers' vitality and longevity. The new website allows customers to purchase the San Diego- based company's organic products including serums and capsules.
Europe Botanical Supplements market Industry Segmentation
Botanical supplements are derived preparations made from plants, plant parts, plant extracts, algae, fungi, or lichens. The botanical supplements market is segmented by form, distribution channel, and geography. By form, the market is segmented as powder, capsules, tablets, and other forms. By distribution channel, it is segmented as supermarkets/hypermarkets, pharmacies/ drug stores, online stores, and other distribution channels. Based on geography, the market studied is segmented into the United Kingdom, Germany, Spain, France, Italy, Russia, and the Rest of Europe. The report contains the top-line revenues and a detailed qualitative analysis of the global key players, highlighting the most adopted strategies and recent developments of the companies in the market studied. For each segment, the market sizing and forecasts are done in terms of value (USD million).
| By Form | Powder |
| Capsules | |
| Tablets | |
| Other Forms | |
| By Distibution Channel | Supermarkets and Hypermarkets |
| Pharmacies/ Drug Stores | |
| Online Stores | |
| Other Distribution Channels | |
| By Geography | United Kingdom |
| Germany | |
| Spain | |
| France | |
| Italy | |
| Russia | |
| Rest of Europe |
By Form
| Powder |
| Capsules |
| Tablets |
| Other Forms |
By Distibution Channel
| Supermarkets and Hypermarkets |
| Pharmacies/ Drug Stores |
| Online Stores |
| Other Distribution Channels |
By Geography
| United Kingdom |
| Germany |
| Spain |
| France |
| Italy |
| Russia |
| Rest of Europe |
Need A Different Region or Segment?
Customize Now
Europe Botanical Supplements market Research FAQs
What is the current Europe Botanical Supplements Market size?
The Europe Botanical Supplements Market is projected to register a CAGR of 7.7% during the forecast period (2025-2030)
Who are the key players in Europe Botanical Supplements Market?
Himalaya Wellness Latvia SIA., Gaia Herbs Farm, GNC Holdings, LLC, NOW Foods and Zein Pharma are the major companies operating in the Europe Botanical Supplements Market.
What years does this Europe Botanical Supplements Market cover?
The report covers the Europe Botanical Supplements Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Europe Botanical Supplements Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Our Best Selling Reports
Europe Botanical Supplements Industry Report
Statistics for the 2025 Europe Botanical Supplements market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Botanical Supplements analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
