Lice Treatment Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Lice Treatment Market is Segmented by Product Type (OTC Medication (Permethrin, Pyrethrin and Other Product Types) and Prescription Medication (Ivermectin, Spinosad, Malathion and Other Prescription Medications)), Distribution Channel (Hospitals and Clinics, Retail Pharmacies and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The report offers the value (in USD million) for the above segments.


Market Snapshot

Lice Treatment Market Growth
Study Period: 2019-2027
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.24 %

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Market Overview

The global lice treatment market is estimated to be USD 937.44 million in 2021. It is expected to reach USD 1,329.47 million by 2027, registering a CAGR of 6.24 % over the forecast period (2022-2027).

The emergence of the COVID-19 pandemic is an unprecedented health concern and has significantly impacted the market growth. During the Covid-19 pandemic, the dispensing of ivermectin has increased in retail pharmacies, and there has been a surge in patients for lice treatment in various clinics in the United States. For instance, According to the article published by the Centre for Disease Control and Prevention (CDC) in August 2021 titled “Rapid Increase in Ivermectin Prescriptions and Reports of Severe Illness Associated with Use of Products Containing Ivermectin to Prevent or Treat COVID-19”, ivermectin dispensing from outpatient retail pharmacies in the United States during the COVID-19 increased from an average of 3,600 prescriptions per week at the pre-pandemic time (March 2019–March 2020) to a peak of 39,000 prescriptions in the week ending on January 8, 2021. Furthermore, the article published in July 2020 titled “Lice Clinics of America – Bakersfield Report Lice Activity Increase During Pandemic” reported that Lice Clinics of America, Bakersfield, have experienced an increase in lice treatments of 37% from April to May 2020, amid the COVID-19 pandemic. In addition, in October 2021, the Lice Clinics of America announced that the company had reached a total of 750,000 successful head lice treatments, and the milestone was achieved after the second year of the COVID-19 pandemic. Thus, although COVID-19 has led to a shortage in essentials and created some hindrances, lice treatment has played an important role during COVID-19. Thus, the COVID-19 pandemic has positively impacted the growth of the studied market, and it is expected to boost the market's growth over the forecast period.

The market's growth can be attributed to the factors such as the increasing prevalence of lice infestation and the easy availability of lice treatment products. For instance, the Pediculosis chapter updated in February 2022 in National Center for Biotechnology Information (NCBI) states that Pediculosis or louse infestation affects hundreds of millions of people each year globally, and it has been reported in all countries and within all socioeconomic classes.

Additionally, a study published in May 2021 titled “Head Lice at School: Traditional Medicine and Community Engagement” reported that The prevalence of head lice in poor rural communities and urban slums is estimated to be between 28% and 43% in Brazil, respectively. Also, the study suggests that the prevalence at different schools in Norway ranged from 0% to 7.14%, although 36.43% of households that participated in the study had previously experienced a head lice infestation. Thus, the prevalence indicates the increasing demand for lice treatment. Moreover, as per the World Population Prospects 2022, in 2021, 134 million babies were born worldwide. In the future, the number of newborns is expected to slightly increase to reach 138 million annually between 2040 and 2045. This huge number of people who are prone to lice infestation indicates the growing prevalence of lice infestation, thereby driving the market growth.

However, lack of awareness and less healthcare expenditure in developing countries is a major factor hindering the growth of the market studied.

Scope of the Report

As per the scope of this report, lice are tiny, wingless, parasitic insects that feed on blood. People can have good personal hygiene and still get lice. Unless treated properly, this condition can become a recurring problem. The market is segmented by Product Type (OTC Medication (Permethrin, Pyrethrin, and Other Product Types) and Prescription Medication (Ivermectin, Spinosad, Malathion, and Other Prescription Medications)), Distribution Channel (Hospitals and Clinics, Retail Pharmacies and Other Distribution Channels), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Product Type
OTC Medication
Other Product Types
Prescription Medication
Other Prescription Medications
By Distribution Channel
Hospitals and Clinics
Retail Pharmacies
Other Distribution Channels
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East and Africa
South Africa
Rest of Middle-East and Africa
South America
Rest of South America

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Key Market Trends

Permethrin Segment is Expected to Hold a Major Share in the Market

The Permethrin segment is expected to hold a major share in the market. Permethrin treats scabies in adults and children two months of age and older. Over-the-counter permethrin is used to treat lice (small insects that attach themselves to the skin on the head) in adults and children two months of age and older. Permethrin is in a class of medications called scabicides and pediculicides. It works by killing lice and mites.

According to the study published in February 2021 titled ''Study on Efficacy of 1% Permethrin Shampoo and Some Traditional Physical Treatment for Head Lice Infestation", the infested people were treated with 1% permethrin shampoo, twice at a 1-week interval and other recommended therapeutic categories. 1% permethrin shampoo had high treatment success. It was estimated to be 82.00%. Such data displays the significant use of permethrin in lice treatment.

Therefore, the demand for permethrin is expected to increase, which will significantly drive the overall target market during the study period.

Geographical Distribution of Pediculosis Capitis (%), Worldwide, 2020

North America Dominates the Market and is Expected to do Same in the Forecast Period

North America is expected to dominate the overall lice treatment market throughout the forecast period. The largest share is mainly due to the presence of a larger infestation pool and an increasing children population.

For instance, the United States Census Bureau, in its 2020 census, showed that the number of children under the age of 18 years was 73.1 million in 2020. The larger infestation pool and increasing children population are attributing factors to the growth of the market in the United States.

In addition, increasing product approvals is also contributing to market growth. For instance, in July 2020, the United States Food and Drug Administration (FDA) approved the use of Xeglyze, a drug used to treat head lice in patients six months of age and older. The FDA approved the drug after a clinical trial studying the efficacy of the drug in the prevention of head lice infestation. The study showed that About 80% of patients treated with Xeglyzewere free of live head lice.

Thus, due to the above-mentioned developments, the market is expected to witness significant growth over the forecast period.

Lice Treatment Market Analysis

Competitive Landscape

The lice treatment market is moderately competitive. A few of the crucial approaches followed by players functioning in the market were product advancement, invention, acquisitions, and mergers. Some of the companies which are currently dominating the market are Alliance Pharmaceuticals Ltd., Prestige Consumer Healthcare Inc., GlaxoSmithKline plc, Oystershell Consumer Health, Inc., and Perrigo Company plc.

Major Players

  1. Alliance Pharmaceuticals Ltd.

  2. Prestige Consumer Healthcare Inc.

  3. GlaxoSmithKline plc

  4. Oystershell Consumer Health, Inc.

  5. Perrigo Company plc

Alliance Pharmaceuticals Ltd., Prestige Consumer Healthcare Inc., GlaxoSmithKline plc, Oystershell Consumer Health, Inc., Perrigo Company plc

Recent Development

  • In August 2021, ParaPRO reported that United States Food and drug Administration has approved Natroba(spinosad) Topical Suspension, 0.9%, the first product for scabies, available in the United States.
  • In July 2020, Oystershell entered an agreement with Bayer HealthCare LLC to acquire RID, one of the leading brands in lice treatment in the United States.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Increasing Prevalence of Lice Infestation

      2. 4.2.2 Easy Availability of Lice Treatment Products

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Awareness and Less Healthcare Expenditure in Developing Countries

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 5.1 By Product Type

      1. 5.1.1 OTC Medication

        1. Permethrin

        2. Pyrethrin

        3. Other Product Types

      2. 5.1.2 Prescription Medication

        1. Ivermectin

        2. Spinosad

        3. Malathion

        4. Other Prescription Medications

    2. 5.2 By Distribution Channel

      1. 5.2.1 Hospitals and Clinics

      2. 5.2.2 Retail Pharmacies

      3. 5.2.3 Other Distribution Channels

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle-East and Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East and Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Oystershell Consumer Health (Bayer)

      2. 6.1.2 Alliance Pharmaceuticals Ltd

      3. 6.1.3 Perrigo Company plc (Omega Pharma)

      4. 6.1.4 Arbor Pharmaceuticals Inc. (Azurity Pharmaceuticals)

      5. 6.1.5 Prestige Consumer Healthcare Inc.

      6. 6.1.6 GlaxoSmithKline

      7. 6.1.7 Johnson and Johnson Services, Inc.

      8. 6.1.8 Parapro Pharmaceuticals

      9. 6.1.9 Fleming Medical Ltd

    2. *List Not Exhaustive

**Subject to Availability
**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments
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Frequently Asked Questions

The Global Lice Treatment Market market is studied from 2019 - 2027.

The Global Lice Treatment Market is growing at a CAGR of 6.24% over the next 5 years.

The Global Lice Treatment Market is valued at 982 Million USD in 2019.

The Global Lice Treatment Market is valued at 1329 Million USD in 2027.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Alliance Pharmaceuticals Ltd., Prestige Consumer Healthcare Inc., GlaxoSmithKline plc, Oystershell Consumer Health, Inc., Perrigo Company plc are the major companies operating in Global Lice Treatment Market.

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