Japan Floriculture Market - Growth, Trends, and Forecast (2019 - 2024)

The market has been segmented on the basis of types of flowers, which has been further segmented into three divisions: cut flowers, Bulbous plants and Potted flowers. A cut flower market analysis covering the top 5 flowers across the Japan has also been included.

Market Snapshot

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Study Period:

2015-2024

Base Year:

2018

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Market Overview

The floriculture market in Japan is projected to grow at a stable CAGR of 1.8% over the forecast period (2019-2024). In the Japanese market, producers and exporters from other countries trade their cut flowers and plants in the wholesale market, where retailers buy these products and then sell it to consumers. Cut flowers account for the largest portion of imports in the Japanese floriculture sector and the import of cut flowers has been continuously increasing over the years, especially for flowers like chrysanthemums and carnations due to the availability of varieties which have improved vase life.

Scope of the Report

Floriculture is a type of horticulture practice, which focuses on cultivation of flowering and ornamental plants for gardens as well as for commercial use. The report presents an in-depth analysis of market size and trade analysis of different types of flowers popular in the Japanese floriculture market, and detailed analysis of flower farming and flower farms in Japan.

Type of Flowers
Cut Flowers
Carnation
Rose
Chrysanthemum
Lily
Orchid
Others
Bulbous Plants
Potted Flowers

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Key Market Trends

Young Farmers are Taking Up Flower Farming

While the number of commercial household farms is declining in Japan, the number of young farmers taking up flower farming is increasing. The percentage of people below 45 years of age are involved in the production of flowers and the number is almost double the number of people involved in rice farming. Considering the fact that the median age in Japan currently is around 46 years, the trend clearly depicts that young people are actively involved in the floriculture market and will likely play a big role in the development of the domestic market.

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Bulbous Plant Dominating the Market

Declining area under cultivation is leading to a decrease in the production, as well as export quantity for these type of crops and hence, the market size is expected to decline in the coming years. Niigata has the largest area under cultivation for bulbous plants in Japan, among all the prefectures. Netherlands, New Zealand, and France were the leading exporters for these type of plants to Japan in 2017, while Netherlands, Brazil, and China were the major importers of bulbous plants from Japan, in the same year.

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Introduction to Market Drivers and Restraints

    3. 4.3 Market Drivers

    4. 4.4 Market Restraints

    5. 4.5 Industry Attractiveness - Porter's Five Force Analysis

      1. 4.5.1 Bargaining Power of Suppliers

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Threat of Substitute Products

      4. 4.5.4 Threat of New Entrants

      5. 4.5.5 Competitive Rivalry

    6. 4.6 Country Profile

      1. 4.6.1 PESTLE Analysis

      2. 4.6.2 Business Opportunities

  5. 5. MARKET SEGMENTATION

    1. 5.1 Type of Flowers

      1. 5.1.1 Cut Flowers

        1. 5.1.1.1 Carnation

        2. 5.1.1.2 Rose

        3. 5.1.1.3 Chrysanthemum

        4. 5.1.1.4 Lily

        5. 5.1.1.5 Orchid

        6. 5.1.1.6 Others

      2. 5.1.2 Bulbous Plants

      3. 5.1.3 Potted Flowers

  6. 6. VALUE CHAIN & TRADE ANALYSIS

    1. 6.1 Value Chain Analysis

    2. 6.2 Distribution Channel Analysis

    3. 6.3 Trade Analysis

      1. 6.3.1 Import Analysis

      2. 6.3.2 Export Analysis

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

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