Japan is one of the largest markets for flowers and plants and hence, companies and growers adopt various breeding methods to introduce unique varieties of flowers and plants so that they can lure customers to buy their products. The market is very active and recently companies and growers have focused towards branding and development of original varieties of flowers and plants, such as double pansies, which have gone extinct overseas, have been revived in Japan. It also boasts of developing world’s first yellow primroses. Companies have also introduced two new varieties of carnation Miracle Rouge and Miracle Symphony, which have a vase life of 17 to 20 days, which is three times better than conventional varieties of carnation. Companies in Japan are also focused on developing disease-resistant varieties and also shortening the breeding period by the development of DNA markers for identifying plants with high resistance. Hanakoi Rouge is one such carnation variety which has high resistance against bacterial wilt, which frequently occurs at high temperatures.
Development of Breeding Technologies and Varieties Drives the Market
Majority of plant and flower varieties are bred by private companies and growers themselves. Energy saving flower production technologies are being used, where the heat and lighting for flowers are utilized after sundown, thus reducing energy consumption by 30%. Vase life extension technologies are also being implemented, which is achieved by using preservative solutions in each phase of production, distribution, retail, and consumption. Some new varieties with long vase life are: “Miracle Rogue” and “Miracle Symphony”, whose vase life is three times longer than the conventional plant varieties. Companies and researchers are also trying to shorten the breeding period by developing DNA markers for identification of plant varieties with high resistance.
Increasing Distribution and Processing Cost and Issues with Deregistration of Flower Varieties Restrains the Market
The rate of going through the wholesale market is declining, which is indicative of the fact that the distribution cost as products are going through more distributors rather than through the wholesale market. The information on sales through the farmer’s market, direct sales, and online sales are also limited which creates a confusion among farmers to choose the best sales method through which they can extract maximum profit. Farmers and private companies file their crop varieties under the Plant Variety Protection Act and Seed Act and according to data given by the Ministry of Agriculture, Forestry and Fisheries (MAFF), Japan, 60% of the varieties filed were of flowers till March 2017. On one hand, people are increasingly registering their verities under the act, As on March 2017, 70% of the total deregistered varieties were flowers and are due for renewal. This largely affects the color and shape of the flowers.
Overview of Japan Floriculture Trade
In the Japanese market, producers and exporters from other countries trade their cut flowers and plants in the wholesale market, where retailers buy these products and then sell it to consumers. The total output from sales of flowers accounted to USD 3.46 billion in 2015 and the final income for the farmers was reported at USD 3.22 billion. The 7% difference in values can be attributed to distribution and processing cost. Cut flowers account for the largest portion of imports in the Japanese floriculture sector and the import of cut flowers has been continuously increasing over the years, especially for flowers like chrysanthemums and carnations due to the availability of varieties which have improved vase life. Colombia, China, and Ecuador were the largest exporters of carnations to Japan in 2017. Colombia accounted for around 75% of the total export of carnations in terms of value to Japan in the same year and Imports accounted for around 25% of the total flower and plants market, in terms of volume.
Key Developments of Japan Floriculture Market
- Oct 2018 – In Tokyo, IFEX, which is 15th International flowers & plants exhibition is scheduled which will provide customer delightful experience.
- Oct 2017 – In Japan, GARDEX, the largest garden trade show was conducted where 1870 exhibitors from 18 countries participated which made customers get to explore to the flower industry.
Japan Floriculture Market
(2014 – 2023)
Largest Market Share by Flower
Japan Floriculture Market offers the latest trends, growth prospects, industry competitiveness, major players, regional market share and forecast to 2023.
Reasons to Purchase the Report
- To have an understanding of the fastest growing segments in the Japan Floriculture Market and growth trends during the forecast period
- The report outlines drivers, restraints, and trends that are currently affecting the market
- The report offers the in the detailed overview of Import and export analysis of various flower in the market
- 3-month analyst support, along with the Market Estimate sheet (in Excel)
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1.1 Definition of the Market
1.2 Research Approach and Methodology
1.2.2 Research Design
1.2.3 Study Phases
1.3 Scope of the Report
1.4 Regional Analysis
1.4.1 PESTLE Analysis
1.4.2 Analysis of Ease of Doing Business
2. Market Dynamics
2.1.1 Increasing Import of Flowers
2.1.2 Development of Breeding Technologies and Varieties
2.1.3 Young Farmers are taking up Flower Farming
2.2.1 Decrease in Commercial Farm Households in Japan
2.2.2 Increasing Distribution and Processing Cost
2.2.3 Issues With Deregistration of Flower Varieties
2.3 Porter's Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Buyers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products and Services
2.3.5 Degree of Competition
3. Market Segmentation
3.1 Type of Flowers
3.1.1 Cut Flowers
3.1.2 Bulbous Plants
3.1.3 Potted Flowers
4. Supply Chain Analysis
4.1 Trade Analysis
4.1.1 Import Analysis
4.1.2 Export Analysis
4.2 Distribution Network & Retail Analysis