IoT Middleware Market - Growth, Trends, and Forecast (2020 - 2025)

The IoT Middleware Market can be segmented by Application (Application Management and Data Management), Platform (Application Enablement, Device Management, and Connectivity Management), End-user Industry (Manufacturing, Healthcare, Energy and Utilities, Transportation and Logistics, and Agriculture), and Geography.

Market Snapshot

Study Period:


Base Year:


Fastest Growing Market:

North America

Largest Market:

North America


19.72 %

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Market Overview

The market for IoT middleware was valued at USD 7.71billion in 2019, and it is expected to reach a value of USD 22.36 billion by 2025, registering a CAGR of 19.72%, over the forecast period, 2020 - 2025). In April 2019, Trusted IoT Alliance (TIoTA) announced the competitors for its Smart E-Mobility Challenge, which includes Bosch and Siemens. The Alliance is a group of more than 50 organizations that aim to build open source trusted systems for IoT using blockchain and other technologies.

  • In order to tackle some of these issues of data storage and management, cloud computing emerged to IoT as Cloud of Things (CoT), which provides virtually unlimited cloud services to enhance the large-scale IoT platforms. The heterogeneity of different objects is one of the problems in the implementation of CoT platforms. This problem can be addressed by the deployment of appropriate middleware, which acts as a communication platform among components with different interfaces. Hence, a rise in cloud computing is expected to drive the IoT middleware market.
  • The emerging applications and business models, coupled with the falling device costs have been instrumental in driving the adoption of IoT, and consequently, the number of connected devices - connected cars, machines, meters, wearable, and consumer electronics.
  • Some companies lack knowledge of IoT benefits, which is hampering the adoption of this technology. According to Vodafone's IoT trends report for the Netherlands, almost 90% of businesses in the Netherlands were barely aware of the competitive advantages that the internet of things (IoT) could offer them. Security and privacy concerns were mentioned as the biggest obstacles.

Scope of the Report

With the growth in the number of devices and the changing architecture, the importance of IoT device management and application enablement is on the rise. Adopting an industry-agnostic application middleware plays a vital role in reducing the complexity of future changes to their IoT solutions. Furthermore, with the growing integration of IoT into mobile devices, machinery, equipment, and tablets, among other devices, the need for a platform to support and integrate such demands has become necessary.

By Application
Application Management
Data Management
By Platform
Application Enablement
Device Management
Connectivity Management
By End-user Industry
Energy and Utilities
Transportation and Logistics
North America
United States
United Kingdom
Rest of Europe
Rest of Asia-Pacific
Latin America
Middle East & Africa
United Arab Emirates
Saudi Arabia
Rest of Middle-East & Africa

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Key Market Trends

Manufacturing Expected to Have the High Potential Growth

  • The manufacturing industry is anticipated to have high growth potential. IoT enables manufacturers to connect machinery and control systems together, allowing them to get a deep insight into the manufacturing process. 
  • The growing acceptance of industrial 4.0 have buoyed IoT in manufacturing, a growing number of machine to machine connections, and the increasing need for factory efficiency on the floor, as well as on the field. The role of IoT has been significant particularly for the manufacturing companies that have adopted automated solutions.
  • By connecting devices and processes together, manufacturers can enable workflow automation to optimize production processes without human intervention. 
  • The meticulous workflow of an entire manufacturing process requires smart support systems, which can organize different processes and optimize the output, efficiently. Science and technology have always played a part in it, and the emergence of better IoT solutions has brought a number of reforms to the manufacturing sector.

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North America to Witness the Highest Market Share Owing to Presence of Enabling Technology

  • North America, owing to established and developed economies, like the United States and Canada, is poised to be the fastest-growing region in the global market, 
  • The United States is expected to dominate the market in North America. The increasing adoption of IoT in the energy and utility, automotive, and healthcare industries facilitates the growth of the IoT middleware market.
  • Moreover, the adoption of concepts, such as Industry 4.0, in the production and manufacturing industry is expected to promote the growth of the IoT middleware market, in this region.
  • Another major market in the region is the home automation systems. The products ' consumers are looking forward to adding to their homes, including connected cameras (highest demand), video doorbells, connected light bulbs, smart locks, and smart speakers, of late. With the proliferation of these smart devices and systems, the need for middleware to offer seamless connectivity provides an opportunity for market growth in the region.

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Competitive Landscape

IoT is set to disrupt the traditional IT industry by providing innovative solutions to the enterprises. With the growth in the number of devices and the changing architecture, the importance of IoT device management and application enablement is on the rise. Giants, like Cisco, Red Hat, and Oracle are the top IoT vendors, which deliver connected solutions. 

  • April 2019 - GMO, a global Certificate Authority (CA) and provider of identity and security solutions for the Internet of Things (IoT), announced a technology partnership with Xage Security, an industrial internet-of-things (IIoT) cybersecurity company. They may jointly offer a converged method for identity management, consistent with multiple standards
  • September 2018 - Cloud and machine learning platform provider, Cloudera, alongside Red Hat and Eurotech, launched a new end-to-end open source IoT architecture. The new IoT architecture is fully integrated and was built on open industry standards and is flexible in operation

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Table Of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Adoption of Cloud Models by the Enterprises is Driving the Growth of the Market

      2. 4.2.2 Increased Integration of IoT across the Manufacturing Sector is Encouraging the Growth of the Market

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Knowledge of the IoT Middleware Platforms is Restraining the Growth of the Market

    4. 4.4 Industry Value Chain Analysis

    5. 4.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/ Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry


    1. 5.1 By Application

      1. 5.1.1 Application Management

      2. 5.1.2 Data Management

    2. 5.2 By Platform

      1. 5.2.1 Application Enablement

      2. 5.2.2 Device Management

      3. 5.2.3 Connectivity Management

    3. 5.3 By End-user Industry

      1. 5.3.1 Manufacturing

      2. 5.3.2 Healthcare

      3. 5.3.3 Energy and Utilities

      4. 5.3.4 Transportation and Logistics

      5. 5.3.5 Agriculture

    4. 5.4 Geography

      1. 5.4.1 North America

        1. United States

        2. Canada

      2. 5.4.2 Europe

        1. United Kingdom

        2. Germany

        3. France

        4. Rest of Europe

      3. 5.4.3 Asia-Pacific

        1. China

        2. Japan

        3. Rest of Asia-Pacific

      4. 5.4.4 Latin America

        1. Mexico

        2. Brazil

      5. 5.4.5 Middle East & Africa

        1. United Arab Emirates

        2. Saudi Arabia

        3. Rest of Middle-East & Africa


    1. 6.1 Company Profiles

      1. 6.1.1 Cisco Systems Inc.

      2. 6.1.2 IBM Corp. (Red Hat Inc.)

      3. 6.1.3 Oracle Corporation

      4. 6.1.4 ClearBlade Inc.

      5. 6.1.5 PTC Inc.

      6. 6.1.6 Prodea Systems

      7. 6.1.7 Axiros

      8. 6.1.8 Davra Networks

      9. 6.1.9 Amazon Web Services Inc.

  7. *List Not Exhaustive


** Subject to Availability

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