Internet of Things (IoT) Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Internet of Things (IoT) Market is segmented by Component (Hardware, Software/Platform, Connectivity, Services), End User Industry (Manufacturing, Transportation, Healthcare, Retail, Energy and Utilities, Residential, Government, Insurance), and Geography.

Market Snapshot

Internet of Things (IoT) Market
Study Period: 2019- 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 10.53 %

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Market Overview

The global IoT market is expected to reach a value of USD 1,386.06 billion by 2026 from USD 761.4 billion in 2020 at a CAGR of 10.53% during the forecast period (2021-2026). During the Covid-19 pandemic, the vendors in the market are collaborating with several organizations to offer emerging technology-enabled solutions to the healthcare organizations to help them overcome the crisis effectively. For instance, at the end of January, the Shanghai Public Health Clinical Center (SPHCC) has used the California-based connected health startup VivaLNK’s continuous temperature measuring device to monitor COVID-19 patients, which therefore reduces the risks of caregivers being exposed to the virus.

  • With the development of wireless networking technologies, the emergence of advanced data analytics, a reduction in the cost of connected devices, an increase in cloud platform adoption, the market is expected to grow at a positive rate.
  • The internet of things technology helps in connecting various smart devices to ease the operation and sharing of data amongst themselves. Various smart devices, such as sensors, smartphones, and wearables, collect necessary data from the devices, which are further utilized to enhance customer’s experience. The increasing need for data analysis and analytics integration is expected to propel the utilization of the Internet of Things market over the forecast period.
  • Industry 4.0 and IoT are at the center of new technological approaches for developing, producing, and managing the entire logistics chain, otherwise known as smart factory automation. Massive shifts in manufacturing due to industry 4.0 and acceptance of IoT require enterprises to adopt agile, smarter, and innovative ways to advance production with technologies that complement and augment human labor with robotics and reduce industrial accidents caused by a process failure.

Scope of the Report

IoT is a network of internet-connected objects. These objects collect and exchange data using sensors embedded within them. IoT has combined hardware and software with the internet to create a more technically-driven environment. The scope of study on the IoT market is structured to track the spending on hardware, platforms, and services across end-user industries, such as manufacturing, transportation, retail, healthcare, energy and utilities, and other end-user industries.

By Component
Software / Platform
By End-User Industry
Energy and Utilities
Other End-user Industries
By Geography
North America
Asia Pacific
Latin America
Middle East and Africa

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Key Market Trends

Retail Segment to Witness a Significant Growth

  • The retail industry is witnessing significant growth in the last two years, especially with the massive expansion of the e-commerce industry, across the globe. Hence, the retailers are not only utilizing IoT solutions to improve their operational efficiency but also to enhance the customer experience to gain competitive advantages. Therefore, the reducing cost of IoT-based sensors and connectivity, customer demand for a better shopping experience, and increasing adoption of smart payment solutions are some of the major factors driving the adoption of IoT solutions in the studied segment.
  • IoT is playing a significant role in process automation and enhancing the operational efficiency of retail stores. It provides energy optimization, surveillance and security, supply chain optimization, inventory optimization, and workforce management. IoT is also gaining capabilities in cold chain monitoring for temperature-sensitive grocery and pharmaceutical goods.
  • Retailers utilize IoT to avoid security pitfalls and deploy IoT-enabled systems that can withstand jamming in their warehouses and stores. Recently, in 2020, UK-based RELX launched its first flagship store in China equipped with facial recognition cameras that can alert staff when a suspected person enters the store.
  • IoT is also helping retailers to offer a better customer experience, hence helping in gaining profit margins. For instance, US-based retailer Walgreens has been experimenting with IoT-enabled displays on refrigerator doors that utilize face detection technology to show ads based on approximate age and gender. Many retailers in Europe are also installing small, customizable, IoT-connected dashboards or buttons to gather customer feedback and then use those insights to enhance customer experiences.
Internet of Things (IoT) Market

North America to Witness a Significant Growth

  • North America is expected to be a prominent market, owing to the growing role of IoT among the significant revenue-generating end-user industries of the region, driven by the deployment of connected cars, smart energy projects, home automation, and focus on smart manufacturing. Additionally, rapid digitalization across industry verticals and technological advancements have further fueled the growth of IoT in this region.
  • Moreover, the region has a strong foothold of IoT vendors, which contributes to the growth of the market. Some of them include IBM Corporation, Microsoft Corporation, Intel Corporation, Cisco Systems, Inc., and Google Inc. In February 2020, Cisco announced enhancements to its IoT portfolio that enable service provider partners to optimize cellular IoT environments and new 5G use-cases. New wireless technologies such as 5G, Wi-Fi 6 – would lead to more devices, and new IIoT use cases and give service providers the tools to create competitive cellular IoT offerings for their customers. Machine-to-machine connections are anticipated to rise 19% and account for 50% of all connections by 2023, according to Cisco's 2020 Annual Internet Report.
  • Another primary market in the region is home automation systems. The products consumers want to add to their homes include connected cameras (highest demand), video doorbells, connected light bulbs, smart locks, and smart speakers of late. According to a Stanford University and Avast study, North American homes have the highest density of IoT devices of any region in the world. Notably, 66% of homes in the region have at least one IoT device. Additionally, 25% of North American homes boast more than two devices. The average household in the region would have an average of 9 devices by 2022, and nearly half (48%) of total devices and connections will be video capable.
Internet of Things (IoT) Market

Competitive Landscape

The Internet of Things (IoT) market is highly competitive owing to the presence of many large and small players in the market operating in the domestic and international markets. The market appears to be fragmented due to the presence of many technological giants in the market. Key strategies adopted by the major players in the market are product innovation and mergers and acquisitions. Some of the major players in the market are Cisco Systems, Inc., Google, Inc., IBM Corporation, and Microsoft Corporation.

  • September 2021 - The University of Birmingham announced the partnership with Siemens to combine artificial intelligence, digital sensor, and analytics technologies that will help change users’ behavior to transform their university into the world’s smartest global campus. The University of Birmingham aims to deploy Internet of Things (IoT) technology at a large scale in their university.

Recent Developments

  • September 2021 – Cisco renewed its agreement by signing a new five-year SaaS agreement with Telstra to offer business added insights and visibility to monetize IoT, allowing Telstra to grow new revenue streams and advance its business goals.
  • August 2021 – IBM announced the expansion of the capabilities of the 5G industry 4.0 testbed at IBM’s Industry Solution Lab in Coppell, Texas, with the help of collaboration with Verizon to allow enterprise customers at the lab to test and develop innovations in 5G-enabled use cases for Industry 4.0 applications.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.2.1 Bargaining Power of Suppliers

      2. 4.2.2 Bargaining Power of Buyers

      3. 4.2.3 Threat of New Entrants

      4. 4.2.4 Intensity of Competitive Rivalry

      5. 4.2.5 Threat of Substitute Products

    3. 4.3 Industry Value Chain Analysis

    4. 4.4 Regulatory Framework

    5. 4.5 Assessment of the Impact of Covid-19 on the Industry


    1. 5.1 Market Drivers

      1. 5.1.1 Increasing Adoption of Connected Devices and Technology Proliferation

      2. 5.1.2 Rapid Growth and Technological Advancements in Data Analytics

    2. 5.2 Market Restraints

      1. 5.2.1 Issues Related to Security and Privacy of Data and Connectivity of Devices and Interoperability

  6. 6. USE CASES OF IoT


    1. 7.1 By Component

      1. 7.1.1 Hardware

      2. 7.1.2 Software / Platform

      3. 7.1.3 Connectivity

      4. 7.1.4 Services

    2. 7.2 By End-User Industry

      1. 7.2.1 Manufacturing

      2. 7.2.2 Transportation

      3. 7.2.3 Healthcare

      4. 7.2.4 Retail

      5. 7.2.5 Energy and Utilities

      6. 7.2.6 Residential

      7. 7.2.7 Other End-user Industries

    3. 7.3 By Geography

      1. 7.3.1 North America

      2. 7.3.2 Europe

      3. 7.3.3 Asia Pacific

      4. 7.3.4 Latin America

      5. 7.3.5 Middle East and Africa


    1. 8.1 Company Profiles

      1. 8.1.1 Huawei Technologies Co. Ltd

      2. 8.1.2 Robert Bosch GmbH

      3. 8.1.3 Google Inc.

      4. 8.1.4 Cisco Systems Inc.

      5. 8.1.5 PTC Inc.

      6. 8.1.6 Siemens AG

      7. 8.1.7 Honeywell International Inc.

      8. 8.1.8 Koninklijke Philips NV

      9. 8.1.9 Aeris Communications Inc.

      10. 8.1.10 Amazon Web Services Inc.

      11. 8.1.11 IBM Corporation

      12. 8.1.12 Microsoft Corporation

      13. 8.1.13 General Electric Company

      14. 8.1.14 Fujitsu Ltd

      15. 8.1.15 Oracle Corporation

      16. 8.1.16 SAP SE

      17. 8.1.17 AT&T Inc.

      18. 8.1.18 Wipro Ltd

    2. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The IoT Market market is studied from 2019 - 2026.

The IoT Market is growing at a CAGR of 10.53% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Cisco Systems, Inc., Google, Inc., IBM Corporation, Microsoft Corporation, Huawei Technologies Co. Ltd are the major companies operating in IoT Market.

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