Indonesia Snack Bar Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

Indonesia Snack Bar Market is segmented by Type (Cereal Bar, Energy Bars, and Other Snack Bars) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others). The report offers market size and forecast for the Indonesia Snack Bar Market in value (USD million) for all the above segments.

Market Snapshot

Indonesia Snack Bar Market Summary
Study Period: 2016 -2027
Base Year: 2021
CAGR: 7.5 %

Need a report that reflects how COVID-19 has impacted this market and its growth?

Market Overview

The Indonesia snack bar market is expected to register a CAGR of 7.5% during the forecast period 2022-2027.

Due to COVID-19, snacks and nuts, along with crisps, confectionery, and soft drinks, have been kept back as risk categories in the food sector as supermarkets re-allocate stock priorities towards staples and essential supplies due to the coronavirus outbreak. This is mainly due to the mass lockdown instructions given by the governments of several countries to avoid the spread of the pandemic in the respective countries. According to the Annual report 2020, Kellogg's projected 1%-2% growth in 2020 is hitting lower than analysts expected. Additionally, the company expected snack sales to leap and cereal sales to dip. However, according to the current scenario in Indonesia, as put forward by General Mills Inc., consumers have been stacking long shelf-life items like cereals, snack bars, baking flours, and soup. This has led to the stabilization of their sales to an extent. Consumers are adjusting to a new kind of normal lifestyle amid the pandemic and certainly do not want to live in discomfort. Therefore, more people are opting to choose convenient, healthy snacking options. COVID-19 has also resulted in the generation of opportunities for many players to emerge in the markets to cater to the inflated demand. Also, the demand for innovative snack products is consistently high in developed countries because snacks are a quick and convenient source of nutrition and energy.

Increased snacking habits and consumers seeking healthier snacks are the key drivers for the market. Expanding modern grocery retail offering wide brands of packaged food and convenient packaging are various factors fueling the snack bar market growth.

Moreover, with the increased inclination toward plant-based products and a vegan diet, there has also been a demand for vegan snack bars. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berry.

Scope of the report

Snack bars have opportunities within functional ingredients, reduced sugar, savory spins, and plant proteins. Indonesia Snack Bar Market is segmented by type and distribution channels. On the basis of type, the market is segmented into Cereal Bar, Energy Bars, and Other Snack Bars. On the basis of distribution channels, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Stores, and Others. The report offers market size and forecast for the Indonesia Snack Bar Market in value (USD million) for all the above segments.

By Product Type
Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Convenience Store
Specialty Stores
Online Stores

Report scope can be customized per your requirements. Click here.

Key Market Trends

Growing Demand For Healthy On-the-go Snacking

With the increased inclination toward plant-based products and a vegan diet, there has also been a demand for vegan snack bars. Moreover, consumer demand for on-the-go healthier snacking alternatives and nutritious foods has driven the market for snack bars. Also, with the rise in demand for fortified food, fortified energy bars with high protein content are in demand. Health awareness has led Indian consumers to include fruit and vegetable-derived ingredients in their dietary habits, which has driven the demand for healthy snacks. This has led key players in the snack bar and energy bars markets to come up with newer and healthier market offerings, such as snack bars containing fruits and dried fruits.


Supermarket/Hypermarket Holds A Prominent Share

Modern grocery stores are expanding in the country with a double-digit CAGR. Modern grocery stores are rapidly taking shares from traditional grocery stores, expanding their presence in urban and tier-II cities. Matahari Group is aggressively tapping into new markets in eastern Indonesia by opening 20 Hypermarts, 20 Bostons, and 5 Foodmarts. Supermarket/hypermarket led the snack bar sale with a share of more than 70% in the distribution channel. Supermarkets and convenience stores are the fastest-growing sales channel for snack bars owing to large brand availability and discounts on bulk purchases.


Competitive Landscape

The Indonesia Snack Bar market is concentrated among a few companies occupying a significant share in the market. Foreign brands comprise innovative products in various flavors and varieties compared to domestic brands. Penetration through the modern retail channel and product innovation is the key strategy adopted by players to maximize sales. Some of the major players in the market studied are Otsuka Pharmaceutical Co., Ltd., Kalbe Farma (FITBAR), Nestlé S.A., NuGo Nutrition, and Premier Nutrition Corporation, among others. Companies have actively come up with new product innovations in terms of flavor, ingredients, and packaging.

Recent Development

  • In January 2022, General Mills-owned snack brand Fibre One expanded its snack bar line with a new strawberry cheesecake flavored cake bar. The Fibre One 90-calorie bar is made with a layer of soft cake, strawberry flavor filling, and a cream cheese flavor coating and topped with crunchy sprinkles.
  • In August 2021, PT Amerta Indah Otsuka, the maker of SOYJOY soy bars in Indonesia, launched a new European-inspired flavored soy bar. SOYJOY soy bars are flavorful low GI snack bars made from whole soybeans. The new flavor is Danish Cheese made from Cheese from Denmark.
  • In July 2019, Nestlé launched its YES! snack bars in a new recyclable paper wrapper. In a breakthrough innovation, for the first time, a confectionery bar has been packaged in paper using a high-speed flow wrap technology.

Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Snack Bars

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarket/Hypermarket

      2. 5.2.2 Convenience Store

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Otsuka Pharmaceutical Co., Ltd.

      2. 6.4.2 Kalbe Farma (FITBAR)

      3. 6.4.3 Nestle S.A.

      4. 6.4.4 Go Natural

      5. 6.4.5 NuGo Nutrition

      6. 6.4.6 Rise Bar

      7. 6.4.7 Premier nutrition Corporation

      8. 6.4.8 Clif Bar and Company

      9. 6.4.9 Pt Tata Nutrisana

      10. 6.4.10 General Mills, Inc

    5. *List Not Exhaustive


**Subject to Availability

You can also purchase parts of this report. Do you want to check out a section wise price list?

Frequently Asked Questions

The Indonesia Snack Bar Market market is studied from 2016 - 2027.

The Indonesia Snack Bar Market is growing at a CAGR of 7.5% over the next 5 years.

Otsuka Pharmaceutical Co., Ltd., Kalbe Farma (FITBAR), Nestlé S.A., Go Natural, Rise Bar are the major companies operating in Indonesia Snack Bar Market.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!