Indonesia Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

The Indonesia Snacks Bar Report is segmented by Type (Cereal Bars, Energy Bars, and Other Snack Bars) and Distribution Channel (Supermarkets/Hypermarkets, Convenience/Grocery Stores, Specialty Stores, Online Stores, and Other Distribution Channels). The Market Size and Forecasts Are Provided in Terms of Value (USD Million) for All the Above Segments

Snacks Bar in Indonesia Market Size

Indonesia Snack Bar Market Summary
share button
Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 7.50 %
Market Concentration Low

Major Players

Indonesia Snack Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order


Need a report that reflects how COVID-19 has impacted this market and its growth?

Snacks Bar in Indonesia Market Analysis

The Indonesian snack bar market is expected to register a CAGR of 7.5% during the forecast period.

  • The market is primarily driven by rising consumer demand for healthy and convenient snacking options. Individuals' increased health consciousness and the expanding popularity of athletic and sporting activities also push the market's growth. In accordance with this, the rising prevalence of obesity and other lifestyle disorders is fueling market expansion.
  • Furthermore, vigorous promotion initiatives carried out by key market leaders and significant investments in collaborations with prominent sports and media figures are resulting in increased product consumption across the country. The launch of snack bars with unique tastes and ingredients, as well as their easy availability across online and offline organized retail channels, are also driving the market.
  • Increased snacking habits and consumers seeking healthier snacks are the key drivers for the market. Expanding modern grocery retail offering wide brands of packaged food and convenient packaging are various factors fueling the snack bar market growth.
  • Moreover, the demand for vegan snack bars has also increased with the inclination toward plant-based products and a vegan diet. Some of the prominent flavor components for plant-based snack bars include beet, spirulina, orange, peanut butter, brownie, and red berries. In addition, market competitors have been launching snack bars made with vegan components that contain little or no sugar. Rising urbanization, evolving nutritional choices among the Indonesian population, the introduction of targeted-consumer products, and substantial research and development (R&D) operations are some of the major drivers driving the market growth.

Snacks Bar in Indonesia Market Trends

This section covers the major market trends shaping the Indonesia Snack Bar Market according to our research experts:

Growing Demand For Healthy On-the-go Snacking

  • With the growing consumer inclination toward plant-based products and a vegan diet, there has also been a demand for vegan snack bars. Moreover, consumer demand for on-the-go healthier snacking alternatives and nutritious foods has driven the market for snack bars. Also, with the rise in demand for fortified food, fortified energy bars with high protein content are in demand.
  • Growing health awareness has led Indonesian consumers to include fruit and vegetable-derived ingredients in their dietary habits, driving the demand for healthy snacks. This has led key players in the snack bar and energy bars markets to come up with newer and healthier market offerings, such as snack bars containing fruits and dried fruits.
  • Changes in social and economic patterns and increased spending on food and beverages are driving up demand for quick healthy snacks. Due to their hectic lifestyles, convenient snacks such as snack bars, among others, are becoming increasingly popular, particularly among the country's working population and the expanding young generation of consumers.
  • Furthermore, the concept of on-the-go snacking is linked to the ease of consumption and is generally easier to handle snacks like snack bars. It can also help prevent people from being too hungry for junk foods because snack bars serve as eatables between meals or when people need more time to cook. To cater to growing consumer demand, the players in the market have focused on launching new and innovative products.
  • For instance, Cadbury has launched kurma (kurma meaning "dates" in Malay) chocolate in Indonesia to celebrate Eid-al-Fitr 2022. The new Cadbury Dairy Milk Kurma offers the smooth chocolatey taste and the goodness of kurma or dates, which are popularly consumed to break the fast. Mondelez is also combining its classic brands in novel ways to produce new snacks, such as the Cadbury Dairy Milk Oreo chocolate bar.
Snack Bar Market: Snacks' retail sales value, in USD Million, by Type, Indonesia, 2021

Branded Snack Bar Products in Traditional grocery stores and Supermarket/Hypermarket Holds A Prominent Share

  • Modern grocery stores are expanding in the country with a double-digit compound annual growth rate (CAGR). Modern grocery stores are rapidly taking shares from traditional grocery stores, expanding their presence in urban and tier-II cities. Matahari Group is aggressively tapping into new markets in eastern Indonesia by opening 20 hypermarts, 20 bostons, and 5 food marts. Supermarket/hypermarket led the snack bar sale with more than 70% share in the distribution channel.
  • Supermarkets and convenience stores are the fastest-growing sales channel for snack bars owing to large brand availability and discounts on bulk purchases. There were about 3.61 million grocery retail establishments in the country in 2021. With a total of 19,133 outlets in 2021, Indomaret had the most grocery stores in Indonesia. It was followed by Alfamart, which had 16,060 outlets across the country.
  • The retail sector in Indonesia is highly fragmented, with local businesses dominating the market. Key market companies such as PT Matahari Putra Prima Tbk, which operates seven retail chain brands nationwide, and convenience store industry leaders Alfamart and Indomaret have been catering to the mass market segment primarily through physical distribution channels.
  • A snack preference poll conducted in 2021 in Indonesia discovered that 56% of respondents prefer branded snacks, compared to 34% who prefer non-branded snacks. Small firms typically create traditional packaged snacks; some are offered without a brand name. The market has been experiencing consistent growth over the past few years due to the aforementioned factors.
Snack Bar Market: Retail sales value of grocery retailers, in USD Billion, by Distribution Channel, Indonesia, 2021

Snacks Bar in Indonesia Industry Overview

The Indonesian snack bar market is concentrated among a few companies occupying a significant market share. It has been observed that foreign brands offer a greater number of innovative products in various flavors and varieties compared to domestic brands. Penetration through the modern retail channel and product innovation is the key strategy players adopt to maximize sales. Some of the major players in the market studied are Otsuka Pharmaceutical Co., Ltd., Kalbe Farma (FITBAR), Nestlé S.A., NuGo Nutrition, and Premier Nutrition Corporation, among others. These companies actively develop new product innovations in terms of flavor, ingredients, and packaging.

Snacks Bar in Indonesia Market Leaders

  1. Otsuka Pharmaceutical Co., Ltd.

  2. Kalbe Farma (FITBAR)

  3. Nestlé S.A.

  4. Go Natural

  5. Rise Bar

*Disclaimer: Major Players sorted in no particular order


Snacks Bar in Indonesia Market News

  • January 2022: General Mills-owned snack brand Fibre One expanded its snack bar line with a new strawberry cheesecake-flavored cake bar. The Fibre One 90-calorie bar is made with a layer of soft cake, strawberry flavor filling, and a cream cheese flavor coating and topped with crunchy sprinkles.
  • August 2021: PT Amerta Indah Otsuka, the maker of SoyJoy soy bars in Indonesia, launched a new European-inspired flavored soy bar. SoyJoy soy bars are flavorful low-GI snack bars made from whole soybeans. The new flavor is Danish Cheese made from Cheese from Denmark.

Snacks Bar in Indonesia Market Report - Table of Contents


    1. 1.1 Study Assumptions & Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Cereal Bars

      2. 5.1.2 Energy Bars

      3. 5.1.3 Other Product Types

    2. 5.2 Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience/Grocery Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Otsuka Pharmaceutical Co., Ltd.

      2. 6.3.2 Kalbe Farma (FITBAR)

      3. 6.3.3 Nestle S.A.

      4. 6.3.4 Go Natural

      5. 6.3.5 NuGo Nutrition

      6. 6.3.6 Rise Bar

      7. 6.3.7 Premier nutrition Corporation

      8. 6.3.8 Clif Bar and Company

      9. 6.3.9 Pt Tata Nutrisana

      10. 6.3.10 General Mills, Inc

    4. *List Not Exhaustive

**Subject to Availability

Snacks Bar in Indonesia Industry Segmentation

Snack bars offer the market players lucrative opportunities for growth in terms of functional ingredients, reduced sugar, savory spins, and plant proteins. 

Indonesia snack bar Market is segmented by type and distribution channel. Based on type, the market is segmented into cereal bars, energy bars, and other snack bars. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, online stores, and others. 

The report offers market size and forecasts for the Indonesia Snack Bar Market in value (USD million) for all the above segments.

Product Type
Cereal Bars
Energy Bars
Other Product Types
Distribution Channel
Convenience/Grocery Stores
Specialty Stores
Online Stores
Other Distribution Channels

Report scope can be customized per your requirements. Click here.

You can also purchase parts of this report. Do you want to check out a section wise price list?

Snacks Bar in Indonesia Market Research FAQs

The Indonesia Snack Bar Market is projected to register a CAGR of 7.5% during the forecast period (2023-2028).

Otsuka Pharmaceutical Co., Ltd., Kalbe Farma (FITBAR), Nestlé S.A., Go Natural and Rise Bar are the major companies operating in the Indonesia Snack Bar Market.

Indonesia Snacks Bar Industry Report

Statistics for the 2023 Indonesia Snacks Bar market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Indonesia Snacks Bar analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

80% of our clients seek made-to-order reports. How do you want us to tailor yours?

Please enter a valid email id!

Please enter a valid message!