INDONESIA HOME FURNITURE MARKET - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Indonesia Home Furniture Market is segmented by Product and Distribution Channel.

Market Snapshot

Indonesia Home Furniture Market Overview
Study Period: 2016 - 2026
Base Year: 2021
CAGR: >3.3 %
Indonesia Home Furniture Market Key Players

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Market Overview

Indonesia's home furniture market is expected to gain high revenue in the future due to expanding customer base across all regions of the country. Rising demand for modern and expensive furniture due to the rising middle-class population in Indonesia is expected to assist the market in growing its revenue. Growing numbers of domestic and global players in the country are anticipated to be among the major factors driving the overall home furniture market in Indonesia. The abundance of natural resources with extensive plantations of bamboo and rattan in Indonesia is anticipated to invite foreign entrants to cater to the growing needs for furniture in the country. The expansion of the customer base for both domestic and global players is projected to add revenues to the overall market at a rapid pace.

Scope of the Report

A complete background analysis of the Indonesian home furniture market, which includes an assessment of the parental market, emerging trends by segments and regional markets, and significant changes in market dynamics and market overview, is covered in the report.

Living-Room and Dining-Room Furniture
Bedroom Furniture
Kitchen Furniture
Lamps and Lighting Furniture
Plastic and Other Furniture
Distribution Channel
Home Centers
Flagship Stores
Specialty Stores
Online Stores
Other Distribution Channels

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Key Market Trends

Growing Urbanization is Driving the Market

The market is expected to grow from strength to strength from the rising demand for high-quality furnishings to suit different preferences and aesthetic value of consumers. The home furniture market is benefitting increasingly from the advent of furniture that promises to enhance comfort substantially. The overall demand is increasingly fuelled by the rise in urbanization across the country. Pieces of multi-purpose furniture such as sofa cum beds, hydraulic beds, foldable tables, and bed with storage are gaining massive popularity among homebuyers who want to make optimal use of living spaces. This is a crucial trend among urban buyers, which is expected to fuel the expansion of the home furniture market. Nowadays, theme-based home decor and conducting a regular renovation of homes is an on-going trend followed by consumers belonging to middle and upper-middle-class populations of the urban cities. These classes of the urban population tend to look beyond the basic functionality of furniture and thus, may look for additional attributes such as style and comfort.

Indonesia Home Furniture Market Trends

Bedroom Furniture Segment

Bedroom furniture consists of relaxing beds, integrated with coordinating bedside tables, drawers, and wardrobes for a serene sanctuary that meets all the requirements of end-users. Increasing per capita income of consumers, and adoption of newer lifestyle trends, have revamped the traditional households into modern luxury residential dwellings. Increasing inclination towards light, stylish, and comfortable walk-in closet designs or free-standing wardrobes has resulted in an important element of creating modern bedroom interiors. High preference for space-saving fixtures is drawing more attention towards closet drawers, which are replacing bedroom dressers, thereby leaving more space in the bedroom. This scenario is likely to propel the demand for wardrobes and storage furniture over the forecast period.

Indonesia Home Furniture Market Growth

Competitive Landscape

The report covers major international players operating in the Indonesian home furniture market. In terms of market share, some of the major players currently dominate the market. However, demand is driven by consumer income. Large companies compete through volume purchasing, breadth of products, and effective merchandising and marketing. Small companies focus on a market segment and compete through the depth of products and superior customer service.

Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain/Supply Chain Analysis

    5. 4.5 Porters Five Force Analysis

      1. 4.5.1 Threat of New Entrants

      2. 4.5.2 Bargaining Power of Buyers/Consumers

      3. 4.5.3 Bargaining Power of Suppliers

      4. 4.5.4 Threat of Substitute Products

      5. 4.5.5 Intensity of Competitive Rivalry

    6. 4.6 Trends Influencing the Indonesian Home Furniture Market

    7. 4.7 Technological Innovations

    8. 4.8 Impact of COVID-19 on the Market


    1. 5.1 Product

      1. 5.1.1 Living-Room and Dining-Room Furniture

      2. 5.1.2 Bedroom Furniture

      3. 5.1.3 Kitchen Furniture

      4. 5.1.4 Lamps and Lighting Furniture

      5. 5.1.5 Plastic and Other Furniture

    2. 5.2 Distribution Channel

      1. 5.2.1 Home Centers

      2. 5.2.2 Flagship Stores

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Online Stores

      5. 5.2.5 Other Distribution Channels


    1. 6.1 Market Competition Overview

    2. 6.2 Company Profiles

      1. 6.2.1 Republic Furniture Jepara

      2. 6.2.2 Wisanka Indonesia

      3. 6.2.3 Raisa House Of Excellence

      4. 6.2.4 Integra Group

      5. 6.2.5 Wahana Kayu

      6. 6.2.6 Vixi Design

      7. 6.2.7 IKEA

      8. 6.2.8 Galeri Jepara

      9. 6.2.9 Vivere Group

      10. 6.2.10 Dawood Indonesia

    3. *List Not Exhaustive

  8. 8. APPENDIX


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Frequently Asked Questions

The Indonesia Home Furniture Market market is studied from 2016 - 2026.

The Indonesia Home Furniture Market is growing at a CAGR of >3.3% over the next 5 years.

VIVERE Group, Republic Furniture Jepara, Raisa House Of Excellence, Integra Group, IKEA are the major companies operating in Indonesia Home Furniture Market.

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