Indonesia Frozen Food Market Size (2024 - 2029)

The market size of the Indonesian frozen food sector is expected to see substantial growth in the coming years, driven by changes in consumer behavior and lifestyle. The increasing number of nuclear families, who are more liberal in their spending, is fueling premiumization trends in the FMCG sector. The busy lifestyles and changing dietary patterns of these consumers are also leading to an increased demand for quick, healthy, and easy-to-cook frozen food products. The market is further boosted by the proliferation of value-added products, catering to consumers' need for practicality and convenience. International players in the frozen food market are leveraging this growth by adopting innovative strategies such as expansion, mergers and acquisitions, and product launches.

Market Size of Indonesia Frozen Food Industry

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:
Indonesia Frozen Food Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 7.50 %
Market Concentration High

Major Players

rd-img

*Disclaimer: Major Players sorted in no particular order

setting-icon

Need a report that reflects how COVID-19 has impacted this market and its growth?

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Indonesia Frozen Food Market Analysis

The Indonesian frozen food market is expected to grow from USD 1.93 billion in 2023 to USD 2.78 billion by 2028, registering a CAGR of 7.50% during the forecast period (2023-2028).

Indonesia is witnessing a surge in the number of nuclear families. According to Statistics Indonesia, 39.16% of households in Indonesia consisted of 2-3 family members as of 2022. These families are typically more liberal with spending and are driving the premiumization trends in the FMCG sector. Moreover, the increasing workforce participation and the busy lifestyle of individuals are changing the dietary patterns of consumers, which involve consuming quick and healthier meals. This, in turn, drives the retail sales of frozen food products that are convenient and easy to cook. In addition, the proliferation of value-added products in the country is a testament to consumers' need for practical and convenient products. For instance, according to the USDA Foreign Agricultural Service, in 2021, the retail sales value of packaged food in Indonesia amounted to 32,967 USD million. Besides this, international players in the frozen food segment are adopting innovative strategies such as expansion, merger and acquisition, and product launches to gain a prominent market share. For instance, in January 2022, Yili Group, a Chinese producer of dairy products, announced its expansion with the launch of its facility in Indonesia. The company claimed that the facility was established due to the popularity of Joyday Ice Cream in the country. This brand has rapidly expanded to 260 local cities in 26 provinces, covering nearly all of Indonesia, since its entry into the market in 2018.

Indonesia Frozen Food Industry Segmentation

Frozen food products are complete meals or portions of meals that are precooked, assembled into a package, and frozen for retail sale. They are popular among consumers as they provide a diverse menu and are convenient to prepare.

The market studied is segmented by type and distribution channel. Based on type, the market is segmented into frozen fruits and vegetables, frozen ready meals, frozen processed meat products, frozen processed seafood, frozen bakery products, and other types. Based on distribution channels, the market is segmented into hypermarkets and supermarkets, grocery stores and convenience stores, and online retail stores. The market sizing has been done in value terms in USD for all the above-mentioned segments.

By Type
Frozen Fruits and Vegetables
Frozen Ready Meals
Frozen Processed Meat Products
Frozen Processed SeaFood
Frozen Bakery Products
Other Types
By Distribution Channel
Hypermarkets/Supermarkets
Grocery Stores/ Convenience Stores
Online Retail Stores

Indonesia Frozen Food Market Size Summary

The Indonesian frozen food market is projected to witness significant growth due to a surge in the number of nuclear families and changes in dietary patterns. The trend towards quick and healthier meals is driving the retail sales of frozen food products that are convenient to cook. The market is also benefiting from the proliferation of value-added products and innovative strategies adopted by international players, such as expansion, mergers and acquisitions, and product launches. The frozen food segment is further boosted by the popularity of certain brands and products in the country. The demand for convenience food products is influencing the expansion of the Indonesian packaged food business. Packaged foods, especially ready meals and frozen food, are gaining popularity due to their minimal preparation time. The rise in e-commerce is also influencing the demand for food products, including frozen food, via online retail stores. Frozen processed meat products are currently in high demand due to hygiene concerns associated with fresh products. The frozen meat and fish segments are expected to grow during the forecast period due to the increase in bilateral and international agreements regarding the expansion of agriculture and food trade. The Indonesian frozen food market is competitive, with numerous domestic and international players offering various frozen food products.

Explore More

Indonesia Frozen Food Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Popularity of Convenient Food Products

      2. 1.1.2 Expansion of Cold Chain Logistics

    2. 1.2 Market Restraints

      1. 1.2.1 Concerns Over Food Safety and Quality

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Frozen Fruits and Vegetables

      2. 2.1.2 Frozen Ready Meals

      3. 2.1.3 Frozen Processed Meat Products

      4. 2.1.4 Frozen Processed SeaFood

      5. 2.1.5 Frozen Bakery Products

      6. 2.1.6 Other Types

    2. 2.2 By Distribution Channel

      1. 2.2.1 Hypermarkets/Supermarkets

      2. 2.2.2 Grocery Stores/ Convenience Stores

      3. 2.2.3 Online Retail Stores

Indonesia Frozen Food Market Size FAQs

The Indonesia Frozen Food Market is projected to register a CAGR of 7.5% during the forecast period (2024-2029)

Unilever , Pt. Charoen Pokphand (CP Foods) , Japfa Ltd , Aice Group Holdings and General Mills Inc. are the major companies operating in the Indonesia Frozen Food Market.

Frozen Food Indonesia Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)