APAC Freeze-Dried Food Market Size
| Study Period: | 2018 - 2028 |
| CAGR: | 10.01 % |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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APAC Freeze-Dried Food Market Analysis
The Asia-Pacific Freeze-Dried Food Market is projected to register a CAGR of 10.01% over the forecast period.
In the short term, the expanding food-processing sector and huge demand for ready-to-eat or convenience food products among consumers are anticipated to drive the market studied. Moreover, the increasing consumer awareness about the ill effects of artificial food additives used for food preservation is expected to fuel the demand for natural and healthy food products. More consumers in the country are opting for freeze-dried fruits, yogurt melts, snack fruit, vegetable crisps, vegetable powders, and instant soup mixes, thereby driving the market in the region.
Due to the increase in urbanization and lifestyle changes, consumers prefer their food to be easy to cook and carry. Food service restaurants and cafes mostly use freeze-dried products like fruits vegetables, meat, prepared meals, and other frozen foods. Due to the increase in tourism in the region, the business of food service restaurants is also increased, which in turn increased the market for freeze-dried food. The growing product knowledge in the region, due to the constant presence of freeze-dried food in the local market, is also enabling more consumers to purchase the products, thus, driving the freeze-dried food market.
APAC Freeze-Dried Food Industry Segmentation
Freeze drying the food is a low-temperature dehydration method that entails freezing the product, reducing the pressure, and then sublimating the ice. Asia-Pacific freeze-dried food market is segmented by product type, distribution channel, and geography. Based on the product type, the market is segmented into freeze-dried fruits, freeze-dried vegetables, freeze-dried meat and seafood, freeze-dried beverages, freeze-dried dairy products, prepared meals, and pet food. The fruit segment is further segmented into strawberry, raspberry, pineapple, apple, mango, and other fruits. The vegetable segment is further segmented into peas, corn, carrot, potato, mushroom, and other vegetables. Based on the distribution channel, the market studied is segmented into supermarkets/hypermarkets, convenience stores, online stores, and other distribution channels. Based on geography, the market is segmented into China, India, Australia, Japan, and the Rest of Asia-Pacific. For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | ||||||||
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| Freeze-Dried Meat and Seafood | ||||||||
| Freeze-Dried Beverages | ||||||||
| Freeze-Dried Dairy Products | ||||||||
| Prepared Meals | ||||||||
| Pet Food |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Stores | |
| Other Distribution Channels |
| Geography | |
| China | |
| India | |
| Japan | |
| Australia | |
| Rest of Asia-Pacific |
APAC Freeze-Dried Food Market Trends
Rising Consumer Expenditure on Convenience Food Products
The growing middle-class population and the availability of products from international players in the region lead to the increased demand for freeze-dried foods. Moreover, consumers in the country are opting for freeze-dried products as they have become an easy meal choice, are convenient, and provide a long shelf life. Food created from natural resources is receiving a lot of attention in the region. This has prompted market participants to introduce a wide range of freeze-dried fruits, including exotic and tropical fruits, orchard and citrus fruits, berries, and others. Additionally, they are increasingly substituting natural tastes and colors for synthetic flavors and preservatives.
The market is primarily driven by rising expenditure on food and beverage, introducing products with longer shelf lives, increasing impulse purchasing, and growing demand for convenience foods that can be prepared quickly due to a shortage of available time. For instance, according to the Ministry of Commerce (Thailand), the growth rate of chilled and frozen ready-to-eat food exports from Thailand was 9.2 percent in 2021. Owing to fast-paced lifestyles and the need for a quick meal among adults, there has been a growing demand for healthy and convenient food that can be consumed instantly. Frozen foods are considered to provide that benefit as most of them can be cooked within less time for consumption. These factors have been propelling the market growth.
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Australia is the Fastest Growing Country
The presence of local players offering freeze-dried products in Australia is boosting the market growth in the country. The players are freeze-drying fresh fruits, vegetables, and other products like meats to add value to foods in terms of long shelf life, being lightweight, and preserving nutrition. The active lifestyle of people in the country makes them opt for freeze-dried foods. Moreover, retail shops in the country are stocking freeze-dried products for increased shelf visibility of different freeze-dried food brands, suiting consumers’ unique needs. According to the Department of Agriculture, Water and the Environment (Australia), the majority of imported sheepmeat to China from Australia was kept frozen. Frozen lamb and frozen mutton accounted for respectively 52 and 47 percent of Australian sheepmeat imports to Greater China in 2021.
Also, increasing tourism and other outdoor activities have fuelled the growth of the freeze-dried food market in Australia. For example, camping rations and freeze-dried food are generally preferred by campers during their trips due to the convenience offered by these products. For instance, Campers Pantry offers a range of freeze-dried food options that customers can carry for expeditions and similar activities. Freeze-dried foods are popular in Australia as they are light and compact and can be easily prepared with little to no changes in flavor, texture, and nutritional value. As products preserved through freeze-drying retain their flavor and nutrient content, consumers are more often purchasing freeze-dried foods over other instant foods, thereby enabling market growth.
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APAC Freeze-Dried Food Industry Overview
The Asia-Pacific freeze-dried market is fragmented due to the presence of many players. Asahi Group Holdings Ltd, Expedition Foods Limited, Campers Pantry Pty Ltd. Harmony House Foods, Inc., and Ajinomoto Co. Inc. are some companies leading the freeze-dried foods market in the Asia-Pacific region. Manufacturers are focusing on introducing new products such as freeze-dried dairy that are certified gluten-free and contain recipes on the can label. Furthermore, many private labels are also competing with international players in the region by offering a variety of freeze-dried foods through online channels to cater to market demand.
APAC Freeze-Dried Food Market Leaders
Asahi Group Holdings, Ltd.
Expedition Foods Limited
Campers Pantry Pty Ltd.
Harmony House Foods, Inc.
Ajinomoto Co. Inc
*Disclaimer: Major Players sorted in no particular order
APAC Freeze-Dried Food Market News
- In October 2022, Ajinomoto (Singapore) Pte. Ltd. launched a new frozen product, “HANE GYOZA Chicken”. It can be cooked without oil or water, which is a unique and only frozen gyoza product in Singapore.
- In April 2022, the Indian brand Prasuma, which offers frozen food, launched frozen snack products to its frozen food product portfolio. The newly launched products are Frozen Veg and Chicken Spring Rolls, Frozen Chicken Nuggets, Chicken and Veg Mini Samosas, Chicken and Mutton Shammi Kababs, and Seekh Kababs, along with Bacon in its frozen snacks product portfolio.
- In June 2021, Tyson Foods Inc. launched a new line of plant-based products in select retail markets and e-Commerce across the Asia-Pacific under the brand First Pride, which will introduce frozen Bites, Nuggets, and Strips made.
APAC Freeze-Dried Food Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Freeze-Dried Fruits
5.1.1.1 Strawberry
5.1.1.2 Raspberry
5.1.1.3 Pineapple
5.1.1.4 Apple
5.1.1.5 Mango
5.1.1.6 Other fruits
5.1.2 Freeze-Dried Vegetables
5.1.2.1 Pea
5.1.2.2 Corn
5.1.2.3 Carrot
5.1.2.4 Potato
5.1.2.5 Mushroom
5.1.2.6 Other Vegetables
5.1.3 Freeze-Dried Meat and Seafood
5.1.4 Freeze-Dried Beverages
5.1.5 Freeze-Dried Dairy Products
5.1.6 Prepared Meals
5.1.7 Pet Food
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Online Stores
5.2.4 Other Distribution Channels
5.3 Geography
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 Australia
5.3.5 Rest of Asia-Pacific
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Ajinomoto Co. Inc.
6.3.2 Asahi Group Holdings Ltd.
6.3.3 Expedition Foods Limited
6.3.4 Campers Pantry Pty Ltd
6.3.5 Harmony House Foods Inc.
6.3.6 Nestle S.A.
6.3.7 The Forager Food Co.
6.3.8 Priffco Foods
6.3.9 Fujian Lixing Foods Co. Ltd
6.3.10 Nagatanien Holdings Co. Ltd
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
APAC Freeze-Dried Food Market Research FAQs
What is the study period of this market?
The Asia-Pacific Freeze-Dried Food Market is studied from 2018 - 2028.
What is the growth rate of Asia-Pacific Freeze-Dried Food Market?
The Asia-Pacific Freeze-Dried Food Market is growing at a CAGR of 10.01% over the next 5 years.
Who are the key players in Asia-Pacific Freeze-Dried Food Market?
Asahi Group Holdings, Ltd., Expedition Foods Limited, Campers Pantry Pty Ltd., Harmony House Foods, Inc., Ajinomoto Co. Inc are the major companies operating in Asia-Pacific Freeze-Dried Food Market.
APAC Freeze-Dried Food Industry Report
Statistics for the 2023 Asia-Pacific Freeze-Dried Food market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Asia-Pacific Freeze-Dried Food analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.
