Indonesia Food Sweetener Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Indonesia Food Sweetener Market Report is Segmented by Type (Sucrose, Starch Sweeteners and Sugar Alcohols, and High Intensity Sweetenes), Form (Powder, Liquid, and Others), Source (Natural and Synthetic), and Application (Bakery and Confectionery, Dairy and Frozen Desserts, Beverage, Meat and Meat Products and Soups, Sauces and Dressings). The Market Forecasts are Provided in Terms of Value (USD).

Indonesia Food Sweetener Market Size and Share

Indonesia Food Sweetener Market Summary
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Indonesia Food Sweetener Market Analysis by Mordor Intelligence

The Indonesia food sweetener market generated USD 1.17 billion in 2025 and is projected to reach USD 1.41 billion by 2030, advancing at a 3.89% CAGR. This moderate expansion signals a sector in transition as health-conscious shoppers, fiscal measures on sugar, and mandatory halal labeling reshape purchase choices. A prolonged dependency on imported raw sugar continues to expose local supply to global price swings, yet broadening domestic cultivation of stevia, palm sugar, and coconut sugar offers a partial hedge against that exposure. Large beverage fillers have started to reformulate flagship products to cut taxable free-sugar content, while bakery producers are experimenting with sweetener blends that preserve texture at lower caloric loads. The gradual rise of middle-class households with higher discretionary income sustains overall demand for indulgent items, but spending is shifting toward “better-for-you” SKUs that rely on high-intensity or natural alternatives rather than bulk sucrose.

Key Report Takeaways

  • By type, sucrose led with 62.43% of Indonesia's food sweetener market share in 2024, and high-intensity sweeteners are forecast to expand at a 4.76% CAGR through 2030.
  • By form, powder commanded 72.44% share of the Indonesian food sweetener market size in 2024, while liquid formats are projected to grow at a 4.64% CAGR through 2030.
  • By source, synthetic variants represented 68.74% revenue share in 2024; natural sources are set to register the fastest growth at 4.65% CAGR to 2030.
  • By application, beverages held 37.57% of the Indonesian food sweetener market in 2024; bakery and confectionery are advancing at a 4.99% CAGR between 2025-2030.

Segment Analysis

By Product Type: Sucrose dominance faces high-intensity challenge

Sucrose accounted for 62.43% of Indonesia's food sweetener market. Its widespread use is attributed to its multi-functional properties, including its ability to act as a bulking agent, aid in crystallization, and enhance flavor. These characteristics make sucrose a preferred choice across various food and beverage applications in the country. Additionally, its cost-effectiveness and ease of availability further strengthen its position as a dominant sweetener in the market.

High-intensity sweeteners, including stevia, sucralose, neotame, and monk-fruit extracts, are gaining traction in the Indonesian market. These sweeteners are increasingly favored due to their low-calorie content and significantly higher sweetness levels compared to sucrose, which allows for smaller quantities to achieve the desired sweetness. The segment is growing at a CAGR of 4.76%, driven by rising consumer demand for healthier and low-calorie alternatives in food and beverage products. Furthermore, the growing awareness of health issues, such as obesity and diabetes, is encouraging manufacturers to incorporate these sweeteners into their product formulations.

Indonesia Food Sweetener Market
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Note: Segment shares of all individual segments available upon report purchase

By Form: Powder efficiency meets liquid convenience

In 2024, powdered variants dominated Indonesia's food sweetener market, capturing 72.44% of the market share. Their dominance can be attributed to several factors. Powdered sweeteners offer an extended shelf life, which is particularly advantageous in Indonesia's tropical climate with high humidity levels. This characteristic ensures that the product remains stable and usable over a longer period. Additionally, powdered formats are easier to package and transport, making them highly suitable for inter-island shipping, which is a critical logistical requirement in Indonesia's archipelagic geography. Furthermore, powdered sweeteners are widely used in various applications, including dry-mix sauces and instant noodles, due to their compatibility with these products. 

Meanwhile, liquid formats are experiencing notable growth, advancing at a 4.64% CAGR. This growth is primarily driven by technological advancements and evolving consumer demands. Beverage companies in Indonesia are increasingly upgrading their production lines with aseptic PET technology, which enhances the safety and shelf life of liquid sweeteners. This technological shift has made liquid formats more appealing for use in beverages and other liquid-based applications. Additionally, liquid sweeteners are gaining traction due to their ability to provide precise metering during continuous syrup preparation, which is essential for maintaining consistency and quality in production processes. 

By Source: Synthetic leadership challenged by natural momentum

Synthetic solutions held a dominant 68.74% market share in 2024. This significant share can be attributed to their cost advantages, which make them a preferred choice for manufacturers aiming to optimize production costs. Additionally, robust global supply contracts have ensured a steady and reliable availability of synthetic sweeteners, further solidifying their position in the market. These factors collectively contribute to the widespread adoption of synthetic solutions across various industries in Indonesia.

On the other hand, natural solutions are gaining traction in the Indonesia sweetener market, growing at a CAGR of 4.65%. This growth is primarily driven by increasing consumer demand for halal-compliant products, which align with the dietary preferences of the predominantly Muslim population in the country. Furthermore, the clean-label positioning of natural sweeteners appeals to health-conscious consumers seeking minimally processed and transparent ingredient options. Domestic cultivation initiatives have also played a crucial role in supporting the growth of natural sweeteners, as they promote local production and reduce dependency on imports. 

By Application: Beverage leadership yields to bakery innovation

In 2024, beverages accounted for a significant 37.57% share of Indonesia's food sweetener market, amounting to USD 440 million. This dominance highlights the entrenched consumer preference for sweetened beverages, including tea, carbonated drinks, and dairy-based beverages. The popularity of sweetened tea remains a cultural staple, while carbonated drinks continue to attract a broad consumer base due to their refreshing appeal. Additionally, the growing demand for flavored and sweetened dairy drinks, such as milk-based beverages and yogurt drinks, further drives the segment's growth. The beverage sector's reliance on sweeteners is expected to remain robust, supported by evolving consumer tastes and the introduction of innovative product offerings by manufacturers. 

The bakery and confectionery segment is experiencing notable growth, with a compound annual growth rate (CAGR) of 4.99%. This expansion is fueled by the rising café culture and the proliferation of premium croissant chains in Indonesia's metropolitan areas. Urban consumers, particularly millennials and young professionals, are increasingly drawn to artisanal bakery products and high-quality confectionery items. The growing presence of international bakery chains and local premium brands has further enhanced the availability of diverse offerings, catering to evolving consumer preferences. Sweeteners play a crucial role in this segment, as they are integral to the production of cakes, pastries, chocolates, and other confectionery products. The segment's growth trajectory is expected to continue, driven by urbanization, increasing disposable incomes, and the rising demand for indulgent and premium bakery products.

Indonesia Food Sweetener Market
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Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Indonesia, the world's largest archipelagic nation, presents a distinctive geographical landscape that significantly influences its sweetener market. With over 17,000 islands, the country faces logistical complexities that shape distribution networks. These challenges have led to a preference for shelf-stable powder sweeteners, which are easier to transport and store compared to liquid alternatives. The fragmented geography necessitates efficient supply chain strategies to ensure product availability across diverse regions, making distribution a critical factor in market development. 

Java, Indonesia's most economically significant island, plays a pivotal role in the sweetener market. As the center of economic activity, Java hosts key urban hubs such as Jakarta, Surabaya, and Bandung, which drive both manufacturing and consumption. These cities serve as focal points for market growth, with their dense populations and higher purchasing power fostering demand for a wide range of sweetener products. The concentration of industrial and commercial activities in Java also facilitates the establishment of manufacturing facilities, streamlining production and distribution processes. 

Dietary preferences across Indonesia vary significantly, reflecting the country's cultural and regional diversity. In rural areas, traditional sweeteners like palm sugar and coconut sugar remain deeply ingrained in local culinary practices and cultural traditions. These natural sweeteners are widely used in traditional dishes and beverages, maintaining their relevance in rural markets. 

Competitive Landscape

Indonesia's sweetener market is highly fragmented. The market dynamics allow global companies to leverage their technological expertise and extensive supply chain networks, while local firms capitalize on their deep understanding of cultural preferences and regulatory frameworks. This balance between global and local players fosters a competitive environment where diverse strategies can thrive.

Global leaders such as Cargill, Tate & Lyle, and Ingredion dominate the market by utilizing their advanced technological capabilities and economies of scale. These companies focus on optimizing production processes, ensuring consistent product quality, and maintaining robust supply chain operations to meet the growing demand for sweeteners. Their ability to innovate and adapt to global trends, such as the increasing demand for low-calorie and natural sweeteners, further strengthens their market position. 

On the other hand, domestic players in the Indonesian sweetener market rely on their cultural insights and regulatory expertise to gain a competitive edge. These companies are well-versed in local consumer preferences and are adept at navigating the country's regulatory landscape, which can be complex and challenging for foreign entrants. The competitive dynamics are increasingly shifting toward innovation-driven differentiation, with both global and local players investing heavily in R&D and forming strategic partnerships. 

Indonesia Food Sweetener Industry Leaders

  1. Roquette Frères

  2. Cargill, incorporated

  3. Ingredion Incorporated

  4. Archer Daniels Midland Company

  5. Tate and Lyle PLC

  6. *Disclaimer: Major Players sorted in no particular order
Cargill, Incorporated, Stevia Corp, Sungai Budi Group, JL. RAYA SINGAPARNA KM, PT. Batang Alum Industrie, PT. INDESSO AROMA, PureCircle, PT Barentz,
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Recent Industry Developments

  • August 2024: Cargill inaugurated a new blending facility at its flagship site in Pandaan, East Java, Indonesia. The new blending facility enhances Cargill’s capabilities in starches, sweeteners, and texturizers, allowing the company to develop specialised solutions tailored to Asian consumers’ preferences.
  • December 2023: In Jombang, Indonesia, ITS inaugurated a state-of-the-art factory dedicated to producing Smart Mini Sorghum Sweeteners. This facility aims to bolster food security and ensure a steady supply of both raw and auxiliary materials for the nation's industries.
  • June 2022: Cargill has invested USD 2.4 million into its sweetener plant in Indonesia, more than doubling its production capacity for organic, non-GMO tapioca syrup in response to rising consumer demand for healthier ingredients.

Table of Contents for Indonesia Food Sweetener Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Processed-food boom elevating bulk sucrose demand
    • 4.2.2 Booming demand for low-calorie beverage in urban regions
    • 4.2.3 Increasing prevalance of diabetes and obesity
    • 4.2.4 Shift toward food personalization and controlled nutrition
    • 4.2.5 Strong demand for flavored dairy products reduces sugar
    • 4.2.6 Consumer behaviour toward clean label products
  • 4.3 Market Restraints
    • 4.3.1 Stringent regulatory scrutiny and labeling requirements
    • 4.3.2 Rising demand for clean label and natural food products
    • 4.3.3 Health concerns over artificial sweeteners' carcinogenic properties
    • 4.3.4 Growing consumer preference for natural plant-based sweeteners
  • 4.4 Supply Chain Analysis
  • 4.5 Regulatory Outlook
  • 4.6 Porter's Five Forces
    • 4.6.1 Threat of New Entrants
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Bargaining Power of Suppliers
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5. MARKET SIZE & GROWTH FORECASTS (VALUE)

  • 5.1 By Type
    • 5.1.1 Sucrose (Common Sugar)
    • 5.1.2 Starch Sweeteners and Sugar Alcohols
    • 5.1.2.1 Dextrose
    • 5.1.2.2 High Fructose Corn Syrup (HFCS)
    • 5.1.2.3 Maltodextrin
    • 5.1.2.4 Sorbitol
    • 5.1.2.5 Xylitol
    • 5.1.2.6 Others
    • 5.1.3 High Intensity Sweeteners (HIS)
    • 5.1.3.1 Aspartame
    • 5.1.3.2 Saccharin
    • 5.1.3.3 Neotame
    • 5.1.3.4 Stevia
  • 5.2 By Form
    • 5.2.1 Powder
    • 5.2.2 Liquid
    • 5.2.3 Others
  • 5.3 By Source
    • 5.3.1 Natural
    • 5.3.2 Synthetic
  • 5.4 By Application
    • 5.4.1 Bakery and Confectionary
    • 5.4.2 Dairy and Frozen Desserts
    • 5.4.3 Beverage
    • 5.4.4 Meat and Meat Products
    • 5.4.5 Soups, Sauces, and Dressings
    • 5.4.6 Others

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Ranking Analysis
  • 6.4 Company Profiles (includes Global-level Overview, Market-level Overview, Core Segments, Financials (if available), Strategic Information, Market Rank/Share, Products & Services, Recent Developments)
    • 6.4.1 Cargill, Incorporated
    • 6.4.2 Tate and Lyle PLC
    • 6.4.3 Archer Daniels Midland Company
    • 6.4.4 Roquette Frères
    • 6.4.5 Ingredion Incorporated
    • 6.4.6 PT Batang Alum Industrie
    • 6.4.7 PT Indesso Aroma
    • 6.4.8 Sungai Budi Group
    • 6.4.9 PT Barentz Indonesia
    • 6.4.10 Stevia Corp
    • 6.4.11 Ajinomoto Co. Inc.
    • 6.4.12 PT Megasurya Mas
    • 6.4.13 PT Indofood Sukses Makmur Tbk
    • 6.4.14 Wilmar International Ltd.
    • 6.4.15 PT Franco-Indonesian Mannitol
    • 6.4.16 PT Yakult Indonesia Persada
    • 6.4.17 PT Mayora Indah Tbk

7. MARKET OPPORTUNITIES & FUTURE OUTLOOK

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Indonesia Food Sweetener Market Report Scope

The Indonesia food sweetener market is segmented by Type into Sucrose, Starch Sweeteners and Sugar Alcohols and High Intensity Sweeteners. By Application basis the market is segmented into Bakery and Confectionery, Dairy and Desserts, Meat and Meat Products, Soups, Sauces and Dressings and Others.

By Type Sucrose (Common Sugar)
Starch Sweeteners and Sugar Alcohols Dextrose
High Fructose Corn Syrup (HFCS)
Maltodextrin
Sorbitol
Xylitol
Others
High Intensity Sweeteners (HIS) Aspartame
Saccharin
Neotame
Stevia
By Form Powder
Liquid
Others
By Source Natural
Synthetic
By Application Bakery and Confectionary
Dairy and Frozen Desserts
Beverage
Meat and Meat Products
Soups, Sauces, and Dressings
Others
By Type
Sucrose (Common Sugar)
Starch Sweeteners and Sugar Alcohols Dextrose
High Fructose Corn Syrup (HFCS)
Maltodextrin
Sorbitol
Xylitol
Others
High Intensity Sweeteners (HIS) Aspartame
Saccharin
Neotame
Stevia
By Form
Powder
Liquid
Others
By Source
Natural
Synthetic
By Application
Bakery and Confectionary
Dairy and Frozen Desserts
Beverage
Meat and Meat Products
Soups, Sauces, and Dressings
Others
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Key Questions Answered in the Report

What is the projected value of the Indonesia food sweetener market by 2030?

The market is forecast to reach USD 1.41 billion by 2030, growing at a 3.89% CAGR.

Which product type segment shows the fastest growth rate?

High-intensity sweeteners lead with a projected 4.76% CAGR through 2030, driven by low-calorie beverage reformulation.

Which form factor dominates sales?

Powdered sweeteners hold the largest share, accounting for 72.44% of 2024 revenue thanks to shelf-life and logistics advantages in tropical climates.

Why are natural sweeteners gaining momentum?

Halal certification, clean-label preferences, and local cultivation of stevia and palm sugar are encouraging brands to shift from purely synthetic options.

Page last updated on: July 3, 2025

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