Market Trends of India Instant Noodles Industry
Popularity of Convenient Food Options
- Convenient food products have become widely popular, especially among working-class people, teenage children, people living in hostels, and bachelors. They help reduce the time of meal preparation. They can also be eaten immediately or are often prepared or packaged before being consumed and can be used at any time, quickly and easily, by thawing or heating the food. They are designed to be cheap, tasty, and non-perishable.
- Furthermore, instant noodles have become very popular because they can be served as a quickie snack or meal. For instance, according to the USDA Foreign Agricultural Service, in 2022, the sales volume of rice, pasta, and noodles in the Indian packaged foods market amounted to 8.07 million metric tons.
- Manufacturers in the Indian instant noodles market have quickly responded to changing consumer preferences. They have introduced a variety of flavors, textures, and packaging sizes to cater to different tastes and needs. Additionally, healthier and premium instant noodle options have emerged to meet the demands of health-conscious consumers.
- Also, the Indian diet has evolved, with people increasingly incorporating unique flavors into their meals. Due to their versatile nature, instant noodles have become popular for experimenting with various cuisines conveniently.
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Supermarket/Hypermarket is the Most Preferred Distribution Channel
- Supermarkets/hypermarkets provide a customer-friendly shopping environment where the customers can buy products of their choice from broad product offerings made by multiple brands. Due to a vast retail space catering to a wide variety of preferences, the supermarkets/ hypermarkets segment is a dominant channel for sales of instant noodles in the Indian market.
- Furthermore, factors such as business expansion and the increasing number of hypermarkets and supermarkets are expected to add to the sales of these retail formats and significantly contribute to the instant noodles market growth.
- In urban areas, supermarkets/hypermarkets are the primary channels of distribution of instant noodles. In urban areas, people prefer to buy instant noodles along with their daily groceries. The easy accessibility to these supermarkets/hypermarkets is also a significant factor boosting the sales of instant noodles through this channel.
