India Direct-to-Consumer (D2C) Logistics Market - Growth, Trends, Covid-19 impact and Forecasts (2022-2027)

India's D2C Logistics market is segmented by end-user (Fashion, Consumer Electronics, Beauty and Personal Care, Home Decor, and Other End Users). The report offers market size and forecasts for Commercial Real Estate Market in Canada in value (USD Billion) for all the above segments.

Market Snapshot

Study Period: 2018-2027
Base Year: 2021
CAGR: >8 %

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Market Overview

The Indian Direct-to-Consumer logistics market is estimated to register a CAGR of more than 8% during the forecast period. The D2C model is becoming increasingly popular in India. Companies such as Sugar and Mamaearth benefited greatly from the digital D2C model, resulting in exponential development. Established FMCG brands such as Himalaya, ITC, Hindustan Unilever, and others are experiencing severe competition from upstart D2C businesses such as Mamaearth, Pee Safe, Moms Co., and others. Many companies are turning to this model because the D2C e-commerce model quite literally "cuts out" the middleman.

Before the pandemic began, very few direct-to-consumer companies raised money, approximately 2-3 companies per week on average. With the spread of COVID-19 companies have started investing in the D2C models, and around 146 companies have raised a total of USD 500 million in the first half of 2020. With the change in consumer behavior due to COVID-19, more customers are turning online to purchase the products. The need to meet rising demand becomes more important. But most D2C sellers may lack the resources to manage end-to-end operations on their own. This is when they turn to third-party logistics and fulfilment companies for effective order administration, streamlined operations, and flawless shipment last-mile delivery. This is where efficient logistics companies and last mile delivery services are gaining prominence.

In fact, companies such as Shiprocket, Shipway, Pickrr, and others, D2C enablers, have helped hundreds of enterprises streamline these procedures in order to expand up swiftly. The growing D2C industry is expanding logistics potential and changing customer buying and delivery habits.

Scope of the Report

In a D2C/Direct-to-Consumer (or Consumer-Direct) business model, manufacturers, retailers, or distributors market, sell, and ship their products directly to consumers, without relying on traditional brick and mortar storefronts or other intermediaries.

India's D2C Logistics market is segmented by end-user (Fashion, consumer electronics, Beauty and Personal Care, Home decor, and other end users. The report offers market size and forecasts for Commercial Real Estate Market in Canada in value (USD Billion) for all the above segments.

By End user
Consumer electronic
Beauty and Personal Care
Home decor
Other end users

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Key Market Trends

Festive Season and Mega Sales Driving the Market

Ecommerce marketplaces have begun to distribute their mega sales events throughout the year rather than focusing them solely on the Diwali or Dusshera festivals. D2C brands have their own events and promotions on their websites every fortnight or week, with higher discounts.

However, their share of sales events on online marketplaces has increased. According to industry experts, direct-to-consumer (D2C) brands have grown nearly 200% in categories such as beauty, nutrition, and small electronics.

Many companies have recorded profits during times of mega sales. For instance, D2C latex mattress brand Morning Owl said that on day one of the mega sales by the eCommerce platforms saw a 200% spike in business. With nearly 6 million shoppers, the D2C stores on the Shoptimize platform saw a whopping 182% increase in revenue during the Diwali festive sales in 2021. While COVID-19 has accelerated the shift to online shopping, the holiday season has brought it ahead. In recent years, shoppers have purchased on marketplaces, taking advantage of favorable offers and sales.

The D2C brands aren’t too shying away from giving out attractive discounts. The discounts coupled with the customer’s expectations for next-day delivery or two-day delivery has the ecommerce industry players on their toes. While some D2C firms chose self-shipping of their items, the vast majority relied on advanced logistics partners to deliver their orders to clients. As a result, they began seeking for an ideal shipping partner who could provide them with a flawless logistical experience while also saving them money.


Investment on D2C Startups Growing in India

For the past few years, India's direct-to-consumer (D2C) category has experienced significant investment activity as eCommerce market conditions have matured and evolved. The relatively solid eCommerce infrastructure ecosystem in India, which includes eCommerce enablers, logistics, marketing, customer support, and other services, makes it easier for vertical or specialized eCommerce businesses to create new brands and build up. Indian D2C firms raised USD 783.7 million in the first seven months of 2021.

Fashion brands have received the largest capital (USD 1.1 billion) among Indian D2C startups, with 65 unique fashion startups receiving investments between 2014 and July 2021. D2C fashion startups raised USD 336.5 million of the entire funding in 2021 alone, until July. Lenskart was a significant donor, raising USD 315 million in two offerings in 2021.

Beyond fashion, the direct-to-consumer (D2C) revolution is reshaping the FMCG business as well. D2C FMCG businesses have raised a total of USD 33.5 million in 139 deals since 2014. In 2021, such startups raised USD 321.3 million in total investment across 39 transactions. In 2021, Mamaearth and WOWSkin Science were prominent D2C FMCG firms that raised USD 50 million each.

Through a service fee model, Flipkart has launched a program to identify and build such digital-first brands on its platform. Under the Flipkart Boost program, the ecommerce giant will offer its expertise to early-stage brands in areas such as planning, advertising, cataloguing, logistics, quality control, and mentoring, as well as assist them in approaching venture funds to raise capital.


Competitive Landscape

The Indian D2C logistics market is competitive in nature. The market is expected to grow during the forecast period due to huge investments from the government. The industry consists of many local and international players, some of the companies include Delhivery, DHL eCommerce, Pickrr, Unicommerce, and Shiprocket, etc.

Recent Developments

November 2021: Instamojo has strengthened its logistic support services to help D2C businesses and entrepreneurs by partnering with Shiprocket, Shipway, iThink Logistics, Shipyaari, and Pickrr. The company's partnership with the shipping solutions providers will enable efficient shipments for merchants, providing seamless delivery through the festive season. Instamojo has witnessed an increase in demand for logistics services over the past eight months. Through the partnership with logistic service providers, it aims to bring various facilities such as shipping, inventory management, coverage across 29,000 pin codes, and access to various courier partners to small business owners. With this, all Instamojo online store owners can integrate their sales channels to enable the delivery of their products and efficiently manage their inventory.

The Instamojo e-commerce platform provides merchants with the capabilities to create and maintain their own business website, as well as additional integrated services such as digital payments, logistics, instant pay-outs, credit, marketing tools, and CRM for increased visibility.

February 2022: Shipyaari, the SAAS-based AI-powered logistics platform to empower e-commerce businesses to optimize, automate, track and simplify end-to-end logistics and supply chain operations, has launched the #FriendsWithBenefits campaign on February 14, 2022.

The campaign, which targets B2C players and eCommerce sellers in Mumbai, Navi Mumbai, Thane, Biwandi and Aurangabad, will get INR 100 upon successful KYC, which can be used to make Shipping. With the growth of eCommerce in the last decade and the push received during the recent pandemic, there is an increased need for SaaS-based logistics aggregators who can provide seamless delivery platforms.

Table of Contents


    1. 1.1 Study Assumptions

    2. 1.2 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Government Regulations and Initiatives

    3. 4.3 Insights into the E-commerce Industry

    4. 4.4 Insights into the Courier, Express, and Parcel Industry (CEP)

    5. 4.5 Industry Value/Supply Chain Analysis

    6. 4.6 Impact of COVID-19 on the Market


    1. 5.1 Drivers

    2. 5.2 Restraints

    3. 5.3 Opportunities

    4. 5.4 Porter's Five Forces Analysis

      1. 5.4.1 Bargaining Power of Suppliers

      2. 5.4.2 Bargaining Power of Consumers/Buyers

      3. 5.4.3 Threat of New Entrants

      4. 5.4.4 Threat of Substitute Products

      5. 5.4.5 Intensity of Competitive Rivalry


    1. 6.1 By End user

      1. 6.1.1 Fashion

      2. 6.1.2 Consumer electronic

      3. 6.1.3 Beauty and Personal Care

      4. 6.1.4 Home decor

      5. 6.1.5 Other end users


    1. 7.1 Overview (Market Concentration and Major Players)

    2. 7.2 Company Profiles

      1. 7.2.1 Delhivery

      2. 7.2.2 DHL E-commerce

      3. 7.2.3 Shiprocket

      4. 7.2.4 Unicommerce

      5. 7.2.5 Pickrr

      6. 7.2.6 Shipyaari

      7. 7.2.7 Shipway

      8. 7.2.8 Shadowfax

      9. 7.2.9 Gati Ltd

      10. 7.2.10 Ecom Express*

    3. *List Not Exhaustive

  9. 9. APPENDIX

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Frequently Asked Questions

The India Direct-to-Consumer (D2C) Logistics Market market is studied from 2018 - 2027.

The India Direct-to-Consumer (D2C) Logistics Market is growing at a CAGR of >8% over the next 5 years.

Delhivery, DHL Ecommerce , Shiprocket, Unicommerce, Pickrr are the major companies operating in India Direct-to-Consumer (D2C) Logistics Market.

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