India Breakfast Cereals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

India Breakfast Cereals Market is segmented by Type as Ready to eat, and Reay to cook, by Distribution Channel Into hypermarket/supermarket, independent retailers, specialist retailers, convenience stores and others.

Market Snapshot

Study Period: 2016 - 2026
Base Year: 2020
CAGR: 6.5 %
Largest Segment: Hot Cereals

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Market Overview

India Breakfast Cereals Market is expected to grow at  CAGR of 6.50% during the forecast period.

  • Cereals have always been a major part of the Indian breakfast. Breakfast Cereals are a growing market in India. Breakfast cereal manufacturers have used the nutritional plank as a growth strategy.
  • Lifestyles are changing in tandem with increasing spending power and higher need for convenience. These factors have encouraged Indians, especially in urban areas, to opt for breakfast cereals.

Scope of the Report

India Breakfast Cereals Market is segmented by type as Ready to eat, and Ready to cook,  and by distribution channel into hypermarket/supermarket, independent retailers, specialist retailers, convenience stores and others.

By Product Type
Ready to Cook Cereals
Ready-to-eat Cereals
By Distribution Channel
Convenience Stores
Specialty Stores
Independent Retailers

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Key Market Trends

Increasing Growth of Hot Cereal Meals

The Indian market for muesli, granola and hot cereal products is rapidly growing. Hot cereals include products like oats, oat bran, wheat bran and porridge. Indian consumers prefer hot breakfasts; hence hot cereal category is growing at a much faster pace than ready-to-eat cereals. Among hot cereals, oats has gained high acceptance and popularity; this can be attributed to the consumers’ awareness of the grain’s health benefits. India, being a large market with growing middle-income group and double-income households, holds great potential for the breakfast cereal market, which in turn must provide healthy, convenient, and tasteful options.


Expansion of Retail Channels

Convenience stores led the sale with a value share of 40%, which is followed by Supermarket/hypermarkets. Online retail sale constitutes very small share in the market but is growing at a steady rate. Organic, natural and health claim on Breakfast Cereals offers potential future for baked products. Expanding retail distribution channel is another factor expanding sales in rural and tier II cities. Increased competition from artisanal, food service offering varieties of fresh breakfast affected the packaged Breakfast Cereals sale.


Competitive Landscape

Some of the major players in the Indian breakfast cereals market are Kellogg Co., Nestle, PepsiCo, Bagrry's India Ltd and Marico. Kellogg’s frootloops, Kellogg’s rasin bran, Quaker, Wheaties, Nestle fitness and private brands are gaining attraction in the market. Kellogg's and Nestle top the chart in launching new products into the market. New product launches, market expansion, partnerships and acquisitions are the preferred strategic approaches adopted by most companies involved in India breakfast cereals market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study



    1. 3.1 Market Overview


    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Ready to Cook Cereals

      2. 5.1.2 Ready-to-eat Cereals

    2. 5.2 By Distribution Channel

      1. 5.2.1 Convenience Stores

      2. 5.2.2 Hypermarkets/Supermarket

      3. 5.2.3 Specialty Stores

      4. 5.2.4 Independent Retailers

      5. 5.2.5 Others


    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Kellogg Co.

      2. 6.4.2 Nestle

      3. 6.4.3 PepsiCo

      4. 6.4.4 Bagrry's India Ltd

      5. 6.4.5 Marico

      6. 6.4.6 Patanjali Ayurved

      7. 6.4.7 GlaxoSmithKline Consumer Healthcare Ltd.

      8. 6.4.8 Mohan Meakin

      9. 6.4.9 Future Consumer

    5. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The India Breakfast Cereals Market market is studied from 2016 - 2026.

The India Breakfast Cereals Market is growing at a CAGR of 6.5% over the next 5 years.

The India Breakfast Cereals Market is valued at Hot Cereals in 2026.

Kellogg Co., Nestle, PepsiCo, Bagrry's India Ltd, Marico are the major companies operating in India Breakfast Cereals Market.

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