Ice Cream Market Size and Share

Ice Cream Market (2026 - 2031)
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Ice Cream Market Analysis by Mordor Intelligence

The global ice cream market was valued at USD 125.42 billion in 2026 and is projected to grow to USD 152.96 billion by 2031, registering a compound annual growth rate (CAGR) of 4.05% during the forecast period of 2026-2031. This growth is driven by increasing consumer demand for indulgent yet health-conscious products that combine traditional appeal with modern wellness trends. The rising preference for low-calorie, functional, and allergen-free options is encouraging manufacturers to innovate beyond conventional dairy bases. These innovations include the use of superfood ingredients, natural stabilizers, and texture enhancers to maintain creaminess while addressing dietary restrictions and health concerns. Additionally, the market is benefiting from premiumization trends, with high-end artisanal products incorporating rare botanicals, savory-sweet combinations, and cultural influences to attract consumer loyalty. Sustainability efforts, such as recyclable packaging and regenerative sourcing, further appeal to environmentally conscious consumers.

Key Report Takeaways

  • By type, standard formats accounted for 41.23% of 2025 volume, whereas specialty and artisanal products are set to post a 4.55% CAGR through 2031. 
  • By category, the non-dairy segment held 18.77% of 2025 revenue and is projected to expand at a 5.43% CAGR to 2031.
  • By packaging, tubs and cups commanded 72.13% of the 2025 volume, while pints are projected to expand at a 4.98% CAGR through 2031. 
  • By distribution channel, the off-trade maintained a 78.71% share in 2025; 5however, on-trade venues are expected to grow at a 5.66% CAGR over the same horizon. 
  • By geography, North America is projected to hold the largest revenue share, at 30.87%, in 2025. The Asia-Pacific region is expected to record the fastest CAGR of 6.15% through 2031.

Note: Market size and forecast figures in this report are generated using Mordor Intelligence’s proprietary estimation framework, updated with the latest available data and insights as of January 2026.

Segment Analysis

By Type: Artisanal Formats Capture Premiumization Wave

Standard ice cream accounted for a dominant 41.23% share of the global ice cream market in 2025, reflecting its entrenched position as the most widely consumed and commercially resilient format. The dominance of standard ice cream is primarily driven by its broad consumer acceptance across age groups, supported by familiar flavor profiles such as vanilla, chocolate, strawberry, and traditional regional variants that continue to deliver consistent volumes. Standard ice cream benefits from mass scalability and formulation stability, enabling manufacturers to produce at high volumes while maintaining uniform taste, texture, and shelf performance across diverse markets. Its strong presence across both on-trade and off-trade channels ensures high visibility and accessibility, reinforcing repeat purchases and habitual consumption.

Specialty and artisanal ice cream formats are forecast to grow at a CAGR of 4.55% through 2031, reflecting a steady shift in consumer preferences toward premium, experiential, and differentiated offerings. This growth is underpinned by increasing demand for craft-style production, small-batch formulations, and unique flavor compositions, including ethnic desserts, gourmet inclusions, and seasonal or limited-edition variants. Consumers are increasingly valuing authenticity, ingredient transparency, and sensory appeal, positioning artisanal ice creams as an indulgent treat rather than a mass-consumed dessert. The segment is further supported by the expansion of boutique parlors, specialty dessert outlets, and premium retail shelves, which allow brands to command higher margins while strengthening brand storytelling and differentiation. 

Ice Cream Market: Market Share by Type
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By Category: Plant-Based Gains Share Despite Taste Gaps

Dairy-based ice cream formats accounted for a commanding 81.23% share of the global ice cream market in 2025, highlighting their continued dominance and structural importance within the category. These ice creams remain deeply entrenched in consumer preferences due to their rich mouthfeel, superior creaminess, and well-established sensory familiarity. While plant-based alternatives aim to replicate these qualities, they have yet to consistently achieve the same level of acceptance on a large scale. The extensive availability of dairy-based products across standard, novelty, soft-serve, and premium segments further solidifies their leadership, enabling manufacturers to cater to a wide range of consumption occasions, from everyday family desserts to impulse indulgences.

Non-dairy ice cream alternatives are forecast to grow at a CAGR of 5.43% through 2031, reflecting a sustained shift toward plant-based and dairy-free consumption patterns within the frozen dessert category. This growth is primarily driven by increasing consumer awareness of lactose intolerance, milk allergies, and digestive sensitivities, alongside rising interest in vegan and flexitarian diets. Advances in plant-based formulation technologies, utilizing bases such as almond, oat, coconut, soy, and pea, have significantly improved taste, texture, and creaminess. These developments have narrowed the sensory gap with traditional dairy ice cream, enhancing the mainstream appeal of non-dairy options to a broader audience.

By Packaging Type: Pints Gain as Households Shrink

Tubs and cups collectively accounted for a significant 72.13% share of the global ice cream market in 2025, underscoring their position as the primary and most versatile packaging formats across retail and foodservice channels. This dominance is attributed to their suitability for take-home, family consumption, and portion-controlled single-serve usage, catering to a wide range of consumer needs. Tubs are particularly preferred for multi-serve and value-oriented purchases, while cups effectively address individual indulgence, on-the-go consumption, and controlled serving sizes, thereby maintaining their volume leadership. Their adaptability across various consumer occasions further solidifies their importance in the market.

Pint packaging formats are projected to grow at a CAGR of 4.98% through 2031, reflecting their increasing relevance as a premium, portion-controlled, and indulgence-focused packaging option in the global ice cream market. This growth is closely linked to premiumization trends, with brands leveraging this format to highlight high-quality ingredients, dense textures, and innovative flavor profiles. Pints are especially popular for single-serve or shared indulgence occasions, appealing to consumers seeking convenience and a treat-oriented experience without committing to larger family-sized packs. Furthermore, the format's ability to cater to evolving consumer preferences for premium, artisanal, and innovative ice cream offerings enhances its growth potential, making it a key driver in the market's premium segment.

Ice Cream Market: Market Share by Packaging Type
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By Distribution Channel: On-Trade Margins Lure Investment

Off-trade channels accounted for a dominant 78.71% of global ice cream sales in 2025, underscoring their critical role as the primary route to market for ice cream consumption worldwide. This dominance is largely driven by the strong penetration of supermarkets, hypermarkets, convenience stores, and increasingly online retail platforms, which offer consumers greater accessibility, variety, and purchase flexibility compared to on-trade formats. Off-trade channels are particularly well suited to take-home and multi-serve consumption, aligning closely with the popularity of tubs, cups, and pint formats that support family and repeat usage occasions. Additionally, the adaptability of off-trade channels to evolving consumer demands, their ability to provide competitive pricing, and the convenience of bulk purchasing further reinforce their position as the leading choice for ice cream distribution globally. 

On-trade venues are projected to grow at a CAGR of 5.66% through 2031, reflecting a steady recovery and structural growth in out-of-home ice cream consumption across foodservice formats. This growth is driven by the increasing popularity of ice cream parlors, cafés, quick-service restaurants (QSRs), casual dining chains, and dessert-focused outlets. In these settings, ice cream is positioned as an experiential and premium product rather than a commodity. On-trade channels allow brands to offer freshly served, customizable, and visually appealing formats such as soft serve, scoops, sundaes, and specialty desserts, enhancing consumer engagement and supporting higher price points. For example, according to the United States Department of Agriculture (USDA), food sales at foodservice outlets in the United States reached USD 1.52 trillion in 2024, underscoring the significant consumption base and traffic potential available to ice cream manufacturers through on-trade partnerships [2]Source: United States Department of Agriculture (USDA), "Food Service Industry", ers.usda.gov. As foodservice operators continue to expand dessert menus with seasonal flavors, premium toppings, and limited-time ice cream offerings, ice cream is increasingly recognized as a high-margin add-on item.

Geography Analysis

North America is expected to maintain a dominant position in the global ice cream market, accounting for 30.87% of revenue in 2025. This dominance is driven by deeply ingrained consumer habits and well-established distribution networks. According to the International Dairy Foods Association (IDFA), 73% of consumers consumed ice cream at least once per week in 2024, with two out of three preferring to indulge in the evening [3]Source: International Dairy Foods Association (IDFA), "Ice Cream Sales & Trends", idfa.org. This highlights ice cream's role as a staple comfort food across various demographics. Frequent consumption, coupled with innovations in premium flavors, plant-based alternatives, and novelty formats, sustains strong demand. In the United States, parlor culture and seasonal promotions further reinforce the region's market leadership.

The Asia-Pacific region is projected to grow at a compound annual growth rate (CAGR) of 6.15% through 2031, making it the fastest-growing market. This growth is driven by rapid urbanization, changing lifestyles, and increasing per-capita consumption in emerging markets such as China and India. Urban consumers in densely populated cities are seeking convenient and indulgent treats to fit their busy schedules, boosting demand for novelties and soft-serve ice creams. The expansion of foodservice outlets and e-commerce platforms further supports this growth. Localization of flavors, incorporating tropical fruits and fusion elements, caters to diverse consumer preferences. Additionally, investments in cold-chain logistics are addressing infrastructure challenges, positioning the region for accelerated development.

Europe continues to experience steady growth in the ice cream market, operating within a stringent regulatory framework that emphasizes food safety, clean labeling, and sustainability standards. While these regulations present challenges, they also drive refinement in product offerings. Countries such as Germany, Italy, and the Netherlands focus on artisanal and dairy-based ice creams, supported by premiumization and seasonal tourism. South America and the Middle East and Africa face challenges due to underdeveloped cold-chain infrastructure, which increases spoilage risks and limits off-trade penetration. Despite these obstacles, rising health trends and growing imports in urban centers such as Brazil and the United Arab Emirates present opportunities for market growth. These regions show potential for development as infrastructure improves and consumer preferences evolve.

Ice Cream Market CAGR (%), Growth Rate by Region
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Competitive Landscape

The global ice cream industry demonstrates moderate concentration, with a few multinational corporations dominating the market. Companies such as Nestlé S.A., General Mills, Inc., Blue Bell Creameries LP, Wells Enterprises Inc., and Mars, Incorporated leverage extensive distribution networks, strong brand equity, and economies of scale to secure significant market shares. These major players maintain their leadership through diversified product portfolios, encompassing standard, novelty, and premium segments. Competition is driven by strategies such as aggressive marketing, seasonal campaigns, and acquisitions of regional brands. Meanwhile, smaller artisanal producers focus on niche specialty offerings to differentiate themselves in the market.

Significant growth opportunities exist in the plant-based and non-dairy ice cream segments, where established players face competition from agile startups and vegan-focused innovators. These challengers are disrupting the traditional dairy market. Companies like Nestlé and General Mills have introduced products such as plant-based pints and low-sugar novelties to address this trend. However, gaps remain in scalable and affordable options, particularly in vegan soft-serve and artisanal blends designed for lactose-intolerant consumers in high-growth regions like Asia-Pacific. The rapid expansion of this segment provides entry points for new players, emphasizing clean-label and allergen-free innovations. This shift in consumer preferences toward sustainable and health-conscious indulgence is pressuring major companies to increase their Research and Development investments.

Technological advancements are intensifying competition within the ice cream industry. Leading companies are adopting AI-driven flavor development, automated cold-chain monitoring, and precision manufacturing to improve efficiency and product quality. For instance, Wells Enterprises and Mars are utilizing blockchain technology to enhance traceability in ethical sourcing. Additionally, digital tools are enabling personalized e-commerce experiences and advanced data analytics for demand forecasting, providing these companies with a competitive edge over fragmented local players. Emerging technologies, such as 3D-printed custom ice creams and lab-grown dairy alternatives, are shaping the future of the industry. These innovations are prompting established players to collaborate with or acquire startups to maintain their market positions and meet evolving consumer demands for transparency and novelty.

Ice Cream Industry Leaders

  1. Nestlé S.A.

  2. General Mills, Inc.

  3. Blue Bell Creameries LP

  4. Wells Enterprises Inc.

  5. Mars, Incorporated

  6. *Disclaimer: Major Players sorted in no particular order
Ice Cream Market Concentration
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Recent Industry Developments

  • April 2025: Oppo Brothers has expanded its range of low-calorie ice creams with the introduction of Oppo Refreshed, a vegan ice cream sorbet line. This range features Sicilian Lemon & Strawberry, Alphonso Mango & Passionfruit, and Raspberry Coulis Swirl flavors.
  • April 2025: Kwality Wall’s has introduced a new brand, The Dairy Factory, offering a range of slow-churned ice creams. The product line includes four popular variants: Vanilla, Butterscotch, Mango, and Chocolate, available in party packs and tubs.
  • March 2025: Havmor Ice Cream has partnered with Swiggy Instamart to introduce a limited-edition Thandai Ice Cream family pack, available exclusively on Swiggy Instamart.
  • July 2024: Snoop Dogg introduced two new flavors to his Dr. Bombay Ice Cream line: Baked Blueberry Muffin and Peanut Butter Jelly Time. These flavors join the existing Strawberry Cream Dream option.

Table of Contents for Ice Cream Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Rising Demand for Health-Oriented Ice Creams
    • 4.2.2 Clean-Label and Natural Ingredient Preference
    • 4.2.3 Product Innovation and Flavor Experimentation
    • 4.2.4 Rising demand for premium, high-end, and artisan ice cream products
    • 4.2.5 Customization and Experiential Consumption Trends
    • 4.2.6 Sustainability and Ethical Sourcing Initiatives
  • 4.3 Market Restraints
    • 4.3.1 Cold Chain Dependency and Storage Constraints
    • 4.3.2 High Sensitivity to Temperature Fluctuations
    • 4.3.3 Short Shelf Life Compared to Ambient Desserts
    • 4.3.4 Regulatory Scrutiny on Additives and Labeling
  • 4.4 Consumer Behaviour Analysis
  • 4.5 Regulatory Landscape
  • 4.6 Technological Outlook
  • 4.7 Porter's Five Forces Analysis
    • 4.7.1 Threat of New Entrants
    • 4.7.2 Bargaining Power of Buyers
    • 4.7.3 Bargaining Power of Suppliers
    • 4.7.4 Threat of Substitutes
    • 4.7.5 Intensity of Competitive Rivalry

5. MARKET SIZE AND GROWTH FORECASTS (VALUE AND VOLUME)

  • 5.1 By Type
    • 5.1.1 Standard Ice Cream
    • 5.1.2 Novelties
    • 5.1.3 Soft Serve
    • 5.1.4 Specialty/Artisanal Ice Cream
  • 5.2 By Category
    • 5.2.1 Dairy
    • 5.2.2 Non-Dairy
  • 5.3 By Packaging Type
    • 5.3.1 Pints
    • 5.3.2 Tubs/Cups
    • 5.3.3 Sticks
    • 5.3.4 Others
  • 5.4 By Distribution Channel
    • 5.4.1 On-trade
    • 5.4.2 Off-trade
    • 5.4.2.1 Convenience Stores
    • 5.4.2.2 Specialist Retailers
    • 5.4.2.3 Supermarkets and Hypermarkets
    • 5.4.2.4 On-line Retail
    • 5.4.2.5 Others (Warehouse clubs, gas stations, etc.)
  • 5.5 By Geography
    • 5.5.1 North America
    • 5.5.1.1 United States
    • 5.5.1.2 Canada
    • 5.5.1.3 Mexico
    • 5.5.1.4 Rest of North America
    • 5.5.2 Europe
    • 5.5.2.1 Germany
    • 5.5.2.2 United Kingdom
    • 5.5.2.3 Italy
    • 5.5.2.4 France
    • 5.5.2.5 Spain
    • 5.5.2.6 Netherlands
    • 5.5.2.7 Poland
    • 5.5.2.8 Belgium
    • 5.5.2.9 Sweden
    • 5.5.2.10 Rest of Europe
    • 5.5.3 Asia-Pacific
    • 5.5.3.1 China
    • 5.5.3.2 India
    • 5.5.3.3 Japan
    • 5.5.3.4 Australia
    • 5.5.3.5 Indonesia
    • 5.5.3.6 South Korea
    • 5.5.3.7 Thailand
    • 5.5.3.8 Singapore
    • 5.5.3.9 Rest of Asia-Pacific
    • 5.5.4 South America
    • 5.5.4.1 Brazil
    • 5.5.4.2 Argentina
    • 5.5.4.3 Colombia
    • 5.5.4.4 Chile
    • 5.5.4.5 Peru
    • 5.5.4.6 Rest of South America
    • 5.5.5 Middle East and Africa
    • 5.5.5.1 South Africa
    • 5.5.5.2 Saudi Arabia
    • 5.5.5.3 United Arab Emirates
    • 5.5.5.4 Nigeria
    • 5.5.5.5 Egypt
    • 5.5.5.6 Morocco
    • 5.5.5.7 Turkey
    • 5.5.5.8 Rest of Middle East and Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 Nestle S.A.
    • 6.4.2 General Mills, Inc.
    • 6.4.3 Lotte Corporation
    • 6.4.4 Blue Bell Creameries LP
    • 6.4.5 Wells Enterprises Inc.
    • 6.4.6 Mars, Incorporated
    • 6.4.7 Danone SA (So Delicious)
    • 6.4.8 Yili Group
    • 6.4.9 Meiji Holdings Co. Ltd
    • 6.4.10 Turkey Hill Dairy
    • 6.4.11 Dairy Farmers of America
    • 6.4.12 Amul (GCMMF)
    • 6.4.13 Dean Foods / DairyPure
    • 6.4.14 Morinaga Milk Industry
    • 6.4.15 Oatly Group AB
    • 6.4.16 Van Leeuwen Ice Cream
    • 6.4.17 Jeni's Splendid Ice Creams
    • 6.4.18 Halo Top (Wells)
    • 6.4.19 Cold Stone Creamery / Kahala Brands
    • 6.4.20 Ghirardelli Chocolate Company

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

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Global Ice Cream Market Report Scope

Ice cream is a sweetened frozen food typically eaten as a snack or dessert. The global ice cream market is segmented by product type, category, packaging type, distribution channel, and geography. By product type, the market is segmented into standard ice cream, novelties, soft serve, and specialty/artisanal ice cream. By category, the market is segmented into dairy and non-dairy. By packaging type, the market is segmented by pints, tubs/cups, sticks, and others. By distribution channel, the market is segmented into on-trade and off-trade. Off-trade is further sub-segmented into convenience stores, specialist retailers, supermarkets/hypermarkets, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).  

The report provides market size and forecasts in both value (USD) and volume (tons) for all the mentioned segments.

By Type
Standard Ice Cream
Novelties
Soft Serve
Specialty/Artisanal Ice Cream
By Category
Dairy
Non-Dairy
By Packaging Type
Pints
Tubs/Cups
Sticks
Others
By Distribution Channel
On-trade
Off-trade Convenience Stores
Specialist Retailers
Supermarkets and Hypermarkets
On-line Retail
Others (Warehouse clubs, gas stations, etc.)
By Geography
North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
By Type Standard Ice Cream
Novelties
Soft Serve
Specialty/Artisanal Ice Cream
By Category Dairy
Non-Dairy
By Packaging Type Pints
Tubs/Cups
Sticks
Others
By Distribution Channel On-trade
Off-trade Convenience Stores
Specialist Retailers
Supermarkets and Hypermarkets
On-line Retail
Others (Warehouse clubs, gas stations, etc.)
By Geography North America United States
Canada
Mexico
Rest of North America
Europe Germany
United Kingdom
Italy
France
Spain
Netherlands
Poland
Belgium
Sweden
Rest of Europe
Asia-Pacific China
India
Japan
Australia
Indonesia
South Korea
Thailand
Singapore
Rest of Asia-Pacific
South America Brazil
Argentina
Colombia
Chile
Peru
Rest of South America
Middle East and Africa South Africa
Saudi Arabia
United Arab Emirates
Nigeria
Egypt
Morocco
Turkey
Rest of Middle East and Africa
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Market Definition

  • Butter - Butter is a yellow-to-white solid emulsion of fat globules, water, and inorganic salts produced by churning the cream from cows’ milk
  • Dairy - Dairy product include milk and any of the foods made from milk, including butter, cheese, ice cream, yogurt, and condensed and dried milk.
  • Frozen Desserts - Frozen dairy dessert means and includes products containing milk or cream and other ingredients which are frozen or semi-frozen prior to consumption, such as ice milk or sherbet, including frozen dairy desserts for special dietary purposes, and sorbet
  • Sour Milk Drinks - Sour milk is thick, curdled milk, with a sour taste, obtained from the fermentation of milk. Sour milk drinks such as kefir, laban, buttermilk have been considered in the study
Keyword Definition
Cultured Butter Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients.
Uncultured Butter This type of butter is one which has not been processed in any way
Natural Cheese The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk.
Processed Cheese Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings.
Single Cream Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk.
Double Cream Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream
Whipping Cream This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings.
Frozen Desserts Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts
UHT Milk (Ultra-high temperature milk) Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months.
Non-dairy butter/Plant-based butter Butter made from plant-derived oil such as coconut, palm, etc.
Non-dairy Yogurt Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas
On-trade It refers to restaurants, QSRs, and bars.
Off-trade It refers to supermarkets, hypermarkets, on-line channels, etc.
Neufchatel cheese One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy.
Flexitarian It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat.
Lactose Intolerance Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products.
Cream Cheese Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream.
Sorbets Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey.
Sherbet Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream.
Shelf stable Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely.
DSD Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer.
OU Kosher Orthodox Union Kosher is a kosher certification agency based in New York City.
Gelato Gelato is a frozen creamy dessert made with milk, heavy cream and sugar.
Grass-fed Cows Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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