Holographic TV Market is expected to register a CAGR of 26.04% during the period 2018 - 2023. The report discusses the various end-users that use this solution. Regions considered for the scope of this report are North America, Europe, and various others. The study also emphasizes on how increasing usage in medical imaging is affecting the market.
It is considered that holographic TV will replace the 3D TV and become the next generation of TV. The global market is witnessing rapid developments in 3D dynamic display aided by improvements in laser holographic and electro holographic technologies. Moreover, as for the content, which can be broadcasted on holographic TV, it has wider range of television programs and special effect. In addition, as market players, such as Samsung have already made advancements towards holographic tv’s, this technology is expected to enter mainstream in the upcoming years. Also, the availability of various types of content and applications has created a need for advanced displays, such as holographic technology that provide high-performance features with smaller form factors and low energy use, which in turn is expected to drive the holographic tv market.
Advancements in Holographic Technology to Drive the Market
Advancements in the viewable content has increased the R&D activities of the holographic display technology in the consumer electronics sector, and the emergence of several market players in this sector too is influencing the market growth. Owing to this, the holographic technology market is expanding from aerospace and defense to broader commercial segments, like entertainment, and automotive, particularly in the developed countries, whereas the developing countries are set to witness its introduction phase. For instance, touchable holographic technology is still a novelty and is expected to occupy a significant share with continuous R&D activities and increasing adoption of these sophisticated systems in products, like medical imaging devices, amongst various others.
Growing Demand from Healthcare Industry to Augment the Market Growth
In medical imaging, holographic technology helps in creating a hyper-realistic experience for visualization of medical pictures, empowering clinicians with spontaneous comprehension of complex 3D structures. It also provides full color, high resolution, dynamic and interactive 3D images in free space from any medical 3D volumetric data. Besides, recent developments in hologram recording techniques and the availability of tools for the interpretation of holographic interferograms and the success of holographic techniques in imaging through various internal organs show a strong promise for holography to emerge as a powerful tool for medical applications.
North America is the Market Leader
The rising adoption of holographic displays in the entertainment industry, the consumer electronic and the commercial segments is expected to push for the advent of tv’s for these purposes. Also, local manufactures are adding innovative concepts in order to attract consumers' attention. Moreover, advertising is one of the biggest industries in North America. Being the most technologically advanced, these countries encourage digital signage, which occupy a major market share. The growing awareness regarding the benefits digital signage offers and the increasing demand for commercial displays have created opportunities for holographic tv’s in the region.
Key Developments in the Market
- April 2017 - San Jose-based startup Light Field Labs, which was founded by three former Lytro engineers, is developing light field-based holographic displays, with the goal to build a TV set capable of projecting 3D holograms into the living room. The company has raised a USD 7 million seed round from Sherpa Capital and Kholsa Ventures
The major players include - Musion Das Hologram Ltd., Av Concepts, Holoxica Limited, Provision Holding, Inc., RealView Imaging Ltd., SeeReal Technologies, and Shenzhen SMX Display Technology Co.,Ltd., among others.
Reasons to Purchase this Report
- Analyzing the advancements in holographic technology and its effects on market scenario
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- The end-user that is expected to dominate the market
- Region that is expected to witness fastest growth during the forecast period
- Identifying the latest developments, market shares and strategies employed by the major market players
- 3-month analyst support, along with the Market Estimate sheet (in excel)
Customization of the Report
- This report can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Factors Driving the Market
4.2.1 Advancements in Holographic Technology
4.2.2 Increasing Usage in Medical Imaging
4.3 Factors Restraining the Market
4.3.1 High Product Cost
4.3.2 Technological Concerns and Lack of Proper Results under Sunlight
4.4 Industry Attractiveness – Porter's Five Industry Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products or Services
4.4.5 Competitive Rivalry among Existing Competitors
5. Global Holographic TV Market Segmentation
5.1 By End-user
5.1.1 Consumer Applications
5.1.2 Industrial Applications
5.1.3 Aerospace and Defense
5.2 By Region
5.2.1 North America
5.2.4 Latin America
5.2.5 Middle East & Africa
6. Competitive Intelligence – Company Profiles
6.1 Musion Das Hologram Ltd.
6.2 Av Concepts
6.3 Holoxica Limited
6.4 Provision Holding, Inc.
6.5 RealView Imaging Ltd.
6.6 SeeReal Technologies
6.7 Shenzhen SMX Display Technology Co.,Ltd.
*List not exhaustive
7. Investment Analysis
8. Future Outlook of Holographic TV Market