Guarana, being an ideal substitute for caffeine products, is expected to grow at a significant growth rate during the forecast period owing to its various health benefits and antioxidant properties. Being an effective stimulant along with its medicinal properties, these seeds are often used to relief symptoms of fatigue & weakness, cardiac issues, low blood pressure and headache among others. Moreover, as a dietary supplement, guarana is considered as an effective option to treat obesity, and type-2 diabetes. Guarana also discourages blood clots, stimulates the urinary system, and promotes production of digestive juices. Thus, the health benefits offered by guarana are expected to trigger the market growth during the forecast period. In addition to health benefits associated with guarana seeds, expansion of retail market makes the buying process easy for the consumers, which boost the global guarana market.
The global guarana market is expected to register a CAGR of 7.4% during the forecast period, 2018 to 2023.
The fast paced life of urban population have resulted in negligence of health, which has resulted in rise in number of chronic diseases. This has resulted in increase in health awareness and consumption of healthy food & beverages among consumers in order to prevent these chronic issues. Thus, the usage of guarana seeds in the food & beverages industry is augmenting the global guarana market. Moreover, rise in awareness of health benefits of guarana infused products is expected to deliver the substantial growth opportunity to industry players.
Guarana seeds are known to possess hunger-suppressing properties, aiding weight loss among consumers. These substances are also known to help in improving mental health and intellectual performance. Guarana seeds are used as a natural energizer, flavoring agent for beverages and as a component in natural weight loss products. In addition, it acts as a natural anesthetic, thereby helping those who are suffering from constant pains such as headaches and migraines. Manufacturers are also introducing guarana seed powder infused cosmetic products in the market, owing to its anti-ageing & cellulite treating properties and general rise in ethical consumerism.
The liquid form of guarana is expected to showcase a significant growth owing to its soluble properties and wide usage in beverages such as energy drinks and fruit juices. Rise in popularity of energy drinks among all age groups and sports persons is projected to boost the market growth. Moreover, decrease in consumption of carbonated drinks has supplemented the market growth for guarana based energy drinks.
North America was the major contributor in the market and is expected to maintain its dominance throughout the forecast period. The usage of guarana seeds in the pharmaceutical industry is supplementing the market growth. Rise in obese population in U.S., along with busy lifestyles of consumers has resulted in increase in demand for guarana based products. In addition, the health benefits that are associated with guarana in the form of dietary supplements have increased its consumption. Europe, led by Germany, U.K, and France is expected to witness significant growth rates owing to rising disposable income, and more women into workforce, which will contribute towards regional product demand. In addition, consumer’s inclination towards organic skin care ingredients over chemicals in cosmetics will favor regional market growth.
Asia-Pacific is one of the emerging regions in terms of guarana consumption, as China, India, and Australia offer potential opportunities for the guarana ingredients market. New product offerings and flavor differentiation are the key strategies adopted by manufacturers to increase their market share. In addition, intense market growth along with increase in demand for clean label natural ingredients is expected to drive the market growth during the forecast period.
The key players operating in the Guarana Market include Ambev, AR De Sousa Ribeiro, Duas Rodas Industrial, Herboflora, Iris Trade Inc., Natural Amazon Herbs Produaco De Extratos Ltd, Nutra Green Biotechnology Co., Ltd, The Green Labs LLC, Prover Basil and Vitaspice.
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1.1 Study Deliverables
1.2 Study Assumptions
1.3 Research Phases
1.4 Scope of the Market
2. Guarana Market Insights
2.1 Market Overview
2.2 Market Trends
2.3 Industry Attractiveness – Porter’s Five Forces Analysis
2.3.1 Bargaining Power of Suppliers
2.3.2 Bargaining Power of Consumers
2.3.3 Threat of New Entrants
2.3.4 Threat of Substitute Products
2.3.5 Degree of Competition
3. Guarana Market Dynamics
4. Guarana Market Segmentation
4.1 By Form
4.2 By Application
4.2.1 Bakery & Confectionary Products
4.2.2 Dietary supplements
126.96.36.199 Energy Drinks
188.8.131.52 Non-aerated drinks/Fruit Juices
5. Guarana Regional Segmentation and Analysis (Market Size in USD million, 2015-2023)
5.1 North America Guarana Market Size (2018 - 2023)
5.1.1 US Guarana Market Size (2018 - 2023)
5.1.2 Mexico Guarana Market Size (2018 - 2023)
5.1.3 Canada Guarana Market Size (2018 - 2023)
5.1.4 Rest of North America Guarana Market Size (2018 - 2023)
5.2 Europe Guarana Market Size (2018 - 2023)
5.2.1 UK Guarana Market Size (2018 - 2023)
5.2.2 France Guarana Market Size (2018 - 2023)
5.2.3 Germany Guarana Market Size (2018 - 2023)
5.2.4 Italy Guarana Market Size (2018 - 2023)
5.2.5 Spain Guarana Market Size (2018 - 2023)
5.2.6 Russia Guarana Market Size (2018 - 2023)
5.2.7 Rest of Europe Guarana Market Size (2018 - 2023)
5.3 Asia Pacific Guarana Market Size (2018 - 2023)
5.3.1 India Guarana Market Size (2018 - 2023)
5.3.2 China Guarana Market Size (2018 - 2023)
5.3.3 Japan Guarana Market Size (2018 - 2023)
5.3.4 Australia Guarana Market Size (2018 - 2023)
5.3.5 Rest of Asia-Pacific Guarana Market Size (2018 - 2023)
5.4 South America Guarana Market Size (2018 - 2023)
5.4.1 Brazil Guarana Market Size (2018 - 2023)
5.4.2 Argentina Guarana Market Size (2018 - 2023)
5.4.3 Rest of South America Guarana Market Size (2018 - 2023)
5.5 Middle East & Africa (MEA) Guarana Market Size (2018 - 2023)
5.5.1 South Africa Guarana Market Size (2018 - 2023)
5.5.2 Kingdom of Saudi Arabia Guarana Market Size (2018 - 2023)
5.5.3 Rest of Middle East & Africa Guarana Market Size (2018 - 2023)
6. Guarana Competitive Landscape
6.1 Most Active Companies
6.2 Most adopted Strategies
6.3 Market Share Analysis
7. Company Profiles
7.2 AR De Sousa Ribeiro
7.3 Duas Rodas Industrial
7.5 Iris Trade Inc.
7.6 Natural Amazon Herbs Producao De Extratos Ltd.
7.7 Nutra Green Biotechnology Co., Ltd.
7.8 The Green Labs LLC
7.9 Prover Basil