The Brazil sports drink market was USD 375.4 million in 2017 and is expected to register a CAGR of 3.6% for the forecast period 2018-2023. Sports drinks are beverages that enhance physical performance before, during or after physical/sporting activity. Sports drinks replace fluids and electrolytes/minerals lost by sweating and supply a boost of carbohydrate.
Advertising linked to high-profile sports events was the main driver of growth in China Energy drink market. The strategy resonates with young consumers – the main target group. The number of consumers participating in sporting activities for fitness reasons also drove demand for sports drinks.
Sports drinks are further segmented into isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate).Isotonic holds the highest market share in Brazil sports drink industry. The sales channel followed are super markets, hypermarkets, convenience stores and more. The main ingredients used in sports drinks are sugar, electrolytes, vitamins and the major market drawing attention ingredient are the minerals which helps in replenishing the lost electrolytes during the workout or sports activities.
The Brazil market is also occupied by two major leaders, PepsiCo and Coca cola. PepsiCo’s Gatorade controls 73.6% of the market, followed by Coca-Cola’s PowerAde with 16.4% and Globalbev’s Marathon with 3.5%.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
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Customization of the Report
- Value chain analysis
- Volume of the Brazil sports drink market
- Consumer behavior analysis in country level
