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Brazil Sports Drinks Market is segmented by Packaging (PET Bottles and Cans) and by Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail Channel, and Other Distribution Channels).
The Brazilian sports drinks market is projected to grow at a CAGR of 3.6% during the forecast period.
The Brazilian sports drink market analysis is segmented by packaging into PET bottles and cans. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retail channels, and other distribution channels.
|Online Retail Channel|
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With the growing popularity of fitness programs and increased emphasis on a healthy lifestyle, the consumption of sports drinks is observed to rise as it helps to rehydrate the body, and beverages are no longer viewed solely as a quick refreshment. Increasing participation in regular exercise and sporting activity could enlarge the potential consumer base for sports drinks. The general rise in consumer health-consciousness underpins the trend towards more regular exercise. The consumer segments driving the growth of the market include millennials who are willing to try new products with wellness benefits, and busy consumers seeking for ‘quick health.’
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The major players are focusing on making attractive packaging for all beverages to increase the sales of their product packages in various quantities that are made available for easy usage. PET is dominant in most medium and small volume beverage markets. Certain beneficial properties of PET packaging are high transparency, shiny surface, good stability, high-pressure resistance, good barrier properties, and lightweight. PET bottles are preferred more as new technology enables these bottles to do more than hold beverages. These bottles come in a handy ‘grab and go’ sizes and can be used conveniently. Products in bottled format can be consumed all at once or can be stored. Caps or lids over these bottles also play an important role as they preserve the freshness and aroma of the drinks.
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The Brazilian sports drink market is consolidated with the major players, holding the maximum share in the market. The key strategies adopted by the companies are mergers and acquisitions, new product innovation, partnerships, and expansion. The major players are PepsiCo, The Coca-Cola Company, BA Sports Nutrition, LLC, Kill Cliff, Fraser, and Neave Holdings Bhd.
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
3.1 Market Overview
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 PET Bottles
5.2 Distribution Channel
5.2.2 Convenience Stores
5.2.3 Online Retail Channel
5.2.4 Other Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 PepsiCo, Inc.
6.3.2 The Coca-Cola Company
6.3.3 BA Sports Nutrition, LLC
6.3.4 Kill Cliff
6.3.5 Fraser and Neave Holdings Bhd
6.3.6 Suntory Beverage & Food Limited
7. MARKET OPPORTUNITIES AND FUTURE TRENDS