Green Hydrogen Market Size & Share Analysis - Growth Trends and Forecast (2026 - 2031)

Global Green Hydrogen Market Trends and Insights

Declining LCOE of Renewables in High-Irradiance Regions

In 2025, solar and onshore wind projects in Saudi Arabia, Chile, and Australia achieved low generation costs. This pricing enables electrolytic hydrogen to compete with steam methane reforming, provided natural gas prices remain favorable. The NEOM complex enjoys a competitive blended LCOE, allowing it to operate without subsidies. Meanwhile, Chile’s Magallanes wind cluster aims to export green ammonia by 2030. By co-locating electrolyzers with resource sites, projects can significantly reduce transmission costs. A case in point is Fortescue’s system in Pilbara, which showcases how iron-ore producers are integrating hydrogen into their operations^{[1]Fortescue Metals Group, “FFI Commissions 50 MW Electrolyzer in Pilbara,” fmgl.com.au} . Collectively, these initiatives have narrowed the green premium over time.

EU Industrial Decarbonization Mandates (Steel, Fertilizer)

Under the 2026-2030 ETS, a carbon price floor renders blast-furnace steel unviable unless carbon capture or hydrogen-based DRI is employed. This is underscored by ArcelorMittal’s trials in Hamburg, where a shift to hydrogen achieved a significant reduction in Scope 1 emissions. Germany allocated funds to help fertilizer producers mitigate the green premium, facilitating the offtake of green ammonia. The Carbon Border Adjustment Mechanism amplifies these challenges beyond the EU, leading Turkish and Ukrainian mills to either explore electrolytic methods or brace for tariffs on their product's value.

Maritime Fuel Rules Spurring Green-Ammonia Bunkering Demand

By 2030, the IMO mandates a reduction in well-to-wake emissions, positioning ammonia as a prime alternative fuel. In a strategic move, Maersk placed orders for vessels primed for ammonia use, but with a caveat: the establishment of bunkering hubs in Rotterdam, Singapore, and Los Angeles. Demonstrating the fuel's potential, MAN Energy unveiled a prototype ammonia engine boasting high thermal efficiency. Further solidifying ammonia's foothold, Rotterdam inaugurated a substantial storage terminal in November 2025. While ammonia storage demands more space than diesel, shipowners find value in sidestepping sulfur scrubbers and intricate carbon capture systems, streamlining compliance for their long-haul fleets.

Electrolyzer-Gigafactory Economies of Scale

At thyssenkrupp Nucera’s Delfzijl plant, alkaline stack costs have been reduced, while at Reliance Industries’ Jamnagar factory, PEM stack costs have also decreased. In China, Ningxia Baofeng has achieved a milestone, producing alkaline units at a competitive rate. Thanks to automated assembly and standardized balance-of-plant packages, engineering expenses have been reduced. This efficiency allows the green hydrogen market to profitably support projects operating at low utilization levels.

Iridium and Platinum Supply Bottlenecks for PEM Stacks

Global iridium output was significant in 2025, yet PEM demand may increase substantially in 2028 if loading rates stay constant. Spot iridium prices rose sharply in December 2025, adding to PEM costs. Recycling provides only a limited amount annually, and mixed-oxide substitutes lag in durability^{[2]NREL, “PEM Catalyst Research,” nrel.gov}. Suppliers aim to cut loadings by 2027, but supply concentration in South Africa and labor strikes heighten price volatility.

Limited Grid-Hosting Capacity for Large Electrolyzers

Clusters require reactive-power compensation and frequently require the construction of new high-voltage lines. Reliance Industries undertook the construction of a dedicated 400 kV substation and a 60 MVAR static-VAR unit in Jamnagar, resulting in a project delay. California’s Path 15 corridor faces a limitation, unable to accommodate additional electrolysis load without transmission enhancements, consequently deferring certain projects. Germany and Australia encountered analogous challenges, leading to moratoria or the implementation of distributed siting regulations.

Segment Analysis

By Technology: PEM Gains Despite Alkaline Dominance

Alkaline systems controlled 55.13% of 2025 capacity, thanks to capital costs and lifetimes aligning perfectly with the demands of refiners and chemical plants operating at near-maximum efficiency. Meanwhile, PEM systems are set to climb at a 92.35% CAGR, bolstered by their rapid ramp rates, making them ideal for harnessing intermittent power. As strategies for renewable integration mature, the market size for PEM projects in the green hydrogen sector is set for a pronounced uptick. On the other hand, high-temperature SOEC pilots, boasting impressive electrical efficiency, face a hurdle: their stack life, falling short of 20,000 hours, curtails immediate adoption. AEM units, while successfully sidestepping the use of platinum group metals, grapple with a challenge of membrane durability, also under the 20,000-hour mark, before they can hit the commercial stage.

Recent orders highlight this industry shift. In 2025, refiners in the Asia-Pacific region secured a significant amount of alkaline equipment, prioritizing lower capital expenditures. Conversely, Europe, leaning towards PEM, captured a dominant share of those orders, justifying the premium with potential grid-service revenue. Solid oxide systems, though holding a smaller share of the 2025 volume, are on track for robust growth, driven by iron and steel plants merging electrolysis with their waste heat streams. This trend underscores a pivotal shift: the choice of technology is increasingly dictated by plant-specific economics rather than a blanket preference for one technology over another.

Note: Segment shares of all individual segments available upon report purchase

By End-User Industry: Chemicals Overtake Refining Growth

Refining commanded 35.45% of 2025 demand, a testament to the entrenched hydrogen networks in hydrocracking and desulfurization units. Chemicals will be the fastest-growing segment at a 97.22% CAGR. This surge is largely fueled by fertilizer and methanol producers striving to align with increasingly stringent life-cycle carbon thresholds. Yara's electrolyzer is making waves, displacing natural-gas feedstock annually. Meanwhile, BASF has ambitious plans, eyeing PEM capacity that promises an annual yield of green methanol. Although transportation currently accounts for a modest share of the 2025 volume, the landscape could shift as heavy-duty fuel cell trucks edge closer to diesel's cost competitiveness. Notably, the green hydrogen market for the chemicals segment is on track to outpace refining within the forecast period.

Iron and steel are set for significant expansion, driven by the viability of DRI retrofits in the wake of rising carbon pricing. While major plants grapple with substantial capex, the direct-reduction technology offers a silver lining, slashing output CO₂ emissions. This reduction is especially crucial for European mills contending with CBAM levies. The remaining sectors, including glass, power generation, and smaller industrials, collectively account for a smaller share of the 2025 demand.

Note: Segment shares of all individual segments available upon report purchase

Geography Analysis

Asia-Pacific’s 48.23% share in 2025, driven by the rapid expansion of electrolyzer capacity in China and India, even as coal-dominated grids pose challenges to carbon intensity improvements. China Three Gorges operates a large electrolyzer, harnessing cost-effective off-peak wind power. With limited domestic renewable resources, Japan emerges as the top prospective importer, securing long-term agreements. South Korea, bolstered by substantial subsidies, is retrofitting the Ulsan and Incheon clusters, targeting a complete transition to green supply by 2029. Meanwhile, India’s National Mission has rallied commitments, but to address reactive power and harmonic constraints in Rajasthan, an investment is needed for grid enhancements.

Europe records the highest growth rate at a projected 94.19% CAGR. The CBAM policy compels upstream suppliers to pivot to green hydrogen or incur tariffs. Concurrently, Germany is channeling significant funding into a pipeline initiative, connecting offshore wind resources to plants in the Ruhr Valley. Highlighting the region's potential, Iberdrola's ambitious project in Castilla-La Mancha demonstrates that competitively priced solar energy can yield hydrogen at a low cost. The UK is making strides too, with a long-term guarantee of a strike price, facilitating the development of new capacity. Not to be outdone, France's TotalEnergies has augmented its La Mède facility, aiming for a substantial reduction in renewable diesel emissions.

North America, buoyed by the U.S. 45V tax credit, is witnessing robust growth. Air Products is making a significant move with a large complex in Louisiana, integrating electrolysis with renewable energy, targeting substantial annual output for export. In Quebec, Canada, a plant is capitalizing on hydro energy, translating to a low production cost. Mexico is also in the fray, with Tula refinery's retrofit set to substitute gray hydrogen, leading to significant annual CO₂ savings.

By 2030, the Middle East and Africa, spearheaded by NEOM and Masdar, are poised to export a large volume of green ammonia. Meanwhile, South America's Chilean wind corridor is attracting substantial investment for projects aimed at exports.