Google Project Soli Market Potential - Segmentation and Forecast (2020 - 2025)

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The ATAP team from Google Inc. and Infineon Technologies have teamed up to work on a new radar project called Project Soli, which is focused on developing a one-of-a-kind sensor that is capable of tracking micro-movements, i.e. measuring and recording the velocity, distance and movement of every hand gesture.

Infineon Technologies is a German company that manufactures semiconductors and has built hardware for many Google products in the past and right now, it is equally involved in the manufacturing of the hardware for Project Soli as well.

Project Soli is based on the Radar – Radio Detecting and Ranging – based gesture recognition device, and the phenomenon that is involved here, includes collecting and measuring the data from the reflected waves from the target object after the transmission of the radio waves towards the target object. Soli chip works within the 60 GHz radar spectrum at up to 10,000 frames per second. This way, each gesture signal is recorded at a high frame rate (rate at which consecutive images are displayed by the imaging device displays).

The prime intention behind developing this Soli Chip is to convert the radar hardware to a gesture sensor in order to capture the possibilities of a human hand, where the radio frequency spectrum or radars can track the micro motions of these hand gestures or movements.  

Integrating the very same technology with this data with the Internet-of-Things and computing devices can open up new possibilities for various global sectors. The Soli-enabled devices are built with the capability of being scalable at multiple levels and make further improvements and compatibility with multiple types of devices a non-issue.

Apart from its application in gaming, this sensor or chip’s applications could be extended to other things that include most of the consumer electronics and wearable devices. Given that Infineon Technologies is also involved in the development of this project, the applications are expected to be seen in the industrial power control sector which could include construction, commercial and agricultural vehicles, home appliances, automation and more.

This high-end technology could be integrated with devices for authentication or embedded security purposes as well.

Leap Motion Controller is based on a similar principle but, the main difference that lies here the kind of technology used and the size of this device. The Leap Motion Controller is no chip but a physical device that doesn’t replace any of the electronic devices but works with them. So far, the application of this device is restricted to just simple hands-free operations on one’s Mac or PC.

The growing market of sensor-based technology in the coming years and the progress and the rate at which this device is being developed and improved at every stage, the future of Project Soli is concrete and as observed, many companies are looking forward to the introduction of this piece of technology in the market.

The study, besides estimating the potential of Google's Project Soli between 2017 and 2022, gives an overview of the dynamics of the market, by discussing various aspects such as drivers, restraints, Porter’s five forces, value-chain, customer acceptance and investment scenario.  

The study in brief deals with the product life cycle, comparing it to the relevant products from across industries that had already been commercialized. It approximates the time for innovation, in order for the industry to maintain a stable growth over a sustained period. The report also details the potential for various applications, discussing the recent product innovations and gives an overview on potential regional market shares.

Key Deliverables in the Study

  • Market analysis for the Google Project Soli, with region-specific assessments and competition analysis on a global and regional scale.
  • Market definition along with the identification of key drivers and restraints.
  • Identification of factors instrumental in changing the market scenario, rising prospective opportunities, and identification of key companies that can influence this market on a global and regional scale.
  • Extensively researched competitive landscape section with profiles of major companies along with their market share.
  • Identification and analysis of the macro and micro factors that affect the Google Project Soli on both global and regional scale.
  • A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information.
  • A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market.
  • Insights into the major countries/regions where this industry is growing and also identify the regions that are still untapped.

1. Introduction

                1.1 Concept

                1.2 Applications

                1.3 Study Deliverables

                1.4 Scope of the Study

                1.5 Research Methodology

2. Executive Summary

3. Market Overview

                3.1 Current Market Scenario

                3.2 Market Drivers

                3.3 Market Restraints

                3.4 Market Trends

                3.5 Recent Innovations and Product Developments

4. Market Dynamics

                4.1 Porter's Five Forces Analysis

                                4.1.1 Bargaining Power of Suppliers

                                4.1.2 Bargaining Power of Buyers

                                4.1.3 Degree of Competition

                                4.1.4 Threat of Substitution

                                4.1.5 Threat of New Entrants

                4.2 Product Life Cycle Analysis

                4.3 Value-Chain Analysis

                4.4 Customer Acceptance/Adaptability

                4.5 Comparative Analysis

                4.6 Investment Scenario

5. Market Potential - Size, Forecast, Trends & Opportunities

                5.1 Market Definition

                5.2 Market Size Forecast

                5.3 Regional Market Analysis

6. Google - Company Analysis

                6.1 Overview

                6.2 Major Competitors

                6.3 Recent Developments

7. Conclusion

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