Speech Analytics Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Speech Analytics Technology Market is Segmented by Component (Solutions, Services), Deployment (On-Premise, Cloud/SaaS), Organization Size (Small and Medium Enterprises, Large Enterprises), Application (Customer Experience Management, Call Monitoring and Quality Management and More), End-User Industry (BFSI, Telecommunications and IT, Healthcare and More), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

Speech Analytics Market Size and Share

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Speech Analytics Market Analysis by Mordor Intelligence

The speech analytics market is valued at USD 3.48 billion in 2025 and is projected to reach USD 7.04 billion by 2030, advancing at a 15.20% CAGR. Momentum is building around cloud-first customer-experience programs, AI transcription accuracy above 95%, and end-to-end compliance demands that now make voice data a board-level priority. Leading vendors continue to embed speech analytics in broader customer-experience suites, pushing adoption beyond quality-assurance teams into sales, compliance, and executive decision-making functions. Competitive intensity is rising as technology giants fold analytics into their cloud ecosystems, while specialist start-ups emphasise real-time agent assist and industry-ready language models. These shifts are accelerating cloud deployments, fuelling demand for implementation services, and widening the addressable base of small and mid-sized enterprises that previously lacked the resources to invest.

Key Report Takeaways

  • By component, Solutions held 61.20% of the speech analytics market share in 2024, while Services are forecast to expand at a 19.50% CAGR through 2030. 
  • By deployment model, on-premise installations accounted for 60.40% share of the speech analytics market size in 2024; cloud/SaaS is growing fastest at a 21.00% CAGR to 2030. 
  • By organisation size, large enterprises commanded 63.00% of the speech analytics market in 2024, whereas SMEs are set to grow at a 17.90% CAGR over the forecast window. 
  • By application, Customer Experience Management contributed 40.50% share of the speech analytics market size in 2024, with Sentiment Analysis leading growth at a 21.80% CAGR through 2030. 
  • By end-user industry, the BFSI sector led with 29.30% speech analytics market share in 2024, while Healthcare is advancing at a 17.60% CAGR to 2030. 
  • By geography, North America dominated with a 45.00% share of the speech analytics market in 2024, whereas APAC is projected to register the fastest growth at a 19.00% CAGR.

Segment Analysis

By Component: Services Gain Momentum Amid Rising Complexity

The speech analytics market size for component solutions stood at USD 2.13 billion in 2024, reflecting a 61.20% share that underscores the centrality of core technology to adoption cycles. Services, however, are closing the gap as organisations recognise that accurate insights depend on specialised integration, custom model training, and workflow redesign. Between 2025 and 2030, service revenue is expected to log a 19.50% CAGR, outpacing product sales as enterprises prioritise actionable outcomes over feature checklists. 

Consultancies and managed-service providers align analytics outputs with key performance indicators, reinforcing the speech analytics market’s shift from tool-centric to value-centric selling. As cloud deployments accelerate, customers lean on partners to migrate historical audio archives, configure security controls, and provide change-management support. These factors collectively elevate services from an optional add-on to a decisive purchase driver, especially among firms lacking in-house data science talent.

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By Deployment Model: Cloud Takes Share from On-Premise

On-premise architectures retained a 60.40% speech analytics market share in 2024, supported by legacy investments and stringent data-sovereignty rules in finance and healthcare. Yet cloud subscriptions are growing at a 21.00% CAGR, signalling a decisive pivot toward elasticity, frequent feature updates, and simplified integrations. 

The speech analytics market size for cloud deployments is swelling as vendors bundle real-time analytics, storage, and AI model updates into pay-as-you-go tiers. Mid-market organisations with limited capital budgets welcome the shift, while global enterprises favour the ability to standardise across regions without duplicating infrastructure. Regulatory resistance is easing as hyperscale providers earn compliance certifications, further boosting migration momentum.

By Organisation Size: SMEs Move from Experimentation to Scale

Large enterprises generated 63.00% of speech analytics market revenue in 2024 by leveraging complex contact-centre estates and high-stake compliance mandates. SMEs, though smaller in absolute terms, are expanding their share quickly, advancing at a 17.90% CAGR through 2030. 

Low-code integration connectors, packaged dashboards, and usage-based billing reduce entry barriers for firms with lean IT teams. Vendors also offer vertical templates that compress deployment timelines, enabling SMEs to benefit from sentiment analysis, quality monitoring, and agent assist without building data science teams. As competition intensifies, small firms view speech analytics as a cost-effective lever for customer-experience differentiation and retention.

Speech Analytics Market
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By Application: Sentiment Analysis Becomes the Growth Engine

Customer Experience Management retained a 40.50% share of the speech analytics market size in 2024, reflecting its status as the anchor use case. Sentiment Analysis, however, is projected to expand at a 21.80% CAGR, outstripping other application lines. 

Advances in acoustic emotion detection let contact centres intervene during emotionally charged conversations, lowering churn and boosting upsell acceptance. Retailers use aggregated sentiment trends to adjust product lines, while banks apply emotion scoring to detect potential complaints before they escalate. As generative AI summarises call emotions for post-interaction follow-up, sentiment capabilities differentiate platforms in competitive bids.

By End-User Industry: Healthcare Jumps Ahead on Experience and Compliance Goals

The BFSI sector led the speech analytics market with a 29.30% share in 2024, driven by mandatory call recording and risk controls. Healthcare is moving faster, set to post a 17.60% CAGR as providers leverage voice insights to improve patient-access centres, clinical documentation, and compliance with privacy rules. 

Hospitals tie sentiment feedback to nurse-call programmes, identify stress markers in clinical hotlines, and automate coding for insurance claims. Telehealth growth further amplifies voice-data volumes, making speech analytics integral to virtual-care strategies. Vendors respond by releasing medical-terminology language packs and HIPAA-certified hosting options, fuelling sector-specific expansion.

Geography Analysis

North America ranked first with 45.00% speech analytics market share in 2024, anchored by mature cloud ecosystems, high digital-service penetration, and strict compliance mandates in finance and healthcare. Ongoing investments focus on omnichannel journey analytics and real-time agent-assist tools, both of which rely on low-latency transcription and sentiment scoring. United States enterprises, in particular, allocate larger budgets to transform legacy contact centres into AI-enabled engagement hubs, extending the region’s leadership position.

APAC is the fastest-growing territory with a projected 19.00% CAGR to 2030, led by China, Japan, and India. Government-backed AI programmes and rapid expansion of service-sector outsourcing create fertile ground for cloud-native deployments. Chinese banks embed voice analytics into super-apps, Japanese insurers use it to counter shrinking workforces, and Indian BPOs adopt it to monitor agent quality across multilingual queues F5. Local vendors collaborate with global partners to localise language models, accelerating adoption across high-growth industries.

Europe sits between the two, with substantial opportunity tempered by data-protection stringency. GDPR compliance drives demand for solutions that automate consent management, redaction, and regional data residency. The United Kingdom leads adoption, followed by Germany and France, each applying speech analytics to differentiate customer service in crowded retail and telecom markets. Spain’s surge in voice-ad-spend underscores growing commercial interest in voice-channel intelligence, foreshadowing broader uptake across continental enterprises.[2]El País, “Asistentes de voz que auguran una nueva era para las marcas,” elpais.com

Speech Analytics Market
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Competitive Landscape

The speech analytics market shows moderate concentration. NICE Ltd. leads with 7.48% share, capitalising on an end-to-end engagement platform and deep AI research pipelines. Cloud hyperscalers—Amazon, Google, and Microsoft—bundle analytics into contact-centre offerings, commoditising baseline transcription and pushing price pressure downward. Mid-tier vendors respond by specialising in regulated industries, focusing on pre-trained vocabularies and compliance dashboards to preserve margins.

Competition also pivots around AI differentiation. Uniphore integrated generative AI to summarise calls and recommend next-best actions, illustrating the shift toward outcome-oriented insights.[3]Uniphore, “Uniphore Launches AI-Powered Interaction Analytics,” uniphore.com Start-ups like ElevenLabs refine voice-generation and analysis in low-resource languages, targeting media-localisation and customer-service niches. Observe.AI and Deepgram hone in on contact-centre quality and real-time agent assist, stealing share from legacy point-product suppliers.

Strategic moves cluster around vertical packaging, ecosystem partnerships, and geographic expansion. Vendors court telecom operators to host edge-based analytics via 5G APIs, while healthcare-oriented players seek HIPAA-ready hosting credentials. Funding flows mirror these priorities: total voice-AI investment multiplied eightfold in 1H 2025, signalling sustained innovation appetite despite macro-economic volatility.[4]PYMNTS, “Voice AI Funding Surges 8X as Businesses Humanize Chatbots,” pymnts.com

Speech Analytics Industry Leaders

  1. Verint System Inc.

  2. Avaya Inc.

  3. Micro Focus International PLC

  4. Genesys Telecommunications

  5. Callminer Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Speech Analytics Market Concentration
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Recent Industry Developments

  • June 2025: Voice-AI funding surged eightfold as enterprises sought human-like conversational capabilities to enhance engagement
  • April 2025: ElevenLabs opened a Japan unit after securing USD 180 million in Series C funding to tailor voice-generation tools for APAC languages
  • January 2025: TTEC identified AI-driven speech analytics as a core lever for efficiency and customer-experience gains in its annual contact-centre trends outlook

Table of Contents for Speech Analytics Industry Report

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET LANDSCAPE

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Cloud-first CX transformation in contact centers
    • 4.2.2 AI-powered real-time transcription accuracy ?95 %
    • 4.2.3 Regulatory demand for 100 % call?record compliance
    • 4.2.4 Omnichannel analytics bundling (speech + text + video)
    • 4.2.5 Surge in "agent assist" micro-apps sold via CCaaS marketplaces
    • 4.2.6 Telco 5G network-exposed APIs enabling low-latency edge analytics
  • 4.3 Market Restraints
    • 4.3.1 High implementation and custom-tuning costs
    • 4.3.2 Data-privacy concerns (GDPR, CPRA, PCI-DSS)
    • 4.3.3 Scarcity of annotated domain-specific audio in low-resource languages
    • 4.3.4 Model collapse risks when large LLMs retrain on synthetic speech
  • 4.4 Regulatory Landscape
  • 4.5 Technological Outlook
  • 4.6 Porter's Five Forces Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitutes
    • 4.6.5 Competitive Rivalry

5. MARKET SIZE and GROWTH FORECASTS (VALUES)

  • 5.1 By Component
    • 5.1.1 Solutions
    • 5.1.2 Services
  • 5.2 By Deployment Model
    • 5.2.1 On-Premise
    • 5.2.2 Cloud / SaaS
  • 5.3 By Organization Size
    • 5.3.1 Large Enterprises
    • 5.3.2 Small and Medium Enterprises (SMEs)
  • 5.4 By Application
    • 5.4.1 Customer Experience Management
    • 5.4.2 Call Monitoring and Quality Management
    • 5.4.3 Risk and Compliance Management
    • 5.4.4 Sales and Marketing Intelligence
  • 5.5 By End-User Industry
    • 5.5.1 BFSI
    • 5.5.2 Telecommunications and IT
    • 5.5.3 Healthcare
    • 5.5.4 Retail and E-commerce
    • 5.5.5 Government and Public Sector
    • 5.5.6 Travel and Hospitality
    • 5.5.7 Others
  • 5.6 By Geography
    • 5.6.1 North America
    • 5.6.1.1 United States
    • 5.6.1.2 Canada
    • 5.6.1.3 Mexico
    • 5.6.2 South America
    • 5.6.2.1 Brazil
    • 5.6.2.2 Argentina
    • 5.6.2.3 Rest of South America
    • 5.6.3 Europe
    • 5.6.3.1 United Kingdom
    • 5.6.3.2 Germany
    • 5.6.3.3 France
    • 5.6.3.4 Russia
    • 5.6.3.5 Rest of Europe
    • 5.6.4 Asia-Pacific
    • 5.6.4.1 China
    • 5.6.4.2 India
    • 5.6.4.3 Japan
    • 5.6.4.4 South Korea
    • 5.6.4.5 Rest of Asia-Pacific
    • 5.6.5 Middle East
    • 5.6.5.1 Israel
    • 5.6.5.2 Saudi Arabia
    • 5.6.5.3 United Arab Emirates
    • 5.6.5.4 Turkey
    • 5.6.5.5 Rest of Middle East
    • 5.6.6 Africa
    • 5.6.6.1 South Africa
    • 5.6.6.2 Egypt
    • 5.6.6.3 Rest of Africa

6. COMPETITIVE LANDSCAPE

  • 6.1 Market Concentration
  • 6.2 Strategic Moves
  • 6.3 Market Share Analysis
  • 6.4 Company Profiles (includes Global level Overview, Market level overview, Core Segments, Financials as available, Strategic Information, Market Rank/Share for key companies, Products and Services, and Recent Developments)
    • 6.4.1 NICE Ltd.
    • 6.4.2 Verint Systems Inc.
    • 6.4.3 Avaya Inc.
    • 6.4.4 Genesys Telecommunications Laboratories Inc.
    • 6.4.5 Micro Focus International PLC
    • 6.4.6 CallMiner Inc.
    • 6.4.7 Calabrio Inc.
    • 6.4.8 OpenText Corp.
    • 6.4.9 Talkdesk Inc.
    • 6.4.10 AWS (Amazon Transcribe / Contact Lens)
    • 6.4.11 Google Cloud (Contact Center AI and Speech-to-Text)
    • 6.4.12 IBM (Watson Speech Services)
    • 6.4.13 Uniphore
    • 6.4.14 Clarabridge (Qualtrics)
    • 6.4.15 Observe.AI
    • 6.4.16 LiveVox Holdings Inc.
    • 6.4.17 Cogito Corp.
    • 6.4.18 VoiceBase Inc. (LivePerson Inc.)
    • 6.4.19 Raytheon BBN Technologies
    • 6.4.20 CallRail Inc.

7. MARKET OPPORTUNITIES AND FUTURE OUTLOOK

  • 7.1 White-space and Unmet-Need Assessment
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Global Speech Analytics Market Report Scope

Speech analytical tools and solutions can help users obtain insights and make crucial business choices by offering a more thorough and quick analysis of voice data with context and relevance across various channels. Speech solutions may transform call records into usable data, which can subsequently be transformed into insightful, compelling information across the company.

The Speech Analytics Market is segmented by Deployment (On-Premise, On-Demand), Size of Organization (Small and Medium Enterprises, Large Enterprises), End-user Vertical (BFSI, Telecommunications, Healthcare, Retail, Government, Travel, and Hospitality), and Geography. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Component Solutions
Services
By Deployment Model On-Premise
Cloud / SaaS
By Organization Size Large Enterprises
Small and Medium Enterprises (SMEs)
By Application Customer Experience Management
Call Monitoring and Quality Management
Risk and Compliance Management
Sales and Marketing Intelligence
By End-User Industry BFSI
Telecommunications and IT
Healthcare
Retail and E-commerce
Government and Public Sector
Travel and Hospitality
Others
By Geography North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Russia
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
By Component
Solutions
Services
By Deployment Model
On-Premise
Cloud / SaaS
By Organization Size
Large Enterprises
Small and Medium Enterprises (SMEs)
By Application
Customer Experience Management
Call Monitoring and Quality Management
Risk and Compliance Management
Sales and Marketing Intelligence
By End-User Industry
BFSI
Telecommunications and IT
Healthcare
Retail and E-commerce
Government and Public Sector
Travel and Hospitality
Others
By Geography
North America United States
Canada
Mexico
South America Brazil
Argentina
Rest of South America
Europe United Kingdom
Germany
France
Russia
Rest of Europe
Asia-Pacific China
India
Japan
South Korea
Rest of Asia-Pacific
Middle East Israel
Saudi Arabia
United Arab Emirates
Turkey
Rest of Middle East
Africa South Africa
Egypt
Rest of Africa
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Key Questions Answered in the Report

How fast is the speech analytics market growing?

The market is advancing at a 15.20% CAGR from USD 3.48 billion in 2025 to USD 7.04 billion by 2030.

Which deployment model is gaining traction?

Cloud/SaaS deployments are expanding at a 21.00% CAGR, steadily eroding the 60.40% share held by on-premise systems in 2024.

Why are services outpacing solutions in growth?

Enterprises rely on specialised implementation and optimisation support, driving services to a 19.50% CAGR as deployments become more complex.

Which application is the fastest growing?

Sentiment Analysis leads with a 21.80% CAGR, reflecting rising demand for emotional-intelligence insights in customer interactions.

What is driving adoption in the healthcare sector?

Providers use speech analytics to enhance patient experiences, streamline clinical documentation, and ensure HIPAA compliance, supporting a 17.60% CAGR in healthcare.

Who are the leading vendors in the market?

NICE Ltd. holds the largest share at 7.48%, while cloud hyperscalers and AI-focused start-ups intensify competitive dynamics.

Page last updated on: June 17, 2025

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