Scuba Diving Equipment Market Size and Share
Scuba Diving Equipment Market Analysis by Mordor Intelligence
The global scuba diving equipment market stood at USD 0.81 billion in 2025 and is forecast to reach USD 1.17 billion by 2030, reflecting a steady 7.65% CAGR over the period. This growth outlook anchors the current optimism around the market size and the many forces that shape demand and supply. Post-pandemic recovery in coastal tourism, wider adoption of artificial-intelligence-enabled dive computers, and a rebound in disposable incomes among avid adventurers form the backbone of expansion. Continuous product innovation, especially around recycled materials and integrated wearables, keeps replacement cycles short and average selling prices firm. Consolidation activity, most notably HEAD Group’s takeover of Aqua Lung International, signals a maturing yet still fragmented competitive landscape where scale advantages become pivotal. Supply-side pressures such as raw-material inflation and logistic bottlenecks have eased compared with 2024, yet vigilance is necessary because any resurgence may hurt profitability.
Key Report Takeaways
- By product, regulators & rebreathers led with 37.24% of the scuba diving equipment market share in 2024, and gauges & dive computers are projected to grow at a 6.47% CAGR through 2030, the fastest among product categories.
- By distribution channel, dive-specialty stores held 40.37% of the scuba diving equipment market share in 2024, while e-commerce is advancing at an 8.39% CAGR to 2030.
- By end user, recreational divers captured 64.35% of the scuba diving equipment market share in 2024; the professional & technical divers segment is set to expand at 5.27% CAGR over the same horizon.
- By geography, North America commanded 31.37% of the scuba diving equipment market share in 2024; Asia-Pacific is the fastest-growing region with a 6.18% CAGR through 2030.
Global Scuba Diving Equipment Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Rising coastal-tourism expenditure | +1.2% | Global, strongest in Asia-Pacific and Middle East | Medium term (2-4 years) |
| Expansion of dive-training certification | +1.8% | Asia-Pacific core; spill-over to South America | Long term (≥ 4 years) |
| Underwater photography & social-media pull | +0.9% | Global, early adoption in North America & Europe | Short term (≤ 2 years) |
| Advanced dive computers & wearables | +1.5% | North America & Europe lead; Asia-Pacific follows | Medium term (2-4 years) |
| Eco-friendly gear materials | +0.7% | Europe and North America expanding worldwide | Long term (≥ 4 years) |
| Artificial reef projects | +0.4% | Asia-Pacific, Middle East, selected U.S. sites | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Rising Coastal-Tourism Expenditure
Coastal destinations reopened fully in 2024, and spending momentum carried into 2025 as revenge-travel effects kept resort occupancies robust. Government tourism boards in Turkey, Western Australia, and Malta rolled out diver-focused itineraries that bundle training, certification, and equipment purchases, thereby converting leisure travelers into first-time divers[1]Republic of Türkiye Ministry of Culture and Tourism, “Diving Tourism Strategy,” goturkiye.gov.tr. . Infrastructure upgrades marinas, hyperbaric facilities, and dive-operator clusters, further lift the spending ceiling. Equipment-rental shortages at emerging sites compel visitors to buy entry-level masks, snorkels, and fins, creating a direct link between tourism arrivals and unit shipments. Destination diversity also matters; locales boasting a mix of coral reefs, wreck dives, and artificial sites record higher basket sizes. Lastly, social-media exposure of pristine waters and megafauna has converted aspirational interest into actual bookings, sealing the demand loop.
Growing Popularity of Underwater Photography & Social-Media Influence
High-definition action cameras and smartphone housings have mainstreamed underwater content creation. Influencers highlight night dives, wreck penetrations, and manta interactions, driving aspirants to replicate the visuals. Divers now look for buoyancy-control devices with accessory-mount points, wide-angle lens adapters, and lighting kits integrated into their primary setup. Camera-driven purchases tend to be higher value and replaced more often as optics and sensor tech evolve. Manufacturers respond with quick-swap light arms, neutral-buoyancy housings, and app-based dive logs that auto-share to Instagram. The net effect is a richer upsell environment, where even casual divers gravitate toward mid-range computers to chronicle depth and GPS tracks. The mini ecosystem around photography, extra batteries, SD cards, and protective cases adds incremental revenue to core equipment sales.
Increasing Adoption of Advanced Dive Computers & Integrated Wearables
The analog-to-digital migration has entered a second phase where AI algorithms deliver personalized decompression advice based on biometrics. Garmin’s Descent G2 leverages a recycled-plastic housing and an AMOLED panel, offering multi-sport utility that extends its value proposition beyond diving [2]Garmin Ltd., “Garmin Introduces Descent G2,” garmin.com. . Apple Watch Ultra users can access full recreational profiles through subscription software, introducing newcomers to diving without a standalone console. These devices pair with cloud platforms, allowing instructors to review logs remotely and certify skill mastery. Predictive maintenance alerts encourage timely regulator servicing, improving safety and ancillary revenues for service centers. Although higher unit prices can be a hurdle, installment-plan options on e-commerce sites reduce adoption friction. As ecosystems mature, data portability will become a selling point, locking users into specific brands and software subscriptions.
Emergence of Eco-Friendly Dive Gear Materials
Sustainability moves from differentiator to hygiene factor as divers often staunch ocean advocates scrutinize carbon footprints. Apeks launched regulators containing bioplastic parts sourced from ocean-bound waste, while several wetsuit brands replaced solvent-based glue with water-borne alternatives[3].Apeks Marine Equipment Ltd., “EVX Series Regulators,” apeksdiving.com. Early adopters pay premiums because environmental stewardship aligns with personal values. European Union directives on single-use plastics and extended producer responsibility tighten over the next four years, effectively nudging laggards toward greener supply chains. Recycled nylon webbing, solvent-free neoprene, and bio-rubber become standard in premium lines, with trickle-down expected as costs amortize. Manufacturers with verified life-cycle assessments gain a head start in eco-label eligibility, widening shelf space in specialty retailers. As material recycling technologies scale, price differentials are projected to narrow, bringing eco gear to the mass segment by 2028.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| High upfront cost of premium equipment | -1.1% | Global, strongest in emerging markets | Short term (≤ 2 years) |
| Seasonal demand volatility | -0.8% | Temperate regions in North America, Europe, Asia | Medium term (2-4 years) |
| Stringent safety regulations increasing certification barriers | -1.0% | Global, strongest in developed markets | Medium term (2-4 years) |
| Environmental concerns over reef degradation limiting dive spots | -0.7% | Coastal regions with sensitive marine ecosystems (e.g., Great Barrier Reef, Caribbean) | Medium to long term (3-5 years) |
| Source: Mordor Intelligence | |||
High Upfront Cost of Premium Dive Equipment
Complete entry-level kits run above USD 1,500, an obstacle for casual divers who account for a large share of new certifications. Survey data show technical divers allocate USD 970 annually to equipment, whereas recreational participants manage with USD 252, underscoring price segmentation. Rebreathers, often exceeding USD 8,000, see interest levels around 57% of surveyed divers, yet cost ranks highest among deterrents. Financing options remain limited in emerging economies, complicating adoption for young professionals with competing lifestyle expenses. Rental programs bridge gaps but postpone ownership, thereby flattening upgrade curves. Manufacturers explore modular pricing, allowing staged purchases of first and second stages separately to lower initial outlays and widen the addressable pool.
Seasonal Demand Volatility in Temperate Regions
Retailers in the Great Lakes or the Baltic Sea witness 60-80% volume drop-offs in the winter months. Extended low-season inventory tie-ups strain working capital for small shops that must also maintain service technicians year-round. Some operators diversify into skiing or kayaking gear, yet cross-merchandising dilutes brand focus and complicates inventory systems. Climate change complicates forecasting: milder winters might lengthen shoulder seasons, but storm intensities also rise, forcing unpredictable closures. Manufacturers react by offering just-in-time delivery contracts, but the approach shifts warehousing risk upstream. Electronic learning modules help centers generate off-season revenue, yet equipment purchases still cluster around peak travel periods, preserving cyclicality.
Segment Analysis
By Product: Technological Upgrades Power Computer Adoption
Regulators & Rebreathers held the largest slice of the scuba diving equipment market in 2024, accounting for 37.24% of revenue. The segment benefits from mandatory safety roles and consistent replacement intervals. Conversely, Gauges & Dive Computers chart the fastest trajectory at a 6.47% CAGR, propelled by AI functions and smartwatch interoperability. This dynamism introduces short upgrade cycles reminiscent of consumer electronics, lifting overall average selling prices. Limited-edition launches, such as commemorative regulators with ceramic coatings, sustain enthusiasm in a mature category. Meanwhile, Bags & Apparel remain price elastic; direct-to-consumer brands exploit social-media advertising to steal share from legacy players. Product bundling strategies, adding a basic dive computer to regulator packages, function as margin defenders for traditional manufacturers while easing adoption barriers for newcomers.
Note: Segment shares of all individual segments available upon report purchase
By Distribution Channel: Online Platforms Reshape Buying Journeys
Dive-specialty Stores still generated 40.37% of sales in 2024 because personalized fitting and servicing remain non-replaceable value adds. However, lockdown-era shopping habits entrenched an e-commerce preference that now grows at 8.39% CAGR. Younger divers browse comparison sites, watch unboxing videos, and consult peer reviews before committing. Manufacturers increasingly deploy direct-to-consumer portals, bypassing intermediaries and capturing data for future product development. Traditional retailers respond by offering omnichannel experiences, reserve online, and pick up in-store to maintain relevance. Hypermarkets play at the entry-level, stocking masks and fins, but the depth of assortment remains minimal. As virtual-reality try-on tools improve, even specialized items like drysuit seals may gain online traction, further challenging brick-and-mortar economics.
Note: Segment shares of all individual segments available upon report purchase
By End User: Professional Segment Commands Premiums
Recreational Divers dominated demand with 64.35% revenue share in 2024, supported by certification pipelines and tourism rebounds. The Professional & Technical Divers cohort, while smaller, posts a robust 5.27% CAGR, fueled by offshore wind construction and marine research requiring mixed-gas systems. Professional segments purchase higher-value gear, closed-circuit rebreathers, communication helmets, and follow stricter maintenance intervals, boosting after-sales service revenue. Military & Public Safety Divers purchase through tender processes tied to government fiscal cycles, making the segment stable but less responsive to consumer trends. Growing infrastructure projects in developing regions demand saturation diving services, further raising requisition volumes for specialized support systems such as decompression chambers. As drone inspections expand, demand for takeoff control of intervention will not vanish; rather, it will skew toward complex tasks needing advanced equipment.
Geography Analysis
North America captured a strong 31.37% share of the 2024 revenue, driven by established certification organizations, diverse dive locations, and high disposable incomes. Key retail hubs in Florida, California, and British Columbia offer integrated services including training, equipment maintenance, and travel booking, enhancing customer loyalty and encouraging premium purchases. The popularity of cold-water diving in the Great Lakes and Pacific Northwest increases demand for specialized gear like drysuits and advanced regulators, boosting average sales value. Additionally, local manufacturing in the U.S. and Canada reduces delivery times, ensuring better product availability. These factors collectively reinforce North America's leading position in the scuba diving equipment market.
Asia-Pacific represents the fastest-growing cluster with a 6.18% CAGR through 2030, an outcome of rising middle-class affluence and aggressive tourism campaigns. Indonesia, the Philippines, and Thailand collectively issue hundreds of thousands of certifications annually, with local governments investing in artificial reefs that add fresh sites and sustain repeat visits. Additionally, Japan records 9.70% dive participation, with interest among non-divers signalling a promising funnel. Lower costs of entry-level equipment, coupled with installment plans, make ownership attainable for a broader audience. Branded training schools have begun franchising models in Vietnam and India, reinforcing certification-driven demand.
Europe shows moderate growth, yet sustainability regulations make it a test bed for eco-friendly innovations. Extended producer responsibility rules reward early movers that integrate recycled materials, enabling price premiums without alienating eco-conscious buyers. Marine-protected-area expansion under the EU Biodiversity Strategy preserves dive site quality while enforcing stricter operator guidelines, boosting sales of low-impact anchors and biodegradable lubricants[4]Economist Impact, “Beyond the Surface: The Rising Tide of Marine Protected Areas,” economist.com. . Cold-water adventure tourism in Norway and Iceland also spurs demand for heated undergarments and high-performance regulators suited to sub-5 °C environments.
Competitive Landscape
The scuba diving equipment market shows a moderate level of concentration, where a handful of key players hold considerable influence, yet ample room remains for smaller brands and new entrants to grow. These dynamic supports both consolidation plays and niche specialization strategies. A major shift occurred in June 2025, when HEAD Group acquired Aqua Lung International, marking one of the most impactful consolidation moves in the industry. The merger brought together complementary brands and expanded distribution networks, creating greater pricing leverage and innovation capabilities, especially in the premium segment. This newly formed multi-brand powerhouse now competes across all product categories and global markets, setting the stage for further consolidation as other players seek similar scale advantages.
Technology integration is emerging as a critical factor in shaping competitive advantage. Companies like Garmin and Apple are leveraging their consumer electronics expertise, particularly in battery life and display technologies, to challenge traditional dive computer makers. This trend is reshaping the competitive landscape into strategic clusters: legacy brands focusing on technical precision and reliability, tech firms pushing smart connectivity and integration, and agile direct-to-consumer startups appealing to budget-conscious consumers through digital channels. These distinct approaches offer multiple pathways to success depending on the target audience and brand positioning. E-commerce and social media have further empowered newer brands to reach global audiences without relying on traditional retail infrastructure.
White-space opportunities in the market are expanding, particularly in areas tied to innovation and sustainability. There is growing demand for diving gear made with eco-friendly materials, as well as smart equipment offering AI-powered safety features. Integrated surface-support systems that enhance diver monitoring and communication are also gaining interest, both from individual divers and professional operators. These innovations not only improve user experience and safety but also open recurring revenue models for equipment makers and service providers. As the industry evolves, companies that align with these trends are likely to capture untapped value and differentiate themselves in a crowded market.
Scuba Diving Equipment Industry Leaders
-
Aqua Lung International
-
Johnson Outdoors – SCUBAPRO
-
Mares (HEAD Sport GmbH)
-
Cressi Sub SpA
-
Huish Outdoors (Atomic, Oceanic, Zeagle, Hollis)
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: HEAD Group completed the acquisition of Aqua Lung International, creating the industry's largest multi-brand portfolio combining Aqua Lung, Apeks, Mares, and SSI brands under unified ownership with enhanced global distribution capabilities and R&D resources.
- February 2025: Garmin launched the Descent G2 dive computer featuring 100% recycled ocean-bound plastic housing, AMOLED touchscreen, and enhanced battery life up to 27 hours in dive mode, targeting environmentally conscious technical and recreational divers.
- February 2025: Apeks introduced the EVX200 regulator series at DEMA 2025, replacing the XTX200 with redesigned poppet systems, optimized airflow, and enhanced cold-water performance for technical diving applications.
- July 2025: Garmin launched Smart Buoy communication system enabling real-time monitoring between underwater divers and surface crews, expanding the product portfolio beyond personal dive computers into integrated safety systems
Global Scuba Diving Equipment Market Report Scope
Scuba diving equipment, which is also known as underwater diving gear, facilitates, eases, and improves the safety of diving operations. Underwater divers utilize diving equipment. The research covers a comprehensive background analysis of the scuba diving equipment market, including an evaluation of the parental market, developing trends by segments and regional markets, notable shifts in market dynamics, and a market overview. The report covers scuba diving equipment market statistics, and it is segmented by product, which includes regulators and rebreathers, bags and apparel, and gauges and dive computers; by distribution channel, including e-commerce, supermarkets and hypermarkets, and specialty stores; and by geography, including North America, South America, Europe, Asia-Pacific, and the Middle East & Africa. The report offers market size and forecasts for the scuba diving equipment market in terms of revenue (USD) for all the above segments.
| Regulators and Rebreathers |
| Bags and Apparel |
| Gauges and Dive Computers |
| E-commerce |
| Hypermarkets and Supermarkets |
| Specialty Stores |
| Recreational Divers |
| Professional & Technical Divers |
| Military & Public Safety Divers |
| North America | United States |
| Canada | |
| Mexico | |
| South America | Brazil |
| Peru | |
| Chile | |
| Argentina | |
| Rest of South America | |
| Europe | United Kingdom |
| Germany | |
| France | |
| Spain | |
| Italy | |
| BENELUX (Belgium, Netherlands, Luxembourg) | |
| NORDICS (Denmark, Finland, Iceland, Norway, Sweden) | |
| Rest of Europe | |
| Asia-Pacific | India |
| China | |
| Japan | |
| Australia | |
| South Korea | |
| South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines) | |
| Rest of Asia-Pacific | |
| Middle East and Africa | United Arab Emirates |
| Saudi Arabia | |
| South Africa | |
| Nigeria | |
| Rest of Middle East and Africa |
| By Product | Regulators and Rebreathers | |
| Bags and Apparel | ||
| Gauges and Dive Computers | ||
| By Distribution Channel | E-commerce | |
| Hypermarkets and Supermarkets | ||
| Specialty Stores | ||
| By End-User | Recreational Divers | |
| Professional & Technical Divers | ||
| Military & Public Safety Divers | ||
| By Geography | North America | United States |
| Canada | ||
| Mexico | ||
| South America | Brazil | |
| Peru | ||
| Chile | ||
| Argentina | ||
| Rest of South America | ||
| Europe | United Kingdom | |
| Germany | ||
| France | ||
| Spain | ||
| Italy | ||
| BENELUX (Belgium, Netherlands, Luxembourg) | ||
| NORDICS (Denmark, Finland, Iceland, Norway, Sweden) | ||
| Rest of Europe | ||
| Asia-Pacific | India | |
| China | ||
| Japan | ||
| Australia | ||
| South Korea | ||
| South East Asia (Singapore, Malaysia, Thailand, Indonesia, Vietnam, Philippines) | ||
| Rest of Asia-Pacific | ||
| Middle East and Africa | United Arab Emirates | |
| Saudi Arabia | ||
| South Africa | ||
| Nigeria | ||
| Rest of Middle East and Africa | ||
Key Questions Answered in the Report
How large is the scuba diving equipment market in 2025?
The sector generated USD 0.81 billion in 2025 and is on track to hit USD 1.17 billion by 2030.
What is the projected CAGR for scuba diving equipment through 2030?
The market is forecast to expand at an annualized 7.65% up to 2030.
Which product category is growing fastest?
Gauges & Dive Computers lead with a 6.47% CAGR, driven by AI integration and smartwatch compatibility.
Why is Asia-Pacific considering the most attractive growth region?
Rising middle-class incomes, expanding certification programs, and government-funded artificial reefs underpin a 6.18% CAGR.
How are sustainability trends influencing product innovation?
Manufacturers are moving to recycled plastics, solvent-free neoprene, and bio-rubber, often commanding price premiums in Europe and North America.
What impact did HEAD Group’s acquisition of Aqua Lung have on competition?
The deal created the first multi-brand powerhouse, giving the combined entity greater pricing power and cross-category innovation capability.
Page last updated on: