Top 5 Scuba Diving Equipment Companies
Aqua Lung International
Johnson Outdoors – SCUBAPRO
Mares (HEAD Sport GmbH)
Cressi Sub SpA
Huish Outdoors (Atomic, Oceanic, Zeagle, Hollis)

Source: Mordor Intelligence
Scuba Diving Equipment Companies Matrix by Mordor Intelligence
Our comprehensive proprietary performance metrics of key Scuba Diving Equipment players beyond traditional revenue and ranking measures
The MI Matrix can diverge from simple revenue ordering because it weights what buyers feel day to day. Capability signals include service reach, asset backed production, firmware and app update cadence, plus retailer enablement and training support. A brand can sell a lot through one category, yet still lag on multi category depth, availability, or reliability in demanding conditions. Teams also ask which regulator families suit cold water travel and which dive computers support air integration with clear logging. They ask how to judge full face masks and wearable computers when local rules and shop servicing capacity differ by destination. This MI Matrix by Mordor Intelligence is better for supplier and competitor evaluation than revenue tables alone.
MI Competitive Matrix for Scuba Diving Equipment
The MI Matrix benchmarks top Scuba Diving Equipment Companies on dual axes of Impact and Execution Scale.
Analysis of Scuba Diving Equipment Companies and Quadrants in the MI Competitive Matrix
Comprehensive positioning breakdown
Johnson Outdoors (Scubapro)
Fiscal 2025 results show the Diving segment delivered net sales of USD 75.5 million, signaling durable channel reach despite softer demand. Scubapro, a leading player, benefits from a broad product span that ties buoyancy, regulators, and instruments into a single dealer conversation. Divernet reported Scubapro introduced the Hydros Pro 2 BCD at DEMA 2025 with a modular travel ready approach, which supports refresh cycles at specialty retail. If training standards tighten further, Scubapro's advantage grows through service coverage, yet warranty cost pressure can rise when usage shifts to rentals.
Mares (HEAD Sport GmbH)
Product cadence anchored in dive computers helps Mares keep attention even when big ticket gear cycles slow. The company, a major player, launched the Sirius dive computer in January 2023 and highlighted multi gas capability and tank integration, which fits technical progression paths. Dealer visibility also benefits from consistent event presence, including Mares participation at Boot Show 2024 with "latest products" messaging. A plausible upside is bundling computers with training milestones, while a downside is price compression if entry computers over proliferate. The key risk is managing SKU complexity without eroding service speed.
Cressi Sub SpA
Steady expansion of wrist computers supports Cressi's position as a major supplier for recreational buyers and schools. The brand's official channel positioned the Raffaello as a new diving computer for 2024, including multi gas setup options and safety alarms that matter for training adoption. The company's strength is simplicity, which reduces user error risk when certification barriers rise. A realistic what if scenario is a faster shift to app based logging, which could pressure brands that rely on stand alone devices. The operational risk is keeping firmware and interfaces stable across a wide installed base.
Huish Outdoors (Atomic Aquatics, Oceanic, Zeagle, Hollis)
Diversified US based group structure creates resilience across regulators, computers, and exposure wear. Huish describes regulator engineering and testing in Costa Mesa, CNC machining in Oceanside, and a global distribution center in Salt Lake City, which signals real asset commitment. This top manufacturer profile can win when buyers want one service partner across multiple categories. A credible upside is deeper integration of computers and air systems across brands, while a downside is execution drag from multi brand coordination. The biggest risk is supply chain variability for precision components that must meet strict safety expectations.
Garmin Ltd. (Descent Series)
Depth rated wearables are moving toward a full ecosystem, and Garmin is pushing that model aggressively. The company announced the Descent Mk3 series in November 2023 with a 200 meter rating and SubWave sonar features that support diver communication and tank monitoring. Garmin Malaysia later announced Descent G2 in February 2025 with recycled ocean bound plastics and a strong dive readiness narrative, which broadens appeal beyond technical users. If specialty stores lean into connected coaching, Garmin gains, but it can face skepticism from purists who want single purpose tools. The key risk is software complexity that increases support needs.
Frequently Asked Questions
How should I pick a regulator brand for cold water diving?
Start with local service access and parts availability, because servicing cadence matters more than brochure specs. Then compare environmental sealing and hose routing for your typical setup.
What features matter most when choosing a dive computer today?
Air integration, clear alarms, and a decompression model you understand are the practical basics. App syncing and GPS tagged entry and exit logs matter more if you travel often.
When does a wearable dive computer beat a console style computer?
Wearables are better when you want daily readiness signals, travel convenience, and on wrist navigation cues. Console style units can be easier to read and may simplify multi tank setups for some divers.
How do I evaluate full face mask systems for team use?
Check required training, the service tool chain, and how fast technicians can swap or service second stage components. Also confirm compatibility with communication add ons and local acceptance rules.
What eco focused gear changes are real versus marketing talk?
Look for clear statements on recycled inputs, natural rubber alternatives, and packaging changes. Ask whether performance claims were validated in salt water use and repeated compression cycles.
What should a dive shop look for when selecting equipment partners?
Prioritize reliable fill rates, predictable warranty handling, and simple SKU structures for rentals and classes. Then add brands with clear training materials and stable firmware support.
Methodology
Research approach and analytical framework
We used public company newsrooms, investor releases, product pages, and dated third party journalist coverage. This approach works for both public and private firms using observable launches, facility signals, and channel actions. When direct segment financials were unavailable, we triangulated from documented footprint, product refresh evidence, and distribution actions. We focused only on signals tied to scuba diving equipment activity.
Dive shops, service centers, and regional availability determine whether life support gear is easy to buy and maintain.
Trust drives choice for regulators, computers, and exposure wear because failure risk is personal and visible.
Relative volume across regulators, BCDs, and computers indicates who shapes pricing, shelf space, and bundle norms.
Certified manufacturing, parts supply, and trained service networks reduce downtime and support compliance requirements.
New computers, connected logging, and eco materials since 2023 drive upgrades and influence training pathways.
Stable performance supports warranty support, inventory depth, and long term product support commitments.
