E-commerce Market in Norway Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Norway E-commerce Market is Segmented by B2C e-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-Commerce.

E-commerce Market in Norway Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Norway E-commerce Market Size

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Norway E-commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 12.50 %
Market Concentration Low

Major Players

Norway E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Norway E-commerce Market with other markets in Technology, Media and Telecom Industry

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Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Norway E-commerce Market Analysis

The Norway E-commerce Market is expected to register a CAGR of 12.5% during the forecast period.

  • One of the primary factors helping to drive the growth of the e-commerce market in Norway is how easy it is to deliver goods. Norway ranks decently on the World Bank Logistics Performance Index, which indicates its better quality of the transport infrastructure in the country, eases of arranging low-cost shipments, and less timeliness of freight. These factors are poised to drive the growth of the e-commerce market in Norway.
  • Moreover, with 82.97% of the population living in an urban area, as reported by the World Bank, Norway remains one of the easiest countries in the world to deliver to. Furthermore, the high internet penetration across urban and rural areas of the country is also propelling the growth of the e-commerce market in the area.
  • The market players are committed to continuous innovation and development in the market. For instance, players can be noted to indulge in personalizing the e-commerce experience by integrating artificial intelligence into the platforms. Furthermore, the vendors are leveraging the customer data to understand behavioral patterns and trends in order to make the platforms more customer-friendly.
  • Manufacturers, vendors, and retailers considering selling products through the Internet have the opportunity to get in contact with customers more quickly but still need to consider challenges related to fulfillment, shipping, taxes, value-added tax (VAT), and EU regulations in Norway. According to the Digital Service Act, the e-commerce platforms requires to conduct annual risk assessments on the available content through their platform and its effects on fundamental rights, public health, and public security; including algorithms used, advertising, and content; to report information associated with a severe criminal offense and to suspend services that frequently provide illegal content.
  • The COVID-19 outbreak accelerated an expansion of e-commerce towards new businesses, customers, and types of products. E-commerce has offered customers access to a variety of products from the convenience and safety of their homes. It has enabled firms to continue operating despite contact restrictions and other confinement measures. In the region, many operators of brick-and-mortar businesses, who often were forced to shut down their physical business completely, are now considering e-commerce an alternative sales channel.

Norway E-commerce Industry Overview

The Norway e-commerce market is fragmented in nature because of the high competitive rivalry between many market players. Major market players in Norway's e-commerce market are opting for expansion and merger activities as well as launching new products to gain market share.

  • November 2021 - Northbaze Distribution AB launched a strategic collaboration with Elkjop Nordic to expose JAYS full range in Elkjop's stores and online throughout the Nordic region. Part of Northbaze Distribution's strategy within the Audio business area, which is led by the JAYS brand, is to establish itself with the most prominent players in the Nordic region.
  • January 2022 - Swedish automated parcel locker company Instabox announced the acquisition of Norway-based last-mile delivery service company Porterbuddy to improve and increase its locker and home delivery services across the region. Porterbuddy delivers parcels from popular merchants like Komplett, Varner, Jollyroo, and Farmasiet.

Norway E-commerce Market Leaders

  1. Prisjakt Sverige AB

  2. Elkjøp

  3. FINN.no

  4. Komplett AS

  5. Power.no

  6. *Disclaimer: Major Players sorted in no particular order
Norway E-commerce Market Concentration
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Norway E-commerce Market News

  • November 2021 - Klarna, known for its buy now, pay later solution, launched a new one-stop shopping app. Consumers can place orders, see special offers, receive alerts on discounts, manage payments, and track delivery status within the app. The application is available on mobile devices with, Android and iOS. The app is available in Australia, New Zeeland, the UK, the US, Germany, Austria, Spain, Belgium, Sweden, Finland, Norway, Denmark, Poland, and France.
  • February 2022 - Norway's Komplett ASA announced its plans to acquire NetOnNet AB in a deal that values the Swedish e-retailer at USD 420 million to create a key electronics retailer in the Nordic region. The companies sell electronics and IT equipment primarily online; the combination will reduce costs, mainly in sourcing, with the full impact seen within two years.

Norway E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Defination
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
  • 4.4 Impact of COVID-19 on the E-commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Growing Number of E-shoppers is Expected to Boost E-commerce Market
    • 5.1.2 Rising Mobile E-commerce Usage
    • 5.1.3 High Internet Penetration Across Rural and Urban Areas of the Country
  • 5.2 Market Challenges
    • 5.2.1 Challenges Related to Fulfillment, Shipping, Taxes, Value Added Tax (VAT) and EU Regulations
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to E-commerce Industry in Norway (Coverage to Include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in Norway (Coverage to Include Prevalent Modes of Payment Such as Cash, Card, Bank Transfer, Wallets, etc.)
  • 5.5 Analysis of Cross-Border E-commerce Industry in Norway (Current Market Value of Cross-border & Key Trends)
  • 5.6 Current Positioning of Norway in the E-commerce Industry in Europe

6. MARKET SEGMENTATION

  • 6.1 By B2C ecommerce
    • 6.1.1 Market Size (GMV) for the Period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverages
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B ecommerce
    • 6.2.1 Market Size for the Period of 2017-2027

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Prisjakt Sverige AB
    • 7.1.2 Elkjøp
    • 7.1.3 FINN.no
    • 7.1.4 Komplett AS
    • 7.1.5 Power.no
    • 7.1.6 About You norway
    • 7.1.7 Zalando.no
    • 7.1.8 Kolonial.no
    • 7.1.9 Netonnet.no
    • 7.1.10 NorgesGruppen ASA
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Norway E-commerce Industry Segmentation

E-commerce or electronic commerce is powered by the internet, where consumers can access online stores to browse the products or services and place orders for goods, products, or services via their own devices.

The Norway E-commerce Market is Segmented by B2C eCommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B eCommerce. The study also tracks the key market parameters, underlying growth influencers, and major vendors operating in the industry, which supports the market estimations and growth rates over the forecast period. The study further analyzes the overall impact of Covid-19 on the ecosystem.

By B2C ecommerce Market Size (GMV) for the Period of 2017-2027
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverages
Furniture and Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce Market Size for the Period of 2017-2027
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Norway E-commerce Market Research FAQs

What is the current Norway E-commerce Market size?

The Norway E-commerce Market is projected to register a CAGR of 12.5% during the forecast period (2025-2030)

Who are the key players in Norway E-commerce Market?

Prisjakt Sverige AB, Elkjøp, FINN.no, Komplett AS and Power.no are the major companies operating in the Norway E-commerce Market.

What years does this Norway E-commerce Market cover?

The report covers the Norway E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Norway E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Norway Online Shopping Industry Report

Statistics for the 2025 Norway E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Norway E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.