Denmark E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Denmark E-commerce Market is Segmented by B2C E-commerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B E-commerce.

Denmark E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Denmark E-commerce Market Size

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Denmark E-commerce Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 9.20 %
Market Concentration Low

Major Players

Denmark E-commerce Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Denmark E-commerce Market with other markets in Technology, Media and Telecom Industry

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Denmark E-commerce Market Analysis

The Denmark E-commerce Market is expected to register a CAGR of 9.2% during the forecast period.

  • Denmark is well-positioned for ongoing e-commerce growth. The region is ranked as one of the top five countries to do business with by the World Bank. International merchants find Danish e-commerce logistics and payments easy to get to grips with and set up their regional businesses. Moreover, cross-border transactions take almost a quarter of total e-commerce in Denmark, making the country an attractive proposition for international merchants.
  • To access potential Danish customers via social commerce, many major market players in the region use digital advertising via Facebook. The shoppable platform has the highest reach among social media users in Denmark. As per Hootsuite, Facebook's potential advertising reach percentage of the total population is 61.8%.
  • Furthermore, high internet and smartphone penetration in the region is paving the way for the e-commerce market. As per EUROSTAT, 99% of the population has access to the internet in the area.
  • Moreover, Black Friday has become a key date in the Danish online shopping calendar. Danes expect good discounts over a week-long sale around the last week of November, with the event dubbed 'Black Week' in the country. Black Friday is a huge revenue opportunity for e-commerce businesses in the region.
  • However, increasing fraud in payments for e-commerce or online shopping can hamper the market's growth in the region. As reported by StatBank Denmark, fraud reported in Danish payments cards in e-commerce was 2,969 in Q1 2021, and it increased to 3,492 in Q4 2021. Since most of the population in Denmark uses card payments as a preferred payment method for e-commerce purchases, increasing fraud can limit card usage in e-commerce purchases.
  • The COVID-19 pandemic increased online shopping in the region. The increase in sales was present across all categories of e-commerce as consumers stayed at home during the COVID-19 outbreak to help prevent the spread of the COVID-19 virus in Denmark. Moreover, many companies have gone online or enhanced their presence due to Covid-19; this goes for B2B and B2C.

Denmark E-commerce Industry Overview

Denmark's e-commerce market is moderately fragmented in nature. Key major players include Zalando.dk, Elgiganten.dk, Bilka.dk, Apple and Harald Nyborg. These major players account for a considerable percentage of online sales in the region and are actively participating in partnerships and product innovations to gain more market share.

  • February 2022 - Denmark's A.P. Moller - Maersk, an integrated logistics company, announced the acquisition of Pilot Freight Services, one of the leading US-based first, middle and last mile, as well as border crossing solutions providers, for USD 1.68 billion to extend its support to customers with around 150 locations in the US, including distribution centers, hubs, and stations.
  • October 2021 - Boozt launched a free and seamless option for customers to shop and sell pre-owned fashion and lifestyle products. With the new ReBoozt option, consumers can quickly sell and buy pre-owned Boozt items with a few clicks and no fees. The opportunity to extend the lifetime of fashion and lifestyle items is a natural next step in the company's journey to becoming the leading responsible e-commerce company in Nordics.

Denmark E-commerce Market Leaders

  1. Zalando.dk

  2. Elgiganten.dk

  3. Bilka.dk

  4. Apple Inc.

  5. Harald Nyborg

  6. *Disclaimer: Major Players sorted in no particular order
Denmark E-commerce Market Concentration
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Denmark E-commerce Market News

  • January 2022 - Boozt and Rosemunde entered into an agreement where Boozt acquired the remaining 33.3% of the shares of Everyday Luxury Feeling A/S to take full ownership of the company. After successfully integrating Rosemunde into the Boozt group, the parties have agreed to utilize the option to acquire the remaining shares. By taking full ownership, Boozt expects to accelerate the positive development of Rosemunde and further develop the Brand Hub organization to drive a successful expansion of acquired brands like Svea.
  • November 2021 - Elgiganten announced to open three new department stores in Jutland and on Funen - more on the way across the country. The new department store concept consists of kitchens, B2B, and Apple shop-in-shops, and the stores will be open in Thisted, Haderslev, and Nyborg.

Denmark E-commerce Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Defination
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Key Market Trends and Share of E-commerce of Total Retail Sector
  • 4.4 Impact of COVID-19 on the E-commerce Sales

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Adoption of Card Payments is Expected to Boost the E-commerce Market
    • 5.1.2 Rising Online Shopping Penetration
  • 5.2 Market Challenges
    • 5.2.1 Fraud with Payment Cards in E-commerce
  • 5.3 Analysis of Key Demographic Trends and Patterns Related to E-commerce Industry in Denmark (Coverage to Include Population, Internet Penetration, E-commerce Penetration, Age & Income etc.)
  • 5.4 Analysis of the Key Modes of Transaction in the E-commerce Industry in Denmark (Coverage to Include Prevalent Modes of Payment Such as Cash, Card, Bank Transfer, Wallets, etc.)
  • 5.5 Analysis of Cross-Border E-commerce Industry in Denmark (Current Market Value of Cross-border & Key Trends)
  • 5.6 Current Positioning of Denmark in the E-commerce Industry in Europe

6. MARKET SEGMENTATION

  • 6.1 By B2C ecommerce
    • 6.1.1 Market Size (GMV) for the Period of 2017-2027
    • 6.1.2 Market Segmentation - by Application
    • 6.1.2.1 Beauty and Personal Care
    • 6.1.2.2 Consumer Electronics
    • 6.1.2.3 Fashion and Apparel
    • 6.1.2.4 Food and Beverages
    • 6.1.2.5 Furniture and Home
    • 6.1.2.6 Others (Toys, DIY, Media, etc.)
  • 6.2 By B2B ecommerce
    • 6.2.1 Market Size for the Period of 2017-2027

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Zalando.dk
    • 7.1.2 Elgiganten.dk
    • 7.1.3 Bilka.dk
    • 7.1.4 Apple Inc.
    • 7.1.5 Harald Nyborg
    • 7.1.6 H&M
    • 7.1.7 Boozt
    • 7.1.8 Komplett.dk
    • 7.1.9 Proshops
    • 7.1.10 T. Hansen Gruppen A/S
  • *List Not Exhaustive

8. Investment Analysis

9. Future Outlook of the Market

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Denmark E-commerce Industry Segmentation

E-commerce is the purchasing and selling of products and services over the Internet. It is conducted over computers, mobiles, tablets, and other smart devices. There are primarily two types of e-commerce, including Business-to-Consumer (B2C) and Business-to-Business (B2B).

The Denmark E-commerce Market is segmented by B2C eCommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B eCommerce.

By B2C ecommerce Market Size (GMV) for the Period of 2017-2027
Market Segmentation - by Application Beauty and Personal Care
Consumer Electronics
Fashion and Apparel
Food and Beverages
Furniture and Home
Others (Toys, DIY, Media, etc.)
By B2B ecommerce Market Size for the Period of 2017-2027
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Denmark E-commerce Market Research FAQs

What is the current Denmark E-commerce Market size?

The Denmark E-commerce Market is projected to register a CAGR of 9.2% during the forecast period (2025-2030)

Who are the key players in Denmark E-commerce Market?

Zalando.dk, Elgiganten.dk, Bilka.dk, Apple Inc. and Harald Nyborg are the major companies operating in the Denmark E-commerce Market.

What years does this Denmark E-commerce Market cover?

The report covers the Denmark E-commerce Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Denmark E-commerce Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Denmark E-commerce Industry Report

Statistics for the 2025 Denmark E-commerce market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Denmark E-commerce analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.