Protein Based Sports Drinks Market Size and Share

Protein Based Sports Drinks Market Summary

Protein Based Sports Drinks Market Analysis by Mordor Intelligence

The Protein Based Sports Drinks Market size is estimated at 4.03 billion USD in 2025, and is expected to reach 5.7 billion USD by 2030, growing at a CAGR of 7.20% during the forecast period (2025-2030).

The protein-based sports drinks industry is experiencing significant transformation driven by evolving consumer preferences and lifestyle changes. A notable shift towards health-conscious consumption patterns is evident, with approximately 66% of consumers actively making dietary choices to safeguard their health. This heightened health awareness has prompted manufacturers to innovate their product formulations, incorporating functional ingredients like whey protein isolates, electrolytes, and natural sweeteners. The industry is also witnessing a surge in fitness activities, exemplified by the presence of over 31,000 health clubs in the United States alone in 2022, creating a robust demand for protein sports drinks.

Product innovation has become a cornerstone of market development, with manufacturers launching sophisticated formulations to meet diverse consumer needs. In 2023, GoodSport Nutrition introduced a groundbreaking natural sports nutrition drink derived from milk, while Arla Foods Ingredients launched a specialized product featuring Lacprodan SP-9213, a whey protein isolate combined with electrolytes. These innovations reflect the industry's response to growing consumer demand for clean-label products that deliver both functional benefits and natural ingredients. The focus on product development extends beyond basic protein supplement drinks to include specialized formulations targeting specific consumer segments and usage occasions.

Distribution channels are evolving to enhance product accessibility and market penetration. Major retail partnerships are reshaping the competitive landscape, as evidenced by Prime's strategic collaboration with the Checkers supermarket chain in South Africa during 2023. The retail sector's transformation is complemented by the rising prominence of e-commerce platforms, which offer consumers convenient access to a wider range of protein sports drinks. This multi-channel approach is particularly effective in reaching the approximately 95% of the US population engaged in sports and leisure activities, as reported in 2022.

Sports sponsorships and strategic partnerships are emerging as crucial elements in brand building and market expansion. The industry has witnessed significant developments in sports-related collaborations, particularly in emerging markets. Notable examples include Powerade's partnership with SA Rugby in 2023 and increased brand presence during major sporting events such as the 2023 AFCON and Netball World Cup. These partnerships not only enhance brand visibility but also help establish stronger connections with target consumers who are actively engaged in sports and fitness activities, as demonstrated by the 74.6% of Argentine consumers expressing interest in sports in 2022. The rise of energy protein drinks in these markets underscores the growing consumer interest in performance-enhancing beverages.

Segment Analysis: Packaging Type

PET Bottles Segment in Protein-Based Sports Drinks Market

PET bottles dominate the protein-based sports drinks market, commanding approximately 96% of the market share in 2024. This overwhelming preference for PET bottles is driven by their lightweight nature, durability, and cost-effectiveness in large-scale production. Manufacturers are increasingly focusing on sustainable PET packaging solutions, with many major companies committing to achieve 100% recyclable packaging by 2025. The convenience factor of PET bottles, particularly their portability and resealability features, makes them especially appealing for on-the-go consumption. Leading beverage manufacturers are also incorporating advanced PET technologies that enhance shelf life while maintaining the nutritional integrity of protein workout drinks.

Market Analysis of Protein Based Sports Drinks Market: Chart for Packaging Type

Metal Can Segment in Protein-Based Sports Drinks Market

The metal can segment is experiencing rapid growth in the protein-based sports drinks market, projected to grow at approximately 10% CAGR from 2024 to 2029. This growth is primarily driven by increasing environmental awareness and the superior recyclability of metal packaging, with aluminum cans being one of the most recycled beverage containers globally. Metal cans provide excellent barrier properties, ensuring longer shelf life and better protection for sensitive ingredients like whey protein and BCAAs. The segment's growth is further supported by consumer preference for small-size and multi-pack formats, particularly in the on-the-go lifestyle segment. Major protein-based sports drink brands are expanding their metal can offerings, introducing various flavors and sizes to cater to diverse consumer preferences, including those seeking muscle recovery drinks.

Segment Analysis: Sub Distribution Channel

Supermarket/Hypermarket Segment in Protein-Based Sports Drinks Market

Supermarkets and hypermarkets continue to dominate the protein-based sports drinks market, commanding approximately 56% of the market share in 2024. This dominance can be attributed to their extensive product portfolios, competitive pricing strategies, and widespread retail networks. Major supermarket chains like Walmart, Kroger, and Albertsons Companies maintain strong positions with their extensive store networks, with Walmart alone operating over 10,600 retail stores globally. These retail giants offer a comprehensive range of protein-based sports drinks, including both established brands and private labels, catering to diverse consumer preferences. The appeal of supermarkets and hypermarkets is further enhanced by their ability to offer clean-label and free-form products, alongside regular promotional activities and loyalty programs that drive consumer engagement and repeat purchases of gym protein drinks.

Online Retail Segment in Protein-Based Sports Drinks Market

The online retail channel is experiencing remarkable growth in the protein-based sports drinks market, projected to achieve a robust growth rate of approximately 12% from 2024 to 2029. This surge is primarily driven by the increasing penetration of smartphones and internet connectivity across global markets. E-commerce platforms are attracting consumers through competitive pricing, bulk purchase discounts, seasonal promotions, and convenient doorstep delivery options. The segment's growth is further propelled by the rising adoption of digital payment solutions and the implementation of advanced delivery techniques, including temperature-controlled shipping for maintaining product quality. Major e-commerce players are also enhancing their market presence through strategic partnerships with sports drink manufacturers and the implementation of AI-driven personalized marketing strategies for protein recovery drinks.

Remaining Segments in Sub Distribution Channel

The protein-based sports drinks market is also served through other significant distribution channels including convenience stores, specialty stores, and other retail formats. Convenience stores play a crucial role in providing easy access to protein-based sports drinks, particularly in high-traffic locations and fuel stations. Specialty stores cater to specific consumer segments by offering premium and niche products along with expert guidance on product selection. The 'Others' category encompasses various distribution channels such as vending machines, drug stores, and direct-to-consumer sales, each contributing to the market's diverse distribution network and ensuring widespread product availability across different consumer touchpoints.

Protein Based Sports Drinks Market Geography Segment Analysis

Protein Based Sports Drinks Market in Africa

The African sports protein drinks market is experiencing significant growth driven by an evolving sports culture and government initiatives promoting physical activities. Countries like South Africa, Nigeria, and Egypt are witnessing increased participation in sports and fitness activities, leading to higher demand for protein supplement drinks. The market is characterized by rising health consciousness among consumers and growing awareness about the benefits of protein supplementation in sports nutrition.The South African market leads the regional consumption of protein shake, commanding approximately 32% of the regional market share in 2024. The country's robust sports infrastructure, well-established distribution networks, and strong presence of international brands contribute to its market dominance. The popularity of these drinks is particularly high among fitness enthusiasts and professional athletes, with increasing adoption across various age groups and demographics.Nigeria emerges as the fastest-growing market in Africa, projected to grow at approximately 17% annually from 2024 to 2029. The rapid market expansion is fueled by increasing urbanization, rising disposable incomes, and growing health consciousness among young consumers. The country's expanding fitness industry, characterized by new gym establishments and rising sports participation, is creating substantial opportunities for plant protein drinks manufacturers.

Market Analysis of Protein Based Sports Drinks Market: Forecasted Growth Rate by Region

Protein Based Sports Drinks Market in Asia-Pacific

The Asia-Pacific sports nutrition drinks market demonstrates robust growth driven by increasing health consciousness and rising fitness trends across the region. Countries including China, Japan, Australia, and India are witnessing significant market expansion due to growing urbanization and changing consumer lifestyles. The market is characterized by innovative product launches, strategic marketing campaigns, and increasing penetration of international brands.China dominates the regional market, holding approximately 27% market share in 2024. The country's market leadership is attributed to its large consumer base, growing fitness culture, and increasing adoption of Western lifestyle habits. The Chinese market benefits from extensive distribution networks, strong e-commerce presence, and rising health consciousness among urban consumers, particularly millennials and young professionals.Vietnam emerges as the fastest-growing market in the region, with a projected growth rate of approximately 9% annually from 2024 to 2029. The country's rapid market expansion is driven by increasing urbanization, rising disposable incomes, and growing awareness about health and fitness. The expanding network of fitness centers and growing sports participation among young Vietnamese consumers are creating significant opportunities for market growth.

Protein Based Sports Drinks Market in Europe

The European protein shake market showcases strong growth potential, driven by increasing health consciousness and rising fitness trends across the region. Countries including Germany, the United Kingdom, France, and Spain demonstrate significant market activity, with varying consumption patterns and preferences. The market is characterized by innovative product development, strong distribution networks, and increasing consumer awareness about sports nutrition.Germany leads the European market, driven by its robust fitness industry and high consumer awareness about sports nutrition. The country's market dominance is supported by well-established distribution channels, a strong presence of international brands, and increasing health consciousness among consumers. The German market particularly benefits from the growing number of fitness centers and rising participation in various sports activities.Turkey demonstrates the strongest growth potential in the region, driven by increasing health awareness and rising fitness trends. The country's market expansion is supported by growing urbanization, rising disposable incomes, and increasing adoption of Western lifestyle habits. The Turkish market benefits from expanding retail networks and growing consumer interest in plant protein drinks for sports and fitness activities.

Protein Based Sports Drinks Market in Middle East

The Middle Eastern sports protein drinks market demonstrates significant growth potential, driven by increasing health consciousness and rising fitness trends across the region. Countries including Saudi Arabia, UAE, and Qatar show varying levels of market development and consumption patterns. Saudi Arabia leads the regional market, benefiting from its large consumer base and growing fitness culture, while Qatar emerges as the fastest-growing market, driven by increasing health awareness and rising sports participation. The market is characterized by premium product offerings, strong distribution networks, and increasing consumer awareness about sports nutrition, particularly among young consumers and fitness enthusiasts.

Protein Based Sports Drinks Market in North America

The North American sports nutrition drinks market showcases mature market characteristics with substantial growth potential. The United States, Canada, and Mexico demonstrate strong market presence with varying consumption patterns and preferences. The United States maintains its position as the largest market, driven by its robust fitness culture and high consumer awareness about sports nutrition, while Canada emerges as the fastest-growing market in the region. The market benefits from innovative product launches, strong distribution networks, and increasing consumer focus on health and wellness, particularly among millennials and fitness enthusiasts.

Protein Based Sports Drinks Market in South America

The South American protein-based sports drinks market demonstrates significant growth potential, influenced by increasing health consciousness and rising fitness trends across the region. Brazil and Argentina represent the key markets, with Brazil emerging as both the largest and fastest-growing market in the region. The market is characterized by increasing consumer awareness about sports nutrition, expanding distribution networks, and growing fitness culture. The region benefits from strategic marketing initiatives, product innovations, and rising health consciousness among young consumers.

Competitive Landscape

Top Companies in Protein-Based Sports Drinks Market

The protein shake market is characterized by continuous product innovation and strategic expansion initiatives from leading players. Companies are focusing on developing clean-label products with natural ingredients, diverse flavor profiles, and enhanced nutritional benefits to meet evolving consumer preferences. Operational agility is demonstrated through robust distribution networks and partnerships with sports organizations, fitness centers, and retail chains. Strategic moves include collaborations with athletes and sports teams for brand endorsements, while digital marketing and social media engagement drive brand awareness. Market leaders are expanding their geographical presence through strategic acquisitions and partnerships, particularly in emerging markets where fitness consciousness is rising. The emphasis on sustainable packaging solutions and eco-friendly practices is becoming increasingly important in product development and marketing strategies.

Market Structure Shows Dynamic Competitive Environment

The protein shake industry exhibits a mix of global conglomerates and specialized manufacturers, with multinational beverage companies wielding significant influence through their established brands and distribution networks. These major players leverage their research and development capabilities, marketing expertise, and economies of scale to maintain market dominance. Regional players compete effectively by offering products tailored to local preferences and maintaining strong relationships with local distributors and retailers. The market shows moderate consolidation, with larger companies actively pursuing strategic acquisitions to strengthen their market position and expand their product portfolios. Private label brands are also gaining traction, particularly in developed markets, creating additional competitive pressure.

The competitive landscape is further shaped by vertical integration strategies, with companies controlling various aspects of the supply chain to ensure product quality and cost efficiency. Market leaders are investing in manufacturing facilities and distribution infrastructure to optimize operations and reduce time-to-market. The industry witnesses frequent collaborations between manufacturers and ingredient suppliers to develop innovative sports protein drinks formulations and enhance product effectiveness. Companies are also forming strategic alliances with fitness centers, sports clubs, and healthcare providers to strengthen their market presence and create direct channels to target consumers.

Innovation and Adaptability Drive Future Success

Success in the fitness protein drinks market increasingly depends on companies' ability to innovate while maintaining operational efficiency. Incumbents must focus on continuous product development, incorporating new protein sources and functional ingredients to meet diverse consumer needs. Building strong relationships with retailers and distributors remains crucial, while developing direct-to-consumer channels through e-commerce platforms provides additional growth opportunities. Companies need to invest in sustainable packaging solutions and transparent supply chains to address growing environmental concerns and maintain consumer trust. Market leaders must also balance premium positioning with competitive pricing strategies to maintain market share against emerging competitors.

For contenders seeking to gain ground, differentiation through unique product formulations and targeted marketing approaches is essential. Success factors include developing niche market segments, such as plant protein drinks or specific athletic performance categories. Companies must also focus on building strong brand identities through authentic storytelling and community engagement. Regulatory compliance, particularly regarding health claims and ingredient safety, remains crucial for both established players and new entrants. The ability to adapt to changing consumer preferences and maintain product quality while managing production costs will determine long-term success in this competitive market.

Protein Based Sports Drinks Industry Leaders

  1. Danone S.A.

  2. Nestle S.A.

  3. PepsiCo, Inc.

  4. Protein2o Inc.

  5. The Vita Coco Company Inc.

  6. *Disclaimer: Major Players sorted in no particular order
Protein Based Sports Drinks Market Concentration
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Recent Industry Developments

  • March 2023: Come Ready Foods LLC launched a light version of "Ready Sports Drink"  its advanced and science-based line of performance products are claimed to be designed to optimize hydration replenishment and energy production. Ready Light are available in 16.9 oz. sizes with four (4) flavors—Classic Lemonade, Mango Lemonade, Strawberry Lemonade and Watermelon Lemonade.
  • January 2023: Come Ready Foods LLC signed a partnership agreement with Saint Francis University (Loretto, PA) to become the Official Sports Drink of Red Flash Athletics. The agreement is for 3 years with Ready and marks the first time the department has entered into an exclusive partnership for Sports Drinks. The partnership will also include Ready’s full line of performance products including protein powder, bars, and protein-infused drinks and snacks.
  • March 2022: PepsiCo's sports drink brand Gatorade launched a new product Gatorade Fit. It is an electrolyte with no added sugar, artificial flavors, sweeteners & colors. The drink contains antioxidants, protein and vitamins A & C. It is available on third-party retailers such as Amazon United Kingdom.

Table of Contents for Protein Based Sports Drinks Industry Report

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Packaging Type
    • 5.1.1 Metal Can
    • 5.1.2 PET Bottles
  • 5.2 Sub Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Online Retail
    • 5.2.3 Specialty Stores
    • 5.2.4 Supermarket/Hypermarket
    • 5.2.5 Others
  • 5.3 Region
    • 5.3.1 Africa
    • 5.3.1.1 Egypt
    • 5.3.1.2 Nigeria
    • 5.3.1.3 South Africa
    • 5.3.1.4 Rest of Africa
    • 5.3.2 Asia-Pacific
    • 5.3.2.1 Australia
    • 5.3.2.2 China
    • 5.3.2.3 India
    • 5.3.2.4 Indonesia
    • 5.3.2.5 Japan
    • 5.3.2.6 Malaysia
    • 5.3.2.7 South Korea
    • 5.3.2.8 Thailand
    • 5.3.2.9 Vietnam
    • 5.3.2.10 Rest of Asia-Pacific
    • 5.3.3 Europe
    • 5.3.3.1 Belgium
    • 5.3.3.2 France
    • 5.3.3.3 Germany
    • 5.3.3.4 Italy
    • 5.3.3.5 Netherlands
    • 5.3.3.6 Russia
    • 5.3.3.7 Spain
    • 5.3.3.8 Turkey
    • 5.3.3.9 United Kingdom
    • 5.3.3.10 Rest of Europe
    • 5.3.4 Middle East
    • 5.3.4.1 Qatar
    • 5.3.4.2 Saudi Arabia
    • 5.3.4.3 United Arab Emirates
    • 5.3.4.4 Rest of Middle East
    • 5.3.5 North America
    • 5.3.5.1 Canada
    • 5.3.5.2 Mexico
    • 5.3.5.3 United States
    • 5.3.5.4 Rest of North America
    • 5.3.6 South America
    • 5.3.6.1 Argentina
    • 5.3.6.2 Brazil
    • 5.3.6.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Bariatricpal LLC
    • 6.4.2 Come Ready Foods LLC
    • 6.4.3 Danone S.A.
    • 6.4.4 Farmers Co-operative Dairy Limited
    • 6.4.5 Millenium Group
    • 6.4.6 Nestle S.A.
    • 6.4.7 PepsiCo, Inc.
    • 6.4.8 Pounamu Protein
    • 6.4.9 Protein2o Inc.
    • 6.4.10 QNT sa/nv
    • 6.4.11 The Vita Coco Company Inc.
    • 6.4.12 Vyomax Nutrition Limited
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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Global Protein Based Sports Drinks Market Report Scope

Metal Can, PET Bottles are covered as segments by Packaging Type. Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others are covered as segments by Sub Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
Packaging Type
Metal Can
PET Bottles
Sub Distribution Channel
Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Region
Africa Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Thailand
Vietnam
Rest of Asia-Pacific
Europe Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
Middle East Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America Canada
Mexico
United States
Rest of North America
South America Argentina
Brazil
Rest of South America
Packaging Type Metal Can
PET Bottles
Sub Distribution Channel Convenience Stores
Online Retail
Specialty Stores
Supermarket/Hypermarket
Others
Region Africa Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific Australia
China
India
Indonesia
Japan
Malaysia
South Korea
Thailand
Vietnam
Rest of Asia-Pacific
Europe Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
Middle East Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America Canada
Mexico
United States
Rest of North America
South America Argentina
Brazil
Rest of South America
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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