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The China Pet Food Market is segmented by Product, Pricing Type, Animal Type, Ingredient Type, and Sales Channel. The dry pet food segment is expected to witness the fastest growth over the forecast period.
The Chinese pet food market was valued at USD 2.11 billion in 2018 and is expected to register a CAGR of 9.7%, during the forecast period (2019-2024). China ranks third in terms of dog ownership, with more than 27 million dogs as pets. About 7% of households in China are known to own dogs. Pet owners are picky, not only about food but also about sales channels. These days, people prefer online shopping due to the convenience it provides in the busy lifestyles of the consumers. The market drivers identified in the studied market are growing trends of pet humanization, increasing trends of e-commerce, and rise in the demand for natural pet food. The market restraints identified in the studied market are regulations imposed on pet food and low average monthly expenditure on pet food.
The report defines the market in terms of end users who purchase pet food. The end users include pet owners. The future analysis and segmentation, by product, by pricing, by animal type have been discussed. Segmentations by ingredients and by sales channel have also been discussed in each of the sub-segments.
|Treat and Snack|
|Other Products (Organic Product, Veterinary diet)|
|Other Ingredient Types|
|Specialized Pet Shop|
|Other Sales Channels (Grocery, Non-grocery Stores)|
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Pet owners are picky, not only about food but also about sales channels. These days, people prefer online shopping due to the convenience it provides in the busy lifestyles of the consumers. In fact, just like Paopao, other local pet food brands, such as Bridge PetCare, are seeing their sales grow on e-commerce websites. Mars Petcare, one of the leading brands of pet food in China, has teamed up with e-commerce platforms, such as Tmall, JD, and Amazon, and is also planning to invest more money in online channels and accelerate its research in pet owner’s shopping and preferences. Increase in the number of Android phone users, internet users, and innovations in marketing strategies in e-commerce is encouraging higher pet food sales in China.
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The dry pet food segment of the Chinese pet food market was valued at USD 0.95 billion in 2018 and is projected to reach a value of USD 2.12 billion by 2024, while registering a CAGR of 9.87%, during the forecast period. Pet owners usually prefer pet foods that do not have overpowering odors, which reinforces their preference toward dry pet foods. In addition, dry pet food is considered to be the most convenient type of food in terms of storage, as well as for feeding by Chinese pet owners. Owing to rising disposable incomes and the increasing number of pet owners in China, the market for dry pet food is expected to grow at a rapid rate in the country.
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The Chinese pet food market has a major presence of multinational companies, such as Mars, Nestle, and Royal Canin, while local companies, such as Bridge Pet Care and Ronsy Pet Food Co. Ltd account for minor shares in the market. The companies in the Chinese pet food market are highly active and are adopting strategies, such as investment in e-marketing and e-commerce websites, mergers and acquisitions, and new product launches, in order to increase their market share in the country. The pet food market of China is highly consolidated, with the top three companies alone, accounting for more than 60% of the market.
1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Introduction to Market Drivers and Restraints
4.3 Market Drivers
4.4 Market Restraints
4.5 Industry Attractiveness - Porter's Five Force Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1.1 Dry Pet Food
22.214.171.124 Grain Free
126.96.36.199 Other Dry Pet Food
5.1.2 Wet Pet Food
188.8.131.52 Grain Free
184.108.40.206 Other Wet Pet Food
5.1.3 Treat and Snack
5.1.4 Other Products (Organic Product, Veterinary diet)
5.2 Pricing Type
5.2.1 Economy Segment
5.2.2 Premium Segment
5.2.3 Super-premium Segment
5.3 Animal Type
5.3.4 Other Animals
5.4 Ingredient Type
5.4.3 Other Ingredient Types
5.5 Sales Channel
5.5.1 Specialized Pet Shop
5.5.2 Internet Sales
5.5.4 Other Sales Channels (Grocery, Non-grocery Stores)
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Competitor Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Incorporated
6.3.2 Nestle Purina Pet Food
6.3.3 Invivo NSA Sanpo (Tianjin) Pet Products Co., Ltd
6.3.4 Royal Canin China Co. Ltd
6.3.5 Bridge PetCare
6.3.6 Ronsy Pet Food Co. Ltd
6.3.7 Chengdu Care Pet Food Co. Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS