The China Pet Food market was valued at USD 1.92 billion in 2017 and is expected to register a CAGR of 9.7% during the forecast period (2018-2023). China ranks third in terms of dog ownership, with more than 27 million dogs as pets. About 7% of households in China are known to own dogs. Pet owners are picky, not only about food, but also about sales channels. These days, people prefer online shopping due to the convenience it provides in the busy lifestyles of the consumers. In fact, just like Paopao, other local pet food brands, such as Bridge PetCare, are seeing their sales grow on e-commerce websites. Pet food has become one of the fastest-growing categories online, next to infant and baby nutrition, in China. Pet e-shops have a strong potential for growth and may well emerge as the second-largest distribution channel after physical retail stores.
Growing Trend of Pet Humanization
The growth in the middle class section, rapidly growing urbanization, growing numbers of elderly, and people getting married and having children later than before, are factors transforming China into a pet-owning and -loving society. Pet humanization is on the rise in China, owing to the changes in people’s lifestyles. The increasing pet ownership, among younger generations in particular, is influenced by social media and the adaptation to the western lifestyle. These factors are driving the pet food market in the country. Hence, an increasing number of people in the country are treating pets, more as members of the family. Pet humanization, improving economies, and changing lifestyles may continue to drive the pet food market in China over the forecast period.
Low Average Monthly Expenditure on Pet Food
The major differentiator for China is that the average monthly expenditure on pet food is far below most markets in the pet food industry. The top five markets for average monthly dog food spending are either in Western Europe (Norway, Switzerland, Sweden and Austria) or Australia. At number one is the fact that Norway pet owners spend an average of USD 53.2 on food per dog each month. The European Union average is USD 14.81, and the US average monthly expenditure is USD 20. The China average monthly expenditure on pet food is only USD 0.9. The pet food market in China was emerging in the first-tier cities and is now gaining popularity in third and fourth-tier cities. Lack of premiumization and higher dependence on low cost local available pet foods may restrain the pet food market in China in terms of value.
Dog Food Dominates the Market in Animal Type Segment
China is known to have a rich history of dog domestication, dating back to more than 15,000 years. With the improving economy of the country, rise in income levels and modern middle class, there has been increased demand for dogs as pets due to the importance for animal intelligence and animal welfare. According to Epet.com, China ranks third in terms of dog ownership, with more than 27 million dogs as pets. About 7% of households in China are known to own dogs. The increasing importance of dogs as pets and improved awareness about food for specific nutritional and healthcare needs of dogs are encouraging the higher sales of dog food in China.
Key Developments of China Pet Food Market
- Nov 2017 - Mars and Alibaba partnered to enhance e-commerce food safety and improve standards in online food shopping in China. With this partnership all of Mars’ brands in China, will be available through e-commerce platforms.
Major Players: Bridge PetCare, Mars Incorporated, Chengdu Care Pet Food Co., Ltd, Invivo NSA Sanpo (Tianjin) Pet Products Co., Ltd, Nestle Purina Pet Food, Nestle Purina Pet Food, and Royal Canin China Co. Ltd.
China Pet Food Market
(2014 – 2023)
Market Size in 2017
USD 1.92 billion
Market Size in 2023
USD 3.40 billion
Largest Market Share by Product
Dry Pet Food
Nov 2017 - Mars and Alibaba partnered to enhance e-commerce food safety and improve standards in online food shopping in China. With this partnership all of Mars’ brands in China, will be available through e-commerce platforms.
Bridge PetCare, Mars Incorporated, Chengdu Care Pet Food Co., Ltd, Invivo NSA Sanpo (Tianjin) Pet Products Co., Ltd, Nestle Purina Pet Food, Nestle Purina Pet Food, and Royal Canin China Co. Ltd.
China Pet Food Market offers latest trends, growth prospects, industry competitiveness, major players, and forecast to 2023.
Reasons to Purchase the Report
- To have an understanding of the fastest growing segments in the China Pet Food Market and growth trends during the forecast period
- The report outlines drives, restraints, and trends that are currently effecting the market
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- The report covers in-detail insights about the competitors’ overview and company share analysis
- Identify the latest developments, market shares, and strategies employed by the major market players
- 3-month analyst support, along with the Market Estimate sheet (in Excel)
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1.1 Market Definition
1.2 Key Findings of the Study
2 Research Scope & Methodology
2.1 Study Deliverables
2.2 Study Assumptions
2.3 Research Methodology
2.4 Research Phases
3 Market Dynamics
3.1.1 Pet Refinement/ Humanization is Influencing the Purchase Decisions
3.1.2 Changing Perception of Consumer Toward Pet Health
3.1.3 Increasing Trend of Nuclear Family
3.2.1 Regulations Imposed on Pet Food
4 Industry Analysis
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Suppliers
4.1.2 Bargaining Power of Buyers
4.1.3 Threat of New Entrants
4.1.4 Threat of Substitute Products and Services
4.1.5 Degree of Competition
5 Brazil Pet Food Market Segmentation, by Product
5.1 Dry Pet Food
5.1.1 Grain Free
5.1.2 Other Dry Pet Food
5.2 Wet Pet Food
5.2.1 Grain Free
5.2.2 Other Wet Pet Food
6 Brazil Pet Food Market Segmentation, by Pricing Type
6.1 Economy Segment
6.2 Premium Segment
6.3 Super-Premium Segment
7 Brazil Pet Food Market Segmentation, by Animal Type
7.4 Other Animal Types
8 Brazil Pet Food Market Segmentation, by Ingredient Type
8.3 Other Ingredient Types
9 Brazil Pet Food Market Segmentation, by Ingredient Type
9.1 Specialized Pet Shops
9.2 Internet Sales
9.4 Other Sales Channels(Grocery and Non-grocery Stores)
10 Competitive Landscape
10.2 Market Share Analysis
11 Company Profiles
11.1 Mars Incorporated
11.2 Nestle Purina Pet Food
11.3 Invivo NSA Sanpo (Tianjin) Pet Products Co., Ltd
11.4 Royal Canin China Co. Ltd
11.5 Bridge PetCare
11.6 Ronsy Pet Food Co., Ltd
11.7 Chengdu Care Pet Food Co., Ltd