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The Chinese pet food market was valued at USD 1,082.0 million in 2020 and is projected to reach USD 1,474.9 million in 2026, registering a CAGR of 3.8% during the forecast period (2021-2026). The COVID-19 pandemic has had far-reaching implications within the pet food supply chain. However, the pet food industry suppliers increased their use of electronic communications technologies as the COVID-19 pandemic rapidly halted traditional forms of business. Although major international pet shows got canceled early in 2020 due to the travel ban, social distancing as a result of the Covid-19 pandemic, the organizers of the China International Pet Show introduced an online trade show platform where buyers can search for pet products and communicate.
Dogs have always been the preferred pets globally and account for a large chunk of the Chinese pet food revenue. China ranks third in terms of dog ownership, with more than 27 million dogs as pets in 2018. Cats and birds were the next category of pets, which accounted for significant revenue shares. Pet humanization, the increasing trend of e-commerce, and the rise in the demand for natural pet food are some of the major factors driving the market for pet food in the country. Among the product type, wet pet food in the product segment is estimated to witness the fastest growth, growing with a CAGR of 4.0% during the forecast period.
Furthermore, Pet owners are preferring online shopping due to the convenience it provides in the busy lifestyles of consumers. Increasing pet humanization, rise in the demand for natural pet food are some of the drivers which are boosting the sale of pet food in the country.
Scope of the Report
The report defines the market in terms of end-users who purchase pet food. The end-users include pet owners. The market has been segmented by Product (Dry Pet Food, Wet Pet Food, Treat/Snack, and Other Products), Animal Type (Dog, Cat, Bird, and Other Animals), and Sales Channel (Specialized Pet Shops, Internet Sales, Supermarket/Hypermarket, and Other Sales Channels).
|Dry Pet Food|
|Wet Pet Food|
|Treat and Snack|
|Specialized Pet Shop|
Key Market Trends
Growing Trend of Pet Humanization
The growth in the middle-class section, rapidly growing urbanization, growing numbers of elderly, and people getting married and having children later than before are factors transforming China into a pet-owning and -loving society. Pet humanization is on the rise in China, owing to the changes in people’s lifestyles. The increasing pet ownership among younger generations, in particular, is influenced by social media and the adaptation to the western lifestyle.
According to the National Bureau of Statistics of China (NBS China), most people who have pet dogs or cats in China are the elderly. Approximately 61% of the 65+ age group live with a pet. The aging population look toward small, easy-to-care-for pets instead of proper babysitting commitments. These factors are driving the pet food market in the country.
The urbanization trend in the country has a greater influence on sales of prepared pet foods, as these products are more convenient and are more suitable for the busy lifestyles of urban dwellers. The Chinese market observed rising awareness of feeding pets with prepared packaged pet food, and increasing disposable income is also a major driver. The increasing pet population and the rising cost of pet nutrition products are responsible for the major growth of the market in the region.
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Dog Food Segment Occupy the Largest Share
Dogs are the most popular pets grown in China with 9% of the country's urban population has owned a dog as their pet, followed by cat and fish respectively. According to the State Council of China, around 73.55 million households own a pet, of which 46.1% own dogs and 30.7% have cats. Increasing pet adoption is also a major reason for the increasing pet dog population. In the total pet population, dogs account for 34.0% and cats account for 20.0% in 2019. The increasing adoption of dogs by the millennials as an asset has boosted pet food sales over the recent period. The popular dog breeds in China include Pekingese, Shih Tzu, Pug, Shar Pei, Chow Chow, and Tibetan Terrier.
Dog food is the largest segment occupying a share of 53.3% of the market in 2020 on account of the increased population of dogs among pet owners. Being the most preferred pet in the country, the enhanced humanization of pets resulted in the growth of the dog food segment.
The freeze-dried segment of dog food is also emerging from widening awareness of its nutritional benefits and popularity with dogs. With the improved consumer awareness about food for specific nutritional and healthcare needs of dogs, the leading players are introducing new innovative products in China. Royal Canin released its first sub-health pet nutrition products during the Pet Fair Asia 2019 in Shanghai. The Royal Canin’s product, the first of its kind in the Chinese market, is said to contain nutritional components that support digestive health and improve the dog’s coat, among other effects.
The Chinese pet food market is consolidated with the presence of multinational companies, such as Mars Incorporated, Nestle Purina Pet Food, Bridge PetCare, Yantai China Pet Food Co. Ltd, Huaxing Pet Food Co. Ltd, and Chengdu Care Pet Food Co. Ltd are the leading players operating in the Chinese pet food market. The companies in the Chinese pet food market are highly active and are adopting strategies, such as investment in e-marketing and e-commerce websites, mergers and acquisitions, and new product launches, in order to expand their presence in the country and to increase their market share in the country.
With the increasing demand for high-quality pet foods in the country, companies are planning to come up with high-quality pet food products. For instance, in 2020, Fwusow Industry Co. Ltd, a major pet food manufacturer in Taiwan, planned to develop and launch a new line of dog food that will integrate OxC-beta, which helps in supporting immune function by providing a non-antibiotic means of promoting health, growth, and performance in animals.
Mergers and Acquisitions have been a major strategy adopted by players. In 2017, Neovia acquired 60% shares of family-owned Sanpo, China’s fifth-largest pet food manufacturer. The entry of Neovia would also support Sanpo’s project to develop a new production plant with an annual capacity of 60,000 metric ton.
Table of Contents
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Porter's Five Force Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Dry Pet Food
5.1.2 Wet Pet Food
5.1.3 Treat and Snack
5.1.4 Other Products
5.2 Animal Type
5.2.4 Other Animals
5.3 Sales Channel
5.3.1 Specialized Pet Shop
5.3.2 Internet Sales
5.3.4 Other Channel
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Mars Incorporated
6.3.2 Nestle Purina Pet Food
6.3.3 Bridge PetCare
6.3.4 Yantai China Pet Foods Co., Ltd.
6.3.5 Huaxing Pet Food Co., LTD,
6.3.6 Royal Canin China Co. Ltd
6.3.7 Chengdu Care Pet Food Co. Ltd
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The China Pet Food Market market is studied from 2016 - 2026.
What is the growth rate of China Pet Food Market?
The China Pet Food Market is growing at a CAGR of 3.8% over the next 5 years.
Who are the key players in China Pet Food Market?
- Mars Incorporated
- Nestle Purina
- Yantai China Pet Foods Co., Ltd.
- Brige PetCare
- ROYAL CANIN, Inc.
Are the major companies operating in China Pet Food Market.