Organic Fruits and Vegetables Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The Organic Fruits and Vegetables Market is segmented by Fruits (Banana, Apple, Berries, Grapes, Kiwi and Other Fruits), by Vegetables (Leafy Vegetables, Tomato, Potato and Other vegetables), and by Geography (North America, Europe, Asia pacific, South America and Africa).

Market Snapshot

Organic Fruits and Vegetables Market
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 6.5 %

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Market Overview

The organic fruits and vegetable market is expected to record a robust CAGR of 6.5% during the forecast period (2021-2026).

The covid-19 pandemic has positively impacted on the market due to growing awareness towards the healthy and nutritional diets. Therefore, this led to surging demand for the organic fruits and vegetables across the globe.

The increasing demand for organic fruits and vegetables is primarily due to its increased production and rising global consumption. However, organic fruits and vegetable supply is limited in relation to its demand, due to its high production cost. Despite a high price for organic fruits and vegetables, consumers are willing to pay more for organic foods, due to less use of pesticides and high nutritive value.Therefore, it is expected to boost the sales of organic fruits and vegetables.

Asia Pacific is the fastest growing segment due to a growing trend among consumers to support local businesses, along with a rising demand for locally produced products in response to food security issues. Since health crisis and food scarcity have a long-term impact on consumer demand, the demand for organic products is lincreasing rapidly in the region.

Increased disposable income and high spending capacity on the health and related products enable the sales of organic food products in the North America .

Scope of the Report

Organic fruits and vegetables refer to the fruits and vegetable that contain minimal or no chemical residuals in them and are certified as organic. The report presents a wide-range analysis of the market, regarding size and trends of the global organic fruits and vegetables market. The market also operates in a B2C level, and market sizing is done at the consumer level. To eliminate any ‘double-count’ error in market estimations, bulk buyers procuring organic fruits and vegetables for retail sale, after value-addition through further processing, are not considered in the market.

Fruits
Banana
Apple
Berries
Grapes
Kiwi
Other Fruits
Vegetables
Leafy Vegetables
Tomato
Potato
Other Vegetables
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
France
United Kingdom
Italy
Austria
Spain
Belgium
Rest of Europe
Asia- Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Africa
South Africa
Egypt
Rest of Africa

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Key Market Trends

Rising Cultivation of Organic Fruits and Vegetables

According to FiBL, the organic area share of the total farmland in Europe has increased from 2.7% in 2016 to 3.12% in 2018. Similarly, the organic area share of the total farmland in Latin America increased from 0.99% in 2016 to 1.06% in 2018. The rise in demand for organic products is driving farmers across the world to cultivate crops, which include fruits and vegetables in this segment. For instance, according to a survey conducted by the Organic Trade Association (OTA) 2016, in the United States, organic farms are 35% more profitable than the average farms. The amount paid to organic farmers can range from 29-32% above the non-organic prices. The possibility of farmers switching from conventional farming to organic farming is made easier with the regional regulatory bodies providing the necessary funds supporting the switching cost. Furthermore, the constantly rising demand serves as an opportunity for supermarkets and food store chains to diversify and widen their offerings of organic food, at more competitive prices.

Global Organic Fruits and Vegetables : Organic Area Share of Total Farmland [%], Global, 2016-2018

North America Dominates the Market

North America is the largest market for organic fruits and vegetables, followed by Europe and Asia-Pacific. As of 2018, around 39,763 hectares of area was available in Mexico for the organic farming of fruits and vegetables, which accounted for around 3% of the total agricultural land available for the cultivation of fruits and vegetables. Owing to the higher prices and consumers’ lack of perception of the difference between organic and conventional products, the demand for organic fruits and vegetables in Mexico is not high. Though the presence of these products in modern retail has increased in recent years, this can be related primarily to the increasing interest of affluent consumers and the growing middle-class population level in the country, which may drive the market over the forecast period.

Organic Fruits and Vegetables Market: Market Share in %, By Geography, 2019

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions and Market Definations

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

  5. 5. MARKET SEGMENTATION

    1. 5.1 Fruits

      1. 5.1.1 Banana

      2. 5.1.2 Apple

      3. 5.1.3 Berries

      4. 5.1.4 Grapes

      5. 5.1.5 Kiwi

      6. 5.1.6 Other Fruits

    2. 5.2 Vegetables

      1. 5.2.1 Leafy Vegetables

      2. 5.2.2 Tomato

      3. 5.2.3 Potato

      4. 5.2.4 Other Vegetables

    3. 5.3 Geography

      1. 5.3.1 North America

        1. 5.3.1.1 United States

        2. 5.3.1.2 Canada

        3. 5.3.1.3 Mexico

        4. 5.3.1.4 Rest of North America

      2. 5.3.2 Europe

        1. 5.3.2.1 Germany

        2. 5.3.2.2 France

        3. 5.3.2.3 United Kingdom

        4. 5.3.2.4 Italy

        5. 5.3.2.5 Austria

        6. 5.3.2.6 Spain

        7. 5.3.2.7 Belgium

        8. 5.3.2.8 Rest of Europe

      3. 5.3.3 Asia- Pacific

        1. 5.3.3.1 India

        2. 5.3.3.2 China

        3. 5.3.3.3 Japan

        4. 5.3.3.4 Australia

        5. 5.3.3.5 Rest of Asia-Pacific

      4. 5.3.4 South America

        1. 5.3.4.1 Brazil

        2. 5.3.4.2 Argentina

        3. 5.3.4.3 Rest of South America

      5. 5.3.5 Africa

        1. 5.3.5.1 South Africa

        2. 5.3.5.2 Egypt

        3. 5.3.5.3 Rest of Africa

  6. 6. MARKET OPPORTUNITIES AND FUTURE TRENDS

  7. 7. AN ASSESSMENT OF IMPACT OF COVID-19 ON THE MARKET

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Frequently Asked Questions

The organic fruits and vegetables market market is studied from 2016 - 2026.

The organic fruits and vegetables market is growing at a CAGR of 6.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2020.

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