Fruits and Vegetables in Uruguay: Major Fruits and Vegetables with Production, Trade, and Consumption Analysis, Trends and Forecasts (2020 - 2025)

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Market Insights

Major fruits and vegetables grown in Uruguay are oranges, tangerines, apples, cranberries, pears, melons, grapes, peaches, quinces, sweet potatoes, dry peas, onions, pumpkins and squash, potatoes, and broad beans.

Citrus fruit production has a long tradition in the country and much of it has been destined for export. In 2015, nearly 15,000 hectare was used for citrus plantation, half of which corresponded to oranges. Also, citrus production harvest was around 252 thousand ton, which implies a 12% decrease when compared to the previous season. In the last 10 years, nearly 45% of citrus fruit production was exported fresh. Additionally, 30% of production was for domestic consumption and the remaining 25% was used by the national industry. Whereas, most of deciduous fruits were consumed in the domestic market and the surplus was exported, representing almost 6% of the total 2015 production. Despite the low production volumes in recent years, the growing trend in international prices has made citrus exports increase by 35% in value between 2006 and 2016, mainly favored by a substantial increase in average export prices.

During 2012-16, the export value of citrus fruits has recorded a CAGR of 8.55% and is expected to sustain the same rate, due to the well-established Uruguayan market in North America, after the trade negotiations carried out in 2013, which enabled exports to the US market.

Financial institutions play an important role in sustaining fruit and vegetable production amidst ago-climate changes, through the initiatives that offer insurances against extreme events (like hydrological events, storms, hail, wind, etc.), as well as unconventional insurances, based on weather indices, in order to mitigate the effects of water and drought excesses.

Market Dynamics

The major factors driving the market are favorable government polices like no restrictions on exports of agro-industrial product, insurance against extreme climate events, resulting in loss of fruits and vegetables production. Factors limiting the market are vulnerability to the adverse effects of climate change, lack of water management and irrigation facilities, and soil erosion, due to excessive use of fertilizers.


The market is segmented on the basis of major fruits and vegetables, their international trade, and prices.

Further, the study provides insights about key players in the market, their detailed company profiles, and their business strategies. Finally, the report provides the competitive landscape and best investment opportunities in the market. 

Trade Analysis

As per 2016, major exports of fruits and vegetables from Uruguay are citrus fruits (mainly oranges, tangerines, lemons, and grapefruits), generating USD 83.50 million, apples and pears worth USD 2.07 million, cranberries USD 9.77 million, pumpkins and squash USD 0.33 million, and onions USD 0.16 million. The major exporting destinations are the Netherlands, France, Germany, Russia, the United States, Saudi Arabia, United Kingdom, and Angola. In 2013, trade negotiations enabled exports to the US market, and in 2015, the United States became the largest destination of Uruguayan sales in the sector, generating a revenue of nearly USD 18 million. In 2016, exports to the North American market was worth USD 20 million.

The major imports of Uruguay are bananas worth USD 25.69 million, nuts (mainly, walnuts and almonds) USD 3.71 million, potatoes USD 4.67 million, dried legumes 4.99 million, tomatoes USD 1.74 million, and sweet potatoes USD 0.78 million. The major importing origins are Brazil, Ecuador, Chile, Argentina, Canada, Peru, France and the Netherlands.

The import value for vegetables recorded a CAGR of 18.04%, during 2012-16, and is expected to sustain the same growth rate. This continued growth owes to the focus toward exports of cereals and fruits of Uruguay; however, the country is not self-sufficient in vegetables production.

Recent Industry Insights

  • Uruguay is developing a National strategy, to promote irrigated agriculture in Uruguay, with the focus on the associative water use for supplementary irrigation of summer and perennial crops.
  • Innovative index insurances for agriculture has been developed in Uruguay, with the participation of private sector, which complements existing damage-based commercial insurance.

The Report Offers

  • The study identifies the situation of Uruguay and estimates the growth, in terms of value, for fruits and vegetables market.
  • Report highlights fruits and vegetables production, consumption, import and export, with prices and market trends, government regulations, growth, major companies, upcoming companies, projects, etc.
  • The report also covers the new products launched by market leaders, along with recent projects and R&D activities in Uruguay.
  • The report offers PESTLE, Porters and supply chain analysis, network, as well as retail sector analysis.
  • Finally, the report forecasts about the best investment opportunities and the major growing area in the sector.

The Report Holds Importance for the Following Stakeholders:

  • Seed companies 
  • Enterprises operating in the industry
  • Traders and stakeholders operating in horticulture sector
  • Investors/research institutions interested in the market
  • Commodity traders and investors

Customization Options:

  • Seed sector analysis
  • Regulatory framework
  • Inclusion of additional fruits and vegetables of interest


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