Market Size of Oral Care Products Industry
| Study Period | 2021 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 4.70 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Oral Care Products Market Analysis
Over the next few years, the market for oral care products is expected to register a CAGR of 4.7%.
The outbreak of the pandemic impacted the oral care product market. Due to the outbreak of the COVID-19 pandemic, there has been a decrease in hospital visits associated with dental treatments. The major factors contributing to decreased dental clinic visits were the fear of getting infected with the virus, the postponement of dental surgery procedures, and the increasing rate of online consultation. This subsequently leads to decreased oral care product demand, adversely impacting the overall market. For instance, as per the data of the British Dental Association, in July 2020, out of 2,053 dentists, only 36.0% were ready to resume dental practices in the United Kingdom. However, with the ease of restrictions and upliftment of lockdowns, the market has already started to gain traction and is anticipated to continue the upward trend over the forecast period.
The rising geriatric population and burden of dental diseases, innovation in technology introducing improved product varieties, and rising oral care problems among children due to poor eating habits For instance, as per the March 2022 update by the World Health Organization (WHO), it is estimated that oral diseases affect nearly 3.5 billion people worldwide, and severe periodontal (gum) disease, which may result in tooth loss, is also common, with almost 10% of the global population affected. Due to the increased prevalence of the disease, there have been various technological innovations in the market as well.
Moreover, these market players engage in inorganic and organic strategies, including expansions, product launches, acquisitions, collaborations, mergers, and partnerships, to establish a strong presence and expand their geographical reach. For instance, in June 2022, Henry Schein, Inc. announced that it had completed the acquisition of Condor Dental Research Company SA (Condor Dental), a dental distribution company that serves dental general practitioners, specialists, and laboratories in Switzerland. Similarly, in April 2022, Neodent launched its first zirconia implant system with the virtual symposium. Thus, owing to such positive developments by the key players, the demand for oral care products is anticipated to increase, owing to which considerable market growth is anticipated over the forecast period.
In January 2021, Nobel Biocare launched the Xeal and TiUltra surfaces in the United States. These new surfaces are applied to implants and abutments, which optimize tissue integration at every level. Therefore, such positive developments are anticipated to propel the demand for oral care products, thereby surging market growth.
But a slowing economy that changes how people buy things is likely to slow market growth over the next few years.
