Incontinence Devices and Ostomy Market - Growth, Trends, COVID-19 Impact, and Forecasts (2022 - 2027)

The Incontinence Devices and Ostomy Market is segmented by Product Type(Incontinence Care Products, Ostomy Care Products), Application, and Geography.

Market Snapshot

Incontinence Devices and Ostomy Market Overview
Study Period: 2018 - 2026
Base Year: 2021
Fastest Growing Market: Asia Pacific
Largest Market: North America
CAGR: 10.1 %
stoma or ostomy care market report

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Market Overview

The incontinence devices and ostomy market is expected to register a CAGR of nearly 10.1%, during the forecast period. Certain factors that are driving the market growth include the rising geriatric and obese populations, increasing prevalence of renal diseases and nephrological injuries, and growing awareness and acceptance regarding ostomy care products. Adult diapers are significantly necessary in cases that involve mobility impairment, severe diarrhoea, or dementia. Decreased renal function, primarily age-related, is one of the major indicators of chronic diseases. This may be accelerated, due to several other chronic diseases, such as hypertension, diabetes, and obesity, among other diseases, often leading to different stages of kidney diseases. These diseases are health burdens, globally, with high economic costs to healthcare systems. As per the WHO’s Integrated Care for Older People (ICOPE) Guidelines and specific population-based studies released in 2017, the global prevalence of UI was observed to be in the range of 8.9%-36.1%, in different patient pools.

Scope of the Report

Ostomy surgery is a procedure that allows bodily waste to pass through a surgically created stoma on the abdomen. The ostomy care products, such as skin barriers and ostomy bags, provide means for the collection of waste from a surgically diverted biological system. In incontinence, there is a lack of voluntary release of contents from the urinary bladder, for which, several disposable incontinence products (DIP) are manufactured by the leading global medical device companies.

Product Type
Incontinence Care Products
Incontinence Bags
Other Product Types (Clamps, Deodorizers, Cleaners, Urinals, etc.)
Ostomy Care Products
Ostomy Bags
Colostomy Bags
Ileostomy Bags
Urostomy Bags
Skin Barriers
Irrigation Products
Other Ostomy Products
Bladder Cancer
Colorectal Cancer
Crohn's Disease
Kidney Stone
Chronic Kidney Failure
Other Applications
North America
United States
United Kingdom
Rest of Europe
South Korea
Rest of Asia-Pacific
Middle-East & Africa
South Africa
Rest of Middle-East & Africa
South America
Rest of South America

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Key Market Trends

Colorectal Cancer is Expected to Observe Lucrative Growth in the Application Segment

  • Colorectal cancer has one of the highest incidence rates and prevalence rates of all cancers, worldwide. The primary causes of colorectal cancer are found to be lifestyle disorders, ageing, and diet. 
  • According to the American Institute for Cancer Research, over 1.8 million new cases of colorectal cancer were registered in 2018, globally. Colorectal cancer is a leading cause of both temporary and permanent ileostomy and colostomy procedures. 
  • Therefore, the increasing prevalence of colorectal cancer is boosting ostomy procedures and creating new opportunities for manufacturers of ostomy products.
ostomy products market

North America Dominates the Market, and is Expected to do the Same in the Forecast Period

  • Incontinence is a prevalent health condition, with a significant proportion of the population suffering from Crohn's Disease. However, it is rarely discussed, as in most of the cases, people are embarrassed to do so. 
  • According to the National Association for Incontinence, more than 25 million people in the United States experience bladder leakage every day. Urinary incontinence is primarily associated with ageing, affecting up to 30% of elderly people. It occurs in 85% of long-term care patients and is often the reason for admission to these facilities. 
  • Several companies, such as Kimberly-Clark and Svenska Cellulosa Aktiebolaget (SCA) among others, have a strong retail presence across the region, which is useful for adults living at-home care, hospitals, and institutions.
stoma or ostomy care market

Competitive Landscape

The incontinence devices and ostomy market is highly competitive and consists of a number of major players. Companies, like Abena AS, B. Braun Melsungen AG, Coloplast Corporation, ConvaTec, Hollister Inc., Kimberly-Clark Corporation, Salts Healthcare, SCA (Svenska Cellulosa Aktiebolaget), and Unicharm Corporation, among others, hold substantial shares in the market.

Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

      1. 4.2.1 Rising Geriatric and Obese Populations

      2. 4.2.2 Increasing Prevalence of Renal Diseases and Nephrological Injuries

      3. 4.2.3 Growing Awareness and Acceptance regarding Ostomy Care Products

    3. 4.3 Market Restraints

      1. 4.3.1 Lack of Proper Reimbursement

      2. 4.3.2 Complications Associated with Ostomy and Usage of Incontinence Products

    4. 4.4 Porter's Five Forces Analysis

      1. 4.4.1 Threat of New Entrants

      2. 4.4.2 Bargaining Power of Buyers/Consumers

      3. 4.4.3 Bargaining Power of Suppliers

      4. 4.4.4 Threat of Substitute Products

      5. 4.4.5 Intensity of Competitive Rivalry


    1. 5.1 Product Type

      1. 5.1.1 Incontinence Care Products

        1. Absorbents

        2. Incontinence Bags

        3. Other Product Types (Clamps, Deodorizers, Cleaners, Urinals, etc.)

      2. 5.1.2 Ostomy Care Products

        1. Ostomy Bags

          1. Colostomy Bags

          2. Ileostomy Bags

          3. Urostomy Bags

        2. Skin Barriers

        3. Irrigation Products

        4. Other Ostomy Products

    2. 5.2 Application

      1. 5.2.1 Bladder Cancer

      2. 5.2.2 Colorectal Cancer

      3. 5.2.3 Crohn's Disease

      4. 5.2.4 Kidney Stone

      5. 5.2.5 Chronic Kidney Failure

      6. 5.2.6 Other Applications

    3. 5.3 Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

      2. 5.3.2 Europe

        1. Germany

        2. United Kingdom

        3. France

        4. Italy

        5. Spain

        6. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. India

        4. Australia

        5. South Korea

        6. Rest of Asia-Pacific

      4. 5.3.4 Middle-East & Africa

        1. GCC

        2. South Africa

        3. Rest of Middle-East & Africa

      5. 5.3.5 South America

        1. Brazil

        2. Argentina

        3. Rest of South America


    1. 6.1 Company Profiles

      1. 6.1.1 Abena AS

      2. 6.1.2 B. Braun Melsungen AG

      3. 6.1.3 Coloplast Corporation

      4. 6.1.4 ConvaTec

      5. 6.1.5 Hollister Inc.

      6. 6.1.6 Kimberly-Clark Corporation

      7. 6.1.7 Salts Healthcare

      8. 6.1.8 Unicharm Corporation

    2. *List Not Exhaustive

**Competitive Landscape Covers - Business Overview, Financials, Products and Strategies, and Recent Developments

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Frequently Asked Questions

The Incontinence Devices and Ostomy Market market is studied from 2018 - 2026.

The Incontinence Devices and Ostomy Market is growing at a CAGR of 10.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

North America holds highest share in 2021.

Kimberly-Clark Corporation, Unicharm Corporation, Coloplast Corporation, Hollister Inc., B. Braun Melsungen AG are the major companies operating in Incontinence Devices and Ostomy Market.

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