Data Center Automation Market Size and Share
Data Center Automation Market Analysis by Mordor Intelligence
The data center automation market size is estimated at USD 10.48 billion in 2025 and is forecast to reach USD 23.80 billion by 2030, registering a 17.83% CAGR over the period. Rising reliance on cloud platforms, surging AI workloads, and growing pressure to reduce energy footprints are moving automation from an operational convenience to a board-level mandate. Hyperscale build-outs have intensified the need for software-defined orchestration that maintains service quality while trimming power bills. In parallel, modular designs and liquid-cooling rollouts demand fine-grained, real-time controls that only automated systems can deliver. Competitive intensity is accelerating as vendors embed AI engines that self-tune infrastructure and predict hardware failures, yielding measurable savings on labor, energy, and downtime. Further, the U.S. Department of Energy reports that data center electricity demand could double or triple by 2028, with AI applications driving much of this growth, creating urgent pressure for automation solutions that can optimize energy usage. Adoption is further strengthened by maturing grid-interactive programs that pay operators to shift loads, turning energy flexibility into a revenue stream.[1]U.S. Department of Energy, “DOE Releases New Report Evaluating Increase in Electricity Demand from Data Centers,” energy.gov
Key Report Takeaways
- By solution, Server Automation held 51.8% of the data center automation market share in 2024, while Network Automation is projected to expand at a 19.2% CAGR to 2030.
- By data center tier, Tier 3 facilities accounted for 45.2% share of the data center automation market size in 2024, but Tier 4 is advancing at an 18.34% CAGR through 2030.
- By deployment mode, cloud platforms captured 52.1% of the data center automation market size in 2024 and are forecast to grow at a 22.1% CAGR between 2025-2030.
- By data center type, colocation providers led with a 55.25% share of the data center automation market size in 2024, whereas hyperscalers are climbing at a 19.38% CAGR.
- By geography, North America dominated with 46.30% of the data center automation market share in 2024; Asia-Pacific is poised for a 19.45% CAGR through 2030.
Global Data Center Automation Market Trends and Insights
Drivers Impact Analysis
| Driver | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Cloud and hyperscale build-outs | +1.8% | North America, Asia-Pacific, Europe | Medium term (2-4 years) |
| Energy-efficient and sustainable operations | +1.5% | Global (with emphasis on Europe and North America) | Long term (≥ 4 years) |
| AI/ML workload automation | +1.2% | North America, Asia-Pacific | Short term (≤ 2 years) |
| Hybrid and multi-cloud complexity | +1.0% | Global | Medium term (2-4 years) |
| Grid-interactive incentive programs | +0.9% | North America, Europe | Long term (≥ 4 years) |
| Edge localization in emerging economies | +0.8% | Asia-Pacific, Latin America, Middle East | Medium term (2-4 years) |
| Source: Mordor Intelligence | |||
Surge in cloud and hyperscale build-outs
Hyperscale campuses scheduled for 2025 investment exceed USD 250 billion, creating an automation imperative that spans capacity planning, thermal management, and live migration of workloads. Operators are designing facilities around AI-driven controllers able to allocate compute, power, and cooling resources in seconds, matching service-level demands while shaving operator intervention to a minimum. Capital-intensive expansions are now coupled with modular blocks that ship pre-wired and pre-tested, so orchestration software must instantly discover, baseline, and integrate each block. Global vendors are responding with intent-based platforms that enforce policies across thousands of assets, turning build-out velocity into a competitive weapon.
Demand for energy-efficient and sustainable operations
Datacenters currently use 1-3% of global electricity, and projections suggest the share could rise to 5% by 2030 if AI uptake accelerates. Strict initiatives such as the Climate Neutral Data Centre Pact in Europe set a PUE ceiling of 1.3 for new builds, prompting operators to adopt automation that continually tunes airflows, fan speeds, and workload placements. AI-enhanced controls have already trimmed cooling power by up to 40% in early deployments, and operators showcasing verifiable carbon reductions are attracting hyperscale tenants that must hit their own ESG targets. Automated sustainability reporting is further lowering compliance overheads and improving transparency with regulators.
Rising AI/ML workload automation needs
Model training clusters push rack densities beyond 30 kW, compared with 8 kW for conventional deployments. Automation therefore shifts from simple scheduling to dynamic power governance, orchestrated liquid-cooling loops, and rapid rebalancing to avoid thermal hotspots. Platforms integrate telemetry from GPUs, immersion tanks, and power shelves to forecast bursts and pre-empt throttling. Enterprises are packaging these capabilities into turnkey AI infrastructure pods managed entirely through API calls, ensuring that scarce AI capacity is utilized at maximum efficiency while safeguarding uptime commitments.[2]European Data Centre Association, “Climate Neutral Data Centre Pact,” eudca.org
Complexity of hybrid and multi-cloud architectures
More than 64% of IT teams operate hybrid clouds. Each added platform multiplies configuration items and compliance checkpoints, making manual oversight infeasible. Infrastructure-as-code approaches allow teams to store every resource definition in version-controlled templates, after which automated pipelines deploy, validate, and remediate deviations. Enterprises are standardizing on unified orchestration layers that maintain consistent policies for firewalls, identity, and service mapping across on-premises and public clouds, reducing audit gaps and supporting rapid service launches in new regions.
Restraints Impact Analysis
| Restraint | (~) % Impact on CAGR Forecast | Geographic Relevance | Impact Timeline |
|---|---|---|---|
| Legacy system interoperability hurdles | -0.8% | Global (higher impact in North America, Europe) | Medium term (2-4 years) |
| Cyber-security and compliance risks | -0.7% | Global | Short term (≤ 2 years) |
| NetOps / automation talent shortage | -0.6% | Global (acute in North America, Europe) | Medium term (2-4 years) |
| Power and water scarcity in major hubs | -0.5% | North America, Europe, Asia-Pacific | Long term (≥ 4 years) |
| Source: Mordor Intelligence | |||
Legacy system interoperability hurdles
Many operators still run proprietary hardware with limited APIs, forcing costly custom connectors before modern orchestration can take hold. Network teams often hesitate to automate core switches that handle mission-critical traffic, fearing outages from mis-configured scripts. Lack of design standardization across legacy estates further complicates rollouts because templates built for one site rarely port cleanly to another. Vendors are responding with extensive plugin marketplaces and AI-based discovery tools that reverse-engineer device configurations, yet migration timelines remain protracted for organizations with deep technical debt
Heightened cyber-security and compliance risks
Automated workflows introduce new attack vectors via poorly secured APIs, stored credentials, and botched role-based access controls. Regulators are tightening the rules: financial institutions operating in the EU must satisfy the Digital Operational Resilience Act, which mandates rapid incident reporting and detailed change tracking. Operators are pivoting to zero-trust models, embedding continuous verification and immutable logs within automation platforms. Parallel investments in compliance automation lower audit costs yet expose the scarcity of staff qualified to interpret overlapping standards.
Segment Analysis
By Solution: Network Automation Pushes Toward Intent-Based Control
Network Automation is the fastest-growing segment with a 19.20% CAGR projected through 2030, although Server Automation retained 51.8% of the data center automation market share in 2024. Growth in network-focused platforms mirrors the proliferation of micro-services, container clusters, and east-west traffic patterns that overwhelm manual command-line changes. Enterprises are shifting to controllers that translate business intent into device configurations, then verify outcomes through closed-loop telemetry. This shift unlocks programmable QoS, micro-segmentation, and automatic rollback capabilities that reduce downtime incidents.
In the medium term, orchestration suites are converging previously separate functions- configuration management, performance analytics, and compliance checks- into unified toolchains governed by role-based access. AI-powered diagnostics pinpoint latency roots and suggest remediations, shortening mean time to resolution. As a result, senior leadership now views network automation as a strategic investment rather than a cost center. Momentum is expected to continue as 30% of enterprises aim to automate at least half of their network activities by 2026, setting the foundation for widespread intent-based networking adoption.
Note: Segment shares of all individual segments available upon report purchase
By Data Center Tier: Tier 4 Facilities Set the Pace for Autonomous Operations
Tier 3 facilities commanded 45.20% of the data center automation market size in 2024, but Tier 4 deployments are on track for an 18.34% CAGR thanks to stringent 99.995% uptime expectations. Operators of Tier 4 campuses rely on orchestrated failover processes, real-time health scoring, and self-healing mesh architectures. Automated diagnostics inspect redundant paths and environmental sensors thousands of times per minute, triggering pre-emptive part swaps or load transfers.
Conversely, Tier 1 and Tier 2 sites pursue selective automation, often focusing on backup scheduling and patch management, due to budget limits. Yet falling software costs and modular controller designs are lowering entry barriers. Disaster-recovery orchestration is becoming a universal priority: Automated runbooks now test failover sequences monthly without human intervention, fulfilling audit requirements while safeguarding revenue. These capabilities gradually narrow the operational disparities between tier levels and raise baseline expectations across the industry.
By Deployment Mode: Cloud Platforms Cement Leadership
Cloud deployments accounted for 52.1% of the data center automation market size in 2024 and exhibit the strongest growth trajectory at 22.1% CAGR through 2030. By 2025, 83% of business workloads are expected to be in the cloud, further accelerating the adoption of cloud-based automation platforms. Enterprises favor cloud-native automation for its rapid provisioning, continuous upgrades, and elastic licensing. Security concerns that once favored on-premise installations are receding as providers secure advanced compliance attestations, zero-trust architectures, and integrated key-management services.[3]Bacancytechnology, “On-Premise vs Cloud: The Ultimate Comparison Guide,” bacancytechnology.com
Hybrid models are becoming mainstream as organizations seek consistent policy enforcement across locations. Vendors are shipping unified control planes that abstract physical boundaries, letting engineers manage edge clusters, private clouds, and public clouds through identical Terraform or Ansible templates. On-premise solutions persist for bespoke latency goals or sovereign mandates, yet the march toward software-defined everything places long-term momentum squarely with cloud-delivered orchestration.
By Data Center Type: Hyperscalers Accelerate Automation Spending
Colocation providers held 55.25% share of the data center automation market size in 2024, but hyperscalers are gaining at a 19.38% CAGR as they roll out giant campuses supporting AI services. These operators often exceed 5,000 servers per hall and demand fully autonomous provisioning that brings racks online within minutes of arrival. Investment in digital twins and AI-driven energy optimization lets hyperscalers fine-tune PUE in real time, directly impacting profit margins at scale.
Enterprises and edge sites apply automation to overcome limited onsite staffing. Remote operation suites package zero-touch deployment, anomaly alerts, and hardware lifecycle tracking, enabling centralized teams to administer hundreds of micro-sites. Meanwhile, colocation firms differentiate by offering automation-ready suites, DCIM integrations, and sustainability dashboards that customers can feed into corporate ESG reports. Across all facility types, software-defined infrastructure is normalizing a code-centric culture that values repeatability, compliance, and speed-to-service.
Geography Analysis
North America retained 46.30% of the data center automation market share in 2024, benefiting from deep cloud adoption and access to large capital pools. Power constraints in core corridors such as Northern Virginia sharpen the focus on grid-interactive automation that maximizes every available megawatt. Federal research indicating that data-center electricity demand may double by 2028 magnifies interest in platforms that minimize idle consumption and monetize flexibility through demand-response programs. Corporate sustainability narratives further encourage aggressive deployment of AI-guided cooling and capacity-planning tools.
Asia-Pacific is the fastest-growing territory with a 19.45% CAGR expected between 2025-2030. National initiatives in China, Japan, and India incentivize local cloud zones and edge build-outs, magnifying the need for automation that can compensate for labor shortages. Large-scale projects, including multi-billion-dollar investments in Thailand and Indonesia, bundle liquid-cooling and renewable power sources, demanding orchestration layers able to harmonize disparate technologies from day one.
Europe combines mature colocation hubs with tight environmental regulation, creating a crucible for advanced sustainability automation. Commitments to achieve climate-neutral facilities by 2030 push operators to deploy continuous-optimization engines that maintain sub-1.3 PUE targets and verify renewable-energy usage. Incentives for demand-response participation and heat-re-use schemes reinforce the business case. Growing activity in the Middle East and Africa mirrors this momentum: flagship projects in Saudi Arabia, the United Arab Emirates, and South Africa require net-zero proof points and autonomous operation to overcome remote-site staffing limitations, positioning automation as a prerequisite for securing financing and tenants.
Competitive Landscape
The data center automation market is moderately concentrated, with legacy infrastructure giants such as Cisco, VMware (Broadcom), and Microsoft contending with focused specialists. Consolidation is reshaping the field: established providers pursue acquisitions that add infrastructure-as-code capabilities, closed-loop telemetry, or AI performance engines. Strategic partnerships—exemplified by collaborations between automation software vendors and hyperscale owners—deliver validated stacks that shorten customer deployment cycles.
Emerging firms target high-growth niches, including intent-based networking, compliance automation, and energy optimization. Hyperscale cloud providers embed proprietary automation layers inside their IaaS portfolios, bundling orchestration as an intrinsic part of compute and storage services, which pressures standalone software vendors to differentiate on multi-cloud reach and on-premise interoperability. Technology roadmaps emphasize machine-learning algorithms that predict component failures, forecast capacity bottlenecks, and recommend energy-aware workload scheduling. Vendors capable of translating these insights into demonstrable opex savings and sustainability metrics are positioned to expand their share.
Competition is also shaped by talent scarcity: suppliers that offer turnkey managed automation services or “automation-as-a-service” propositions reduce customers’ hiring burden and accelerate time-to-value. Hardware manufacturers now bundle smart telemetry chips, making their gear “plug-and-automate” ready and deepening ecosystem lock-in. The coming years will likely see a bifurcation between full-stack orchestration platforms and highly modular toolchains, with buyers selecting architectures that best fit organizational maturity and compliance posture.
Data Center Automation Industry Leaders
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VMware Inc.
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Cisco Systems Inc.
-
IBM Corporation
-
Microsoft Corporation
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Hewlett Packard Enterprise Company
- *Disclaimer: Major Players sorted in no particular order
Recent Industry Developments
- June 2025: HashiCorp and IBM unveiled a strategic alignment that merges HashiCorp’s infrastructure-as-code workflow with IBM’s automation suite to deliver unified lifecycle management for hybrid applications.
- June 2025: NWN completed the acquisition of InterVision Systems, adding 1,600 customers and targeting USD 470 million in sales from AI-enabled managed services.
- June 2025: SPIE acquired Rovitech in the Netherlands to deepen local capabilities in data-center design and lifecycle management.
- May 2025: Salesforce announced an USD 8 billion deal to purchase Informatica, integrating enterprise data pipelines into its customer-experience automation stack.
Research Methodology Framework and Report Scope
Market Definitions and Key Coverage
Our study defines the data center automation market as the total revenue generated from software and integrated orchestration tools that automatically provision, monitor, and optimize compute, storage, and network resources inside purpose-built data center facilities, private clouds, colocation halls, and edge nodes. Firmware-only utilities, discrete facility hardware, and managed service fees are excluded.
Scope exclusion: pure play DC construction, electrical switchgear, and facility management contracts remain outside this valuation.
Segmentation Overview
- By Solution
- Server Automation
- Network Automation
- Storage/Database Automation
- Orchestration and Configuration Mgmt.
- Performance and Compliance Mgmt.
- By Data Center Tier Type
- Tier 1 and 2
- Tier 3
- Tier 4
- By Deployment Mode
- On-premise
- Cloud
- By Data Center Type
- Hyperscalers/Cloud Server Providers
- Colocation Providers
- Enterprise and Edge
- By Geography
- North America
- United States
- Canada
- Mexico
- Europe
- United Kingdom
- Germany
- France
- Italy
- Spain
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- Singapore
- Australia
- Malaysia
- Rest of Asia-Pacific
- South America
- Brazil
- Chile
- Argentina
- Rest of South America
- Middle East
- United Arab Emirate
- Saudi Arabia
- Turkey
- Rest of Middle East
- Africa
- South Africa
- Nigeria
- Rest of Africa
- North America
Detailed Research Methodology and Data Validation
Primary Research
Mordor analysts interviewed solution architects at large colocation providers, automation platform product managers, and enterprise infrastructure heads across North America, Europe, and Asia-Pacific. Insights on tool adoption curves, average selling prices, and workload migration timelines were used to verify secondary signals and refine regional weightings.
Desk Research
We began with publicly available cornerstones such as Uptime Institute surveys, U.S. Energy Information Administration load data, Eurostat ICT statistics, and regional telecom regulator capacity filings, which grounded traffic growth and power trends. Company 10-Ks, investor decks, and hyperscaler CAPEX disclosures helped us benchmark spend levels, while patent analytics from Questel indicated where automation features are clustering. Paid portals like D&B Hoovers and Dow Jones Factiva supplied revenue splits and M&A clues. These examples illustrate the breadth of references; many additional sources were tapped throughout data gathering.
Market-Sizing & Forecasting
A top-down demand pool model converts installed rack counts and average automation spend per rack into 2025 value, then checks results with selective bottom-up rollups of leading vendor revenues and channel ASP×volume samples. Key variables include global hyperscale rack additions, virtualization density, average software subscription duration, regional power pricing pressure, and typical refresh cadence. Forecasts to 2030 employ multivariate regression blended with scenario analysis, linking those variables to historic revenue elasticity. Data gaps in smaller geographies are bridged by applying validated penetration ratios from comparable markets before adjusting for GDP per capita and cloud readiness scores.
Data Validation & Update Cycle
Outputs pass a three-layer review where analysts flag variances over two percentage points versus trailing twelve-month signals, re-contact key experts when anomalies persist, and secure senior sign-off. Reports refresh each year, with interim updates triggered by large mergers or regulatory shifts, ensuring clients receive a current baseline.
Why Mordor's Data Center Automation Baseline Commands Reliability
Published estimates often diverge because firms pick different solution mixes, currency bases, and update rhythms.
Key gap drivers here stem from whether orchestration suites are counted, how foreign exchange swings are handled, and the freshness of primary validations that temper historic trend extrapolation. Mordor's disciplined scope choices and annual refresh keep our figures aligned with real purchase flows, whereas others sometimes lean on static multipliers or single-scenario outlooks.
Benchmark comparison
| Market Size | Anonymized source | Primary gap driver |
|---|---|---|
| USD 10.48 B (2025) | Mordor Intelligence | - |
| USD 10.09 B (2024) | Global Consultancy A | Narrower solution mix and shorter historic base |
| USD 11.52 B (2024) | Industry Association B | Limited primary checks and single scenario forecast |
| USD 10.16 B (2024) | Regional Consultancy C | Static currency basis and older refresh cycle |
These comparisons show that when model inputs, currency logic, and refresh cadence are harmonized, Mordor's balanced approach delivers a dependable, repeatable baseline that decision-makers can trust.
Key Questions Answered in the Report
What is the current size of the data center automation market?
The market is valued at USD 10.48 billion in 2025 and is projected to grow steadily through the decade.
Which region leads spending on automation?
North America holds 46.30% of global spending due to mature cloud adoption and intensive AI build-outs that require sophisticated orchestration.
Why is network automation gaining momentum?
Hybrid architectures and micro-services multiply configuration changes; intent-based controllers translate policy into device commands, cutting outages and manual effort.
How does automation improve sustainability performance?
AI-enabled platforms continuously tune cooling and workload placement, which can reduce energy use by up to 40% and help meet stringent PUE targets
What deployment model is expanding fastest?
Cloud-delivered automation grows at a 21.3% CAGR because it offers elastic scaling, rapid feature updates, and strong compliance coverage.
How are talent shortages influencing adoption patterns?
Enterprises unable to hire enough NetOps staff increasingly rely on turnkey managed automation services and low-code tools to maintain growth without adding headcount
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