Germany Water Enhancer Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

Germany Water Enhancer Market is segmented by Distribution Channel (Convenience Store, Hypermarket/Supermarket, Online Channel, Others Distribution Channels).

Germany Water Enhancer Market Size

Germany Water Enhancer Market
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Study Period 2018 - 2028
Base Year For Estimation 2022
Forecast Data Period 2023 - 2028
Historical Data Period 2018 - 2021
CAGR 3.51 %
Market Concentration High

Major Players


*Disclaimer: Major Players sorted in no particular order


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Germany Water Enhancer Market Analysis

Germany water enhancer market is projected to grow at a CAGR of 3.51% during the forecast period.

  • Despite the size, the beverage market is largely dominated by carbonated soft drinks. Unlike certain regions, the good quality of tap water in Germany negates the importance of bottled water sales. Therefore, the key to this market lies in the health-specific and ready to drink (RTD) nature of water enhancers. The highly industrious nation could find the ease of usage, taste, and zero-calorie nature of enhancers particularly appealing.
  • Even though the carbonated soft drink market is at a mature phase, the lack of proper alternatives is not causing shrinkage in their market. Given the rising health awareness campaigns, water enhancers have a good chance of occupying this space. The growth of the market is centered on the introduction of more refreshing flavors such as tea or caffeine, and natural ingredients. The quality of the products also plays a key role in the German markets.

Germany Water Enhancer Industry Segmentation

Germany water enhancer market features revenue generated through hypermarket/ supermarket, convenience store, online channel, and others

Distribution Channel
Convenience Store
Online Channel

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Germany Water Enhancer Market Trends

This section covers the major market trends shaping the Germany Water Enhancer Market according to our research experts:

Rising Prevalence of Health-Oriented/ Better-For-You Food Products

Germany food market has been witnessing a substantial surge among consumers to opt for health-oriented food products rather perceived as Better-For-You claim. The water enhancer market in the country is still in its nascent stage but this growing trend of consumers willing to switch conventional food products with health-efficient foods is anticipated to drive the water enhancer market during the forecast period. According to the survey conducted by the Kitchen Stories, about 62% of consumers stated to follow a healthy diet during the year considered that is 2019. The statistics suggest persisting awareness amongst consumers regarding requisites to have health-promoting food products.

Germany Water Enhancer Market1

Supermarkets Held the Largest Market Share

The availability of a large variety of water enhancers and other nutritional beverages under one roof and the premium shopping experience offered by supermarket/ hypermarket are the major drivers for the growth of this retail format in Germany. Consumers in metropolitan cities and towns prefer these stores to purchase their daily essentials. Marketing water enhancers through this channel are expected to contribute toward gaining brand visibility. ​Moreover, rising retail shelf spaces of these stores as a result of business expansion i.e., rising number of hypermarkets and supermarkets in the country, is another factor supplementing the water enhancer sales through the channel. 

Germany Water Enhancer Market2

Germany Water Enhancer Industry Overview

The Germany water enhancer market is highly competitive. The market studied has key players competing for major market share and intense competition prevailing in the market studied is likely to result in consolidation among market players. Key players are focusing on online distribution channels for branding of their products, in order to expand their geographical reach and increase their customer base. Some of the leading players in the market are The Kraft Heinz Company, Wisdom Natural etc.

Germany Water Enhancer Market Leaders

  1. The Kraft Heinz Company

  2. Salto GmbH

  3. Wisdom Natural Brands

  4. The Hut Group

*Disclaimer: Major Players sorted in no particular order


Germany Water Enhancer Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 Distribution Channel

      1. 5.1.1 Hypermarket/Supermarket

      2. 5.1.2 Convenience Store

      3. 5.1.3 Online Channel

      4. 5.1.4 Others


    1. 6.1 Market Position Analysis

    2. 6.2 Most Adopted Strategies

    3. 6.3 Company Profiles

      1. 6.3.1 The Kraft Heinz Company

      2. 6.3.2 Salto GmbH

      3. 6.3.3 Wisdom Natural Brands

      4. 6.3.4 The Hut Group

      5. 6.3.5 Waterdrop

      6. 6.3.6 Dyla LLC

    4. *List Not Exhaustive

**Subject to Availability
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Germany Water Enhancer Market Research FAQs

The Germany Water Enhancer Market is projected to register a CAGR of 3.51% during the forecast period (2023-2028).

The Kraft Heinz Company, Salto GmbH, Wisdom Natural Brands and The Hut Group are the major companies operating in the Germany Water Enhancer Market.

Germany Water Enhancer Industry Report

Statistics for the 2023 Germany Water Enhancer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Germany Water Enhancer analysis includes a market forecast outlook to 2028 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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