Germany Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The report covers German Sports Nutrition Manufacturers and the market is Segmented by Product Type (Sports Food, Sports Drink, and Sports Supplements) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels). The market size and forecasts for the sports nutrition market are provided in terms of value (USD million) for all the above segments.

Germany Sports Nutrition Market Size

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Germany Sports Nutrition Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 5.30 %
Market Concentration Low

Major Players

Germany Sports Nutrition Market Major Players

*Disclaimer: Major Players sorted in no particular order


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Germany Sports Nutrition Market Analysis

The German sports nutrition market is expected to witness a CAGR of 5.3% during the forecast period.

For sports protein products, plant-based continue to grow, but brands formulating to achieve a complete protein will have an edge. In addition, functional benefits not typically associated with sports nutrition products can be included to meet consumers' pressing needs, such as immune support or mental focus. Post-pandemic, there was a change in the behavior of consumers. Consumers prefer healthy products that will boost their immune systems. Due to the closure of several retail stores, shopping malls, hypermarkets/supermarkets, etc., the consumers preferred e-commerce websites for purchasing these products. Glanbia, one of the major players in this segment, witnessed an organic growth in sales by 34% during 2021.

The government's involvement in various sports events is also encouraging the millennials to participate in sports activities, eventually dragging the per capita spending towards the market. The rising demand for a healthier lifestyle among consumers is one of the major reasons that is elevating the growth of the sports nutrition market in the country.

Nutrition and diet are essential for maximum performance. Sports nutrition products offer benefits, such as optimal gains from training, increased recovery between workouts and events, maintenance and achievement of ideal body weight, reduced injury risk, and performance consistency. Furthermore, manufacturers' increasing use of social media platforms such as YouTube and Instagram to promote their products is anticipated to propel the demand for sports nutrition products.

Germany Sports Nutrition Market Trends

Increasing Number of Fitness Clubs

The increasing number of health clubs, fitness centers, and gyms and the growing adoption of different exercise programs in these centers, wherein dietitians guide the consumption of sports nutrition, are driving the market for sports nutrition. Germany ranked second in membership at 11.7 million in 2020. With the rising number of health-conscious consumers in the country, the demand for fitness activities is also rising because fitness activities can help reduce stress and promote good blood circulation in the body, which will keep the individual safe from several diseases. Sports activities break down tissue and energy. Thus, consumers prefer sports nutrition to boost their energy and fulfill the nutrition the body requires. There is a growing demand for sports nutrition products in the country. The German sports nutrition market has been driven by the widespread penetration of sports nutrition products in the past few years. With the increase in shelf space of health-promoting products, the demand for sports and dietary supplements has gained retail space in the market. Nutraceutical products are gaining prominence among millennials, with rising demand for more targeted health solutions. High/added protein is the top claim in performance nutrition product launches in Europe and whey continues to dominate in sports nutrition products, the interest in plant-based proteins is growing. Some sports nutrition brands have begun incorporating functional ingredients into their products, particularly those from natural botanical sources. All these factors are driving the market.

Sports Nutrition Market - Number of Fitness Clubs, In Thousand, Germany, 2017-2021

Increased Demand for Sports Drinks

Consumption of sports drinks helps athletes and sportspeople maintain the body's nutritional balance and improves performance. The main role of a sports beverage is to stimulate rapid fluid absorption, supply carbohydrates as a substrate for use during exercise, speed rehydration, and promote overall recovery after exercise. Sports drinks dominate the market because of their convenience. The demand for sports drinks is also rising as consumers these days prefer healthier products rather than sugary and carbonated drinks. Thus, sports drinks are gaining popularity mainly among young athletes and individuals involved in various physical activities. The sports drink market is getting exponential benefits from the millennial generation, owing to their inclination toward fitness sports, more buying capacity, and willingness to pay for health products. A rising number of working professionals also consume these drinks, mainly to exclude the use of non-healthy drinks. These sports drinks help them sustain energy during working hours. Therefore, the demand for sports drinks is increasing rapidly, which is elevating the market significantly.

Sports Nutrition Market - Different Reasons for Sports Drink Consumption, By Consumer Claims, Germany, 2021

Germany Sports Nutrition Industry Overview

Germany's sports nutrition market is fragmented with the presence of several players. The prominent players include Glanbia PLC, Pepsico Inc., Clif Bar Company, nu3 GmbH, and Squeezy Sports Nutrition GmbH. Key players are focusing on product development and innovation to meet the consumer's needs by offering a variety of tastes and product quality to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy to sustain and secure a leading position in the industry. It will enable the companies to maintain dominance over other players.

Germany Sports Nutrition Market Leaders

  1. Glanbia plc

  2. Pepsico Inc

  3. Clif Bar Company

  4. Squeezy Sports Nutrition GmbH

  5. Shop Apotheke

*Disclaimer: Major Players sorted in no particular order

Germany Sports Nutrition Market Concentration
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Germany Sports Nutrition Market News

  • In January 2023, Team BORA-hansgrohe announced that it had partnered with German sports nutrition manufacturer MoN Sports for sports nutrition products.
  • In April 2021, FrieslandCampina Ingredients, based in the Netherlands, partnered with Cayuga Milk Ingredients, Auburn, NY, to produce Refit milk proteins MPI 90 and MPC 85. The two farmer-controlled cooperatives will seek to provide a source of milk proteins from the Finger Lakes region in New York.
  • In February 2021, Pepsico Inc. launched a new sports drink in the German market, which is Rockstar Energy + Hemp Drink, extracted from hemp seed. The Rockstar Energy + Hemp contains caffeine, guarana, and taurine. The major strategy behind this new launch is to expand its product portfolio.

Germany Sports Nutrition Market Report - Table of Contents


    1. 1.1 Study Assumptions and Market Definition

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry


    1. 5.1 By Product Type

      1. 5.1.1 Sports Food

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Sports Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Online Retail Stores

      4. 5.2.4 Other Distribution Channels


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Glanbia PLC

      2. 6.3.2 PepsiCo Inc.

      3. 6.3.3 Clif Bar Company

      4. 6.3.4 PowerBar

      5. 6.3.5 MusclePharm


      7. 6.3.7 Nestle Food Company

      8. 6.3.8 Vital Pharmaceuticals (VPX)

      9. 6.3.9 Oettinger Brewery

      10. 6.3.10 Nestle SA

      11. 6.3.11 Abbott Laboratories

      12. 6.3.12 Body Attack Sports Nutrition

    4. *List Not Exhaustive

**Subject to Availability
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Germany Sports Nutrition Industry Segmentation

Sports nutrition focuses its studies on the type and the number of fluids and food taken by an athlete. It deals with consuming nutrients such as vitamins, minerals, supplements, and organic substances, including carbohydrates, proteins, and fats. 

Germany's sports nutrition market is segmented by product type, which includes sports food, sports drink, and sports supplements. The market is also divided based on the distribution channel, including supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The report offers market size and forecasts for the sports nutrition market in value (USD million) for all the above segments.

By Product Type
Sports Food
Sports Drinks
Sports Supplements
By Distribution Channel
Convenience Stores
Online Retail Stores
Other Distribution Channels
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Germany Sports Nutrition Market Research FAQs

The Germany Sports Nutrition Market is projected to register a CAGR of 5.30% during the forecast period (2024-2029)

Glanbia plc, Pepsico Inc, Clif Bar Company, Squeezy Sports Nutrition GmbH and Shop Apotheke are the major companies operating in the Germany Sports Nutrition Market.

The report covers the Germany Sports Nutrition Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Germany Sports Nutrition Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Sports Nutrition in Germany Industry Report

Statistics for the 2024 Sports Nutrition in Germany market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Sports Nutrition in Germany analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

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Germany Sports Nutrition Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)