Germany Sports Nutrition Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Germany Sports Nutrition Market is segmented by Product Type (Sports Food, Sports Drink, Sports Supplements), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty retailers, Online retail stores and Other distribution channels)

Market Snapshot

25
Study Period: 2016 - 2026
Base Year: 2020
CAGR: 8.3 %
CAGR%(2020-2025): 8.3%
Fastest Growing Segment: Online Retailers
Largest Segment: Sports Supplements

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Market Overview

Germany Sports Nutrition Market is witnessing a CAGR of 8.3% during the forecast period.

  • Given the strong trend towards more active lifestyles, sports nutrition has become increasingly relevant to the mass market. Through its strategic positioning, Atlantic Multi-power Germany managed to remain among the leaders.
  • Germany represents third largest sports nutrition market in value terms followed by the U.K. and Eastern Europe combined.

 

Scope of the Report

Germany sports Nutrition market is segmented by product type which includes sports food, sports drink, sports supplements. The market is also divided based on the distribution channel including supermarkets/hypermarkets, convenience stores, speciality retailers, online retail stores and other distribution channels.

By Product Type
Sports Food
Sports Drinks
Sports Supplements
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Speciality retailors
Online Retail Stores
Other Distribution Channels

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Key Market Trends

Growing Demand For Health Promoting Products

With the rise in health concern in the country, there is a growing demand for sports nutrition products in the country. The German sports nutrition market is driven by widespread penetration of sports nutrition products in the past few years. With the increase in shelf space of health-promoting products, the demand for sports and dietary supplements has gained retail space in the market. Nutraceutical products are gaining prominence among millennials with rising in demand for more targeted health solutions. 

driver 1

Sports drink dominating the market

Sports drink are gaining popularity in Western Europe (which includes Germany), mainly amongst the young athletes and individuals who are involved in various physical activities. The Sports drink market is getting an exponential benefit from the millennial generation, owing to these consumers inclination toward fitness, sports more buying capacity and willingness to pay for health products. Sugar-free or light drinks are the experimental market products that are to attract female consumers. 

27

Competitive Landscape

Germany Sports Nutrition market is fragmented with the presence of several players. The prominent players in Germany Sports Nutrition Market include Glanbia plc, Pepsico Inc, Clif Bar Company, PowerBar, German Sport Nutrition, SQUEEZY SPORTS NUTRITION GmbH, MusclePharm Corp. and Body Attack company. The companies are implementing numerous strategies such as partnerships, mergers, and acquisitions to meet the growing demand. In Mar 2018, Fonterra has teamed up with German nutrition startup Goodminton AG, to tap into the rapidly growing active nutrition segment. 

Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET DYNAMICS

    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Porter's Five Forces Analysis

      1. 4.3.1 Threat of New Entrants

      2. 4.3.2 Bargaining Power of Buyers/Consumers

      3. 4.3.3 Bargaining Power of Suppliers

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Intensity of Competitive Rivalry

  5. 5. MARKET SEGMENTATION

    1. 5.1 By Product Type

      1. 5.1.1 Sports Food

      2. 5.1.2 Sports Drinks

      3. 5.1.3 Sports Supplements

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Speciality retailors

      4. 5.2.4 Online Retail Stores

      5. 5.2.5 Other Distribution Channels

  6. 6. COMPETITIVE LANDSCAPE

    1. 6.1 Most Active Companies

    2. 6.2 Most Adopted Strategies

    3. 6.3 Market Share Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 Glanbia plc

      2. 6.4.2 Pepsico Inc

      3. 6.4.3 Clif Bar Company

      4. 6.4.4 PowerBar

      5. 6.4.5 German Sport Nutrition

      6. 6.4.6 SQUEEZY SPORTS NUTRITION GmbH

      7. 6.4.7 MusclePharm Corp.

      8. 6.4.8 Body Attack Sports Nutrition

  7. 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability

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Frequently Asked Questions

The Germany Sports Nutrition Market market is studied from 2016 - 2026.

The Germany Sports Nutrition Market is growing at a CAGR of 8.3% over the next 5 years.

The Germany Sports Nutrition Market is valued at 8.3% in 2026.

Glanbia plc, Pepsico Inc, Clif Bar Company, German Sport Nutrition, SQUEEZY SPORTS NUTRITION GmbH are the major companies operating in Germany Sports Nutrition Market.

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